---
title: "1 Site Where h&b Is a Top Search Keyword"
url: https://mxverify.uk/keywords/h-b
description: "1 site on mxverify lists “h&b” among the searches that send it the most visitors, by traffic estimates: hbspecialties.com."
site: mxverify
generated: 2026-11-01T13:56:54.719Z
---

# Sites where “h&b” is a top search keyword

One site on record lists “h&b” among the searches that send it the most visitors, by traffic estimates. It is searched about **673K** times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.20 a click in search ads: a month of its searches would cost about **$134.6K** as search ads. Each site checked on the [backlink value checker](https://mxverify.uk/backlink-value) adds its top five search keywords, so this list grows as sites are checked.

## Keyword intelligence

- **673K** Google monthly search volume +22% since Oct 2025
- **no change** Last 3 months vs 3 before steady
- **61/100** Demand score moderate
- **19/100** Keyword difficulty (US) easy
- **Navigational** Search intent looking for a site
- **$0.20** Google Ads cost per click top-of-page bids $0.03–$0.88
- **42.3K** Third-party estimated keyword demand +2% vs Aug 2026
- **1** Sites getting visits from it Sept 2026

### What the data says

- Demand is up on the year, now levelling off: Google searches for “h&b” rose 22% (550K to 673K) from Oct 2025 to Sept 2026.
- The listed site takes about 30 visits a month from “h&b”, 0% of its 42.3K searches (traffic estimates). The other 100% goes to sites not on record here, or ends without a click.
- From Aug 2026 to Sept 2026: hbspecialties.com gained most (10 → 30 visits).
- At $0.20 a click (Google Ads), the listed sites' 30 visits a month from “h&b” would cost about $6.00 as search ads. That is what the traffic would cost to buy, not what it earns.
- The two sources differ about 16 times for Sept 2026: Google Ads counts 673K searches, the traffic estimates 42.3K. Read each for its trend, not as an exact count.

### 1Demand

**Search demand, month by month**

Google monthly search volume (Google Ads, worldwide) Third-party estimated keyword demand (right axis)

Search demand, month by month. Google monthly search volume (Google Ads, worldwide): Oct 2025 550K, Nov 2025 673K, Dec 2025 550K, Jan 2026 673K, Feb 2026 673K, Mar 2026 673K, Apr 2026 673K, May 2026 673K, Jun 2026 673K, Jul 2026 673K, Aug 2026 673K, Sept 2026 673K; Third-party estimated keyword demand (right axis): Aug 2026 41.3K, Sept 2026 42.3K

Every month's figures

|  | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sept 2026 |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Google monthly search volume (Google Ads, worldwide) | 550K | 673K | 550K | 673K | 673K | 673K | 673K | 673K | 673K | 673K | 673K | 673K |
| Third-party estimated keyword demand (right axis) | — | — | — | — | — | — | — | — | — | — | 41.3K | 42.3K |

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

### 2Who gets the traffic

**Visits from it by site, month by month**

hbspecialties.com

Visits from the keyword by site, month by month. Aug 2026: hbspecialties.com 10; total 10. Sept 2026: hbspecialties.com 30; total 30

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

**Share of the visits, Sept 2026**

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

**Where these sites' visitors are**

- United States 100%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

### 3Ranking competition

- **19/100** Keyword difficulty (US) easy
- **46/100** Ranking ease contested
- **DR 91** First page, median Ahrefs DR
- **1,158** Linking sites per top-ten page average, US

On Google's page: People also ask Related searches Images AI Overview

**Google's first page, United States**

| # | Site | Page title | DR |
| --- | --- | --- | --- |
| 1 | hollandandbarrett.com | Holland & Barrett International \| Info \| H&B | 76 |
| 2 | linkedin.com | H&B Services LLC | 99 |
| 3 | bloomberg.com | H&B Products Inc - Company Profile and News | 92 |
| 4 | indeed.com | H&B Tool and Engineering Careers and Employment | 92 |
| 5 | hbes.net | H&B Equipment Sales | 1 |
| 6 | amazon.com | H&B Luxuries | 96 |
| 7 | hb-online-store.creator-spring.com | H&B Online Store | 89 |
| 8 | hb-8.creator-spring.com | H&B | 89 |

Google's results for “h&b” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

- Keyword difficulty is 19 of 100 for US results: easy on the vendor's scale.
- None of the 1 sites listed here is in Google's US top 8 for “h&b”.
- The first page's median Ahrefs DR is 91; the lowest-rated result, hbes.net at #5, has DR 0.7: a weak site already ranks on page one.
- The top ten pages have about 1,158 linking sites each on average (US results, third-party link index).
- Google shows an AI Overview for “h&b”, citing 7 sites: it sits above the results and takes clicks from them.

### 4Intent and related searches

**Navigational: looking for a site** · also informational  
The searcher's goal, as a third-party keyword database classifies it (US).

#### Google's related searches

- H&B Wholesale
- H&B Enterprise
- H&B Facility Services LLC
- H&B Luxuries Ultrasonic cleaner
- Holland and Barrett usa
- H&B UK
- Holland and Barrett franchise cost
- H&b wholesale isle of man

#### Questions people ask

- What is H&B Company?
- What are the Holland & Barrett offers for today?
- Who owns H&B engineered products?
- What does it mean when a property is under H&B?

#### Keywords the same sites get visits from

- [h and b](https://mxverify.uk/keywords/h-and-b) 1 of these sites · 1 site in all
- [h&b specialties](https://mxverify.uk/keywords/h-b-specialties) 1 of these sites · 1 site in all
- [hb specialty foods](https://mxverify.uk/keywords/hb-specialty-foods) 1 of these sites · 1 site in all
- [oath research](https://mxverify.uk/keywords/oath-research) 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

### 5Opportunity

**61** /100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

|  |  |  |
| --- | --- | --- |
| Searches | 97 | 673K a month · weight 40% |
| Year | 57 | +22% since Oct 2025 · weight 20% |
| Momentum | 50 | last 3 months +0% on the 3 before · weight 20% |
| Commercial | 4 | $0.20 a click (Google Ads) · weight 20% |

**46** /100 · Ranking ease, contested

How open Google's first page is: 100 minus its difficulty and strength.

|  |  |  |
| --- | --- | --- |
| Keyword difficulty | 81 | 19 of 100 (US) · weight 50% |
| First-page strength | 10 | median Ahrefs DR 91 · weight 50% |

### What to do with it

- Treat it as a brand search: Google answers “h&b” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “H&B Wholesale”, “H&B Enterprise”, “H&B Facility Services LLC”.
- Watch hbspecialties.com: it gained most visits from it last month (10 → 30).
- Google answers part of it in an AI Overview: the pages it cites get a link above the results.
- The listed sites take 0% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

### 6Sources

- **Google monthly search volume**, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
- **Third-party estimated keyword demand**, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
- **Keyword difficulty, intent, SERP features, top-ten links**: a third-party keyword database, United States, read 1 Nov 2026.
- **Google's first page, AI Overview, related searches**: Google search, United States, read 1 Nov 2026.
- **DR**: Ahrefs Domain Rating. **Linking sites**: a third-party link index.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

| Site | Report | Visits (est.) | Month |
| --- | --- | --- | --- |
| [hbspecialties.com](https://mxverify.uk/publications/hbspecialties.com) | Audited | 30 | Sept 2026 |

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.

---

Source: mxverify, "1 Site Where h&b Is a Top Search Keyword", https://mxverify.uk/keywords/h-b (retrieved 2026-11-01). How every figure is worked out: https://mxverify.uk/methodology