---
title: "britannica.com Backlink Value & Traffic Report"
url: https://mxverify.uk/publications/britannica.com
description: "britannica.com: a followed link from it is worth $596 by BV 2.9 (link type B). About 34.7M visits a month, 68% organic. 440,196 websites link to it."
site: mxverify
generated: 2026-11-12T05:14:12.812Z
---

# Backlink value and traffic report for britannica.com

**In short:** A new followed link from britannica.com is worth about $596 to rankings by BV 2.9 (level B, Site Strength 85 of 100). It gets about 34.7M visits a month, 68% from organic search, up 25% since Aug 2026. No link placed on it has been audited.

Organisation: Encyclopædia Britannica: written work; since 1768. [Wikidata](https://www.wikidata.org/wiki/Q455?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · First recorded 11 November 2026 · Last updated 11 November 2026 · [Visit britannica.com](https://britannica.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/britannica.com#add)

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## Backlink value · what one new followed link from britannica.com is worth to rankings

[BV **$596** per link · level B · strength 85](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

reading confidence **Couldn't read**

Our reader could not open britannica.com: it refused us or did not answer in time. Its BV takes the usual link type until a later reading gets in.

**Thin evidence.** No links checked, pages not yet read: estimated from authority and traffic, with the link type assumed. Priced 12 Nov 2026.

**Relevance to the linked site moves it**

**$298** unrelated ×0.5 **$746** same topic ×1.25

**By the kind of link it gives**

- A editorial $1,193
- B guest, sponsored $596
- C neutralised $119
- D network $60

[How BV is worked out](https://mxverify.uk/publications/britannica.com#bv-detail) · BV 2.9

**[34.7M](https://mxverify.uk/publications/britannica.com#traffic)** monthly visits +25% since Aug 2026

**[23.7M](https://mxverify.uk/publications/britannica.com#traffic)** from organic search 68% of visits

**[#1,757](https://mxverify.uk/publications/britannica.com#traffic)** global rank

**[440,196](https://mxverify.uk/publications/britannica.com#links-in)** sites link to it 42,544 of them nofollow

**[1995](https://mxverify.uk/publications/registered/1990s)** domain registered expires Jun 2027

**[2.0 s](https://mxverify.uk/publications/britannica.com#tech)** page load for real users (LCP) does not pass Core Web Vitals

**Monthly visits**

Aug 2026: 27.9M visits; Sept 2026: 32.9M visits; Oct 2026: 34.7M visits

**Where visitors come from**

Organic search 68%, Direct 22%, Referrals 6.7%, Social 1.7%, Email 0.5%

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) **68%**
- [Direct](https://mxverify.uk/publications/traffic/direct) **22%**
- [Referrals](https://mxverify.uk/publications/traffic/referrals) **6.7%**
- [Social](https://mxverify.uk/publications/traffic/social) **1.7%**
- [Email](https://mxverify.uk/publications/traffic/email) **0.5%**
- Other channels **0.6%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- [United States](https://mxverify.uk/publications/audience/united-states) 54%
- [Canada](https://mxverify.uk/publications/audience/canada) 5.1%
- [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 4.5%
- [India](https://mxverify.uk/publications/audience/india) 4.5%
- [Australia](https://mxverify.uk/publications/audience/australia) 3.8%
- Other countries 28%

## Where it ranks on Google

### On the first page 15 keywords top 10 by searches

- [instagram 3rd](https://mxverify.uk/keywords/instagram)
- [google 8th](https://mxverify.uk/keywords/google)
- [israel 5th](https://mxverify.uk/keywords/israel)
- [russia 3rd](https://mxverify.uk/keywords/russia)
- [oracle 9th](https://mxverify.uk/keywords/oracle)
- [acquire 4th](https://mxverify.uk/keywords/acquire)
- [eta meaning 5th](https://mxverify.uk/keywords/eta-meaning)
- [poly market 5th](https://mxverify.uk/keywords/poly-market)
- [geography quiz 6th](https://mxverify.uk/keywords/geography-quiz)
- [blogs 8th](https://mxverify.uk/keywords/blogs)

### Cited in AI Overview 19 keywords top 10 by searches

- [facebook](https://mxverify.uk/keywords/facebook)
- [instagram](https://mxverify.uk/keywords/instagram)
- [google](https://mxverify.uk/keywords/google)
- [ai](https://mxverify.uk/keywords/ai)
- [apple](https://mxverify.uk/keywords/apple)
- [bbc](https://mxverify.uk/keywords/bbc)
- [perplexity ai](https://mxverify.uk/keywords/perplexity-ai)
- [israel](https://mxverify.uk/keywords/israel)
- [russia](https://mxverify.uk/keywords/russia)
- [deep seek](https://mxverify.uk/keywords/deep-seek)

Google, United States, English, read November 2026 and refreshed monthly by mxverify. Only the keywords mxverify tracks are read, so britannica.com may rank for many others.

## Links to this site

Links other sites have made to britannica.com, from outside link indexes: not the links placed on it that bklink audits.

**440,196** websites link to it 42,544 of them with nofollow links

**16.1M** links in all, from those websites about 37 per website · first seen 2019

**21** spam score of its links 0–100, the linking pages' average

**143,445** IP addresses they link from 58,103 subnets

**Where the links sit:** 31% in the article or main content of the linking page, 12% in its header, menu, sidebar or footer · 44% in no page section the index could name, the rest in other sections; of the 14.5M links it sorted by where they sit

**Pages in Google:** about 4,800,000 · the count Google gives for a site: search, its own estimate, which can be far off either way

What Google shows for site:britannica.com — the first 10 pages

1. [Britannica Books](https://books.britannica.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) books.britannica.com/
2. [Merriam-Webster Shop: Merriam-Webster Dictionaries](https://store.britannica.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) store.britannica.com/
3. [Britannica Memberships for the Whole Family](https://premium.britannica.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) premium.britannica.com/
4. [Britannica Kids](https://kids.britannica.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) kids.britannica.com/
5. [Desert | Definition, Climate, Animals, Plants, & Types](https://www.britannica.com/science/desert?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.britannica.com/science/desert · Oct 19, 2026
6. [Manganese | Uses, Facts, & Compounds](https://www.britannica.com/science/manganese?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.britannica.com/science/manganese · Nov 1, 2026
7. [Pasteurization | Definition, Process, Inventor, & Facts](https://www.britannica.com/technology/pasteurization?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.britannica.com/technology/pasteurization · 7 days ago
8. [Guppy | Freshwater, Live-bearing, Aquarium](https://www.britannica.com/animal/guppy?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.britannica.com/animal/guppy · Oct 2, 2026
9. [Tutankhamun | Biography, Tomb, Mummy, Mask, & Facts](https://www.britannica.com/biography/Tutankhamun?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.britannica.com/biography/Tutankhamun · Nov 1, 2026
10. [Aphantasia | Description, Causes, History, & Experiencing](https://www.britannica.com/science/aphantasia?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.britannica.com/science/aphantasia · Oct 25, 2026

Sources: link counts and spam score from a third-party backlink index, read 11 November 2026; the chart grows by one reading a month; page count and pages from a Google site: search, 11 November 2026.

## Links placed here

No link placed on britannica.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to britannica.com is nofollow. It is followed when the site's owner audits britannica.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

britannica.com did not let our reader in on 11 Nov 2026, so its link type is set by fixed rules until a later reading succeeds.

Read 11 Nov 2026 · [the full reading](https://mxverify.uk/publications/britannica.com#reading)

## Domain and hosting

- **Domain registered**: [14 June 1995](https://mxverify.uk/publications/registered/1990s)
- **Registration expires**: 13 June 2027
- **Record last changed**: 09 June 2026
- **Server address**: 184.196.30.249
- **Hosting network**: Amazon AWS · AS14618 · US

## Tech stack

- [Ad loadAd-heavy · 24 ad networks](https://mxverify.uk/publications/ads/heavy)

### Page speed

Chrome users, 28 days to 8 Nov 2026: LCP 2.0 s · INP 295 ms · CLS 0.06 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 44% phone · 54% desktop · 2% tablet — share of Chrome page loads, same 28 days.

Sources: ad load from a web technology index, 11 Nov 2026.

## Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

- [encyclopedia.pub BV $320 · level B B Education and exams](https://mxverify.uk/publications/encyclopedia.pub)
- [gettingsmart.com BV $205 · level B B Education and exams](https://mxverify.uk/publications/gettingsmart.com)
- [digipen.edu BV $361 · level A A Education and exams](https://mxverify.uk/publications/digipen.edu)
- [educba.com BV $182 · level C C Education and exams](https://mxverify.uk/publications/educba.com)
- [notelifyapp.com BV $28 · level B B Education and exams](https://mxverify.uk/publications/notelifyapp.com)
- [sporcle.com BV $67 · level C C Education and exams](https://mxverify.uk/publications/sporcle.com)

More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [High-value backlink sites](https://mxverify.uk/publications/value/500-plus) · [Old websites from the 90s](https://mxverify.uk/publications/registered/1990s)

How to use this report 3 ways to use these figures

- **Price check.** BV puts one new followed link from britannica.com at $596 (level B): $298 to an unrelated site (×0.5), $746 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $746 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/britannica.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 85 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 21 (0–100, the linking pages' average), not britannica.com's own. · [How BV is worked out](https://mxverify.uk/publications/britannica.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Oct 2026 estimate: 34.7M monthly visits, 68% from organic search (23.7M). Visits rose 25% from Aug 2026 to Oct 2026. Its top keyword by Visits (est.) is “x”, about 542.7K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/britannica.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)

Quick answers about britannica.com 8 questions answered

### What is a link from britannica.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from britannica.com is worth about $596 (level B). Relevance moves it: $298 to an unrelated site, $746 to a same-topic site.

In short: a link from britannica.com is worth about $596 to rankings, up to $746 on the same topic.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### Is a link from britannica.com worth placing?

That depends on the kind of link: by BV 2.9, a link from britannica.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $746 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### How does britannica.com's BV compare with other sites?

At about $596 a link, britannica.com is in the “$500 or more” value band, with 55 of the 4,521 sites valued on mxverify. No site is in a higher band.

In short: britannica.com is in the highest value band of the 4,521 sites valued on mxverify.

Source: mxverify's own directory, counted at the last daily update

### How much traffic does britannica.com get?

britannica.com gets about 34.7M visits a month (Oct 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 68% of them (23.7M) come from organic search. Visits rose 25% from Aug 2026 to Oct 2026.

In short: britannica.com draws about 34.7M visits a month, up 25% since Aug 2026.

Source: [third-party traffic estimate, Oct 2026](https://mxverify.uk/publications/britannica.com#evidence)

### Does britannica.com pass Core Web Vitals?

No: real Chrome users see britannica.com's largest content load in 2.0 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: britannica.com does not pass Core Web Vitals on real-user data.

Source: [Chrome UX Report, 28 days to 8 Nov 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals)

### How old is britannica.com?

The domain britannica.com was registered in 1995, 31 years ago.

Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/)

### How many sites link to britannica.com?

440,196 websites link to britannica.com, each counted once. 42,544 of them (10%) link with nofollow.

Source: [third-party backlink index, Nov 2026](https://mxverify.uk/publications/britannica.com#evidence)

### Has britannica.com been audited?

No link placed on britannica.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: britannica.com's report is valued, not audited.

How BV is worked out Site Strength 85 / 100 · level B · each factor and link type

A followed editorial link from britannica.com would be worth up to $1,193 under BV 2.9, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B, worth about $596 — and relevance to the site it points to moves that between $298 and $746.

- **Site Strength**: **85** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 23.7M estimated monthly organic visits, as of 11 November 2026.
- **Worth up to**: $1,193 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted → ×0.5 We could not read this site's pages — it blocked our reader or did not answer — and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.
- **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report))
- **BV score**: **$596** per link
- **Domain registered**: 14 June 1995 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report))

### A link from britannica.com, by link type

A link from britannica.com at each level. [What each level means](https://mxverify.uk/methodology#link-levels).

| Level | Factor | Value |
| --- | --- | --- |
| A — Counted | ×1 | $1,193 |
| B — May be discounted | ×0.5 | $596 |
| C — Usually neutralised | ×0.1 | $119 |
| D — Network | ×0.05 | $60 |

How britannica.com links out: the full reading the site did not let our reader in

We could not read britannica.com's pages when it was valued on 11 November 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.

Traffic in detail engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Oct 2026, as of 11 November 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#1,757** global rank
- **#807** rank in US
- **64%** bounce rate
- **2.2** pages per visit
- **2m 03s** time on site

**Every channel**

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) 68%
- [Direct](https://mxverify.uk/publications/traffic/direct) 22%
- [Referrals](https://mxverify.uk/publications/traffic/referrals) 6.7%
- [Social](https://mxverify.uk/publications/traffic/social) 1.7%
- AI assistants 0.4%
- [Email](https://mxverify.uk/publications/traffic/email) 0.5%
- [Paid](https://mxverify.uk/publications/traffic/paid) 0.2%
- Affiliate and other 0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [x](https://mxverify.uk/keywords/x) | 151M | $1.08 | $163.1M | 542.7K |
| [youtube](https://mxverify.uk/keywords/youtube) | 1.4B | $0.03 | $41.4M | 199.3K |
| [periodic table](https://mxverify.uk/keywords/periodic-table) | 13.6M | $0.03 | $408K | 112.7K |
| [fb](https://mxverify.uk/keywords/fb) | 83.1M | $0.06 | $5M | 109.5K |
| [britannica](https://mxverify.uk/keywords/britannica) | 673K | $0.65 | $437.5K | 90.9K |

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **149.3K** visits in Oct 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:

[Gemini](https://mxverify.uk/publications/ai/gemini) [Perplexity](https://mxverify.uk/publications/ai/perplexity) [ChatGPT](https://mxverify.uk/publications/ai/chatgpt)

Gemini: Aug 2026 43%, Sept 2026 28%, Oct 2026 25%; Perplexity: Aug 2026 10%, Sept 2026 8.4%, Oct 2026 11%; ChatGPT: Aug 2026 41%, Sept 2026 20%, Oct 2026 4.2%

| Assistant | Aug 2026 | Sept 2026 | Oct 2026 |
| --- | --- | --- | --- |
| Gemini | 43% | 28% | 25% |
| Perplexity | 10% | 8.4% | 11% |
| ChatGPT | 41% | 20% | 4.2% |

**AI crawler access**

britannica.com's robots.txt lets every AI crawler below read the site.

| Crawler | robots.txt |
| --- | --- |
| AI searchCrawls when an assistant searches the web for an answer |  |
| ChatGPT OAI-SearchBot | ✓Allowed |
| Claude Claude-SearchBot | ✓Allowed |
| Perplexity PerplexityBot | ✓Allowed |
| AI trainingCollects text to train AI models |  |
| OpenAI GPTBot | ✓Allowed |
| Anthropic ClaudeBot | ✓Allowed |
| Google Google-Extended | ✓Allowed |
| Apple Applebot-Extended | ✓Allowed |
| Meta Meta-ExternalAgent | ✓Allowed |
| ByteDance Bytespider | ✓Allowed |
| Common Crawl CCBot | ✓Allowed |

Read from britannica.com/robots.txt on 11 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network 0 other publications on the server · 127 on the network

Its domain was registered in 1995.

mxverify looked up britannica.com's address: no other publication in the directory runs on 184.196.30.249. 127 publications are on the same hosting network (Amazon AWS, AS14618) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/britannica.com#value) | BV 2.9 | Site Strength × link type; link type at the default until the site is read or audited |
| [Links placed here](https://mxverify.uk/publications/britannica.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/britannica.com#reading) | Read by mxverify | The site did not let our reader in (11 Nov 2026) |
| [Traffic](https://mxverify.uk/publications/britannica.com#traffic) | Third-party estimates | Modelled estimates for Oct 2026, site-wide and for all visitors, as of 11 Nov 2026 |
| [Links to this site](https://mxverify.uk/publications/britannica.com#links-in) | Third-party backlink index | 440,196 linking sites, read 11 Nov 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/britannica.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 12 Nov 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/britannica.com#server) | mxverify's DNS and ASN lookup | 184.196.30.249 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/britannica.com#hosting) | Domain registry (RDAP) | Registered 14 Jun 1995 |

Limitations: what this report does not show 1 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.

What each figure means: [How to read a site report](https://mxverify.uk/guide). What every report shares, said once: [how to read a report](https://mxverify.uk/methodology#reading-a-report).

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 11 November 2026

---

Source: mxverify, "britannica.com Backlink Value & Traffic Report", https://mxverify.uk/publications/britannica.com (retrieved 2026-11-12). How every figure is worked out: https://mxverify.uk/methodology