---
title: "morningstar.com backlink value: $105 per link — mxverify"
url: https://mxverify.uk/publications/morningstar.com
description: "A followed link from morningstar.com is worth $105 by BV 2.5 (link type C). 1 placed link audited. Hosted on Amazon AWS (US). Domain registered 1989."
site: mxverify
generated: 2026-09-27T03:58:18.826Z
---

mxverify · audited

# Site report: morningstar.com

Audited by bklink.uk

bklink.uk has checked 1 link placed on morningstar.com, most recently on 20 September 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.

**Why it matters.** A site's own word says what a link should be; an audit shows what it is. The figures under [How its links behaved](https://mxverify.uk/publications/morningstar.com#links) come from those checks, not from estimates, and each new audit adds to them.

The tick marks audited links. It is not an endorsement of morningstar.com, or a check of who runs it.

[Have links placed on a site? Audit them on bklink.uk →](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report&utm_content=audited-tick)

We have audited 1 placed link on morningstar.com — too few to state rates. Its domain was registered in 1989.

Organisation: Morningstar, Inc.: database and public company; United States; since 1984. [Wikidata](https://www.wikidata.org/wiki/Q1389504?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

Page speed: Chrome users, 28 days to 24 Sept 2026: LCP 3.4 s · INP 145 ms · CLS 0.21 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Last updated 27 September 2026 · [Visit morningstar.com](https://morningstar.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/morningstar.com#add)

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## Where each figure comes from

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/morningstar.com#value) | BV 2.5 | Site Strength × link type; link type read from 1 audited link |
| [Links placed here](https://mxverify.uk/publications/morningstar.com#links) | bklink audits | 1 link checked on the page, latest 20 Sept 2026 Thin sample |
| [How it links out](https://mxverify.uk/publications/morningstar.com#reading) | Read by mxverify | 0 links to other sites in 10 articles, published Jul 2026 – Sept 2026; read 27 Sept 2026 Thin sample |
| [Traffic](https://mxverify.uk/publications/morningstar.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 27 Sept 2026 |
| [Authority](https://mxverify.uk/publications/morningstar.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 11 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/morningstar.com#server) | DNS and ASN registry | 108.158.232.126 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/morningstar.com#hosting) | Domain registry (RDAP) | Registered 25 Apr 1989 |

## Backlink value

[BV **$105** per link · level C · strength 80](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

A followed editorial link from morningstar.com would be worth up to $963 under BV 2.5, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level C, worth about $105 — and relevance to the site it points to moves that between $53 and $131.

- **Site Strength**: **80** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 3.8M estimated monthly organic visits, as of 27 September 2026.
- **Worth up to**: $963 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level C — usually neutralised · A 1%, C 99% → ×0.11 (each level's factor below, weighted by those shares) Read by Jev, the model that judges every link in a bklink audit, from 1 audited link on this site.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$105** per link
- **Domain registered**: 25 April 1989 · shown for context; BV does not price on age

### A link from morningstar.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $963 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $482 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $96 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $48 |

Similar sites: [Level C sites](https://mxverify.uk/publications/level/c) · [Sites where a link is worth $100 to $249](https://mxverify.uk/publications/value/100-249) · [Finance sites](https://mxverify.uk/publications/category/finance) · [Sites registered before 1990](https://mxverify.uk/publications/registered/before-1990)

## How morningstar.com links out

Read by mxverify on 27 September 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Thin sample 0 links to other sites across 10 articles published Jul 2026 – Sept 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

No links to other sites in the articles read.

**What its homepage offers**

- **Advertising** · “Advertising Opportunities”

### Articles read

| Article | Published | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- | --- |
| [Maintain Our $65 Fair Value Estimate for U.S. Bancorp as We Update Interest Rate Projections \| Morningstar](https://www.morningstar.com/company-reports/1500192-maintain-our-65-fair-value-estimate-for-us-bancorp-as-we-update-interest-rate-projections?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 87 | 0 | 0 | — |
| [Intuitive's Growth Remains Strong but Market Concerned Over Entry of Competitors \| Morningstar](https://www.morningstar.com/company-reports/1498529-intuitives-growth-remains-strong-but-market-concerned-over-entry-of-competitors?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 92 | 0 | 0 | — |
| [Raising Informa's Short-Term Forecast as Middle East Events Commence, Shares Fairly Valued \| Morningstar](https://www.morningstar.com/company-reports/1496815-raising-informas-short-term-forecast-as-middle-east-events-commence-shares-fairly-valued?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Aug 2026 | 61 | 0 | 0 | — |
| [Data Center Partnership Drives Stockland's Fiscal 2027 Earnings Growth \| Morningstar](https://www.morningstar.com/company-reports/1495611-data-center-partnership-drives-stocklands-fiscal-2027-earnings-growth?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Aug 2026 | 103 | 0 | 0 | — |
| [CAR Group Showing no Signs of AI Disruption \| Morningstar](https://www.morningstar.com/company-reports/1494307-car-group-showing-no-signs-of-ai-disruption?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Aug 2026 | 61 | 0 | 0 | — |
| [Tabelog Synergy Is Clear, but LY's Kakaku.com Bid Carries Integration Risk \| Morningstar](https://www.morningstar.com/company-reports/1493274-tabelog-synergy-is-clear-but-lys-kakakucom-bid-carries-integration-risk?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Aug 2026 | 49 | 0 | 0 | — |
| [Fortinet Is a Leading Security Vendor With Solutions Spanning Hardware and Software \| Morningstar](https://www.morningstar.com/company-reports/1491506-fortinet-is-a-leading-security-vendor-with-solutions-spanning-hardware-and-software?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jul 2026 | 124 | 0 | 0 | — |
| [Lindt Is Well Positioned to Capitalize on the Premiumization Trend in Chocolate Confectionery \| Morningstar](https://www.morningstar.com/company-reports/1488834-lindt-is-well-positioned-to-capitalize-on-the-premiumization-trend-in-chocolate-confectionery?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jul 2026 | 149 | 0 | 0 | — |
| [https://www.morningstar.com/company-reports/1481595-fincantieris-cruise-and-underwater-momentum-strengthen-long-term-growth-despite-naval-timing-delays](https://www.morningstar.com/company-reports/1481595-fincantieris-cruise-and-underwater-momentum-strengthen-long-term-growth-despite-naval-timing-delays?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 0 | 0 | 0 | — |
| [https://www.morningstar.com/company-reports/1271885-tianqi-is-a-leading-lithium-producer-amid-the-global-decarbonization-tailwind](https://www.morningstar.com/company-reports/1271885-tianqi-is-a-leading-lithium-producer-amid-the-global-decarbonization-tailwind?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 0 | 0 | 0 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 91%, B 4.0%, C 5.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 1.0%, B 0%, C 99%, D 0%.

Jev reads it as a publication (100%), established as a source (48%), and selling guest, sponsored or paid posts (51%).

## Traffic

Modelled estimates for Aug 2026, as of 27 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **11.1M** monthly visits −5.9% since Jun 2026
- **3.8M** from organic search 34% of visits
- **#4,957** global rank
- **#1,692** rank in US

- **42%** bounce rate
- **4.0** pages per visit
- **4m 06s** time on site

**Monthly visits**

Jun 2026: 11.8M visits; Jul 2026: 11.2M visits; Aug 2026: 11.1M visits

**Where visitors come from**

- Organic search 34%
- Direct 48%
- Referrals 8.2%
- Social 2.4%
- AI assistants 1.3%
- Email 3.9%
- Paid 2.1%
- Affiliate and other 0.1%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top countries**

- United States 66%
- Canada 5.5%
- Italy 4.5%
- Spain 4.1%
- United Kingdom 2.8%
- Other countries 17%

**Top search keywords**

| Keyword | Searches / mo | CPC | Traffic value |
| --- | --- | --- | --- |
| [morningstar](https://mxverify.uk/keywords/morningstar) | 176.1K | $1.91 | $141.4K |
| [spacex stock](https://mxverify.uk/keywords/spacex-stock) | 3.1M | $2.26 | $43K |
| [bitcoin kurs](https://mxverify.uk/keywords/bitcoin-kurs) | 410.5K | $0.00 | $29.5K |
| [palantir stock](https://mxverify.uk/keywords/palantir-stock) | 520.3K | $1.55 | $28.5K |
| [spcx](https://mxverify.uk/keywords/spcx) | 1.8M | $2.21 | $27.9K |

Traffic value: what the keyword's visits would cost as search ads, per month. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **140.4K** visits in Aug 2026 — 1.3% of all visits. Each assistant's share of those visits, by month:

ChatGPT Gemini Perplexity

ChatGPT: Jun 2026 40%, Jul 2026 37%, Aug 2026 65%; Gemini: Jun 2026 27%, Jul 2026 26%, Aug 2026 25%; Perplexity: Jun 2026 15%, Jul 2026 18%, Aug 2026 5.3%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 40% | 37% | 65% |
| Gemini | 27% | 26% | 25% |
| Perplexity | 15% | 18% | 5.3% |

Third-party traffic estimates. BV uses only the organic-search figure.

## How its links behaved

- **1** links audited
- **0** pages we could not read

Fewer than 3 readable audited links — too few for percentages to mean anything.

Latest audit 20 September 2026. Each link counts once, at its most recent audit.

## Hosting

- **Server address**: 108.158.232.126
- **Hosting network**: Amazon AWS · AS16509
- **Server country**: US
- **Domain registered**: [25 April 1989](https://mxverify.uk/publications/registered/before-1990)
- **Content category**: [finance](https://mxverify.uk/publications/category/finance)

## Server and network

No other publication in the directory runs on 108.158.232.126. 451 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

- **0** other publications on the same server
- **451** on the same hosting network

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

## Limitations: what this report does not show

- Only 1 link has been audited here — a sample too small to describe the publication as a whole.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from morningstar.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 27 September 2026

---

Source: mxverify, "morningstar.com backlink value: $105 per link — mxverify", https://mxverify.uk/publications/morningstar.com (retrieved 2026-09-27). How every figure is worked out: https://mxverify.uk/methodology