--- title: "nytco.com Backlink Value & Traffic Report" url: https://mxverify.uk/publications/nytco.com description: "nytco.com: a followed link from it is worth $288 by BV 2.9 (link type B). About 2.7M visits a month, 73% organic. Not yet audited." site: mxverify generated: 2026-11-05T09:47:59.922Z --- # Backlink value and traffic report for nytco.com **In short:** A new followed link from nytco.com is worth about $288 to rankings by BV 2.9 (level B, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 2.7M visits a month, 73% from organic search, up 55% since Jul 2026. No link placed on it has been audited. First recorded 05 November 2026 · Last updated 05 November 2026 · [Visit nytco.com](https://nytco.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) [Compare](https://mxverify.uk/compare/nytco.com#add) Show nytco.com's BV badge on your site The badge shows what a link from nytco.com is worth, as this report does, and updates by itself. It links to this report. Embed code (HTML) Copied Paste it where the badge should appear. ## Backlink value · what one new followed link from nytco.com is worth to rankings [BV **$288** per link · level B · strength 70](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv) reading confidence **Fair, 66 out of 100** Reading confidence 66 / 100 - What we read 88 - Our model's certainty 21 - Its view of the pages 97 6 of 10 pages read had text · 34 links to other sites seen · posts Oct 2013 – Jun 2026 How much of nytco.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. [The full reading](https://mxverify.uk/publications/nytco.com#reading) **Priced from our reading of the site.** No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 5 Nov 2026 · pages read 5 Nov 2026. **Relevance to the linked site moves it** **$144** unrelated ×0.5 **$359** same topic ×1.25 **By the kind of link it gives** - A editorial $628 - B guest, sponsored $314 - C neutralised $63 - D network $31 Priced on a blend of link types: A 22% · B 41% · C 38% → ×0.46. [How BV is worked out](https://mxverify.uk/publications/nytco.com#bv-detail) · BV 2.9 · not a price anyone charges **[2.7M](https://mxverify.uk/publications/nytco.com#traffic)** monthly visits +55% since Jul 2026 **[2M](https://mxverify.uk/publications/nytco.com#traffic)** from organic search 73% of visits **[#28,153](https://mxverify.uk/publications/nytco.com#traffic)** global rank **[1997](https://mxverify.uk/publications/registered/1990s)** domain registered 28 years ago **[1.2 s](https://mxverify.uk/publications/nytco.com#tech)** page load for real users (LCP) passes Core Web Vitals **[0%](https://mxverify.uk/publications/nytco.com#reading)** of its own links nofollow in the articles we read **Monthly visits** Jul 2026: 1.8M visits; Aug 2026: 2.1M visits; Sept 2026: 2.7M visits **Where visitors come from** Organic search 73%, Direct 19%, Referrals 4.1%, Social 2.1%, Email 1.5% - [Organic search](https://mxverify.uk/publications/traffic/organic-search) **73%** - [Direct](https://mxverify.uk/publications/traffic/direct) **19%** - [Referrals](https://mxverify.uk/publications/traffic/referrals) **4.1%** - [Social](https://mxverify.uk/publications/traffic/social) **2.1%** - [Email](https://mxverify.uk/publications/traffic/email) **1.5%** Organic search, in green, is the traffic BV prices on. **Top countries** - [United States](https://mxverify.uk/publications/audience/united-states) 69% - [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 5.2% - [Australia](https://mxverify.uk/publications/audience/australia) 5.0% - [Canada](https://mxverify.uk/publications/audience/canada) 4.9% - [India](https://mxverify.uk/publications/audience/india) 1.3% - Other countries 15% More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [Backlink sites worth $250 to $499 a link](https://mxverify.uk/publications/value/250-499) · [WordPress websites](https://mxverify.uk/publications/cms/wordpress) · [Old websites from the 90s](https://mxverify.uk/publications/registered/1990s) ## Links to this site Link counts for nytco.com are fetched at the next daily update, usually by 05:00 UTC, and shown here from then. ## Links placed here No link placed on nytco.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited. This report's link to nytco.com is nofollow. It is followed when the site's owner audits nytco.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links) ## How it links out **100%** of its links followed **34** links to other sites **10** articles read Followed 100% Strong sample Read 5 Nov 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/nytco.com#reading) ## Domain and hosting - **Domain registered**: [14 November 1997](https://mxverify.uk/publications/registered/1990s) - **Server address**: 151.101.1.164 · CDN edge, shared by unrelated sites - **Hosting network**: Fastly (CDN) · AS54113 · US ## Tech stack - [Built onWordPress](https://mxverify.uk/publications/cms/wordpress) ### Page speed Chrome users, 28 days to 3 Nov 2026: LCP 1.2 s · INP 114 ms · CLS 0.00 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0. Devices: 28% phone · 71% desktop · 2% tablet — share of Chrome page loads, same 28 days. How to use this report 3 ways to use these figures - **Price check.** BV puts one new followed link from nytco.com at $288 (level B), priced on a blend of link types (A 22% · B 41% · C 38%): $144 to an unrelated site (×0.5), $359 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/nytco.com#value) · [what this means](https://mxverify.uk/guide#use) - **Qualification and risk.** Its Site Strength is 70 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. · [How BV is worked out](https://mxverify.uk/publications/nytco.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels) - **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 2.7M monthly visits, 73% from organic search (2M). Visits rose 55% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “nyt games”, about 405.2K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/nytco.com#traffic) · [what this means](https://mxverify.uk/guide#traffic) What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide). Quick answers about nytco.com 8 questions answered ### What is a link from nytco.com worth? BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from nytco.com is worth about $288 (level B). Relevance moves it: $144 to an unrelated site, $359 to a same-topic site. In short: a link from nytco.com is worth about $288 to rankings, up to $359 on the same topic. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### Is a link from nytco.com worth placing? That depends on the kind of link: by BV 2.9, a link from nytco.com is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $393 for a level B link pays for something BV does not measure, such as the site's own readers. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### How does nytco.com's BV compare with other sites? At about $288 a link, nytco.com is in the “$250 to $499” value band, with 162 of the 4,378 sites valued on mxverify. 46 sites are in a higher band. In short: 46 of the 4,378 valued sites sit in a higher value band than nytco.com. Source: mxverify's own directory, counted at the last daily update ### How much traffic does nytco.com get? nytco.com gets about 2.7M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 73% of them (2M) come from organic search. Visits rose 55% from Jul 2026 to Sept 2026. In short: nytco.com draws about 2.7M visits a month, up 55% since Jul 2026. Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/nytco.com#evidence) ### Does nytco.com pass Core Web Vitals? Yes: real Chrome users see nytco.com's largest content load in 1.2 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them. In short: nytco.com passes Core Web Vitals on real-user data. Source: [Chrome UX Report, 28 days to 3 Nov 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals) ### Does nytco.com link out with nofollow? In the 10 articles we read, nytco.com made 34 links to other sites, and 0% of them were nofollow, sponsored or ugc; the other 100% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth. Source: [mxverify's reading of 10 articles, 5 Nov 2026](https://mxverify.uk/publications/nytco.com#reading); [Google Search Central: qualify your outbound links](https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links) ### How old is nytco.com? The domain nytco.com was registered in 1997, 28 years ago. Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/) ### Has nytco.com been audited? No link placed on nytco.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements. In short: nytco.com's report is valued, not audited. How BV is worked out Site Strength 70 / 100 · level B · each factor and link type A followed editorial link from nytco.com would be worth up to $628 under BV 2.9, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B, worth about $288 — and relevance to the site it points to moves that between $144 and $359. - **Site Strength**: **70** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 2M estimated monthly organic visits, as of 5 November 2026. - **Worth up to**: $628 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how) - **Usual link type**: Mostly level B — may be discounted · A 22%, B 41%, C 38% → ×0.46 (each level's factor below, weighted by those shares) Read by Jev from our own reading of nytco.com's homepage and 10 articles. No link placed here has been audited yet. - **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report)) - **BV score**: **$288** per link - **Domain registered**: 14 November 1997 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report)) ### A link from nytco.com, by link type A link from nytco.com at each level. [What each level means](https://mxverify.uk/methodology#link-levels). | Level | Factor | Value | | --- | --- | --- | | A — Counted | ×1 | $628 | | B — May be discounted | ×0.5 | $314 | | C — Usually neutralised | ×0.1 | $63 | | D — Network | ×0.05 | $31 | How nytco.com links out: the full reading 10 articles read · each link counted Read by mxverify on 5 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited. Strong sample 34 links to other sites across 10 articles published Oct 2013 – Jun 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated. **Links its articles make to other sites** - Followed 100% - Nofollow 0% - Sponsored 0% - User-generated (ugc) 0% 34 links to other sites across 10 articles, share buttons left out. **What its homepage offers** - **Advertising** · “Partner With Us” Runs on WordPress. ### Articles read | Article | Published | Words | Links out | Followed | Says | | --- | --- | --- | --- | --- | --- | | [Sarah Whites-Koditschek \| The New York Times Company](https://www.nytco.com/person/sarah-whites-koditschek/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jun 2026 | 120 | 0 | 0 | — | | [Introducing the Midi, a New Crossword Offering From New York Times Games \| The New York Times Company](https://www.nytco.com/press/introducing-the-midi-a-new-crossword-offering-from-new-york-times-games/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Feb 2026 | 1,302 | 7 | 7 | — | | [Op-Docs Takes Home International Documentary Award \| The New York Times Company](https://www.nytco.com/press/op-docs-takes-home-international-documentary-award/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Dec 2024 | 407 | 5 | 5 | — | | [Neel Patel Joins Opinion as a staff editor \| The New York Times Company](https://www.nytco.com/press/neel-patel-joins-opinion-as-a-staff-editor/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2023 | 326 | 0 | 0 | — | | [The New York Times Debuts New Phase of “Independent Journalism for an Independent Life” Campaign Featuring Questlove and a New Interactive Subscriber Experience \| The New York Times Company](https://www.nytco.com/press/the-new-york-times-debuts-new-phase-of-independent-journalism-for-an-independent-life-campaign-featuring-questlove-and-a-new-interactive-subscriber-experience/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jun 2022 | 65 | 0 | 0 | — | | [Soumya Karlamangla Joining The Times as Lead Writer for California Today \| The New York Times Company](https://www.nytco.com/press/soumya-karlamangla-joining-the-times-as-lead-writer-for-california-today/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jun 2021 | 455 | 11 | 11 | — | | [Metro’s New Health Care Reporter \| The New York Times Company](https://www.nytco.com/press/metros-new-health-care-reporter/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jan 2020 | 386 | 6 | 6 | — | | [Karen Weise Joins The Times as Tech Correspondent \| The New York Times Company](https://www.nytco.com/press/karen-weise-joins-the-times-as-tech-correspondent/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Aug 2018 | 96 | 0 | 0 | — | | [The New York Times Documentary “The Forger” Named To 2017 Hot Docs Film Festival Lineup \| The New York Times Company](https://www.nytco.com/press/the-new-york-times-documentary-the-forger-named-to-2017-hot-docs-film-festival-lineup/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Mar 2017 | 363 | 5 | 5 | — | | [Welcome \| The New York Times Company](https://www.nytco.com/press/welcome-to-the-pressrun/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Oct 2013 | 95 | 0 | 0 | — | Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 75%, B 1.0%, C 24%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 22%, B 41%, C 38%, D 0%. Jev reads it as a publication (79%), major as a source (67%), and selling guest, sponsored or paid posts (53%). Traffic in detail engagement, top keywords, AI assistants Modelled estimates for Sept 2026, as of 5 November 2026: site-wide, all visitors, not analytics measured on the site itself. - **#28,153** global rank - **#9,278** rank in US - **76%** bounce rate - **1.5** pages per visit - **1m 00s** time on site **Every channel** - [Organic search](https://mxverify.uk/publications/traffic/organic-search) 73% - [Direct](https://mxverify.uk/publications/traffic/direct) 19% - [Referrals](https://mxverify.uk/publications/traffic/referrals) 4.1% - [Social](https://mxverify.uk/publications/traffic/social) 2.1% - AI assistants 0.1% - [Email](https://mxverify.uk/publications/traffic/email) 1.5% - [Paid](https://mxverify.uk/publications/traffic/paid) 0.1% - Affiliate and other 0% Share of all visits. Organic search is highlighted: it is the traffic BV prices on. **Top search keywords** | Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) | | --- | --- | --- | --- | --- | | [nyt games](https://mxverify.uk/keywords/nyt-games) | 508.1K† | $1.65† | $838.3K† | 405.2K | | [nytimes games](https://mxverify.uk/keywords/nytimes-games) | 110.5K† | $1.76† | $194.4K† | 109.7K | | [new york times games](https://mxverify.uk/keywords/new-york-times-games) | 189.7K† | $1.67† | $316.7K† | 104.9K | | [ny times games](https://mxverify.uk/keywords/ny-times-games) | 78.1K† | $1.68† | $131.1K† | 98.5K | | [nytgames](https://mxverify.uk/keywords/nytgames) | 62.2K† | $1.70† | $105.7K† | 45.8K | Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword. ### AI assistants AI assistants sent about **2,446** visits in Sept 2026 — 0.1% of all visits. Each assistant's share of those visits, by month: [Gemini](https://mxverify.uk/publications/ai/gemini) Gemini: Sept 2026 2.3% | Assistant | Sept 2026 | | --- | --- | | Gemini | 2.3% | Jul 2026 and Aug 2026: no data — every assistant reads 0, so those months are not charted. Third-party traffic estimates. BV uses only the organic-search figure. Server and network a CDN edge, shared by unrelated sites Its domain was registered in 1997. mxverify looked up nytco.com's address: it is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection. Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed. Where each figure comes from 7 figures, their sources and dates | Figure | Source | What it covers | | --- | --- | --- | | [Backlink value](https://mxverify.uk/publications/nytco.com#value) | BV 2.9 | Site Strength × link type; link type from our reading of the site | | [Links placed here](https://mxverify.uk/publications/nytco.com#links) | bklink audits | None audited yet | | [How it links out](https://mxverify.uk/publications/nytco.com#reading) | Read by mxverify | 34 links to other sites in 10 articles, published Oct 2013 – Jun 2026; read 5 Nov 2026 Strong sample | | [Traffic](https://mxverify.uk/publications/nytco.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 5 Nov 2026 | | [Authority](https://mxverify.uk/publications/nytco.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown | | [Server and network](https://mxverify.uk/publications/nytco.com#server) | mxverify's DNS and ASN lookup | 151.101.1.164 · Fastly (CDN) · a CDN edge, shared by unrelated sites | | [Domain age](https://mxverify.uk/publications/nytco.com#hosting) | Domain registry (RDAP) | Registered 14 Nov 1997 | Limitations: what this report does not show 3 stated plainly - No link on this publication has been audited yet, so nothing here describes how its links behave. - A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it. - nytco.com gives more than one kind of link (A 22% · B 41% · C 38%), so BV prices a blend of them: an editorial link there would be worth $628 and a guest or sponsored one $314, before relevance. What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report). Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 05 November 2026 --- Source: mxverify, "nytco.com Backlink Value & Traffic Report", https://mxverify.uk/publications/nytco.com (retrieved 2026-11-05). How every figure is worked out: https://mxverify.uk/methodology