--- title: "nytimes.com Backlink Value & Traffic Report" url: https://mxverify.uk/publications/nytimes.com description: "nytimes.com: a followed link from it is worth $1,277 by BV 2.9 (link type A). About 605.7M visits a month, 28% organic. 1,311,352 websites link to it." site: mxverify generated: 2026-11-05T07:52:09.476Z --- # Backlink value and traffic report for nytimes.com **In short:** A new followed link from nytimes.com is worth about $1,277 to rankings by BV 2.9 (level A, Site Strength 90 of 100); BV is an estimate, not a price anyone charges. It gets about 605.7M visits a month, 28% from organic search, down 3.6% since Jul 2026. No link placed on it has been audited. Organisation: The New York Times: daily newspaper, owned by The New York Times Company; United States; since 1851. [Wikidata](https://www.wikidata.org/wiki/Q9684?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · First recorded 03 November 2026 · Last updated 03 November 2026 · [Visit nytimes.com](https://nytimes.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) [Compare](https://mxverify.uk/compare/nytimes.com#add) Show nytimes.com's BV badge on your site The badge shows what a link from nytimes.com is worth, as this report does, and updates by itself. It links to this report. Embed code (HTML) Copied Paste it where the badge should appear. ## Backlink value · what one new followed link from nytimes.com is worth to rankings [BV **$1,277** per link · level A · strength 90](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv) reading confidence **Low, 6 out of 100** Reading confidence 6 / 100 - What we read 10 - Our model's certainty 71 - Its view of the pages 2 0 of 4 pages read had text · 0 links to other sites seen How much of nytimes.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. [The full reading](https://mxverify.uk/publications/nytimes.com#reading) **Priced from our reading of the site.** No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 5 Nov 2026 · pages read 4 Nov 2026. **Relevance to the linked site moves it** **$638** unrelated ×0.5 **$1,596** same topic ×1.25 **By the kind of link it gives** - A editorial $1,477 - B guest, sponsored $739 - C neutralised $148 - D network $74 Priced on a blend of link types: A 78% · B 15% · C 6% · D 1% → ×0.86. [How BV is worked out](https://mxverify.uk/publications/nytimes.com#bv-detail) · BV 2.9 · not a price anyone charges **[605.7M](https://mxverify.uk/publications/nytimes.com#traffic)** monthly visits −3.6% since Jul 2026 **[169.8M](https://mxverify.uk/publications/nytimes.com#traffic)** from organic search 28% of visits **[#73](https://mxverify.uk/publications/nytimes.com#traffic)** global rank **[1,311,352](https://mxverify.uk/publications/nytimes.com#links-in)** sites link to it 78,931 of them nofollow **[1994](https://mxverify.uk/publications/registered/1990s)** domain registered expires Jan 2027 **[2.3 s](https://mxverify.uk/publications/nytimes.com#tech)** page load for real users (LCP) passes Core Web Vitals **Monthly visits** Jul 2026: 628.4M visits; Aug 2026: 618.9M visits; Sept 2026: 605.7M visits **Where visitors come from** Direct 55%, Organic search 28%, Email 6.2%, Social 4.3%, Referrals 3.9% - [Direct](https://mxverify.uk/publications/traffic/direct) **55%** - [Organic search](https://mxverify.uk/publications/traffic/organic-search) **28%** - [Email](https://mxverify.uk/publications/traffic/email) **6.2%** - [Social](https://mxverify.uk/publications/traffic/social) **4.3%** - [Referrals](https://mxverify.uk/publications/traffic/referrals) **3.9%** - Other channels **2.7%** Organic search, in green, is the traffic BV prices on. **Top countries** - [United States](https://mxverify.uk/publications/audience/united-states) 70% - [Canada](https://mxverify.uk/publications/audience/canada) 4.2% - [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 4.1% - [Australia](https://mxverify.uk/publications/audience/australia) 2.5% - [Germany](https://mxverify.uk/publications/audience/germany) 1.7% - Other countries 18% ## Where it ranks on Google ### On the first page 27 keywords top 10 by searches - [wordle 3rd](https://mxverify.uk/keywords/wordle) - [connections 4th](https://mxverify.uk/keywords/connections) - [sudoku 2nd](https://mxverify.uk/keywords/sudoku) - [porn hub 3rd](https://mxverify.uk/keywords/porn-hub) - [trump approval rating 2nd](https://mxverify.uk/keywords/trump-approval-rating) - [connections hint 3rd](https://mxverify.uk/keywords/connections-hint) - [wordle today 6th](https://mxverify.uk/keywords/wordle-today) - [terence tao 6th](https://mxverify.uk/keywords/terence-tao) - [times square stabbing 3rd](https://mxverify.uk/keywords/times-square-stabbing) - [wordle helper 5th](https://mxverify.uk/keywords/wordle-helper) ### Cited in AI Overview 17 keywords top 10 by searches - [wordle](https://mxverify.uk/keywords/wordle) - [connections](https://mxverify.uk/keywords/connections) - [sudoku](https://mxverify.uk/keywords/sudoku) - [college football](https://mxverify.uk/keywords/college-football) - [polymarket](https://mxverify.uk/keywords/polymarket) - [cornell 7](https://mxverify.uk/keywords/cornell-7) - [deep seek](https://mxverify.uk/keywords/deep-seek) - [connections hint](https://mxverify.uk/keywords/connections-hint) - [hurricane polo](https://mxverify.uk/keywords/hurricane-polo) - [wordle today](https://mxverify.uk/keywords/wordle-today) Google, United States, English, read November 2026 and refreshed monthly by mxverify. Only the keywords mxverify tracks are read, so nytimes.com may rank for many others. ## Related sites ### Share its top search keywords - [mashable.com](https://mxverify.uk/publications/mashable.com) 3 keywords in common: wordle, connections, wordle today - [nme.com](https://mxverify.uk/publications/nme.com) 2 keywords in common: wordle, wordle today - [wordle.global](https://mxverify.uk/publications/wordle.global) 2 keywords in common: wordle, strands - [wordle.ie](https://mxverify.uk/publications/wordle.ie) 2 keywords in common: wordle, wordle today - [wordlegame.org](https://mxverify.uk/publications/wordlegame.org) 2 keywords in common: wordle, wordle today ## Links to this site Links other sites have made to nytimes.com, from outside link indexes: not the links placed on it that bklink audits. **1,311,352** websites link to it 78,931 of them with nofollow links **194.9M** links in all, from those websites about 149 per website · first seen 2019 **25** spam score of its links 0–100, the linking pages' average **356,580** IP addresses they link from 135,149 subnets **Where the links sit:** 42% in the article or main content of the linking page, 15% in its header, menu, sidebar or footer · 36% in no page section the index could name, the rest in other sections; of the 210.4M links it sorted by where they sit Sources: link counts and spam score from a third-party backlink index, read 05 November 2026; the chart grows by one reading a month. BV prices on none of these. ## Links placed here No link placed on nytimes.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited. This report's link to nytimes.com is nofollow. It is followed when the site's owner audits nytimes.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links) ## How it links out No links to other sites in the 4 articles read. Thin sample Read 4 Nov 2026 · [the full reading](https://mxverify.uk/publications/nytimes.com#reading) ## Domain and hosting - **Domain registered**: [18 January 1994](https://mxverify.uk/publications/registered/1990s) - **Registration expires**: 19 January 2027 - **Record last changed**: 18 December 2024 - **Server address**: 151.101.1.164 · CDN edge, shared by unrelated sites - **Hosting network**: Fastly (CDN) · AS54113 · US ## Tech stack The homepage could not be read on 04 Nov 2026 (HTTP 403); it is tried again within a week. ### Page speed Chrome users, 28 days to 1 Nov 2026: LCP 2.3 s · INP 135 ms · CLS 0.06 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0. Devices: 52% phone · 46% desktop · 2% tablet — share of Chrome page loads, same 28 days. ## Similar sites Matched on the subject the two sites share. Never a site on the same server or network. - [delaware-daily.com BV $30 · level B B Local news](https://mxverify.uk/publications/delaware-daily.com) - [pr.hillsboronewstimes.com BV $11 · level C C Local news](https://mxverify.uk/publications/pr.hillsboronewstimes.com) - [bigcountryhomepage.com BV $205 · level B B Local news](https://mxverify.uk/publications/bigcountryhomepage.com) - [wreg.com BV $254 · level B B Local news](https://mxverify.uk/publications/wreg.com) - [wkrn.com BV $314 · level B B Local news](https://mxverify.uk/publications/wkrn.com) - [wlns.com BV $254 · level B B Local news](https://mxverify.uk/publications/wlns.com) More like it: [Editorial backlink sites](https://mxverify.uk/publications/level/a) · [High-value backlink sites](https://mxverify.uk/publications/value/500-plus) · [Old websites from the 90s](https://mxverify.uk/publications/registered/1990s) How to use this report 3 ways to use these figures - **Price check.** BV puts one new followed link from nytimes.com at $1,277 (level A), priced on a blend of link types (A 78% · B 15% · C 6% · D 1%): $638 to an unrelated site (×0.5), $1,596 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,477 before relevance. A quote far above $1,847 for a level A link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/nytimes.com#value) · [what this means](https://mxverify.uk/guide#use) - **Qualification and risk.** Its Site Strength is 90 / 100; the link it usually gives is mostly level A — counted (an editorial citation). The spam score of its links is 25 (0–100, the linking pages' average), not nytimes.com's own. · [How BV is worked out](https://mxverify.uk/publications/nytimes.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels) - **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 605.7M monthly visits, 28% from organic search (169.8M). Visits fell 3.6% from Jul 2026 to Sept 2026. · [Traffic in detail](https://mxverify.uk/publications/nytimes.com#traffic) · [what this means](https://mxverify.uk/guide#traffic) What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide). Quick answers about nytimes.com 8 questions answered ### What is a link from nytimes.com worth? BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from nytimes.com is worth about $1,277 (level A). Relevance moves it: $638 to an unrelated site, $1,596 to a same-topic site. In short: a link from nytimes.com is worth about $1,277 to rankings, up to $1,596 on the same topic. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### Is a link from nytimes.com worth placing? That depends on the kind of link: by BV 2.9, a link from nytimes.com is worth $1,477 as an editorial citation (level A), $739 as a guest, sponsored or listed link (level B), $148 as a press-release, syndicated, profile or forum link (level C), $74 as a network link (level D), before relevance. A price far above $1,847 for a level A link pays for something BV does not measure, such as the site's own readers. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### How does nytimes.com's BV compare with other sites? At about $1,277 a link, nytimes.com is in the “$500 or more” value band, with 46 of the 4,378 sites valued on mxverify. No site is in a higher band. In short: nytimes.com is in the highest value band of the 4,378 sites valued on mxverify. Source: mxverify's own directory, counted at the last daily update ### How much traffic does nytimes.com get? nytimes.com gets about 605.7M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 28% of them (169.8M) come from organic search. Visits fell 3.6% from Jul 2026 to Sept 2026. In short: nytimes.com draws about 605.7M visits a month, down 3.6% since Jul 2026. Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/nytimes.com#evidence) ### Does nytimes.com pass Core Web Vitals? Yes: real Chrome users see nytimes.com's largest content load in 2.3 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them. In short: nytimes.com passes Core Web Vitals on real-user data. Source: [Chrome UX Report, 28 days to 1 Nov 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals) ### How old is nytimes.com? The domain nytimes.com was registered in 1994, 32 years ago. Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/) ### How many sites link to nytimes.com? 1,311,352 websites link to nytimes.com, each counted once. 78,931 of them (6%) link with nofollow. Source: [third-party backlink index, Nov 2026](https://mxverify.uk/publications/nytimes.com#evidence) ### Has nytimes.com been audited? No link placed on nytimes.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements. In short: nytimes.com's report is valued, not audited. How BV is worked out Site Strength 90 / 100 · level A · each factor and link type A followed editorial link from nytimes.com would be worth up to $1,477 under BV 2.9, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level A, worth about $1,277 — and relevance to the site it points to moves that between $638 and $1,596. - **Site Strength**: **90** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 169.8M estimated monthly organic visits, as of 3 November 2026. - **Worth up to**: $1,477 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how) - **Usual link type**: Mostly level A — counted · A 78%, B 15%, C 6%, D 1% → ×0.86 (each level's factor below, weighted by those shares) Read by Jev from our own reading of nytimes.com's homepage and 4 articles. No link placed here has been audited yet. - **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report)) - **BV score**: **$1,277** per link - **Domain registered**: 18 January 1994 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report)) ### A link from nytimes.com, by link type A link from nytimes.com at each level. [What each level means](https://mxverify.uk/methodology#link-levels). | Level | Factor | Value | | --- | --- | --- | | A — Counted | ×1 | $1,477 | | B — May be discounted | ×0.5 | $739 | | C — Usually neutralised | ×0.1 | $148 | | D — Network | ×0.05 | $74 | How nytimes.com links out: the full reading 4 articles read · each link counted Read by mxverify on 4 November 2026: the homepage and 4 articles (4 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited. Thin sample 0 links to other sites across 4 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated. **Links its articles make to other sites** No links to other sites in the articles read. **What its homepage offers** No guest-post, sponsored-post or advertising pages linked from the homepage. ### Articles read | Article | Words | Links out | Followed | Says | | --- | --- | --- | --- | --- | | [nytimes.com](https://www.nytimes.com/ca/section/opinion/gender-and-society?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [nytimes.com](https://www.nytimes.com/international/section/opinion/gender-and-society?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [nytimes.com](https://www.nytimes.com/international/section/realestate/the-high-end?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | | [nytimes.com](https://www.nytimes.com/ca/section/realestate/the-high-end?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — | Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 93%, B 1.0%, C 6.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 78%, B 15%, C 5.9%, D 1.0%. Jev reads it as a publication (95%), major as a source (80%), and not selling guest, sponsored or paid posts (98%). Traffic in detail engagement, top keywords, AI assistants · AI crawler access Modelled estimates for Sept 2026, as of 3 November 2026: site-wide, all visitors, not analytics measured on the site itself. - **#73** global rank - **#23** rank in US - **47%** bounce rate - **3.1** pages per visit - **3m 55s** time on site **Every channel** - [Organic search](https://mxverify.uk/publications/traffic/organic-search) 28% - [Direct](https://mxverify.uk/publications/traffic/direct) 55% - [Referrals](https://mxverify.uk/publications/traffic/referrals) 3.9% - [Social](https://mxverify.uk/publications/traffic/social) 4.3% - AI assistants 0.1% - [Email](https://mxverify.uk/publications/traffic/email) 6.2% - [Paid](https://mxverify.uk/publications/traffic/paid) 2.6% - Affiliate and other 0.0% Share of all visits. Organic search is highlighted: it is the traffic BV prices on. **Top search keywords** | Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) | | --- | --- | --- | --- | --- | | [wordle](https://mxverify.uk/keywords/wordle) | 124M | $0.57 | $70.7M | 41.5M | | [connections](https://mxverify.uk/keywords/connections) | 24.9M | $0.88 | $21.9M | 9.8M | | [strands](https://mxverify.uk/keywords/strands) | 7.5M | $0.60 | $4.5M | 2.2M | | [new york times](https://mxverify.uk/keywords/new-york-times) | 3.4M | $2.11 | $7.1M | 1.7M | | [wordle today](https://mxverify.uk/keywords/wordle-today) | 7.5M | $0.11 | $822.8K | 1.7M | Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword. ### AI assistants AI assistants sent about **726.8K** visits in Sept 2026 — 0.1% of all visits. Each assistant's share of those visits, by month: [Perplexity](https://mxverify.uk/publications/ai/perplexity) [Gemini](https://mxverify.uk/publications/ai/gemini) [ChatGPT](https://mxverify.uk/publications/ai/chatgpt) Perplexity: Jul 2026 45%, Aug 2026 40%, Sept 2026 16%; Gemini: Jul 2026 18%, Aug 2026 29%, Sept 2026 12%; ChatGPT: Jul 2026 25%, Aug 2026 23%, Sept 2026 10% | Assistant | Jul 2026 | Aug 2026 | Sept 2026 | | --- | --- | --- | --- | | Perplexity | 45% | 40% | 16% | | Gemini | 18% | 29% | 12% | | ChatGPT | 25% | 23% | 10% | **AI crawler access** nytimes.com's robots.txt asks every AI crawler below not to read the site. | Crawler | robots.txt | | --- | --- | | AI searchCrawls when an assistant searches the web for an answer | | | ChatGPT OAI-SearchBot | ✕Disallowed | | Claude Claude-SearchBot | ✕Disallowed | | Perplexity PerplexityBot | ✕Disallowed | | AI trainingCollects text to train AI models | | | OpenAI GPTBot | ✕Disallowed | | Anthropic ClaudeBot | ✕Disallowed | | Google Google-Extended | ✕Disallowed | | Apple Applebot-Extended | ✕Disallowed | | Meta Meta-ExternalAgent | ✕Disallowed | | ByteDance Bytespider | ✕Disallowed | | Common Crawl CCBot | ✕Disallowed | Read from nytimes.com/robots.txt on 4 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them. Third-party traffic estimates. BV uses only the organic-search figure. Server and network a CDN edge, shared by unrelated sites Its domain was registered in 1994. mxverify looked up nytimes.com's address: it is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection. Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed. Where each figure comes from 8 figures, their sources and dates | Figure | Source | What it covers | | --- | --- | --- | | [Backlink value](https://mxverify.uk/publications/nytimes.com#value) | BV 2.9 | Site Strength × link type; link type from our reading of the site | | [Links placed here](https://mxverify.uk/publications/nytimes.com#links) | bklink audits | None audited yet | | [How it links out](https://mxverify.uk/publications/nytimes.com#reading) | Read by mxverify | 0 links to other sites in 4 articles; read 4 Nov 2026 Thin sample | | [Traffic](https://mxverify.uk/publications/nytimes.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 3 Nov 2026 | | [Links to this site](https://mxverify.uk/publications/nytimes.com#links-in) | Third-party backlink index | 1,311,352 linking sites, read 5 Nov 2026; one reading a month | | [Authority](https://mxverify.uk/publications/nytimes.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown | | [Server and network](https://mxverify.uk/publications/nytimes.com#server) | mxverify's DNS and ASN lookup | 151.101.1.164 · Fastly (CDN) · a CDN edge, shared by unrelated sites | | [Domain age](https://mxverify.uk/publications/nytimes.com#hosting) | Domain registry (RDAP) | Registered 18 Jan 1994 | Limitations: what this report does not show 3 stated plainly - No link on this publication has been audited yet, so nothing here describes how its links behave. - A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it. - nytimes.com gives more than one kind of link (A 78% · B 15% · C 6% · D 1%), so BV prices a blend of them: an editorial link there would be worth $1,477 and a guest or sponsored one $739, before relevance. What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report). Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 03 November 2026 --- Source: mxverify, "nytimes.com Backlink Value & Traffic Report", https://mxverify.uk/publications/nytimes.com (retrieved 2026-11-05). How every figure is worked out: https://mxverify.uk/methodology