---
title: "msn.com backlink value: $739 per link — mxverify"
url: https://mxverify.uk/publications/msn.com
description: "A followed link from msn.com is worth $739 by BV 2.5 (link type B). 1 placed link audited. Hosted on Microsoft Azure (US). Domain registered 1994."
site: mxverify
generated: 2026-09-27T03:57:04.668Z
---

mxverify · audited

# Site report: msn.com

Audited by bklink.uk

bklink.uk has checked 1 link placed on msn.com, most recently on 24 September 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.

**Why it matters.** A site's own word says what a link should be; an audit shows what it is. The figures under [How its links behaved](https://mxverify.uk/publications/msn.com#links) come from those checks, not from estimates, and each new audit adds to them.

The tick marks audited links. It is not an endorsement of msn.com, or a check of who runs it.

[Have links placed on a site? Audit them on bklink.uk →](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report&utm_content=audited-tick)

We have audited 1 placed link on msn.com — too few to state rates. Its domain was registered in 1994.

Organisation: MSN: web portal, owned by Microsoft; since 1995. [Wikidata](https://www.wikidata.org/wiki/Q192845?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

Page speed: Chrome users, 28 days to 24 Sept 2026: LCP 2.7 s · INP 136 ms · CLS 0.11 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Last updated 26 September 2026 · [Visit msn.com](https://msn.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/msn.com#add)

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## Where each figure comes from

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/msn.com#value) | BV 2.5 | Site Strength × link type; link type at the default until the site is read or audited |
| [Links placed here](https://mxverify.uk/publications/msn.com#links) | bklink audits | 1 link checked on the page, latest 24 Sept 2026 Thin sample |
| [How it links out](https://mxverify.uk/publications/msn.com#reading) | Read by mxverify | Not read yet |
| [Traffic](https://mxverify.uk/publications/msn.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 25 Sept 2026 |
| [Authority](https://mxverify.uk/publications/msn.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 24 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/msn.com#server) | DNS and ASN registry | 204.79.197.219 · Microsoft Azure |
| [Domain age](https://mxverify.uk/publications/msn.com#hosting) | Domain registry (RDAP) | Registered 10 Nov 1994 |

## Backlink value

[BV **$739** per link · level B · strength 90](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

A followed editorial link from msn.com would be worth up to $1,477 under BV 2.5, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level B, worth about $739 — and relevance to the site it points to moves that between $369 and $923.

- **Site Strength**: **90** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 169.1M estimated monthly organic visits, DataForSEO, as of 7 August 2026.
- **Worth up to**: $1,477 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted → ×0.5 This site has not been read yet and none of the links audited here has a link type on record, so the default for a link inside an article applies. Checking the site reads it. The table below shows the other levels.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$739** per link
- **Domain registered**: 10 November 1994 · shown for context; BV does not price on age

### A link from msn.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,477 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $739 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $148 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $74 |

Similar sites: [Level B sites](https://mxverify.uk/publications/level/b) · [Sites where a link is worth $500 or more](https://mxverify.uk/publications/value/500-plus) · [News sites](https://mxverify.uk/publications/category/news) · [Sites registered in the 1990s](https://mxverify.uk/publications/registered/1990s)

## Traffic

Modelled estimates for Aug 2026, as of 25 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **411.9M** monthly visits −7.9% since Jun 2026
- **68M** from organic search 17% of visits
- **#84** global rank
- **#61** rank in US

- **43%** bounce rate
- **5.5** pages per visit
- **6m 41s** time on site

**Monthly visits**

Jun 2026: 447M visits; Jul 2026: 452.1M visits; Aug 2026: 411.9M visits

**Where visitors come from**

- Organic search 17%
- Direct 52%
- Referrals 7.8%
- Social 9.2%
- AI assistants 1.0%
- Email 12%
- Paid 1.3%
- Affiliate and other 0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top countries**

- United States 33%
- Japan 6.4%
- Germany 6.4%
- France 5.7%
- Canada 5.7%
- Other countries 43%

**Top search keywords**

| Keyword | Searches / mo | CPC | Traffic value |
| --- | --- | --- | --- |
| [msn](https://mxverify.uk/keywords/msn) | 3.3M | $3.43 | $5M |
| [hava durumu](https://mxverify.uk/keywords/hava-durumu) | 576.4K | $0.16 | $561.2K |
| [msn news](https://mxverify.uk/keywords/msn-news) | 341K | $2.97 | $549.5K |
| [台風情報 最新 進路予想](https://mxverify.uk/keywords/%E5%8F%B0%E9%A2%A8%E6%83%85%E5%A0%B1-%E6%9C%80%E6%96%B0-%E9%80%B2%E8%B7%AF%E4%BA%88%E6%83%B3) | 4,400 | $0.00 | $490.3K |
| [msn weather](https://mxverify.uk/keywords/msn-weather) | 96.4K | $1.09 | $302.3K |

Traffic value: what the keyword's visits would cost as search ads, per month. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **4.1M** visits in Aug 2026 — 1.0% of all visits. Each assistant's share of those visits, by month:

ChatGPT Copilot Perplexity

ChatGPT: Jun 2026 7.4%, Jul 2026 11%, Aug 2026 34%; Copilot: Jun 2026 27%, Jul 2026 27%, Aug 2026 14%; Perplexity: Jun 2026 23%, Jul 2026 25%, Aug 2026 14%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 7.4% | 11% | 34% |
| Copilot | 27% | 27% | 14% |
| Perplexity | 23% | 25% | 14% |

Third-party traffic estimates. BV uses only the organic-search figure.

## How its links behaved

- **1** links audited
- **0** pages we could not read

Fewer than 3 readable audited links — too few for percentages to mean anything.

Latest audit 24 September 2026. Each link counts once, at its most recent audit.

## Hosting

- **Server address**: 204.79.197.219
- **Hosting network**: Microsoft Azure · AS8068
- **Server country**: US
- **Domain registered**: [10 November 1994](https://mxverify.uk/publications/registered/1990s)
- **Content category**: [news](https://mxverify.uk/publications/category/news)

## Server and network

No other publication in the directory runs on 204.79.197.219. 0 publications are on the same hosting network (Microsoft Azure, AS8068).

- **0** other publications on the same server
- **0** on the same hosting network

## Limitations: what this report does not show

- Only 1 link has been audited here — a sample too small to describe the publication as a whole.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from msn.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 26 September 2026

---

Source: mxverify, "msn.com backlink value: $739 per link — mxverify", https://mxverify.uk/publications/msn.com (retrieved 2026-09-27). How every figure is worked out: https://mxverify.uk/methodology