---
title: "apple.com backlink value: $148 per link — mxverify"
url: https://mxverify.uk/publications/apple.com
description: "A followed link from apple.com is worth $148 by BV 2.2 (link type C). Not yet audited. Hosted on APPLE-ENGINEERING (US). Domain registered 1987."
site: mxverify
generated: 2026-09-26T13:03:06.121Z
---

mxverify · valued

# Site report: apple.com

Its domain was registered in 1987.

Last updated 26 September 2026 · [Visit apple.com](https://apple.com/)

## Where each figure comes from

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/apple.com#value) | BV 2.2 | Site Strength × link type; link type from our reading of the site |
| [Links bought here](https://mxverify.uk/publications/apple.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/apple.com#reading) | Read by mxverify | 3 links to other sites in 4 articles; read 26 Sept 2026 Thin sample |
| [Traffic](https://mxverify.uk/publications/apple.com#traffic) | TabAPI | Estimated visits for Aug 2026, as of 26 Sept 2026 |
| [Authority](https://mxverify.uk/publications/apple.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 26 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/apple.com#server) | DNS and ASN registry | 17.253.144.10 · APPLE-ENGINEERING |
| [Domain age](https://mxverify.uk/publications/apple.com#hosting) | Domain registry (RDAP) | Registered 19 Feb 1987 |

## Backlink value

[BV **$148** per link · level C · strength 90](https://bklink.uk/methodology#bv)

A followed editorial link from apple.com would be worth up to $1,477 under BV 2.2, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level C, worth about $148 — and relevance to the site it points to moves that between $74 and $185.

- **Site Strength**: **90** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: estimated monthly organic visits, TabAPI, 26 September 2026.
- **Worth up to**: $1,477 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level C — usually neutralised → ×0.1 Read by Jev from our own reading of apple.com's homepage and 4 articles; 100% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link bought here has been audited yet.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$148** per link
- **Domain registered**: 19 February 1987 · shown for context; BV does not price on age

### A link from apple.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,477 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $739 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $148 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $74 |

## How apple.com links out

Read by mxverify on 26 September 2026: the homepage and 4 articles (4 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links bought here are audited.

Thin sample 3 links to other sites across 4 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

- Followed 0%
- Nofollow 100%
- Sponsored 0%
- User-generated (ugc) 0%

3 links to other sites across 4 articles, share buttons left out. BV counts 100% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

**What its homepage offers**

No guest-post, sponsored-post or advertising pages linked from the homepage.

### Articles read

| Article | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- |
| [Racial Equity and Justice Initiative - Apple](https://www.apple.com/racial-equity-justice-initiative/) | 4,784 | 3 | 0 | — |
| [Mac mini Service Program for No Power Issue - Apple Support](https://support.apple.com/mac-mini-2023-service-program-for-no-power-issue) | 515 | 0 | 0 | — |
| [iPhone 14 Plus Service Program for Rear Camera Issue - Apple Support](https://support.apple.com/iphone-14-plus-service-program-for-rear-camera-issue) | 591 | 0 | 0 | — |
| [15-inch MacBook Pro Battery Recall Program - Apple Support](https://support.apple.com/15-inch-macbook-pro-battery-recall) | 534 | 0 | 0 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 83%, B 2.0%, C 15%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 0%, C 100%, D 0%.

Jev reads it as a service or app (99%), major as a source (82%), and not selling guest, sponsored or paid posts (95%).

## Traffic

Traffic estimates for Aug 2026 from TabAPI, as of 26 September 2026.

- **597.6M** monthly visits +9.4% since Jun 2026
- **206.2M** from organic search 35% of visits
- **#68** global rank
- **#47** rank in US

- **52%** bounce rate
- **3.3** pages per visit
- **2m 25s** time on site

**Monthly visits**

Jun 2026: 546.2M visits; Jul 2026: 582M visits; Aug 2026: 597.6M visits

**Where visitors come from**

- Organic search 35%
- Direct 39%
- Referrals 12%
- Social 6.5%
- AI assistants 2.5%
- Email 1.7%
- Paid 3.3%
- Affiliate and other 0.2%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top countries**

- United States 36%
- India 4.8%
- United Kingdom 4.6%
- Japan 3.8%
- Canada 3.5%
- Other countries 48%

**Top search keywords**

| Keyword | Searches / mo | CPC | Traffic value |
| --- | --- | --- | --- |
| [apple](https://mxverify.uk/keywords/apple) | 7.4M | $0.50 | $8.1M |
| [apple tv](https://mxverify.uk/keywords/apple-tv) | 4.3M | $1.10 | $6.3M |
| [apple music](https://mxverify.uk/keywords/apple-music) | 2M | $0.88 | $2.5M |
| [iphone 17](https://mxverify.uk/keywords/iphone-17) | 2.6M | $0.61 | $2.3M |
| [apple store](https://mxverify.uk/keywords/apple-store) | 1.2M | $0.43 | $1.8M |

Traffic value: what the keyword's visits would cost as search ads, per month. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **14.9M** visits in Aug 2026 — 2.5% of all visits. Each assistant's share of those visits, by month:

ChatGPT Gemini Claude

ChatGPT: Jun 2026 68%, Jul 2026 72%, Aug 2026 84%; Gemini: Jun 2026 3.4%, Jul 2026 4.1%, Aug 2026 4.1%; Claude: Jun 2026 0.9%, Jul 2026 0.8%, Aug 2026 3.9%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 68% | 72% | 84% |
| Gemini | 3.4% | 4.1% | 4.1% |
| Claude | 0.9% | 0.8% | 3.9% |

Traffic estimates by TabAPI. BV uses only the organic-search figure.

## Links bought here

No link bought on apple.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/) checks each one — still there, followed or not, where it sits — and marks this report audited.

## Hosting

- **Server address**: 17.253.144.10
- **Hosting network**: APPLE-ENGINEERING · AS714
- **Server country**: US
- **Domain registered**: 19 February 1987

## Server and network

No other publication in the directory runs on 17.253.144.10. 0 publications are on the same hosting network (APPLE-ENGINEERING, AS714).

- **0** other publications on the same server
- **0** on the same hosting network

## Limitations: what this report does not show

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from apple.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 26 September 2026

---

Source: mxverify, "apple.com backlink value: $148 per link — mxverify", https://mxverify.uk/publications/apple.com (retrieved 2026-09-26). How every figure is worked out: https://mxverify.uk/methodology