---
title: "Backlink Value & Traffic Report for merlot.org"
url: https://mxverify.uk/publications/merlot.org
description: "merlot.org: a followed link from it is worth $200 by BV 2.8 (link type B). 9,141 websites link to it. Not yet audited. Hosted on Amazon AWS (US)."
site: mxverify
generated: 2026-10-24T06:17:32.319Z
---

mxverify · valued

# Backlink value and traffic report for merlot.org

Its domain was registered in 1999.

**In short:** A new followed link from merlot.org is worth about $200 to rankings by BV 2.8 (level B, Site Strength 60 of 100); BV is an estimate, not a price anyone charges. It gets about 119.6K visits a month, 42% from organic search, up 20% since Jul 2026. No link placed on it has been audited.

Last updated 24 October 2026 · [Visit merlot.org](https://merlot.org/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/merlot.org#add)

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## Backlink value · what one new followed link from merlot.org is worth to rankings

[BV **$200** per link · level B · strength 60](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

reading confidence **Nothing to read**

We read the homepage of merlot.org but found no articles in its feed, sitemap or homepage links, so its BV takes the usual link type.

**Relevance to the linked site moves it**

**$100** unrelated ×0.5 **$250** same topic ×1.25

**By the kind of link it gives**

- A editorial $410
- B guest, sponsored $205
- C neutralised $41
- D network $20

Priced on a blend of link types: B 97% · C 3% → ×0.49.

[How BV is worked out](https://mxverify.uk/publications/merlot.org#bv-detail) · BV 2.8 · not a price anyone charges

**[119.6K](https://mxverify.uk/publications/merlot.org#traffic)** monthly visits +20% since Jul 2026

**[50.2K](https://mxverify.uk/publications/merlot.org#traffic)** from organic search 42% of visits

**[#334,823](https://mxverify.uk/publications/merlot.org#traffic)** global rank

**[9,141](https://mxverify.uk/publications/merlot.org#links-in)** sites link to it 2,111 of them nofollow

**[1999](https://mxverify.uk/publications/registered/1990s)** domain registered 27 years ago

**[4.7 s](https://mxverify.uk/publications/merlot.org#tech)** page load for real users (LCP) does not pass Core Web Vitals

More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [Backlink sites worth $100 to $249 a link](https://mxverify.uk/publications/value/100-249) · [Old websites from the 90s](https://mxverify.uk/publications/registered/1990s)

**Monthly visits**

Jul 2026: 99.8K visits; Aug 2026: 105.7K visits; Sept 2026: 119.6K visits

**Where visitors come from**

Organic search 42%, Direct 31%, Referrals 16%, Social 5.7%, AI assistants 2.8%

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) **42%**
- [Direct](https://mxverify.uk/publications/traffic/direct) **31%**
- Referrals **16%**
- Social **5.7%**
- AI assistants **2.8%**
- Other channels **2.8%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- [United States](https://mxverify.uk/publications/audience/united-states) 56%
- India 4.6%
- Canada 3.3%
- Spain 2.0%
- Vietnam 1.9%
- Other countries 32%

## Links to this site

Links other sites have made to merlot.org, from outside link indexes: not the links placed on it that bklink audits.

**9,141** websites link to it 2,111 of them with nofollow links

**268.6K** links in all, from those websites about 29 per website · first seen 2019

**26** spam score of its links 0–100, the linking pages' average

**6,638** IP addresses they link from 4,427 subnets

**Where the links sit:** 12% in the article or main content of the linking page, 61% in its header, menu, sidebar or footer · 17% in no page section the index could name, the rest in other sections; of the 255.4K links it sorted by where they sit

Sources: link counts and spam score from a third-party backlink index, read 23 October 2026; the chart grows by one reading a month. BV prices on none of these.

## Links placed here

No link placed on merlot.org has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to merlot.org is nofollow. It is followed only when the site's owner audits merlot.org's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs — for 90 days from each audit. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

No articles found to read from its feed, sitemap or homepage.

Read 22 Oct 2026 · [the full reading](https://mxverify.uk/publications/merlot.org#reading)

## Tech stack

- [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare)

### Publisher signals

- ✗ Author bylines: none marked up on the homepage
- ✗ About page: not linked from the homepage
- ✗ Editorial policy: not linked from the homepage
- ✗ Contact page: not linked from the homepage

Structured data: none on the homepage. The homepage only; BV does not price on these.

### Page speed

Chrome users, 28 days to 20 Oct 2026: LCP 4.7 s · INP 96 ms · CLS 0.00 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 23 Oct 2026.

## Domain and hosting

- **Domain registered**: [19 October 1999](https://mxverify.uk/publications/registered/1990s)
- **Server address**: 54.71.97.148
- **Hosting network**: Amazon AWS · AS16509 · US

How to use this report 4 ways to use these figures

- **Price check.** BV puts one new followed link from merlot.org at $200 (level B), priced on a blend of link types (B 97% · C 3%): $100 to an unrelated site (×0.5), $250 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $410 before relevance. A quote far above $256 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/merlot.org#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 60 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 26 (0–100, the linking pages' average), not merlot.org's own. · [How BV is worked out](https://mxverify.uk/publications/merlot.org#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 119.6K monthly visits, 42% from organic search (50.2K). Visits rose 20% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “find any free textbook”, about 360 a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/merlot.org#traffic) · [what this means](https://mxverify.uk/guide#traffic)
- **AI assistant visits.** 2.8% of its visits in Sept 2026 came from AI assistants' answers, about 3,337 (visits, not citations); Gemini sent the most in Sept 2026, 100% of them. · [AI assistants](https://mxverify.uk/publications/merlot.org#ai-assistants) · [what this means](https://mxverify.uk/guide#ai)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

Quick answers about merlot.org 8 questions answered

### What is a link from merlot.org worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new followed link from merlot.org is worth about $200 (level B). Relevance moves it: $100 to an unrelated site, $250 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.

In short: a link from merlot.org is worth about $200 to rankings, up to $250 on the same topic.

Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology)

### Is a link from merlot.org worth placing?

That depends on the kind of link: by BV 2.8, a link from merlot.org is worth $410 as an editorial citation (level A), $205 as a guest, sponsored or listed link (level B), $41 as a press-release, syndicated, profile or forum link (level C), $20 as a network link (level D), before relevance. A price far above $256 for a level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.

Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology)

### How does merlot.org's BV compare with other sites?

At about $200 a link, merlot.org is in the “$100 to $249” value band, with 232 of the 3,589 sites valued on mxverify. 155 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.

In short: 155 of the 3,589 valued sites sit in a higher value band than merlot.org.

Source: mxverify's own directory, counted at the last daily update

### How much traffic does merlot.org get?

merlot.org gets about 119.6K visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 42% of them (50.2K) come from organic search. Visits rose 20% from Jul 2026 to Sept 2026.

In short: merlot.org draws about 119.6K visits a month, up 20% since Jul 2026.

Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/merlot.org#evidence)

### Does merlot.org pass Core Web Vitals?

No: real Chrome users see merlot.org's largest content load in 4.7 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: merlot.org does not pass Core Web Vitals on real-user data.

Source: [Chrome UX Report, 28 days to 20 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals)

### How old is merlot.org?

The domain merlot.org was registered in 1999, 27 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.

Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/)

### How many sites link to merlot.org?

9,141 websites link to merlot.org, each counted once. 2,111 of them (23%) link with nofollow.

Source: [third-party backlink index, Oct 2026](https://mxverify.uk/publications/merlot.org#evidence)

### Has merlot.org been audited?

No link placed on merlot.org has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: merlot.org's report is valued, not audited.

How BV is worked out Site Strength 60 / 100 · level B · each factor and link type

A followed editorial link from merlot.org would be worth up to $410 under BV 2.8, before relevance: its Site Strength is 60 out of 100. The link it usually gives is level B, worth about $200 — and relevance to the site it points to moves that between $100 and $250.

- **Site Strength**: **60** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 50.2K estimated monthly organic visits, as of 22 October 2026.
- **Worth up to**: $410 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level B — may be discounted · B 97%, C 3% → ×0.49 (each level's factor below, weighted by those shares) We read the homepage but found no articles to read, and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$200** per link
- **Domain registered**: 19 October 1999 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from merlot.org, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $410 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $205 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $41 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $20 |

How merlot.org links out: the full reading 0 articles read · each link counted

Read by mxverify on 22 October 2026: the homepage and no articles — none could be found from its feed, sitemap or homepage. This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

**Links its articles make to other sites**

No links to other sites in the articles read.

**What its homepage offers**

No guest-post, sponsored-post or advertising pages linked from the homepage.

Jev has not judged this reading yet, so the link type is set by fixed rules.

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 22 October 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#334,823** global rank
- **#140,895** rank in US
- **44%** bounce rate
- **2.0** pages per visit
- **38s** time on site

**Every channel**

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) 42%
- [Direct](https://mxverify.uk/publications/traffic/direct) 31%
- Referrals 16%
- Social 5.7%
- AI assistants 2.8%
- Email 2.2%
- Paid 0.6%
- Affiliate and other 0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [rossi, t. & tankel, p. (2014). certified mission critical operator. skills commons pdf](https://mxverify.uk/keywords/rossi-t-tankel-p-2014-certified-mission-critical-operator-skills-commons-pdf) | 260 | $0.00 | $0 | 490 |
| [find any free textbook](https://mxverify.uk/keywords/find-any-free-textbook) | 490 | $0.00 | $0 | 360 |
| [ce2061 textbook](https://mxverify.uk/keywords/ce2061-textbook) | 240 | $0.00 | $0 | 220 |
| [do any colleges in oklahoma have mythology courses](https://mxverify.uk/keywords/do-any-colleges-in-oklahoma-have-mythology-courses) | 230 | $0.00 | $0 | 220 |
| [merlotx](https://mxverify.uk/keywords/merlotx) | 230 | $0.00 | $0 | 220 |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **3,337** visits in Sept 2026 — 2.8% of all visits. Each assistant's share of those visits, by month:

[Gemini](https://mxverify.uk/publications/ai/gemini)

Gemini: Sept 2026 100%

| Assistant | Sept 2026 |
| --- | --- |
| Gemini | 100% |

Jul 2026 and Aug 2026: no data — every assistant reads 0, so those months are not charted.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network 0 other publications on the server · 473 on the network

No other publication in the directory runs on 54.71.97.148. 473 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/merlot.org#value) | BV 2.8 | Site Strength × link type; link type at the default until the site is read or audited |
| [Links placed here](https://mxverify.uk/publications/merlot.org#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/merlot.org#reading) | Read by mxverify | Homepage read 22 Oct 2026; no articles found to read Thin sample |
| [Traffic](https://mxverify.uk/publications/merlot.org#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 22 Oct 2026 |
| [Links to this site](https://mxverify.uk/publications/merlot.org#links-in) | Third-party backlink index | 9,141 linking sites, read 23 Oct 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/merlot.org#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 24 Oct 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/merlot.org#server) | DNS and ASN registry | 54.71.97.148 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/merlot.org#hosting) | Domain registry (RDAP) | Registered 19 Oct 1999 |

Limitations: what this report does not show 5 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from merlot.org is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.
- merlot.org gives more than one kind of link (B 97% · C 3%), so BV prices a blend of them: an editorial link there would be worth $410 and a guest or sponsored one $205, before relevance.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 24 October 2026

---

Source: mxverify, "Backlink Value & Traffic Report for merlot.org", https://mxverify.uk/publications/merlot.org (retrieved 2026-10-24). How every figure is worked out: https://mxverify.uk/methodology