--- title: "3 Sites Where duckduckgo Is a Top Search Keyword" url: https://mxverify.uk/keywords/duckduckgo description: "3 sites on mxverify list “duckduckgo” among the searches that send them the most visitors, by traffic estimates: mozilla.org, privateinternetaccess.com, x.com." site: mxverify generated: 2026-11-01T13:37:41.254Z --- # Sites where “duckduckgo” is a top search keyword 3 sites on record list “duckduckgo” among the searches that send them the most visitors, by traffic estimates. It is searched about **68M** times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.58 a click in search ads: a month of its searches would cost about **$107.4M** as search ads. Each site checked on the [backlink value checker](https://mxverify.uk/backlink-value) adds its top five search keywords, so this list grows as sites are checked. ## Keyword intelligence - **68M** Google monthly search volume +22% since Oct 2025 - **+14%** Last 3 months vs 3 before steady - **71/100** Demand score strong - **82/100** Keyword difficulty (US) hard - **Navigational** Search intent looking for a site - **$1.58** Google Ads cost per click top-of-page bids $0.49–$1.90 - **3.6M** Third-party estimated keyword demand Sept 2026 - **3** Sites getting visits from it Sept 2026 ### What the data says - Demand is up on the year, now levelling off: Google searches for “duckduckgo” rose 22% (55.6M to 68M) from Oct 2025 to Sept 2026; the last three months averaged 59.7M, 14% above the three before. - The 3 listed sites take about 1.8M visits a month from “duckduckgo”, 50% of its 3.6M searches (traffic estimates). The other 50% goes to sites not on record here, or ends without a click. - x.com takes 90% of the listed sites' visits from “duckduckgo”: one site holds most of this keyword's traffic, and the next, mozilla.org, 9%. - At $1.58 a click (Google Ads), the listed sites' 1.8M visits a month from “duckduckgo” would cost about $2.8M as search ads; x.com's alone about $2.6M. That is what the traffic would cost to buy, not what it earns. - The two sources differ about 19 times for Sept 2026: Google Ads counts 68M searches, the traffic estimates 3.6M. Read each for its trend, not as an exact count. ### 1Demand **Search demand, month by month** Google monthly search volume (Google Ads, worldwide) Third-party estimated keyword demand (right axis) Search demand, month by month. Google monthly search volume (Google Ads, worldwide): Oct 2025 55.6M, Nov 2025 45.5M, Dec 2025 45.5M, Jan 2026 45.5M, Feb 2026 45.5M, Mar 2026 55.6M, Apr 2026 45.5M, May 2026 55.6M, Jun 2026 55.6M, Jul 2026 55.6M, Aug 2026 55.6M, Sept 2026 68M; Third-party estimated keyword demand (right axis): Sept 2026 3.6M Every month's figures | | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sept 2026 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Google monthly search volume (Google Ads, worldwide) | 55.6M | 45.5M | 45.5M | 45.5M | 45.5M | 55.6M | 45.5M | 55.6M | 55.6M | 55.6M | 55.6M | 68M | | Third-party estimated keyword demand (right axis) | — | — | — | — | — | — | — | — | — | — | — | 3.6M | Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends. ### 2Who gets the traffic **Share of the visits, Sept 2026** Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 80 to 97. **Where these sites' visitors are** - United States 27% - Japan 11% - United Kingdom 4% - Turkey 3% - Spain 3% - Other countries 52% The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched. **Phones and computers** - Phones 61% - Computers and tablets 39% Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split. ### 3Ranking competition - **82/100** Keyword difficulty (US) hard - **14/100** Ranking ease hard - **DR 91** First page, median Ahrefs DR - **4,806** Linking sites per top-ten page average, US On Google's page: People also ask Perspectives Related searches Knowledge panel AI Overview **Google's first page, United States** | # | Site | Page title | DR | | --- | --- | --- | --- | | 1 | reddit.com | Do you guys mainly use DuckDuckGo as a search engine ... | 95 | | 2 | duckduckgo.com | DuckDuckGo Subscription - DuckDuckGo Help Pages | 91 | | 3 | instagram.com | DuckDuckGo (@duckduckgo) • Instagram photos and videos | 100 | | 4 | reddit.com | r/duckduckgo | 95 | | 5 | duckduckgo.com | Get DuckDuckGo Private Search - DuckDuckGo Help Pages | 91 | | 6 | duckduckgo.com | How much does DuckDuckGo cost? | 91 | | 7 | proton.me | Is DuckDuckGo safe? What to know about this private ... | 90 | | 8 | avast.com | What Is DuckDuckGo and Is It Safe? | 87 | Google's results for “duckduckgo” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. - Keyword difficulty is 82 of 100 for US results: hard on the vendor's scale. - duckduckgo.com holds 3 of Google's top 8 results for “duckduckgo”: Google treats it as a search for that site. - None of the 3 sites listed here is in Google's US top 8 for “duckduckgo”. - The first page's median Ahrefs DR is 91; the lowest-rated result, avast.com at #8, has DR 87. - The top ten pages have about 4,806 linking sites each on average (US results, third-party link index). - Google shows an AI Overview for “duckduckgo”, citing 6 sites: it sits above the results and takes clicks from them. ### 4Intent and related searches **Navigational: looking for a site** · also informational The searcher's goal, as a third-party keyword database classifies it (US). #### Google's related searches - DuckDuckGo video - DuckDuckGo browser download - DuckDuckGo browser or search engine - DuckDuckGo VPN - DuckDuckGo Reddit - Why DuckDuckGo is bad - DuckDuckGo browser free - DuckDuckGo, Yandex #### Keywords the same sites get visits from - [twitter](https://mxverify.uk/keywords/twitter) 1 of these sites · 5 sites in all - [eporner](https://mxverify.uk/keywords/eporner) 1 of these sites · 4 sites in all - [mdn](https://mxverify.uk/keywords/mdn) 1 of these sites · 2 sites in all - [redgif](https://mxverify.uk/keywords/redgif) 1 of these sites · 2 sites in all - [x](https://mxverify.uk/keywords/x) 1 of these sites · 2 sites in all - [pia](https://mxverify.uk/keywords/pia) 1 of these sites · 1 site in all - [pia vpn](https://mxverify.uk/keywords/pia-vpn) 1 of these sites · 1 site in all - [private internet access](https://mxverify.uk/keywords/private-internet-access) 1 of these sites · 1 site in all - [proton vpn](https://mxverify.uk/keywords/proton-vpn) 1 of these sites · 1 site in all - [storiesig](https://mxverify.uk/keywords/storiesig) 1 of these sites · 1 site in all Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning. ### 5Opportunity **71** /100 · Demand score, strong How much searching there is and what advertisers pay for it. | | | | | --- | --- | --- | | Searches | 100 | 68M a month · weight 40% | | Year | 57 | +22% since Oct 2025 · weight 20% | | Momentum | 64 | last 3 months +14% on the 3 before · weight 20% | | Commercial | 32 | $1.58 a click (Google Ads) · weight 20% | **14** /100 · Ranking ease, hard How open Google's first page is: 100 minus its difficulty and strength. | | | | | --- | --- | --- | | Keyword difficulty | 18 | 82 of 100 (US) · weight 50% | | First-page strength | 9 | median Ahrefs DR 91 · weight 50% | | One site's results | 63 | duckduckgo.com holds 3 of 8; ease capped at 40 · weight 0% | ### What to do with it - Treat it as a brand search: Google answers “duckduckgo” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “DuckDuckGo video”, “DuckDuckGo browser download”, “DuckDuckGo browser or search engine”. - Study x.com: it takes 90% of the listed sites' visits from “duckduckgo”; its report shows which of its traffic comes from search. - Google answers part of it in an AI Overview: the pages it cites get a link above the results. A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's. ### 6Sources - **Google monthly search volume**, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026. - **Third-party estimated keyword demand**, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026. - **Keyword difficulty, intent, SERP features, top-ten links**: a third-party keyword database, United States, read 1 Nov 2026. - **Google's first page, AI Overview, related searches**: Google search, United States, read 1 Nov 2026. - **DR**: Ahrefs Domain Rating. **Linking sites**: a third-party link index. - **Phones and computers**: Chrome UX Report. Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules. | Site | Report | Visits (est.) | Month | | --- | --- | --- | --- | | [mozilla.org](https://mxverify.uk/publications/mozilla.org) | Audited | 167K | Sept 2026 | | [privateinternetaccess.com](https://mxverify.uk/publications/privateinternetaccess.com) | Valued | 8,830 | Sept 2026 | | [x.com](https://mxverify.uk/publications/x.com) | Valued | 1.6M | Sept 2026 | Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword. Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over. --- Source: mxverify, "3 Sites Where duckduckgo Is a Top Search Keyword", https://mxverify.uk/keywords/duckduckgo (retrieved 2026-11-01). How every figure is worked out: https://mxverify.uk/methodology