---
title: "aarp.org Backlink Value & Traffic Report"
url: https://mxverify.uk/publications/aarp.org
description: "aarp.org: a followed link from it is worth $697 by BV 2.9 (link type B). About 35.6M visits a month, 21% organic. Not yet audited."
site: mxverify
generated: 2026-11-05T09:49:19.398Z
---

# Backlink value and traffic report for aarp.org

**In short:** A new followed link from aarp.org is worth about $697 to rankings by BV 2.9 (level B, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 35.6M visits a month, 21% from organic search, down 5.9% since Jul 2026. No link placed on it has been audited.

First recorded 05 November 2026 · Last updated 05 November 2026 · [Visit aarp.org](https://aarp.org/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/aarp.org#add)

Show aarp.org's BV badge on your site

The badge shows what a link from aarp.org is worth, as this report does, and updates by itself. It links to this report.

Embed code (HTML)

Copied

Paste it where the badge should appear.

## Backlink value · what one new followed link from aarp.org is worth to rankings

[BV **$697** per link · level B · strength 80](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

reading confidence **Fair, 44 out of 100**

Reading confidence 44 / 100

- What we read 62
- Our model's certainty 31
- Its view of the pages 75

6 of 10 pages read had text · 4 links to other sites seen · posts Oct 2022 – Apr 2026

How much of aarp.org we read, and how sure our model was about the kind of link it gives. Never higher than what we read. [The full reading](https://mxverify.uk/publications/aarp.org#reading)

**Priced from our reading of the site.** No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 5 Nov 2026 · pages read 5 Nov 2026.

**Relevance to the linked site moves it**

**$348** unrelated ×0.5 **$871** same topic ×1.25

**By the kind of link it gives**

- A editorial $963
- B guest, sponsored $482
- C neutralised $96
- D network $48

Priced on a blend of link types: A 48% · B 48% · C 4% → ×0.72.

[How BV is worked out](https://mxverify.uk/publications/aarp.org#bv-detail) · BV 2.9 · not a price anyone charges

**[35.6M](https://mxverify.uk/publications/aarp.org#traffic)** monthly visits −5.9% since Jul 2026

**[7.6M](https://mxverify.uk/publications/aarp.org#traffic)** from organic search 21% of visits

**[#1,103](https://mxverify.uk/publications/aarp.org#traffic)** global rank

**[1994](https://mxverify.uk/publications/registered/1990s)** domain registered 31 years ago

**[3.3 s](https://mxverify.uk/publications/aarp.org#tech)** page load for real users (LCP) does not pass Core Web Vitals

**[0%](https://mxverify.uk/publications/aarp.org#reading)** of its own links nofollow in the articles we read

**Monthly visits**

Jul 2026: 37.8M visits; Aug 2026: 38.2M visits; Sept 2026: 35.6M visits

**Where visitors come from**

Direct 38%, Paid 27%, Organic search 21%, Email 8.0%, Referrals 2.8%

- [Direct](https://mxverify.uk/publications/traffic/direct) **38%**
- [Paid](https://mxverify.uk/publications/traffic/paid) **27%**
- [Organic search](https://mxverify.uk/publications/traffic/organic-search) **21%**
- [Email](https://mxverify.uk/publications/traffic/email) **8.0%**
- [Referrals](https://mxverify.uk/publications/traffic/referrals) **2.8%**
- Other channels **3.1%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- [United States](https://mxverify.uk/publications/audience/united-states) 96%
- [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 0.9%
- [Canada](https://mxverify.uk/publications/audience/canada) 0.7%
- [Mexico](https://mxverify.uk/publications/audience/mexico) 0.3%
- [Hungary](https://mxverify.uk/publications/audience/hungary) 0.1%
- Other countries 2.2%

More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [High-value backlink sites](https://mxverify.uk/publications/value/500-plus) · [News websites](https://mxverify.uk/publications/category/news) · [Old websites from the 90s](https://mxverify.uk/publications/registered/1990s)

## Links to this site

Link counts for aarp.org are fetched at the next daily update, usually by 05:00 UTC, and shown here from then.

## Links placed here

No link placed on aarp.org has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to aarp.org is nofollow. It is followed when the site's owner audits aarp.org's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

**100%** of its links followed

**4** links to other sites

**10** articles read

Followed 100%

Thin sample Read 5 Nov 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/aarp.org#reading)

## Domain and hosting

- **Domain registered**: [16 December 1994](https://mxverify.uk/publications/registered/1990s)
- **Content category**: [news](https://mxverify.uk/publications/category/news)
- **Server address**: 45.60.172.55
- **Hosting network**: INCAPSULA · AS19551 · US

## Tech stack

aarp.org's homepage has not been read yet; every site with a report is read within a few days.

### Page speed

Chrome users, 28 days to 3 Nov 2026: LCP 3.3 s · INP 196 ms · CLS 0.19 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 48% phone · 47% desktop · 4% tablet — share of Chrome page loads, same 28 days.

How to use this report 3 ways to use these figures

- **Price check.** BV puts one new followed link from aarp.org at $697 (level B), priced on a blend of link types (A 48% · B 48% · C 4%): $348 to an unrelated site (×0.5), $871 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $602 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/aarp.org#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 80 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. · [How BV is worked out](https://mxverify.uk/publications/aarp.org#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 35.6M monthly visits, 21% from organic search (7.6M). Visits fell 5.9% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “crossword puzzles”, about 122.7K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/aarp.org#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

Quick answers about aarp.org 8 questions answered

### What is a link from aarp.org worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from aarp.org is worth about $697 (level B). Relevance moves it: $348 to an unrelated site, $871 to a same-topic site.

In short: a link from aarp.org is worth about $697 to rankings, up to $871 on the same topic.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### Is a link from aarp.org worth placing?

That depends on the kind of link: by BV 2.9, a link from aarp.org is worth $963 as an editorial citation (level A), $482 as a guest, sponsored or listed link (level B), $96 as a press-release, syndicated, profile or forum link (level C), $48 as a network link (level D), before relevance. A price far above $602 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### How does aarp.org's BV compare with other sites?

At about $697 a link, aarp.org is in the “$500 or more” value band, with 46 of the 4,378 sites valued on mxverify. No site is in a higher band.

In short: aarp.org is in the highest value band of the 4,378 sites valued on mxverify.

Source: mxverify's own directory, counted at the last daily update

### How much traffic does aarp.org get?

aarp.org gets about 35.6M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 21% of them (7.6M) come from organic search. Visits fell 5.9% from Jul 2026 to Sept 2026.

In short: aarp.org draws about 35.6M visits a month, down 5.9% since Jul 2026.

Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/aarp.org#evidence)

### Does aarp.org pass Core Web Vitals?

No: real Chrome users see aarp.org's largest content load in 3.3 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: aarp.org does not pass Core Web Vitals on real-user data.

Source: [Chrome UX Report, 28 days to 3 Nov 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals)

### Does aarp.org link out with nofollow?

In the 10 articles we read, aarp.org made 4 links to other sites, and 0% of them were nofollow, sponsored or ugc; the other 100% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.

Source: [mxverify's reading of 10 articles, 5 Nov 2026](https://mxverify.uk/publications/aarp.org#reading); [Google Search Central: qualify your outbound links](https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links)

### How old is aarp.org?

The domain aarp.org was registered in 1994, 31 years ago.

Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/)

### Has aarp.org been audited?

No link placed on aarp.org has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: aarp.org's report is valued, not audited.

How BV is worked out Site Strength 80 / 100 · level B · each factor and link type

A followed editorial link from aarp.org would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level B, worth about $697 — and relevance to the site it points to moves that between $348 and $871.

- **Site Strength**: **80** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 7.6M estimated monthly organic visits, as of 5 November 2026.
- **Worth up to**: $963 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level B — may be discounted · A 48%, B 48%, C 4% → ×0.72 (each level's factor below, weighted by those shares) Read by Jev from our own reading of aarp.org's homepage and 10 articles. No link placed here has been audited yet.
- **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report))
- **BV score**: **$697** per link
- **Domain registered**: 16 December 1994 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report))

### A link from aarp.org, by link type

A link from aarp.org at each level. [What each level means](https://mxverify.uk/methodology#link-levels).

| Level | Factor | Value |
| --- | --- | --- |
| A — Counted | ×1 | $963 |
| B — May be discounted | ×0.5 | $482 |
| C — Usually neutralised | ×0.1 | $96 |
| D — Network | ×0.05 | $48 |

How aarp.org links out: the full reading 10 articles read · each link counted

Read by mxverify on 5 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Thin sample 4 links to other sites across 10 articles published Oct 2022 – Apr 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

- Followed 100%
- Nofollow 0%
- Sponsored 0%
- User-generated (ugc) 0%

4 links to other sites across 10 articles, share buttons left out.

**What its homepage offers**

- **Advertising** · “Advertise with AARP”

### Articles read

| Article | Published | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- | --- |
| [Annual Photo Calendar Contest Rules from AARP Foundation](https://www.aarp.org/aarp-foundation/about-us/calendar-contest-rules.html?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 0 | 0 | 0 | — |
| [Jon Hamm, 55: ‘Aging Is Fun. I’ve Earned It’](https://www.aarp.org/entertainment/movies-for-grownups/star-talk-jon-hamm/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Apr 2026 | 55 | 0 | 0 | — |
| [Read an Excerpt of Janet Evanovich’s ‘Going Rogue’​](https://www.aarp.org/entertainment/books/janet-evanovich-going-rogue-excerpt/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Oct 2022 | 1,211 | 0 | 0 | — |
| [Fabuloso Multi-Purpose Cleaners Recalled](https://www.aarp.org/health/conditions-treatments/fabuloso-multi-purpose-cleaners-recalled-bacteria-risk-02-2023/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Feb 2023 | 0 | 0 | 0 | — |
| [Caregiver Wellness Series \| AARP Events](https://www.aarp.org/events/details.care-for-yourself-a-threepart-caregiver-series.v6n9n5p2hfb?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 1,673 | 0 | 0 | — |
| [Smart Driver™ Classroom Course \| AARP Events](https://www.aarp.org/events/details.aarp-smart-driver-classroom-course.vp-c51520?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 1,673 | 0 | 0 | — |
| [Get Stronger With Yoga Fusion \| AARP Events](https://www.aarp.org/events/details.power-up-your-workout-with-yoga-fusion.s3nrskxlgxm?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 1,673 | 0 | 0 | — |
| [Smart Driver™ Classroom Course \| AARP Events](https://www.aarp.org/events/details.aarp-smart-driver-classroom-course.vp-c53036?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 1,673 | 0 | 0 | — |
| [Asesoría Legal para Adultos Mayores (LCE)](https://www.aarp.org/espanol/asesoria-legal-para-adultos-mayores-lce/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 1,076 | 4 | 4 | — |
| [AARP celebra la aprobación de la ley de Pensilvania que amplía la cobertura de telemedicina](https://www.aarp.org/espanol/estados/pensilvania-ampliacion-cobertura-de-telemedicina.html?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 0 | 0 | 0 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 95%, B 1.0%, C 4.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 48%, B 48%, C 4.0%, D 0%.

Jev reads it as a reference work or institution (62%), major as a source (62%), and not selling guest, sponsored or paid posts (56%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 5 November 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#1,103** global rank
- **#252** rank in US
- **46%** bounce rate
- **5.6** pages per visit
- **9m 04s** time on site

**Every channel**

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) 21%
- [Direct](https://mxverify.uk/publications/traffic/direct) 38%
- [Referrals](https://mxverify.uk/publications/traffic/referrals) 2.8%
- [Social](https://mxverify.uk/publications/traffic/social) 1.7%
- AI assistants 0.1%
- [Email](https://mxverify.uk/publications/traffic/email) 8.0%
- [Paid](https://mxverify.uk/publications/traffic/paid) 27%
- Affiliate and other 1.3%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [aarp games](https://mxverify.uk/keywords/aarp-games) | 535.9K† | $2.95† | $1.6M† | 1.6M |
| [aarp](https://mxverify.uk/keywords/aarp) | 191K† | $9.86† | $1.9M† | 213.1K |
| [aarp login](https://mxverify.uk/keywords/aarp-login) | 125.8K† | $0.32† | $40.2K† | 169.5K |
| [crossword puzzles](https://mxverify.uk/keywords/crossword-puzzles) | 340.4K† | $0.60† | $204.2K† | 122.7K |
| [solitaire](https://mxverify.uk/keywords/solitaire) | 5.1M† | $0.54† | $2.8M† | 59.9K |

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **42.7K** visits in Sept 2026 — 0.1% of all visits. Each assistant's share of those visits, by month:

[ChatGPT](https://mxverify.uk/publications/ai/chatgpt) [Gemini](https://mxverify.uk/publications/ai/gemini) [Claude](https://mxverify.uk/publications/ai/claude)

ChatGPT: Jul 2026 58%, Aug 2026 89%, Sept 2026 34%; Gemini: Jul 2026 23%, Aug 2026 9.4%, Sept 2026 14%; Claude: Jul 2026 0.6%, Aug 2026 1.6%, Sept 2026 2.1%

| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
| --- | --- | --- | --- |
| ChatGPT | 58% | 89% | 34% |
| Gemini | 23% | 9.4% | 14% |
| Claude | 0.6% | 1.6% | 2.1% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network 0 other publications on the server · 0 on the network

Its domain was registered in 1994.

mxverify looked up aarp.org's address: no other publication in the directory runs on 45.60.172.55. 0 publications are on the same hosting network (INCAPSULA, AS19551).

Where each figure comes from 7 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/aarp.org#value) | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/aarp.org#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/aarp.org#reading) | Read by mxverify | 4 links to other sites in 10 articles, published Oct 2022 – Apr 2026; read 5 Nov 2026 Thin sample |
| [Traffic](https://mxverify.uk/publications/aarp.org#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 5 Nov 2026 |
| [Authority](https://mxverify.uk/publications/aarp.org#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/aarp.org#server) | mxverify's DNS and ASN lookup | 45.60.172.55 · INCAPSULA |
| [Domain age](https://mxverify.uk/publications/aarp.org#hosting) | Domain registry (RDAP) | Registered 16 Dec 1994 |

Limitations: what this report does not show 2 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- aarp.org gives more than one kind of link (A 48% · B 48% · C 4%), so BV prices a blend of them: an editorial link there would be worth $963 and a guest or sponsored one $482, before relevance.

What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report).

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 05 November 2026

---

Source: mxverify, "aarp.org Backlink Value & Traffic Report", https://mxverify.uk/publications/aarp.org (retrieved 2026-11-05). How every figure is worked out: https://mxverify.uk/methodology