---
title: "Backlink Value & Traffic Report for canva.com"
url: https://mxverify.uk/publications/canva.com
description: "canva.com: a followed link from it is worth $739 by BV 2.9 (link type B). 465,029 websites link to it. Not yet audited. Hosted on Amazon AWS (US)."
site: mxverify
generated: 2026-11-01T16:10:42.151Z
---

mxverify · valued

# Backlink value and traffic report for canva.com

**In short:** A new followed link from canva.com is worth about $739 to rankings by BV 2.9 (level B, Site Strength 90 of 100); BV is an estimate, not a price anyone charges. It gets about 946.2M visits a month, 21% from organic search, up 15% since Jul 2026. No link placed on it has been audited.

Organisation: Canva: graphics software and online service; Australia; since 2013. [Wikidata](https://www.wikidata.org/wiki/Q23498528?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · First recorded 31 October 2026 · Last updated 31 October 2026 · [Visit canva.com](https://canva.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/canva.com#add)

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## Backlink value · what one new followed link from canva.com is worth to rankings

[BV **$739** per link · level B · strength 90](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

reading confidence **Couldn't read**

Our reader could not open canva.com: it refused us or did not answer in time. Its BV takes the usual link type until a later reading gets in.

**Thin evidence.** No links checked, pages not yet read: estimated from authority and traffic, with the link type assumed.

Priced 1 Nov 2026.

**Relevance to the linked site moves it**

**$369** unrelated ×0.5 **$923** same topic ×1.25

**By the kind of link it gives**

- A editorial $1,477
- B guest, sponsored $739
- C neutralised $148
- D network $74

[How BV is worked out](https://mxverify.uk/publications/canva.com#bv-detail) · BV 2.9 · not a price anyone charges

**[946.2M](https://mxverify.uk/publications/canva.com#traffic)** monthly visits +15% since Jul 2026

**[196.8M](https://mxverify.uk/publications/canva.com#traffic)** from organic search 21% of visits

**[#32](https://mxverify.uk/publications/canva.com#traffic)** global rank

**[465,029](https://mxverify.uk/publications/canva.com#links-in)** sites link to it 37,701 of them nofollow

**[2001](https://mxverify.uk/publications/registered/2000s)** domain registered 25 years ago

**[4.1 s](https://mxverify.uk/publications/canva.com#tech)** page load for real users (LCP) does not pass Core Web Vitals

More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [High-value backlink sites](https://mxverify.uk/publications/value/500-plus) · [2000s websites](https://mxverify.uk/publications/registered/2000s)

**Monthly visits**

Jul 2026: 822.2M visits; Aug 2026: 863.7M visits; Sept 2026: 946.2M visits

**Where visitors come from**

Direct 63%, Organic search 21%, Referrals 4.5%, Social 4.2%, Paid 3.0%

- [Direct](https://mxverify.uk/publications/traffic/direct) **63%**
- [Organic search](https://mxverify.uk/publications/traffic/organic-search) **21%**
- [Referrals](https://mxverify.uk/publications/traffic/referrals) **4.5%**
- [Social](https://mxverify.uk/publications/traffic/social) **4.2%**
- [Paid](https://mxverify.uk/publications/traffic/paid) **3.0%**
- Other channels **4.5%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- [United States](https://mxverify.uk/publications/audience/united-states) 20%
- [Brazil](https://mxverify.uk/publications/audience/brazil) 7.1%
- [Indonesia](https://mxverify.uk/publications/audience/indonesia) 6.9%
- [Philippines](https://mxverify.uk/publications/audience/philippines) 5.2%
- [Mexico](https://mxverify.uk/publications/audience/mexico) 4.9%
- Other countries 56%

## Links to this site

Links other sites have made to canva.com, from outside link indexes: not the links placed on it that bklink audits.

**465,029** websites link to it 37,701 of them with nofollow links

**165.5M** links in all, from those websites about 356 per website · first seen 2019

**4** spam score of its links 0–100, the linking pages' average

**168,518** IP addresses they link from 71,446 subnets

**Where the links sit:** 15% in the article or main content of the linking page, 5.8% in its header, menu, sidebar or footer · 73% in no page section the index could name, the rest in other sections; of the 126.7M links it sorted by where they sit

**Pages in Google:** about 3,540,000 · the count Google gives for a site: search, its own estimate, which can be far off either way

What Google shows for site:canva.com — the first 10 pages

1. [Canva Engineering Blog](https://engineering.canva.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) engineering.canva.com/
2. [Canva Status](https://status.canva.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) status.canva.com/
3. [Canva Trust & Security Portal | Powered by SafeBase](https://trust.canva.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) trust.canva.com/
4. [Canva Originals | Official Canva Wearables & Collectibles](https://shop.canva.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) shop.canva.com/
5. [Canva: Visual Suite for alle](https://www.canva.com/nb_no/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.canva.com/nb_no/
6. [Canva](https://www.canva.com/canvapasko/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.canva.com/canvapasko/
7. [Draw: Free Online Drawing Tool](https://www.canva.com/draw/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.canva.com/draw/
8. [Canva Careers: Join our mission to empower the world to ...](https://www.canva.com/careers/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.canva.com/careers/
9. [Canva Originals | Coleccionables y prendas oficiales de Canva](https://shop.canva.com/es?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) shop.canva.com/es
10. [Canva: um Kit de Criação Visual para todos](https://www.canva.com/pt_pt/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.canva.com/pt_pt/

Sources: link counts and spam score from a third-party backlink index, read 01 November 2026; the chart grows by one reading a month; page count and pages from a Google site: search, 01 November 2026. BV prices on one of these only, the page count: when two site: searches at least 7 days apart both find no pages, and nothing on record shows Google indexing the site, a link from it is priced at most level C.

## Links placed here

No link placed on canva.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to canva.com is nofollow. It is followed when the site's owner audits canva.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

canva.com did not let our reader in on 31 Oct 2026, so its link type is set by fixed rules until a later reading succeeds.

Read 31 Oct 2026 · [the full reading](https://mxverify.uk/publications/canva.com#reading)

## Tech stack

- [Ad loadSome ads · 1 ad network](https://mxverify.uk/publications/ads/some)

### Page speed

Chrome users, 28 days to 29 Oct 2026: LCP 4.1 s · INP 353 ms · CLS 0.09 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 14% phone · 84% desktop · 1% tablet — share of Chrome page loads, same 28 days.

Sources: ad load from a web technology index, 01 Nov 2026.

## Domain and hosting

- **Domain registered**: [05 May 2001](https://mxverify.uk/publications/registered/2000s)
- **Server address**: 108.138.199.69
- **Hosting network**: Amazon AWS · AS16509 · US

How to use this report 3 ways to use these figures

- **Price check.** BV puts one new followed link from canva.com at $739 (level B): $369 to an unrelated site (×0.5), $923 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,477 before relevance. A quote far above $923 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/canva.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 90 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 4 (0–100, the linking pages' average), not canva.com's own. · [How BV is worked out](https://mxverify.uk/publications/canva.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 946.2M monthly visits, 21% from organic search (196.8M). Visits rose 15% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “canvas”, about 2.6M a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/canva.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

Quick answers about canva.com 8 questions answered

### What is a link from canva.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from canva.com is worth about $739 (level B). Relevance moves it: $369 to an unrelated site, $923 to a same-topic site.

In short: a link from canva.com is worth about $739 to rankings, up to $923 on the same topic.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### Is a link from canva.com worth placing?

That depends on the kind of link: by BV 2.9, a link from canva.com is worth $1,477 as an editorial citation (level A), $739 as a guest, sponsored or listed link (level B), $148 as a press-release, syndicated, profile or forum link (level C), $74 as a network link (level D), before relevance. A price far above $923 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### How does canva.com's BV compare with other sites?

At about $739 a link, canva.com is in the “$500 or more” value band, with 30 of the 4,018 sites valued on mxverify. No site is in a higher band.

In short: canva.com is in the highest value band of the 4,018 sites valued on mxverify.

Source: mxverify's own directory, counted at the last daily update

### How much traffic does canva.com get?

canva.com gets about 946.2M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 21% of them (196.8M) come from organic search. Visits rose 15% from Jul 2026 to Sept 2026.

In short: canva.com draws about 946.2M visits a month, up 15% since Jul 2026.

Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/canva.com#evidence)

### Does canva.com pass Core Web Vitals?

No: real Chrome users see canva.com's largest content load in 4.1 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: canva.com does not pass Core Web Vitals on real-user data.

Source: [Chrome UX Report, 28 days to 29 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals)

### How old is canva.com?

The domain canva.com was registered in 2001, 25 years ago.

Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/)

### How many sites link to canva.com?

465,029 websites link to canva.com, each counted once. 37,701 of them (8%) link with nofollow.

Source: [third-party backlink index, Nov 2026](https://mxverify.uk/publications/canva.com#evidence)

### Has canva.com been audited?

No link placed on canva.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: canva.com's report is valued, not audited.

How BV is worked out Site Strength 90 / 100 · level B · each factor and link type

A followed editorial link from canva.com would be worth up to $1,477 under BV 2.9, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level B, worth about $739 — and relevance to the site it points to moves that between $369 and $923.

- **Site Strength**: **90** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 196.8M estimated monthly organic visits, as of 31 October 2026.
- **Worth up to**: $1,477 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted → ×0.5 We could not read this site's pages — it blocked our reader or did not answer — and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.
- **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report))
- **BV score**: **$739** per link
- **Domain registered**: 5 May 2001 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report))

### A link from canva.com, by link type

A link from canva.com at each level. [What each level means](https://mxverify.uk/methodology#link-levels).

| Level | Factor | Value |
| --- | --- | --- |
| A — Counted | ×1 | $1,477 |
| B — May be discounted | ×0.5 | $739 |
| C — Usually neutralised | ×0.1 | $148 |
| D — Network | ×0.05 | $74 |

How canva.com links out: the full reading the site did not let our reader in

We could not read canva.com's pages when it was valued on 31 October 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.

Traffic in detail engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 31 October 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#32** global rank
- **#53** rank in US
- **28%** bounce rate
- **5.9** pages per visit
- **5m 41s** time on site

**Every channel**

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) 21%
- [Direct](https://mxverify.uk/publications/traffic/direct) 63%
- [Referrals](https://mxverify.uk/publications/traffic/referrals) 4.5%
- [Social](https://mxverify.uk/publications/traffic/social) 4.2%
- AI assistants 1.5%
- [Email](https://mxverify.uk/publications/traffic/email) 2.8%
- [Paid](https://mxverify.uk/publications/traffic/paid) 3.0%
- Affiliate and other 0.2%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [canva](https://mxverify.uk/keywords/canva) | 185M | $1.17 | $216.5M | 80.3M |
| [canvas](https://mxverify.uk/keywords/canvas) | 185M | $1.17 | $216.5M | 2.6M |
| [canva login](https://mxverify.uk/keywords/canva-login) | 5M | $0.46 | $2.3M | 1.2M |
| [канва](https://mxverify.uk/keywords/%D0%BA%D0%B0%D0%BD%D0%B2%D0%B0) | 1.5M | $0.46 | $690K | 900.6K |
| [キャンバ](https://mxverify.uk/keywords/%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%90) | 1.8M | $2.77 | $5.1M | 855.6K |

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **14.4M** visits in Sept 2026 — 1.5% of all visits. Each assistant's share of those visits, by month:

[ChatGPT](https://mxverify.uk/publications/ai/chatgpt) [Gemini](https://mxverify.uk/publications/ai/gemini) [Claude](https://mxverify.uk/publications/ai/claude)

ChatGPT: Jul 2026 67%, Aug 2026 81%, Sept 2026 64%; Gemini: Jul 2026 13%, Aug 2026 15%, Sept 2026 13%; Claude: Jul 2026 4.7%, Aug 2026 1.8%, Sept 2026 11%

| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
| --- | --- | --- | --- |
| ChatGPT | 67% | 81% | 64% |
| Gemini | 13% | 15% | 13% |
| Claude | 4.7% | 1.8% | 11% |

**AI crawler access**

canva.com's robots.txt asks 6 of the 10 AI crawlers below not to read the site, all of them ones that collect training data.

| Crawler | robots.txt |
| --- | --- |
| AI searchCrawls when an assistant searches the web for an answer |  |
| ChatGPT OAI-SearchBot | ✓Allowed |
| Claude Claude-SearchBot | ✓Allowed |
| Perplexity PerplexityBot | ✓Allowed |
| AI trainingCollects text to train AI models |  |
| OpenAI GPTBot | ✕Disallowed |
| Anthropic ClaudeBot | ✕Disallowed |
| Google Google-Extended | ✓Allowed |
| Apple Applebot-Extended | ✕Disallowed |
| Meta Meta-ExternalAgent | ✕Disallowed |
| ByteDance Bytespider | ✕Disallowed |
| Common Crawl CCBot | ✕Disallowed |

Read from canva.com/robots.txt on 1 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network 0 other publications on the server · 478 on the network

Its domain was registered in 2001.

mxverify looked up canva.com's address: no other publication in the directory runs on 108.138.199.69. 478 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/canva.com#value) | BV 2.9 | Site Strength × link type; link type at the default until the site is read or audited |
| [Links placed here](https://mxverify.uk/publications/canva.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/canva.com#reading) | Read by mxverify | The site did not let our reader in (31 Oct 2026) |
| [Traffic](https://mxverify.uk/publications/canva.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 31 Oct 2026 |
| [Links to this site](https://mxverify.uk/publications/canva.com#links-in) | Third-party backlink index | 465,029 linking sites, read 1 Nov 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/canva.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 31 Oct 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/canva.com#server) | mxverify's DNS and ASN lookup | 108.138.199.69 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/canva.com#hosting) | Domain registry (RDAP) | Registered 5 May 2001 |

Limitations: what this report does not show 1 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.

What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report).

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 31 October 2026

---

Source: mxverify, "Backlink Value & Traffic Report for canva.com", https://mxverify.uk/publications/canva.com (retrieved 2026-11-01). How every figure is worked out: https://mxverify.uk/methodology
