--- title: "4 Sites Where instagram Is a Top Search Keyword" url: https://mxverify.uk/keywords/instagram description: "4 sites on mxverify list “instagram” among the searches that send them the most visitors, by traffic estimates: kaldata.com, techcrunch.com, timesofindia.indiat" site: mxverify generated: 2026-11-01T14:07:54.095Z --- # Sites where “instagram” is a top search keyword 4 sites on record list “instagram” among the searches that send them the most visitors, by traffic estimates. It is searched about **506M** times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.46 a click in search ads: a month of its searches would cost about **$232.8M** as search ads. Each site checked on the [backlink value checker](https://mxverify.uk/backlink-value) adds its top five search keywords, so this list grows as sites are checked. ## Keyword intelligence - **506M** Google monthly search volume no change since Oct 2025 - **no change** Last 3 months vs 3 before steady - **62/100** Demand score moderate - **100/100** Keyword difficulty (US) very hard - **Navigational** Search intent looking for a site - **$0.46** Google Ads cost per click top-of-page bids $0.01–$0.84 - **77.2M** Third-party estimated keyword demand −3% vs Aug 2026 - **3** Sites getting visits from it 2 in Aug 2026 ### What the data says - Demand is steady: Google searches for “instagram” held steady at about 506M from Oct 2025 to Sept 2026. - The 4 listed sites take about 10.1M visits a month from “instagram”, 13% of its 77.2M searches (traffic estimates). The other 87% goes to sites not on record here, or ends without a click. - wikipedia.org takes 81% of the listed sites' visits from “instagram”: one site holds most of this keyword's traffic, and the next, techcrunch.com, 11%. - From Aug 2026 to Sept 2026: wikipedia.org lost most (10.2M → 8.2M); 2 sites first got visits from it in Sept 2026. - At $0.46 a click (Google Ads), the listed sites' 10.1M visits a month from “instagram” would cost about $4.6M as search ads; wikipedia.org's alone about $3.8M. That is what the traffic would cost to buy, not what it earns. - The two sources differ about 7 times for Sept 2026: Google Ads counts 506M searches, the traffic estimates 77.2M. Read each for its trend, not as an exact count. ### 1Demand **Search demand, month by month** Google monthly search volume (Google Ads, worldwide) Third-party estimated keyword demand (right axis) Search demand, month by month. Google monthly search volume (Google Ads, worldwide): Oct 2025 506M, Nov 2025 506M, Dec 2025 506M, Jan 2026 506M, Feb 2026 506M, Mar 2026 506M, Apr 2026 506M, May 2026 506M, Jun 2026 506M, Jul 2026 506M, Aug 2026 506M, Sept 2026 506M; Third-party estimated keyword demand (right axis): Aug 2026 79.4M, Sept 2026 77.2M Every month's figures | | Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sept 2026 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Google monthly search volume (Google Ads, worldwide) | 506M | 506M | 506M | 506M | 506M | 506M | 506M | 506M | 506M | 506M | 506M | 506M | | Third-party estimated keyword demand (right axis) | — | — | — | — | — | — | — | — | — | — | 79.4M | 77.2M | Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends. ### 2Who gets the traffic **Visits from it by site, month by month** wikipedia.org techcrunch.com timesofindia.indiatimes.com kaldata.com Visits from the keyword by site, month by month. Aug 2026: wikipedia.org 10.2M, kaldata.com 630; total 10.2M. Sept 2026: wikipedia.org 8.2M, techcrunch.com 1.1M, timesofindia.indiatimes.com 806.6K; total 10.1M Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month. **Share of the visits, Sept 2026** Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 63 to 97. **Where these sites' visitors are** - United States 30% - India 5% - United Kingdom 5% - Japan 5% - Germany 4% - Other countries 49% The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched. **Phones and computers** - Phones 60% - Computers and tablets 40% Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split. ### 3Ranking competition - **100/100** Keyword difficulty (US) very hard - **0/100** Ranking ease hard - **DR 100** First page, median Ahrefs DR - **2,864** Linking sites per top-ten page average, US On Google's page: Related searches AI Overview **Google's first page, United States** | # | Site | Page title | DR | | --- | --- | --- | --- | | 1 | about.instagram.com | Instagram Features: Stories, Reels & More | 100 | | 2 | help.instagram.com | Getting Started on Instagram | 100 | | 3 | britannica.com | Instagram \| History, Features, Description, & Facts | 92 | | 4 | play.google.com | Instagram – Apps on Google Play | 100 | | 5 | instagram.com | Instagram | 100 | | 6 | help.instagram.com | Signing Up and Getting Started | 100 | | 7 | time.com | A Brief History of Instagram's Fateful First Day | 92 | | 8 | play.google.com | Android Apps by Instagram on Google Play | 100 | Google's results for “instagram” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. - Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale. - instagram.com holds 4 of Google's top 8 results for “instagram”: Google treats it as a search for that site. - None of the 4 sites listed here is in Google's US top 8 for “instagram”. - The first page's median Ahrefs DR is 100; the lowest-rated result, britannica.com at #3, has DR 92. - The top ten pages have about 2,864 linking sites each on average (US results, third-party link index). - Google shows an AI Overview for “instagram”, citing 6 sites: it sits above the results and takes clicks from them. ### 4Intent and related searches **Navigational: looking for a site** The searcher's goal, as a third-party keyword database classifies it (US). #### Google's related searches - Instagram login - Instagram website - Instagram app - Instagram followers - Instagram account - Www Instagram com download - Instagram Lite - Instagram link #### Keywords the same sites get visits from - [facebook](https://mxverify.uk/keywords/facebook) 2 of these sites · 5 sites in all - [twitter](https://mxverify.uk/keywords/twitter) 2 of these sites · 5 sites in all - [iphone 18](https://mxverify.uk/keywords/iphone-18) 1 of these sites · 4 sites in all - [flipkart](https://mxverify.uk/keywords/flipkart) 1 of these sites · 3 sites in all - [google](https://mxverify.uk/keywords/google) 1 of these sites · 2 sites in all - [x](https://mxverify.uk/keywords/x) 1 of these sites · 2 sites in all - [kaldata](https://mxverify.uk/keywords/kaldata) 1 of these sites · 1 site in all - [movierulz](https://mxverify.uk/keywords/movierulz) 1 of these sites · 1 site in all - [techcrunch](https://mxverify.uk/keywords/techcrunch) 1 of these sites · 1 site in all - [times of india](https://mxverify.uk/keywords/times-of-india) 1 of these sites · 1 site in all Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning. ### 5Opportunity **62** /100 · Demand score, moderate How much searching there is and what advertisers pay for it. | | | | | --- | --- | --- | | Searches | 100 | 506M a month · weight 40% | | Year | 50 | +0% since Oct 2025 · weight 20% | | Momentum | 50 | last 3 months +0% on the 3 before · weight 20% | | Commercial | 9 | $0.46 a click (Google Ads) · weight 20% | **0** /100 · Ranking ease, hard How open Google's first page is: 100 minus its difficulty and strength. | | | | | --- | --- | --- | | Keyword difficulty | 0 | 100 of 100 (US) · weight 50% | | First-page strength | 0 | median Ahrefs DR 100 · weight 50% | | One site's results | 50 | instagram.com holds 4 of 8; ease capped at 40 · weight 0% | ### What to do with it - Treat it as a brand search: Google answers “instagram” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Instagram login”, “Instagram website”, “Instagram app”. - Study wikipedia.org: it takes 81% of the listed sites' visits from “instagram”; its report shows which of its traffic comes from search. - Google answers part of it in an AI Overview: the pages it cites get a link above the results. A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's. ### 6Sources - **Google monthly search volume**, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026. - **Third-party estimated keyword demand**, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026. - **Keyword difficulty, intent, SERP features, top-ten links**: a third-party keyword database, United States, read 1 Nov 2026. - **Google's first page, AI Overview, related searches**: Google search, United States, read 1 Nov 2026. - **DR**: Ahrefs Domain Rating. **Linking sites**: a third-party link index. - **Phones and computers**: Chrome UX Report. Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules. | Site | Report | Visits (est.) | Month | | --- | --- | --- | --- | | [kaldata.com](https://mxverify.uk/publications/kaldata.com) | Articles listed | 630 | Aug 2026 | | [techcrunch.com](https://mxverify.uk/publications/techcrunch.com) | Valued | 1.1M | Sept 2026 | | [timesofindia.indiatimes.com](https://mxverify.uk/publications/timesofindia.indiatimes.com) | Valued | 806.6K | Sept 2026 | | [wikipedia.org](https://mxverify.uk/publications/wikipedia.org) | Audited | 8.2M | Sept 2026 | Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword. Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Aug 2026 to Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over. --- Source: mxverify, "4 Sites Where instagram Is a Top Search Keyword", https://mxverify.uk/keywords/instagram (retrieved 2026-11-01). How every figure is worked out: https://mxverify.uk/methodology