--- title: "Backlink Value & Traffic Report for happycow.net" url: https://mxverify.uk/publications/happycow.net description: "happycow.net: a followed link from it is worth $155 by BV 2.9 (link type C). Not yet audited. Hosted on INCAPSULA (US). Domain registered 1999." site: mxverify generated: 2026-11-02T06:06:39.985Z --- mxverify · valued # Backlink value and traffic report for happycow.net **In short:** A new followed link from happycow.net is worth about $155 to rankings by BV 2.9 (level C, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 1.3M visits a month, 69% from organic search, down 18% since Jul 2026. No link placed on it has been audited. First recorded 02 November 2026 · Last updated 02 November 2026 · [Visit happycow.net](https://happycow.net/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) [Compare](https://mxverify.uk/compare/happycow.net#add) Show happycow.net's BV badge on your site The badge shows what a link from happycow.net is worth, as this report does, and updates by itself. It links to this report. Embed code (HTML) Copied Paste it where the badge should appear. ## Backlink value · what one new followed link from happycow.net is worth to rankings [BV **$155** per link · level C · strength 70](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv) reading confidence **Low, 6 out of 100** Reading confidence 6 / 100 - What we read 10 - Our model's certainty 54 - Its view of the pages 8 0 of 10 pages read had text · 0 links to other sites seen How much of happycow.net we read, and how sure our model was about the kind of link it gives. Never higher than what we read. [The full reading](https://mxverify.uk/publications/happycow.net#reading) **Priced from our reading of the site.** No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 2 Nov 2026 · pages read 2 Nov 2026. **Relevance to the linked site moves it** **$78** unrelated ×0.5 **$194** same topic ×1.25 **By the kind of link it gives** - A editorial $628 - B guest, sponsored $314 - C neutralised $63 - D network $31 Priced on a blend of link types: A 2% · B 32% · C 66% → ×0.25. [How BV is worked out](https://mxverify.uk/publications/happycow.net#bv-detail) · BV 2.9 · not a price anyone charges **[1.3M](https://mxverify.uk/publications/happycow.net#traffic)** monthly visits −18% since Jul 2026 **[869K](https://mxverify.uk/publications/happycow.net#traffic)** from organic search 69% of visits **[#31,536](https://mxverify.uk/publications/happycow.net#traffic)** global rank **[1999](https://mxverify.uk/publications/registered/1990s)** domain registered 26 years ago **[2.8 s](https://mxverify.uk/publications/happycow.net#tech)** page load for real users (LCP) does not pass Core Web Vitals More like it: [Forum, profile and PR backlink sites](https://mxverify.uk/publications/level/c) · [Backlink sites worth $100 to $249 a link](https://mxverify.uk/publications/value/100-249) · [Old websites from the 90s](https://mxverify.uk/publications/registered/1990s) **Monthly visits** Jul 2026: 1.5M visits; Aug 2026: 1.5M visits; Sept 2026: 1.3M visits **Where visitors come from** Organic search 69%, Direct 24%, Social 3.3%, Referrals 1.7%, Email 0.9% - [Organic search](https://mxverify.uk/publications/traffic/organic-search) **69%** - [Direct](https://mxverify.uk/publications/traffic/direct) **24%** - [Social](https://mxverify.uk/publications/traffic/social) **3.3%** - [Referrals](https://mxverify.uk/publications/traffic/referrals) **1.7%** - [Email](https://mxverify.uk/publications/traffic/email) **0.9%** - Other channels **1.1%** Organic search, in green, is the traffic BV prices on. **Top countries** - [United States](https://mxverify.uk/publications/audience/united-states) 29% - [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 10% - [Germany](https://mxverify.uk/publications/audience/germany) 7.3% - [India](https://mxverify.uk/publications/audience/india) 7.1% - [Canada](https://mxverify.uk/publications/audience/canada) 3.8% - Other countries 42% ## Links to this site Link counts for happycow.net are fetched at the next daily update, usually by 05:00 UTC, and shown here from then. ## Links placed here No link placed on happycow.net has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited. This report's link to happycow.net is nofollow. It is followed when the site's owner audits happycow.net's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links) ## How it links out No links to other sites in the 10 articles read. Thin sample Read 2 Nov 2026 · [the full reading](https://mxverify.uk/publications/happycow.net#reading) ## Tech stack happycow.net's homepage has not been read yet; every site with a report is read within a few days. ### Page speed Chrome users, 28 days to 31 Oct 2026: LCP 2.8 s · INP 95 ms · CLS 0.05 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0. Devices: 70% phone · 28% desktop · 1% tablet — share of Chrome page loads, same 28 days. ## Domain and hosting - **Domain registered**: [28 November 1999](https://mxverify.uk/publications/registered/1990s) - **Server address**: 45.60.96.2 - **Hosting network**: INCAPSULA · AS19551 · US How to use this report 3 ways to use these figures - **Price check.** BV puts one new followed link from happycow.net at $155 (level C), priced on a blend of link types (A 2% · B 32% · C 66%): $78 to an unrelated site (×0.5), $194 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $79 for a level C link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/happycow.net#value) · [what this means](https://mxverify.uk/guide#use) - **Qualification and risk.** Its Site Strength is 70 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). · [How BV is worked out](https://mxverify.uk/publications/happycow.net#bv-detail) · [what this means](https://mxverify.uk/guide#levels) - **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 1.3M monthly visits, 69% from organic search (869K). Visits fell 18% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “smoothie king”, about 6,150 a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/happycow.net#traffic) · [what this means](https://mxverify.uk/guide#traffic) What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide). Quick answers about happycow.net 7 questions answered ### What is a link from happycow.net worth? BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from happycow.net is worth about $155 (level C). Relevance moves it: $78 to an unrelated site, $194 to a same-topic site. In short: a link from happycow.net is worth about $155 to rankings, up to $194 on the same topic. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### Is a link from happycow.net worth placing? That depends on the kind of link: by BV 2.9, a link from happycow.net is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $79 for a level C link pays for something BV does not measure, such as the site's own readers. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### How does happycow.net's BV compare with other sites? At about $155 a link, happycow.net is in the “$100 to $249” value band, with 311 of the 4,052 sites valued on mxverify. 177 sites are in a higher band. In short: 177 of the 4,052 valued sites sit in a higher value band than happycow.net. Source: mxverify's own directory, counted at the last daily update ### How much traffic does happycow.net get? happycow.net gets about 1.3M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 69% of them (869K) come from organic search. Visits fell 18% from Jul 2026 to Sept 2026. In short: happycow.net draws about 1.3M visits a month, down 18% since Jul 2026. Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/happycow.net#evidence) ### Does happycow.net pass Core Web Vitals? No: real Chrome users see happycow.net's largest content load in 2.8 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them. In short: happycow.net does not pass Core Web Vitals on real-user data. Source: [Chrome UX Report, 28 days to 31 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals) ### How old is happycow.net? The domain happycow.net was registered in 1999, 26 years ago. Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/) ### Has happycow.net been audited? No link placed on happycow.net has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements. In short: happycow.net's report is valued, not audited. How BV is worked out Site Strength 70 / 100 · level C · each factor and link type A followed editorial link from happycow.net would be worth up to $628 under BV 2.9, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level C, worth about $155 — and relevance to the site it points to moves that between $78 and $194. - **Site Strength**: **70** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 869K estimated monthly organic visits, as of 2 November 2026. - **Worth up to**: $628 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how) - **Usual link type**: Mostly level C — usually neutralised · A 2%, B 32%, C 66% → ×0.25 (each level's factor below, weighted by those shares) Read by Jev from our own reading of happycow.net's homepage and 10 articles. No link placed here has been audited yet. - **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report)) - **BV score**: **$155** per link - **Domain registered**: 28 November 1999 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report)) ### A link from happycow.net, by link type A link from happycow.net at each level. [What each level means](https://mxverify.uk/methodology#link-levels). | Level | Factor | Value | | --- | --- | --- | | A — Counted | ×1 | $628 | | B — May be discounted | ×0.5 | $314 | | C — Usually neutralised | ×0.1 | $63 | | D — Network | ×0.05 | $31 | How happycow.net links out: the full reading 10 articles read · each link counted Read by mxverify on 2 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited. Thin sample 0 links to other sites across 10 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated. **Links its articles make to other sites** No links to other sites in the articles read. **What its homepage offers** No guest-post, sponsored-post or advertising pages linked from the homepage. ### Articles read | Article | Words | Links out | Followed | Says | | --- | --- | --- | --- | --- | | [https://www.happycow.net/terms-of-use](https://www.happycow.net/terms-of-use?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/give-funds-decals](https://www.happycow.net/give-funds-decals?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/a-vegan-guide-to-los-angeles](https://www.happycow.net/a-vegan-guide-to-los-angeles?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/a-vegan-guide-to-san-francisco](https://www.happycow.net/a-vegan-guide-to-san-francisco?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/reviews/das-schaffers-bad-mergentheim-314564](https://www.happycow.net/reviews/das-schaffers-bad-mergentheim-314564?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/reviews/ketostis-guadalajara-316992](https://www.happycow.net/reviews/ketostis-guadalajara-316992?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/reviews/the-hunger-watergarden-avm-istanbul-319371](https://www.happycow.net/reviews/the-hunger-watergarden-avm-istanbul-319371?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/reviews/naan-kabob-toronto-321515](https://www.happycow.net/reviews/naan-kabob-toronto-321515?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/best-vegan-friendly-bakeries/cape-town-south-africa](https://www.happycow.net/best-vegan-friendly-bakeries/cape-town-south-africa?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [https://www.happycow.net/best-vegan-friendly-bakeries/koh-samui-thailand](https://www.happycow.net/best-vegan-friendly-bakeries/koh-samui-thailand?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 69%, B 7.0%, C 24%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 2.1%, B 32%, C 66%, D 0%. Jev reads it as a platform where users post (54%), small or niche as a source (47%), and not selling guest, sponsored or paid posts (98%). Traffic in detail engagement, top keywords, AI assistants Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself. - **#31,536** global rank - **#25,681** rank in US - **47%** bounce rate - **5.7** pages per visit - **3m 16s** time on site **Every channel** - [Organic search](https://mxverify.uk/publications/traffic/organic-search) 69% - [Direct](https://mxverify.uk/publications/traffic/direct) 24% - [Referrals](https://mxverify.uk/publications/traffic/referrals) 1.7% - [Social](https://mxverify.uk/publications/traffic/social) 3.3% - AI assistants 0.8% - [Email](https://mxverify.uk/publications/traffic/email) 0.9% - [Paid](https://mxverify.uk/publications/traffic/paid) 0.4% - Affiliate and other 0% Share of all visits. Organic search is highlighted: it is the traffic BV prices on. **Top search keywords** | Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) | | --- | --- | --- | --- | --- | | [happy cow](https://mxverify.uk/keywords/happy-cow) | 13.9K† | $0.94† | $13.1K† | 51.5K | | [happycow](https://mxverify.uk/keywords/happycow) | 9,040† | — | — | 28.7K | | [smoothie king](https://mxverify.uk/keywords/smoothie-king) | 55.2K† | $0.44† | $24.3K† | 6,150 | | [vegan food near me](https://mxverify.uk/keywords/vegan-food-near-me) | 14.1K† | $1.41† | $19.9K† | 1,480 | | [whole foods near me](https://mxverify.uk/keywords/whole-foods-near-me) | 69.8K† | $0.97† | $67.7K† | 1,180 | Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword. ### AI assistants AI assistants sent about **9,595** visits in Sept 2026 — 0.8% of all visits. Each assistant's share of those visits, by month: [ChatGPT](https://mxverify.uk/publications/ai/chatgpt) [Gemini](https://mxverify.uk/publications/ai/gemini) [Perplexity](https://mxverify.uk/publications/ai/perplexity) ChatGPT: Jul 2026 64%, Aug 2026 87%, Sept 2026 10%; Gemini: Jul 2026 9.9%, Aug 2026 13%, Sept 2026 9.3%; Perplexity: Jul 2026 0%, Aug 2026 0%, Sept 2026 0.1% | Assistant | Jul 2026 | Aug 2026 | Sept 2026 | | --- | --- | --- | --- | | ChatGPT | 64% | 87% | 10% | | Gemini | 9.9% | 13% | 9.3% | | Perplexity | 0% | 0% | 0.1% | Third-party traffic estimates. BV uses only the organic-search figure. Server and network 0 other publications on the server · 0 on the network Its domain was registered in 1999. mxverify looked up happycow.net's address: no other publication in the directory runs on 45.60.96.2. 0 publications are on the same hosting network (INCAPSULA, AS19551). Where each figure comes from 7 figures, their sources and dates | Figure | Source | What it covers | | --- | --- | --- | | [Backlink value](https://mxverify.uk/publications/happycow.net#value) | BV 2.9 | Site Strength × link type; link type from our reading of the site | | [Links placed here](https://mxverify.uk/publications/happycow.net#links) | bklink audits | None audited yet | | [How it links out](https://mxverify.uk/publications/happycow.net#reading) | Read by mxverify | 0 links to other sites in 10 articles; read 2 Nov 2026 Thin sample | | [Traffic](https://mxverify.uk/publications/happycow.net#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 | | [Authority](https://mxverify.uk/publications/happycow.net#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 2 Nov 2026; the rating itself is not shown | | [Server and network](https://mxverify.uk/publications/happycow.net#server) | mxverify's DNS and ASN lookup | 45.60.96.2 · INCAPSULA | | [Domain age](https://mxverify.uk/publications/happycow.net#hosting) | Domain registry (RDAP) | Registered 28 Nov 1999 | Limitations: what this report does not show 3 stated plainly - No link on this publication has been audited yet, so nothing here describes how its links behave. - happycow.net gives more than one kind of link (A 2% · B 32% · C 66%), so BV prices a blend of them: an editorial link there would be worth $628 and a guest or sponsored one $314, before relevance. - happycow.net's visits fell 18% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read. What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report). Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 02 November 2026 --- Source: mxverify, "Backlink Value & Traffic Report for happycow.net", https://mxverify.uk/publications/happycow.net (retrieved 2026-11-02). How every figure is worked out: https://mxverify.uk/methodology