---
title: "bbc.com backlink value: $1,119 per link — mxverify"
url: https://mxverify.uk/publications/bbc.com
description: "A followed link from bbc.com is worth $1,119 by BV 2.7 (link type A). Not yet audited. Served through Fastly (CDN). Domain registered 1989."
site: mxverify
generated: 2026-09-30T08:01:13.444Z
---

mxverify · valued

# bbc.com backlink value and site report

It is served through Fastly (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1989.

Last updated 30 September 2026 · [Visit bbc.com](https://bbc.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/bbc.com#add)

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## Backlink value · what one new followed link from bbc.com is worth to rankings

[BV **$1,119** per link · level A · strength 90](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$559** unrelated ×0.5 **$1,399** same topic ×1.25

**By the kind of link it gives**

- A editorial $1,477
- B guest, sponsored $739
- C neutralised $148
- D network $74

Priced on a blend of link types: A 51% · B 49% → ×0.76.

[How BV is worked out](https://mxverify.uk/publications/bbc.com#bv-detail) · BV 2.7 · not a price anyone charges

**429.5M** monthly visits −15% since Jun 2026

**128.9M** from organic search 30% of visits

**#108** global rank

**[1989](https://mxverify.uk/publications/registered/before-1990)** domain registered 37 years ago

**[1.5 s](https://mxverify.uk/publications/bbc.com#tech)** page load for real users (LCP) passes Core Web Vitals

**[0%](https://mxverify.uk/publications/bbc.com#reading)** of its own links nofollow in the articles we read

More like it: [Level A sites](https://mxverify.uk/publications/level/a) · [Sites where a link is worth $500 or more](https://mxverify.uk/publications/value/500-plus) · [News sites](https://mxverify.uk/publications/category/news) · [Sites built on Next.js](https://mxverify.uk/publications/cms/nextjs) · [Sites registered before 1990](https://mxverify.uk/publications/registered/before-1990)

**Monthly visits**

Jun 2026: 505.4M visits; Jul 2026: 508.7M visits; Aug 2026: 429.5M visits

**Where visitors come from**

Direct 52%, Organic search 30%, Referrals 9.8%, Social 4.8%, Email 1.3%

- Direct **52%**
- Organic search **30%**
- Referrals **9.8%**
- Social **4.8%**
- Email **1.3%**
- Other channels **1.6%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- United States 28%
- United Kingdom 12%
- Canada 6.8%
- Australia 3.5%
- Germany 3.2%
- Other countries 46%

## Links to this site

Link counts for bbc.com are fetched at the next daily update, usually by 05:00 UTC, and shown here from then.

## Links placed here

No link placed on bbc.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

## How it links out

**100%** of its links followed

**221** links to other sites

**10** articles read

Followed 100%

Fair sample Read 30 Sept 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/bbc.com#reading)

## Tech stack

- [Built onNext.js](https://mxverify.uk/publications/cms/nextjs)

### Page speed

Chrome users, 28 days to 28 Sept 2026: LCP 1.5 s · INP 129 ms · CLS 0.03 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

## Domain and hosting

- **Domain registered**: [15 July 1989](https://mxverify.uk/publications/registered/before-1990)
- **Content category**: [news](https://mxverify.uk/publications/category/news)
- **Server address**: 151.101.0.81 · CDN edge, shared by unrelated sites
- **Hosting network**: Fastly (CDN) · AS54113 · US

How to use this report 3 ways to use these figures

- **Price check.** BV puts one new followed link from bbc.com at $1,119 (level A), priced on a blend of link types (A 51% · B 49%): $559 to an unrelated site (×0.5), $1,399 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,477 before relevance. A quote far above $1,847 for a level A link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/bbc.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 90 / 100; the link it usually gives is mostly level A — counted (an editorial citation). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. · [How BV is worked out](https://mxverify.uk/publications/bbc.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Aug 2026 estimate: 429.5M monthly visits, 30% from organic search (128.9M). Visits fell 15% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “bbc news”, about 4.2M a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/bbc.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

How BV is worked out Site Strength 90 / 100 · level A · each factor and link type

A followed editorial link from bbc.com would be worth up to $1,477 under BV 2.7, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level A, worth about $1,119 — and relevance to the site it points to moves that between $559 and $1,399.

- **Site Strength**: **90** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 128.9M estimated monthly organic visits, as of 30 September 2026.
- **Worth up to**: $1,477 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level A — counted · A 51%, B 49% → ×0.76 (each level's factor below, weighted by those shares) Read by Jev from our own reading of bbc.com's homepage and 10 articles. No link placed here has been audited yet.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$1,119** per link
- **Domain registered**: 15 July 1989 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from bbc.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,477 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $739 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $148 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $74 |

How bbc.com links out: the full reading 10 articles read · each link counted

Read by mxverify on 30 September 2026: the homepage and 10 articles (10 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 221 links to other sites across 10 articles published in Sept 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

- Followed 100%
- Nofollow 0%
- Sponsored 0%
- User-generated (ugc) 0%

221 links to other sites across 10 articles, share buttons left out.

**What its homepage offers**

- **Advertising** · “How much should you actually pay on a 'free' walking tour? They're advertised as”, “Advertise with us”

Runs on Next.js.

### Articles read

| Article | Published | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- | --- |
| [BBC](https://www.bbc.com/travel/to-the-ends-of-the-earth?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 300 | 0 | 0 | — |
| [The US state replacing power plants with home batteries](https://www.bbc.com/future/article/20260928-a-virtual-power-plant-hidden-in-vermont-homes-is-keeping-the-lights-on-during-storms?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 2,139 | 46 | 46 | — |
| [Here's how to catch up on sleep, the right way](https://www.bbc.com/future/article/20260911-should-you-try-to-catch-up-on-sleep-at-the-weekend?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 1,580 | 23 | 23 | — |
| ['The PR guys hated the name': The 1,000-year-old story behind Bluetooth](https://www.bbc.com/travel/article/20260924-the-1000-year-old-story-behind-bluetooth?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 946 | 5 | 5 | — |
| ['Powerful and beautiful': Here's why we all need body fat](https://www.bbc.com/future/article/20260925-its-bad-for-our-health-to-have-too-little-fat?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 1,866 | 36 | 36 | — |
| ['This is fixable': What really helps save a relationship](https://www.bbc.com/future/article/20260924-what-really-helps-save-a-relationship?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 1,599 | 39 | 39 | — |
| [Temperature and social time: How hunter-gatherers ensure they get a good night's sleep](https://www.bbc.com/future/article/20260923-what-hunter-gatherers-can-teach-us-about-sleep?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 1,657 | 13 | 13 | — |
| ['One of the great unsolved mysteries of science': What general anaesthetic reveals about our brains](https://www.bbc.com/future/article/20260921-what-general-anaesthetic-reveals-about-our-brains?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 1,445 | 18 | 18 | — |
| [How to minimise the amount of polluted air you inhale while exercising](https://www.bbc.com/future/article/20260917-how-to-minimise-the-amount-of-polluted-air-you-inhale-while-exercising?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 1,512 | 32 | 32 | — |
| [How much should you actually tip on a 'free' walking tour?](https://www.bbc.com/travel/article/20260924-how-much-should-you-actually-pay-on-a-free-walking-tour?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 989 | 9 | 9 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 99%, B 1.0%, C 0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 51%, B 49%, C 0%, D 0%.

Jev reads it as a publication (100%), major as a source (99%), and not selling guest, sponsored or paid posts (52%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#108** global rank
- **#166** rank in US
- **56%** bounce rate
- **2.4** pages per visit
- **2m 34s** time on site

**Every channel**

- Organic search 30%
- Direct 52%
- Referrals 9.8%
- Social 4.8%
- AI assistants 0.6%
- Email 1.3%
- Paid 0.9%
- Affiliate and other 0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [bbc news](https://mxverify.uk/keywords/bbc-news) | 4.3M | $0.98 | $4.2M | 4.2M |
| [bbc](https://mxverify.uk/keywords/bbc) | 2.6M | $0.52 | $1.4M | 2.8M |
| [weather](https://mxverify.uk/keywords/weather) | 18.4M | $0.47 | $8.6M | 1.4M |
| [lindsay clancy](https://mxverify.uk/keywords/lindsay-clancy) | 4.8M | $0.00 | $0 | 1M |
| [porn](https://mxverify.uk/keywords/porn) | 8.6M | $0.00 | $0 | 856.2K |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **2.7M** visits in Aug 2026 — 0.6% of all visits. Each assistant's share of those visits, by month:

ChatGPT Perplexity Gemini

ChatGPT: Jun 2026 65%, Jul 2026 64%, Aug 2026 74%; Perplexity: Jun 2026 14%, Jul 2026 25%, Aug 2026 15%; Gemini: Jun 2026 9.8%, Jul 2026 8.3%, Aug 2026 8.5%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 65% | 64% | 74% |
| Perplexity | 14% | 25% | 15% |
| Gemini | 9.8% | 8.3% | 8.5% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network a CDN edge, shared by unrelated sites

bbc.com is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 7 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/bbc.com#value) | BV 2.7 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/bbc.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/bbc.com#reading) | Read by mxverify | 221 links to other sites in 10 articles, published Sept 2026; read 30 Sept 2026 Fair sample |
| [Traffic](https://mxverify.uk/publications/bbc.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026 |
| [Authority](https://mxverify.uk/publications/bbc.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 20 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/bbc.com#server) | DNS and ASN registry | 151.101.0.81 · Fastly (CDN) · a CDN edge, shared by unrelated sites |
| [Domain age](https://mxverify.uk/publications/bbc.com#hosting) | Domain registry (RDAP) | Registered 15 Jul 1989 |

Limitations: what this report does not show 5 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from bbc.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 30 September 2026

---

Source: mxverify, "bbc.com backlink value: $1,119 per link — mxverify", https://mxverify.uk/publications/bbc.com (retrieved 2026-09-30). How every figure is worked out: https://mxverify.uk/methodology