---
title: "1 Site Where ghost website Is a Top Search Keyword"
url: https://mxverify.uk/keywords/ghost-website
description: "1 site on mxverify lists “ghost website” among the searches that send it the most visitors, by traffic estimates: ghost.org."
site: mxverify
generated: 2026-11-01T13:51:47.595Z
---

# Sites where “ghost website” is a top search keyword

One site on record lists “ghost website” among the searches that send it the most visitors, by traffic estimates. It is searched about **5,400** times a month on Google, worldwide (Google Ads, Sept 2026), at about $5.76 a click in search ads: a month of its searches would cost about **$31.1K** as search ads. Each site checked on the [backlink value checker](https://mxverify.uk/backlink-value) adds its top five search keywords, so this list grows as sites are checked.

## Keyword intelligence

- **5,400** Google monthly search volume +23% since Oct 2025
- **no change** Last 3 months vs 3 before steady
- **63/100** Demand score moderate
- **65/100** Keyword difficulty (US) difficult
- **Navigational** Search intent looking for a site
- **$5.76** Google Ads cost per click top-of-page bids $0.99–$12.42
- **1,310** Third-party estimated keyword demand Sept 2026
- **1** Sites getting visits from it Sept 2026

### What the data says

- Demand is up on the year, now levelling off: Google searches for “ghost website” rose 23% (4,400 to 5,400) from Oct 2025 to Sept 2026.
- Searches peak in May 2026 (5,400) and are lowest in Nov 2025 (3,600), a 1.5× swing within the year: time content to be indexed before the peak.
- The listed site takes about 950 visits a month from “ghost website”, 73% of its 1,310 searches (traffic estimates). The other 27% goes to sites not on record here, or ends without a click.
- At $5.76 a click (Google Ads), the listed sites' 950 visits a month from “ghost website” would cost about $5,472 as search ads. That is what the traffic would cost to buy, not what it earns.
- The two sources differ about 4 times for Sept 2026: Google Ads counts 5,400 searches, the traffic estimates 1,310. Read each for its trend, not as an exact count.

### 1Demand

**Search demand, month by month**

Google monthly search volume (Google Ads, worldwide) Third-party estimated keyword demand (right axis)

Search demand, month by month. Google monthly search volume (Google Ads, worldwide): Oct 2025 4,400, Nov 2025 3,600, Dec 2025 3,600, Jan 2026 4,400, Feb 2026 4,400, Mar 2026 4,400, Apr 2026 4,400, May 2026 5,400, Jun 2026 4,400, Jul 2026 4,400, Aug 2026 4,400, Sept 2026 5,400; Third-party estimated keyword demand (right axis): Sept 2026 1,310

Every month's figures

|  | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sept 2026 |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Google monthly search volume (Google Ads, worldwide) | 4,400 | 3,600 | 3,600 | 4,400 | 4,400 | 4,400 | 4,400 | 5,400 | 4,400 | 4,400 | 4,400 | 5,400 |
| Third-party estimated keyword demand (right axis) | — | — | — | — | — | — | — | — | — | — | — | 1,310 |

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

### 2Who gets the traffic

**Share of the visits, Sept 2026**

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

**Where these sites' visitors are**

- United States 44%
- India 9%
- United Kingdom 4%
- France 3%
- Brazil 3%
- Other countries 38%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

**Phones and computers**

- Phones 25%
- Computers and tablets 75%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

### 3Ranking competition

- **65/100** Keyword difficulty (US) difficult
- **22/100** Ranking ease hard
- **DR 92** First page, median Ahrefs DR
- **4,804** Linking sites per top-ten page average, US

On Google's page: AI Overview People also ask Related searches

**Google's first page, United States**

| # | Site | Page title | DR |
| --- | --- | --- | --- |
| 1 | norberthires.blog | My Review of the Ghost Blogging Platform after 1 year | 17 |
| 2 | [ghost.org](https://mxverify.uk/publications/ghost.org) listed here | Setting up your site | 92 |
| 3 | github.com | TryGhost/Ghost: Independent technology for modern ... | 97 |
| 4 | reddit.com | Is anyone a Ghost user? What are your thoughts? : r/juststart | 95 |
| 5 | [ghost.org](https://mxverify.uk/publications/ghost.org) listed here | Ghost for Publishers: The modern platform for journalism | 92 |
| 6 | x.com | Ghost | 97 |
| 7 | [ghost.org](https://mxverify.uk/publications/ghost.org) listed here | Ghost Help Center | 92 |
| 8 | [ghost.org](https://mxverify.uk/publications/ghost.org) listed here | New Ghost(Pro) Plans & Pricing | 92 |
| 9 | youtube.com | How to Set Up a Website in 2023 Using Ghost.org | 99 |

Google's results for “ghost website” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

- Keyword difficulty is 65 of 100 for US results: difficult on the vendor's scale.
- ghost.org holds 4 of Google's top 9 results for “ghost website”: Google treats it as a search for that site.
- 1 of the sites listed here is in Google's US top 9: ghost.org (#2, #5, #7, #8).
- The first page's median Ahrefs DR is 92; the lowest-rated result, norberthires.blog at #1, has DR 17: a weak site already ranks on page one.
- The top ten pages have about 4,804 linking sites each on average (US results, third-party link index).
- Google shows an AI Overview for “ghost website”, citing 6 sites, ghost.org among them: it sits above the results and takes clicks from them.

### 4Intent and related searches

**Navigational: looking for a site** · also informational  
The searcher's goal, as a third-party keyword database classifies it (US).

#### Google's related searches

- Ghost website free
- Ghost website login
- Ghost website review
- Ghost website examples
- Ghost website builder
- Ghost website hosting
- Ghost website builder review
- Ghost website pricing

#### Keywords the same sites get visits from

- [ghost](https://mxverify.uk/keywords/ghost) 1 of these sites · 1 site in all
- [ghost blog](https://mxverify.uk/keywords/ghost-blog) 1 of these sites · 1 site in all
- [ghost cms](https://mxverify.uk/keywords/ghost-cms) 1 of these sites · 1 site in all
- [ghost platform](https://mxverify.uk/keywords/ghost-platform) 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

### 5Opportunity

**63** /100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

|  |  |  |
| --- | --- | --- |
| Searches | 55 | 5,400 a month · weight 40% |
| Year | 57 | +23% since Oct 2025 · weight 20% |
| Momentum | 50 | last 3 months +0% on the 3 before · weight 20% |
| Commercial | 100 | $5.76 a click (Google Ads) · weight 20% |

**22** /100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

|  |  |  |
| --- | --- | --- |
| Keyword difficulty | 35 | 65 of 100 (US) · weight 50% |
| First-page strength | 8 | median Ahrefs DR 92 · weight 50% |
| One site's results | 56 | ghost.org holds 4 of 9; ease capped at 40 · weight 0% |

### What to do with it

- Treat it as a brand search: Google answers “ghost website” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Ghost website free”, “Ghost website login”, “Ghost website review”.
- Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

### 6Sources

- **Google monthly search volume**, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
- **Third-party estimated keyword demand**, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
- **Keyword difficulty, intent, SERP features, top-ten links**: a third-party keyword database, United States, read 1 Nov 2026.
- **Google's first page, AI Overview, related searches**: Google search, United States, read 1 Nov 2026.
- **DR**: Ahrefs Domain Rating. **Linking sites**: a third-party link index.
- **Phones and computers**: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

| Site | Report | Visits (est.) | Month |
| --- | --- | --- | --- |
| [ghost.org](https://mxverify.uk/publications/ghost.org) | Valued | 950 | Sept 2026 |

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.

---

Source: mxverify, "1 Site Where ghost website Is a Top Search Keyword", https://mxverify.uk/keywords/ghost-website (retrieved 2026-11-01). How every figure is worked out: https://mxverify.uk/methodology