--- title: "Backlink Value & Traffic Report for cbinsights.com" url: https://mxverify.uk/publications/cbinsights.com description: "A followed link from cbinsights.com is worth $315 by BV 2.8 (link type B). Not yet audited. Hosted on Amazon AWS (US). Domain registered 2009." site: mxverify generated: 2026-10-22T04:15:27.434Z --- mxverify · valued # Backlink value and traffic report for cbinsights.com Its domain was registered in 2009. **In short:** A new followed link from cbinsights.com is worth about $315 to rankings by BV 2.8 (level B, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 623.4K visits a month, 58% from organic search, down 12% since Jul 2026. No link placed on it has been audited. Organisation: CB Insights; since 2008. [Wikidata](https://www.wikidata.org/wiki/Q97276012?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · Last updated 22 October 2026 · [Visit cbinsights.com](https://cbinsights.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) [Compare](https://mxverify.uk/compare/cbinsights.com#add) Show cbinsights.com's BV badge on your site The badge shows what a link from cbinsights.com is worth, as this report does, and updates by itself. It links to this report. Embed code (HTML) Copied Paste it where the badge should appear. It is a plain link and image: no script runs on your site. ## Backlink value · what one new followed link from cbinsights.com is worth to rankings [BV **$315** per link · level B · strength 70](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv) **Relevance to the linked site moves it** **$158** unrelated ×0.5 **$394** same topic ×1.25 **By the kind of link it gives** - A editorial $628 - B guest, sponsored $314 - C neutralised $63 - D network $31 Priced on a blend of link types: A 12% · B 73% · C 15% → ×0.5. [How BV is worked out](https://mxverify.uk/publications/cbinsights.com#bv-detail) · BV 2.8 · not a price anyone charges **623.4K** monthly visits −12% since Jul 2026 **359.5K** from organic search 58% of visits **#61,948** global rank **[41,492](https://mxverify.uk/publications/cbinsights.com#links-in)** sites link to it 7,876 of them nofollow **[2009](https://mxverify.uk/publications/registered/2000s)** domain registered 17 years ago **[2.0 s](https://mxverify.uk/publications/cbinsights.com#tech)** page load for real users (LCP) passes Core Web Vitals **Monthly visits** Jul 2026: 709.9K visits; Aug 2026: 619.1K visits; Sept 2026: 623.4K visits **Where visitors come from** Organic search 58%, Direct 28%, Referrals 4.0%, AI assistants 3.8%, Social 2.6% - Organic search **58%** - Direct **28%** - Referrals **4.0%** - AI assistants **3.8%** - Social **2.6%** - Other channels **3.9%** Organic search, in green, is the traffic BV prices on. **Top countries** - United States 40% - India 20% - United Kingdom 4.5% - Canada 1.8% - China 1.5% - Other countries 32% ## Links to this site Links other sites have made to cbinsights.com, from outside link indexes: not the links placed on it that bklink audits. **41,492** websites link to it 7,876 of them with nofollow links **486.9K** links in all, from those websites about 12 per website · first seen 2019 **19** spam score of its links 0–100, the linking pages' average **25,593** IP addresses they link from 11,801 subnets **Where the links sit:** 38% in the article or main content of the linking page, 9.5% in its header, menu, sidebar or footer · 32% in no page section the index could name, the rest in other sections; of the 422.7K links it sorted by where they sit **Pages in Google:** about 913,000 · the count Google gives for a site: search, its own estimate, which can be far off either way What Google shows for site:cbinsights.com — the first 10 pages 1. [CB Insights Trust Center](https://trust.cbinsights.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) trust.cbinsights.com/ 2. [About](https://www.cbinsights.com/about?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.cbinsights.com/about 3. [Trust Center](https://trust.cbinsights.com/controls?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) trust.cbinsights.com/controls 4. [DataRank - Products, Competitors, Financials, Employees ...](https://www.cbinsights.com/company/datarank?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.cbinsights.com/company/datarank 5. [CB Insights](https://app.cbinsights.com/login?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) app.cbinsights.com/login 6. [OpenAI - Products, Competitors, Financials, Employees ...](https://www.cbinsights.com/company/openai?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.cbinsights.com/company/openai 7. [Afir Portfolio Investments, Afir Funds, Afir Exits](https://www.cbinsights.com/investor/afir?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.cbinsights.com/investor/afir 8. [WAVV Communications - Products, Competitors ...](https://www.cbinsights.com/company/wavv-communications?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.cbinsights.com/company/wavv-communications 9. [26North Portfolio Investments, 26North Funds, 26North Exits](https://www.cbinsights.com/investor/26north?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.cbinsights.com/investor/26north 10. [42dot - Products, Competitors, Financials, Employees ...](https://www.cbinsights.com/company/code42ai?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.cbinsights.com/company/code42ai Sources: link counts and spam score from a third-party backlink index, read 22 October 2026; the chart grows by one reading a month; page count and pages from a Google site: search, 22 October 2026. BV prices on one of these only, the page count: when two site: searches at least 7 days apart both find no pages, and nothing on record shows Google indexing the site, a link from it is priced at most level C. ## Links placed here No link placed on cbinsights.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited. This report's link to cbinsights.com is nofollow. It is followed only when the site's owner audits cbinsights.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs — for 90 days from each audit. [When a link here is followed](https://mxverify.uk/methodology#followed-links) ## How it links out **100%** of its links followed **2** links to other sites **8** articles read Followed 100% Thin sample Read 22 Oct 2026 · [the full reading](https://mxverify.uk/publications/cbinsights.com#reading) ## Tech stack - [Built onNext.js](https://mxverify.uk/publications/cms/nextjs) - [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare) - [Served byAmazon CloudFront](https://mxverify.uk/publications/tech/amazon-cloudfront) - [Ad loadSome ads · 2 ad networks](https://mxverify.uk/publications/ads/some) ### Publisher signals - ✗ Author bylines: none marked up on the homepage - ✓ About page: linked from the homepage - ✗ Editorial policy: not linked from the homepage - ✗ Contact page: not linked from the homepage Structured data: none on the homepage. The homepage only; BV does not price on these. ### Page speed Chrome users, 28 days to 19 Oct 2026: LCP 2.0 s · INP 99 ms · CLS 0.02 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0. Each pill opens every site with a report that shares it. Sources: homepage read 22 Oct 2026; ad load from a web technology index, 22 Oct 2026. ## Domain and hosting - **Domain registered**: [27 April 2009](https://mxverify.uk/publications/registered/2000s) - **Content category**: [finance](https://mxverify.uk/publications/category/finance) - **Server address**: 18.65.14.6 - **Hosting network**: Amazon AWS · AS16509 · US ## Similar sites Matched on the subject the two sites share. Never a site on the same server or network. - [crunchbase.com BV $482 · level B B Same subject](https://mxverify.uk/publications/crunchbase.com) - [pitchbook.com BV $443 · level B B Investing and markets](https://mxverify.uk/publications/pitchbook.com) - [tracxn.com BV $72 · level C C Investing and markets](https://mxverify.uk/publications/tracxn.com) More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [Backlink sites worth $250 to $499 a link](https://mxverify.uk/publications/value/250-499) · [Finance write for us and news sites](https://mxverify.uk/publications/category/finance) · [Next.js websites](https://mxverify.uk/publications/cms/nextjs) · [2000s websites](https://mxverify.uk/publications/registered/2000s) How to use this report 4 ways to use these figures - **Price check.** BV puts one new followed link from cbinsights.com at $315 (level B), priced on a blend of link types (A 12% · B 73% · C 15%): $158 to an unrelated site (×0.5), $394 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/cbinsights.com#value) · [what this means](https://mxverify.uk/guide#use) - **Qualification and risk.** Its Site Strength is 70 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 19 (0–100, the linking pages' average), not cbinsights.com's own. · [How BV is worked out](https://mxverify.uk/publications/cbinsights.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels) - **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 623.4K monthly visits, 58% from organic search (359.5K). Visits fell 12% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “cb insights”, about 7,070 a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/cbinsights.com#traffic) · [what this means](https://mxverify.uk/guide#traffic) - **AI assistant visits.** 3.8% of its visits in Sept 2026 came from AI assistants' answers, about 23.6K (visits, not citations); ChatGPT sent the most in Sept 2026, 66% of them. The split moved a lot between months (Claude from 25% in Aug 2026 to 4.5% in Sept 2026): read it as a snapshot, not a trend. · [AI assistants](https://mxverify.uk/publications/cbinsights.com#ai-assistants) · [what this means](https://mxverify.uk/guide#ai) What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide). Quick answers about cbinsights.com 8 questions answered ### What is a link from cbinsights.com worth? BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new followed link from cbinsights.com is worth about $315 (level B). Relevance moves it: $158 to an unrelated site, $394 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges. In short: a link from cbinsights.com is worth about $315 to rankings, up to $394 on the same topic. Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology) ### Is a link from cbinsights.com worth placing? That depends on the kind of link: by BV 2.8, a link from cbinsights.com is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $393 for a level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges. Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology) ### How does cbinsights.com's BV compare with other sites? At about $315 a link, cbinsights.com is in the “$250 to $499” value band, with 118 of the 3,466 sites valued on mxverify. 25 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update. In short: 25 of the 3,466 valued sites sit in a higher value band than cbinsights.com. Source: mxverify's own directory, counted at the last daily update ### How much traffic does cbinsights.com get? cbinsights.com gets about 623.4K visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 58% of them (359.5K) come from organic search. Visits fell 12% from Jul 2026 to Sept 2026. In short: cbinsights.com draws about 623.4K visits a month, down 12% since Jul 2026. Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/cbinsights.com#evidence) ### Does cbinsights.com pass Core Web Vitals? Yes: real Chrome users see cbinsights.com's largest content load in 2.0 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them. In short: cbinsights.com passes Core Web Vitals on real-user data. Source: [Chrome UX Report, 28 days to 19 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals) ### How old is cbinsights.com? The domain cbinsights.com was registered in 2009, 17 years ago. Domain age is a fact from the registry record, not a measure of a site's quality. Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/) ### How many sites link to cbinsights.com? 41,492 websites link to cbinsights.com, each counted once. 7,876 of them (19%) link with nofollow. Source: [third-party backlink index, Oct 2026](https://mxverify.uk/publications/cbinsights.com#evidence) ### Has cbinsights.com been audited? No link placed on cbinsights.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements. In short: cbinsights.com's report is valued, not audited. How BV is worked out Site Strength 70 / 100 · level B · each factor and link type A followed editorial link from cbinsights.com would be worth up to $628 under BV 2.8, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B, worth about $315 — and relevance to the site it points to moves that between $158 and $394. - **Site Strength**: **70** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 359.5K estimated monthly organic visits, as of 22 October 2026. - **Worth up to**: $628 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how) - **Usual link type**: Mostly level B — may be discounted · A 12%, B 73%, C 15% → ×0.5 (each level's factor below, weighted by those shares) Read by Jev from our own reading of cbinsights.com's homepage and 8 articles. No link placed here has been audited yet. - **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic) - **BV score**: **$315** per link - **Domain registered**: 27 April 2009 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google ### A link from cbinsights.com, by link type The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here. | Level | What it is | Factor | Value | | --- | --- | --- | --- | | A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $628 | | B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $314 | | C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $63 | | D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $31 | How cbinsights.com links out: the full reading 8 articles read · each link counted Read by mxverify on 22 October 2026: the homepage and 8 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited. Thin sample 2 links to other sites across 8 articles published Nov 2021 – Aug 2022. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated. **Links its articles make to other sites** - Followed 100% - Nofollow 0% - Sponsored 0% - User-generated (ugc) 0% 2 links to other sites across 8 articles, share buttons left out. **What its homepage offers** No guest-post, sponsored-post or advertising pages linked from the homepage. Runs on Next.js. ### Articles read | Article | Published | Words | Links out | Followed | Says | | --- | --- | --- | --- | --- | --- | | [Avanade Success Story - CB Insights](https://www.cbinsights.com/avanade-success-story/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Aug 2022 | 1,590 | 2 | 2 | — | | [Sample Post with Extra Long Title Because Long Titles Happen and We Need to Plan For Them - CB Insights](https://www.cbinsights.com/sample-post-with-extra-long-title-because-long-titles-happen-and-we-need-to-plan-for-them/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Nov 2021 | 268 | 0 | 0 | — | | [Sample Post 3 - CB Insights](https://www.cbinsights.com/sample-post-3/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Nov 2021 | 268 | 0 | 0 | — | | [Sample Post 1 - CB Insights](https://www.cbinsights.com/sample-post-1/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Nov 2021 | 268 | 0 | 0 | — | | [ESSER PLUMBING & HEATING - Products, Competitors, Financials, Employees, Headquarters Locations](https://www.cbinsights.com/company/esser-plumbing-heating?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 115 | 0 | 0 | — | | [Il Viaggio Travel Atelier - Products, Competitors, Financials, Employees, Headquarters Locations](https://www.cbinsights.com/company/il-viaggio-travel-atelier?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 121 | 0 | 0 | — | | [HOOVER TACTICAL FIREARMS - Products, Competitors, Financials, Employees, Headquarters Locations](https://www.cbinsights.com/company/hoover-tactical-firearms?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 77 | 0 | 0 | — | | [BCM Real Estate - Products, Competitors, Financials, Employees, Headquarters Locations](https://www.cbinsights.com/company/bcm-real-estate?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 127 | 0 | 0 | — | Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 75%, B 19%, C 6.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 12%, B 73%, C 15%, D 0%. Jev reads it as a directory or launch platform (69%), established as a source (55%), and not selling guest, sponsored or paid posts (93%). Traffic in detail engagement, top keywords, AI assistants Modelled estimates for Sept 2026, as of 22 October 2026: site-wide, all visitors, not analytics measured on the site itself. - **#61,948** global rank - **#13,603** rank in IN - **49%** bounce rate - **5.0** pages per visit - **6m 57s** time on site **Every channel** - Organic search 58% - Direct 28% - Referrals 4.0% - Social 2.6% - AI assistants 3.8% - Email 1.7% - Paid 2.2% - Affiliate and other 0% Share of all visits. Organic search is highlighted: it is the traffic BV prices on. **Top search keywords** | Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) | | --- | --- | --- | --- | --- | | [cb insights](https://mxverify.uk/keywords/cb-insights) | 9,510 | $14.16 | $134.7K | 7,070 | | [apkpure](https://mxverify.uk/keywords/apkpure) | 154.1K | $0.29 | $44.7K | 3,730 | | [crunchbase](https://mxverify.uk/keywords/crunchbase) | 145.3K | $7.78 | $1.1M | 1,580 | | [global lending services](https://mxverify.uk/keywords/global-lending-services) | 17.8K | $3.49 | $62K | 1,090 | | [cbinsights](https://mxverify.uk/keywords/cbinsights) | 1,130 | $14.67 | $16.6K | 940 | Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword. ### AI assistants AI assistants sent about **23.6K** visits in Sept 2026 — 3.8% of all visits. Each assistant's share of those visits, by month: ChatGPT Perplexity Claude ChatGPT: Jul 2026 72%, Aug 2026 69%, Sept 2026 66%; Perplexity: Jul 2026 5.1%, Aug 2026 4.6%, Sept 2026 5.3%; Claude: Jul 2026 23%, Aug 2026 25%, Sept 2026 4.5% | Assistant | Jul 2026 | Aug 2026 | Sept 2026 | | --- | --- | --- | --- | | ChatGPT | 72% | 69% | 66% | | Perplexity | 5.1% | 4.6% | 5.3% | | Claude | 23% | 25% | 4.5% | Third-party traffic estimates. BV uses only the organic-search figure. Server and network 0 other publications on the server · 472 on the network No other publication in the directory runs on 18.65.14.6. 472 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection. Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed. Where each figure comes from 8 figures, their sources and dates | Figure | Source | What it covers | | --- | --- | --- | | [Backlink value](https://mxverify.uk/publications/cbinsights.com#value) | BV 2.8 | Site Strength × link type; link type from our reading of the site | | [Links placed here](https://mxverify.uk/publications/cbinsights.com#links) | bklink audits | None audited yet | | [How it links out](https://mxverify.uk/publications/cbinsights.com#reading) | Read by mxverify | 2 links to other sites in 8 articles, published Nov 2021 – Aug 2022; read 22 Oct 2026 Thin sample | | [Traffic](https://mxverify.uk/publications/cbinsights.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 22 Oct 2026 | | [Links to this site](https://mxverify.uk/publications/cbinsights.com#links-in) | Third-party backlink index | 41,492 linking sites, read 22 Oct 2026; one reading a month | | [Authority](https://mxverify.uk/publications/cbinsights.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 22 Oct 2026; the rating itself is not shown | | [Server and network](https://mxverify.uk/publications/cbinsights.com#server) | DNS and ASN registry | 18.65.14.6 · Amazon AWS | | [Domain age](https://mxverify.uk/publications/cbinsights.com#hosting) | Domain registry (RDAP) | Registered 27 Apr 2009 | Limitations: what this report does not show 6 stated plainly - No link on this publication has been audited yet, so nothing here describes how its links behave. - A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic. - The BV score is what one new followed link from cbinsights.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times. - Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics. - cbinsights.com gives more than one kind of link (A 12% · B 73% · C 15%), so BV prices a blend of them: an editorial link there would be worth $628 and a guest or sponsored one $314, before relevance. - cbinsights.com's visits fell 12% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read. Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 22 October 2026 --- Source: mxverify, "Backlink Value & Traffic Report for cbinsights.com", https://mxverify.uk/publications/cbinsights.com (retrieved 2026-10-22). How every figure is worked out: https://mxverify.uk/methodology