--- title: "duckduckgo.com Backlink Value & Traffic Report" url: https://mxverify.uk/publications/duckduckgo.com description: "duckduckgo.com: a followed link from it is worth $96 by BV 2.9 (link type C). About 663.8M visits a month, 2.2% organic. Not yet audited." site: mxverify generated: 2026-11-03T17:48:03.487Z --- mxverify · valued # Backlink value and traffic report for duckduckgo.com **In short:** A new followed link from duckduckgo.com is worth about $96 to rankings by BV 2.9 (level C, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 663.8M visits a month, 2.2% from organic search, down 7.1% since Jul 2026. No link placed on it has been audited. First recorded 03 November 2026 · Last updated 03 November 2026 · [Visit duckduckgo.com](https://duckduckgo.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) [Compare](https://mxverify.uk/compare/duckduckgo.com#add) Show duckduckgo.com's BV badge on your site The badge shows what a link from duckduckgo.com is worth, as this report does, and updates by itself. It links to this report. Embed code (HTML) Copied Paste it where the badge should appear. ## Backlink value · what one new followed link from duckduckgo.com is worth to rankings [BV **$96** per link · level C · strength 80](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv) reading confidence **Set by rule, 90 out of 100** Reading confidence 90 / 100 duckduckgo.com is a search engine, social network, video platform, messaging app or AI assistant: a rule sets the kind of link it gives, whatever its pages say. **Priced from what the site is.** It is a search engine, social network, video platform, messaging app or AI assistant, whose links are listings, profiles or posts, which sets the kind of link it gives. Priced 3 Nov 2026 · pages read 3 Nov 2026. **Relevance to the linked site moves it** **$48** unrelated ×0.5 **$120** same topic ×1.25 **By the kind of link it gives** - Featured by the company level A $963 - Business or map listing level C — one of the kinds of link it usually gives $96 - A page it hosts for users level C — one of the kinds of link it usually gives $96 - Search results and ads not a backlink $0 [How BV is worked out](https://mxverify.uk/publications/duckduckgo.com#bv-detail) · BV 2.9 · not a price anyone charges **[663.8M](https://mxverify.uk/publications/duckduckgo.com#traffic)** monthly visits −7.1% since Jul 2026 **[14.9M](https://mxverify.uk/publications/duckduckgo.com#traffic)** from organic search 2.2% of visits **[#51](https://mxverify.uk/publications/duckduckgo.com#traffic)** global rank **[2007](https://mxverify.uk/publications/registered/2000s)** domain registered 18 years ago **[2.1 s](https://mxverify.uk/publications/duckduckgo.com#tech)** page load for real users (LCP) passes Core Web Vitals **[100%](https://mxverify.uk/publications/duckduckgo.com#reading)** of its own links nofollow in the articles we read More like it: [Forum, profile and PR backlink sites](https://mxverify.uk/publications/level/c) · [Backlink sites worth $50 to $99 a link](https://mxverify.uk/publications/value/50-99) · [Next.js websites](https://mxverify.uk/publications/cms/nextjs) · [2000s websites](https://mxverify.uk/publications/registered/2000s) **Monthly visits** Jul 2026: 714.2M visits; Aug 2026: 699.1M visits; Sept 2026: 663.8M visits **Where visitors come from** Direct 95%, Organic search 2.2%, Referrals 1.4%, Email 0.7%, AI assistants 0.3% - [Direct](https://mxverify.uk/publications/traffic/direct) **95%** - [Organic search](https://mxverify.uk/publications/traffic/organic-search) **2.2%** - [Referrals](https://mxverify.uk/publications/traffic/referrals) **1.4%** - [Email](https://mxverify.uk/publications/traffic/email) **0.7%** - AI assistants **0.3%** Organic search, in green, is the traffic BV prices on. **Top countries** - [United States](https://mxverify.uk/publications/audience/united-states) 53% - [Germany](https://mxverify.uk/publications/audience/germany) 8.2% - [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 4.5% - [Canada](https://mxverify.uk/publications/audience/canada) 3.6% - [France](https://mxverify.uk/publications/audience/france) 3.5% - Other countries 27% ## Links to this site Link counts for duckduckgo.com are fetched at the next daily update, usually by 05:00 UTC, and shown here from then. ## Links placed here No link placed on duckduckgo.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited. This report's link to duckduckgo.com is nofollow. It is followed when the site's owner audits duckduckgo.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links) ## How it links out **0%** of its links followed **6** links to other sites **2** articles read Nofollow 100% Thin sample Read 3 Nov 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/duckduckgo.com#reading) ## Tech stack - [Built onNext.js](https://mxverify.uk/publications/cms/nextjs) ### Page speed Chrome users, 28 days to 1 Nov 2026: LCP 2.1 s · INP 128 ms · CLS 0.02 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0. Devices: 81% phone · 18% desktop · 1% tablet — share of Chrome page loads, same 28 days. ## Domain and hosting - **Domain registered**: [11 November 2007](https://mxverify.uk/publications/registered/2000s) - **Server address**: 20.43.161.105 - **Hosting network**: Microsoft Azure · AS8075 · US How to use this report 3 ways to use these figures - **Price check.** BV puts one new followed link from duckduckgo.com at $96 (level C): $48 to an unrelated site (×0.5), $120 to a same-topic site (×1.25). A quote far above $120 for a level C link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/duckduckgo.com#value) · [what this means](https://mxverify.uk/guide#use) - **Qualification and risk.** Its Site Strength is 80 / 100; it is a search engine, not a publication: the links it gives are listings, profiles or user posts (level C). In the 2 articles we read, 100% of the links to other sites are nofollow, sponsored or ugc. · [How BV is worked out](https://mxverify.uk/publications/duckduckgo.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels) - **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 663.8M monthly visits, 2.2% from organic search (14.9M). Visits fell 7.1% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “duck”, about 192K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/duckduckgo.com#traffic) · [what this means](https://mxverify.uk/guide#traffic) What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide). Quick answers about duckduckgo.com 8 questions answered ### What is a link from duckduckgo.com worth? BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from duckduckgo.com is worth about $96 (level C). Relevance moves it: $48 to an unrelated site, $120 to a same-topic site. In short: a link from duckduckgo.com is worth about $96 to rankings, up to $120 on the same topic. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### Is a link from duckduckgo.com worth placing? By BV 2.9, the links duckduckgo.com gives are priced at level C ($96), whatever kind of link is placed there. A price far above $120 for a level C link pays for something BV does not measure, such as the site's own readers. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### How does duckduckgo.com's BV compare with other sites? At about $96 a link, duckduckgo.com is in the “$50 to $99” value band, with 353 of the 4,052 sites valued on mxverify. 488 sites are in a higher band. In short: 488 of the 4,052 valued sites sit in a higher value band than duckduckgo.com. Source: mxverify's own directory, counted at the last daily update ### How much traffic does duckduckgo.com get? duckduckgo.com gets about 663.8M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 2.2% of them (14.9M) come from organic search. Visits fell 7.1% from Jul 2026 to Sept 2026. In short: duckduckgo.com draws about 663.8M visits a month, down 7.1% since Jul 2026. Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/duckduckgo.com#evidence) ### Does duckduckgo.com pass Core Web Vitals? Yes: real Chrome users see duckduckgo.com's largest content load in 2.1 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them. In short: duckduckgo.com passes Core Web Vitals on real-user data. Source: [Chrome UX Report, 28 days to 1 Nov 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals) ### Does duckduckgo.com link out with nofollow? In the 2 articles we read, duckduckgo.com made 6 links to other sites, and 100% of them were nofollow, sponsored or ugc; the other 0% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth. In short: about 100% of duckduckgo.com's outbound links are nofollow, so a new link placed there may be too. Source: [mxverify's reading of 2 articles, 3 Nov 2026](https://mxverify.uk/publications/duckduckgo.com#reading); [Google Search Central: qualify your outbound links](https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links) ### How old is duckduckgo.com? The domain duckduckgo.com was registered in 2007, 18 years ago. Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/) ### Has duckduckgo.com been audited? No link placed on duckduckgo.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements. In short: duckduckgo.com's report is valued, not audited. How BV is worked out Site Strength 80 / 100 · level C · each factor and link type A followed editorial link from duckduckgo.com would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is a listing, profile or user post (level C), since duckduckgo.com is a search engine — worth about $96 — and relevance to the site it points to moves that between $48 and $120. - **Site Strength**: **80** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 14.9M estimated monthly organic visits, as of 3 November 2026. - **Worth up to**: $963 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how) - **Usual link type**: Level C — usually neutralised → ×0.1 duckduckgo.com is a search engine, not a publication: nobody buys or earns an article on it, so the links a site can get there are listings, profiles or user posts — level C. The table below lists the links it can give, and what each is worth. - **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report)) - **BV score**: **$96** per link - **Domain registered**: 11 November 2007 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report)) ### A link from duckduckgo.com, by the kind of link it can give duckduckgo.com is a search engine, not a publication, so the links it gives are not articles. These are the ones it can give, on the same A–D scale, at its strength. | Link | What it is | Level | Value | | --- | --- | --- | --- | | Featured by the company | A case study, customer story or official blog post that links to you — earned, and rare. | A · ×1 | $963 | | Business or map listing | Your business listed on the search engine's own maps, local or directory pages. | C · ×0.1 | $96 | | A page it hosts for users | A site, group or forum page anyone can make on the search engine's own services. | C · ×0.1 | $96 | | Search results and ads | Not a backlink: results change with every search, ads are paid, and neither passes link equity. | Not a backlink | $0 | How duckduckgo.com links out: the full reading 2 articles read · each link counted Read by mxverify on 3 November 2026: the homepage and 2 articles (2 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited. Thin sample 6 links to other sites across 2 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated. **Links its articles make to other sites** - Followed 0% - Nofollow 100% - Sponsored 0% - User-generated (ugc) 0% 6 links to other sites across 2 articles, share buttons left out. BV counts 100% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc. **What its homepage offers** - **Advertising** · “Advertise on Search” Runs on Next.js. ### Articles read | Article | Words | Links out | Followed | Says | | --- | --- | --- | --- | --- | | [How To Add the DuckDuckGo Extension to Your Browser - DuckDuckGo Help Pages](https://duckduckgo.com/duckduckgo-help-pages/desktop/adding-duckduckgo-to-your-browser?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 93 | 4 | 0 | — | | [Advertise on DuckDuckGo Search - DuckDuckGo Help Pages](https://duckduckgo.com/duckduckgo-help-pages/company/advertise-on-duckduckgo-search?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 275 | 2 | 0 | — | Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 54%, B 10%, C 36%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 0%, C 100%, D 0%. Jev reads it as a service or app (92%), small or niche as a source (38%), and selling guest, sponsored or paid posts (66%). Traffic in detail engagement, top keywords, AI assistants Modelled estimates for Sept 2026, as of 3 November 2026: site-wide, all visitors, not analytics measured on the site itself. - **#51** global rank - **#29** rank in US - **16%** bounce rate - **6.2** pages per visit - **7m 10s** time on site **Every channel** - [Organic search](https://mxverify.uk/publications/traffic/organic-search) 2.2% - [Direct](https://mxverify.uk/publications/traffic/direct) 95% - [Referrals](https://mxverify.uk/publications/traffic/referrals) 1.4% - [Social](https://mxverify.uk/publications/traffic/social) 0.1% - AI assistants 0.3% - [Email](https://mxverify.uk/publications/traffic/email) 0.7% - [Paid](https://mxverify.uk/publications/traffic/paid) 0.3% - Affiliate and other 0.0% Share of all visits. Organic search is highlighted: it is the traffic BV prices on. **Top search keywords** | Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) | | --- | --- | --- | --- | --- | | [duckduckgo](https://mxverify.uk/keywords/duckduckgo) | 68M | $1.58 | $107.4M | 12.3M | | [duck duck go](https://mxverify.uk/keywords/duck-duck-go) | 345.2K† | $0.88† | $303.8K† | 716.7K | | [bokep indo](https://mxverify.uk/keywords/bokep-indo) | 123.8K† | — | — | 264.1K | | [kingbokep](https://mxverify.uk/keywords/kingbokep) | 46.2K† | — | — | 238.5K | | [duck](https://mxverify.uk/keywords/duck) | 270K† | $0.83† | $224.1K† | 192K | Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword. ### AI assistants AI assistants sent about **2.2M** visits in Sept 2026 — 0.3% of all visits. Each assistant's share of those visits, by month: [ChatGPT](https://mxverify.uk/publications/ai/chatgpt) [Gemini](https://mxverify.uk/publications/ai/gemini) [Claude](https://mxverify.uk/publications/ai/claude) ChatGPT: Jul 2026 64%, Aug 2026 54%, Sept 2026 25%; Gemini: Jul 2026 16%, Aug 2026 20%, Sept 2026 7.4%; Claude: Jul 2026 10%, Aug 2026 3.5%, Sept 2026 2.2% | Assistant | Jul 2026 | Aug 2026 | Sept 2026 | | --- | --- | --- | --- | | ChatGPT | 64% | 54% | 25% | | Gemini | 16% | 20% | 7.4% | | Claude | 10% | 3.5% | 2.2% | Third-party traffic estimates. BV uses only the organic-search figure. Server and network 0 other publications on the server · 3 on the network Its domain was registered in 2007. mxverify looked up duckduckgo.com's address: no other publication in the directory runs on 20.43.161.105. 3 publications are on the same hosting network (Microsoft Azure, AS8075) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection. Microsoft Azure is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed. Where each figure comes from 7 figures, their sources and dates | Figure | Source | What it covers | | --- | --- | --- | | [Backlink value](https://mxverify.uk/publications/duckduckgo.com#value) | BV 2.9 | Site Strength × link type; link type C: a search engine, where the links on offer are listings, profiles or user posts | | [Links placed here](https://mxverify.uk/publications/duckduckgo.com#links) | bklink audits | None audited yet | | [How it links out](https://mxverify.uk/publications/duckduckgo.com#reading) | Read by mxverify | 6 links to other sites in 2 articles; read 3 Nov 2026 Thin sample | | [Traffic](https://mxverify.uk/publications/duckduckgo.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 3 Nov 2026 | | [Authority](https://mxverify.uk/publications/duckduckgo.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 3 Nov 2026; the rating itself is not shown | | [Server and network](https://mxverify.uk/publications/duckduckgo.com#server) | mxverify's DNS and ASN lookup | 20.43.161.105 · Microsoft Azure | | [Domain age](https://mxverify.uk/publications/duckduckgo.com#hosting) | Domain registry (RDAP) | Registered 11 Nov 2007 | Limitations: what this report does not show 2 stated plainly - No link on this publication has been audited yet, so nothing here describes how its links behave. - The figures for how duckduckgo.com links out rest on 2 articles, too few to describe the whole site. What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report). Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 03 November 2026 --- Source: mxverify, "duckduckgo.com Backlink Value & Traffic Report", https://mxverify.uk/publications/duckduckgo.com (retrieved 2026-11-03). How every figure is worked out: https://mxverify.uk/methodology