---
title: "Backlink Value & Traffic Report for openai.com"
url: https://mxverify.uk/publications/openai.com
description: "A followed link from openai.com is worth $596 by BV 2.8 (link type B). Not yet audited. Served through Cloudflare (CDN). Domain registered 2007."
site: mxverify
generated: 2026-10-03T04:43:52.202Z
---

mxverify · valued

# Backlink value and traffic report for openai.com

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 2007.

Organisation: OpenAI; United States; since 2015. [Wikidata](https://www.wikidata.org/wiki/Q21708200?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · Last updated 03 October 2026 · [Visit openai.com](https://openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/openai.com#add)

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## Backlink value · what one new followed link from openai.com is worth to rankings

[BV **$596** per link · level B · strength 85](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$298** unrelated ×0.5 **$746** same topic ×1.25

**By the kind of link it gives**

- A editorial $1,193
- B guest, sponsored $596
- C neutralised $119
- D network $60

[How BV is worked out](https://mxverify.uk/publications/openai.com#bv-detail) · BV 2.8 · not a price anyone charges

**204.3M** monthly visits +7.3% since Jun 2026

**34.8M** from organic search 17% of visits

**#203** global rank

**[311,929](https://mxverify.uk/publications/openai.com#links-in)** sites link to it 31,307 of them nofollow

**[2007](https://mxverify.uk/publications/registered/2000s)** domain registered expires Jan 2029

**[3.0 s](https://mxverify.uk/publications/openai.com#tech)** page load for real users (LCP) does not pass Core Web Vitals

**Monthly visits**

Jun 2026: 190.4M visits; Jul 2026: 197.2M visits; Aug 2026: 204.3M visits

**Where visitors come from**

Direct 45%, AI assistants 24%, Organic search 17%, Referrals 9.3%, Social 3.2%

- Direct **45%**
- AI assistants **24%**
- Organic search **17%**
- Referrals **9.3%**
- Social **3.2%**
- Other channels **1.9%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- United States 24%
- India 7.1%
- Japan 5.4%
- Brazil 4.7%
- Korea, Republic of 4.3%
- Other countries 54%

## Links to this site

Links other sites have made to openai.com, from outside link indexes: not the links placed on it that bklink audits.

**311,929** websites link to it 31,307 of them with nofollow links

**52.1M** links in all, from those websites about 167 per website · first seen 2019

**6** spam score of its links 0–100, the linking pages' average

**150,844** IP addresses they link from 66,654 subnets

**Where the links sit:** 55% in the article or main content of the linking page, 15% in its header, menu, sidebar or footer · 18% in no page section the index could name, the rest in other sections; of the 48.5M links it sorted by where they sit

**Pages in Google:** about 509,000 · the count Google gives for a site: search, its own estimate, which can be far off either way

What Google shows for site:openai.com — the first 10 pages

1. [ChatGPT Learn](https://learn.openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) learn.openai.com/
2. [OpenAI Trust Portal | Powered by SafeBase](https://trust.openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) trust.openai.com/
3. [ChatGPT: Chat, Work, Create & Code with AI](https://chat.openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) chat.openai.com/
4. [Design Guidelines](https://openai.com/brand/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) openai.com/brand/
5. [OpenAI Academy](https://academy.openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) academy.openai.com/
6. [Research and Releases · OpenAI Alignment](https://alignment.openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) alignment.openai.com/
7. [OpenAI Developers](https://developers.openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) developers.openai.com/
8. [Codex | AI Coding Partner from OpenAI](https://openai.com/codex/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) openai.com/codex/
9. [OpenAI Ads: Advertise in ChatGPT](https://ads.openai.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) ads.openai.com/
10. [OpenAI Foundation](https://openai.com/foundation/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) openai.com/foundation/

Sources: link counts and spam score from a third-party backlink index, read 02 October 2026; the chart grows by one reading a month; page count and pages from a Google site: search, 02 October 2026. BV prices on one of these only, the page count: when two site: searches at least 7 days apart both find no pages, and nothing on record shows Google indexing the site, a link from it is priced at most level C.

## Links placed here

No link placed on openai.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to openai.com is nofollow. It is followed only when the site's owner audits openai.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs — for 90 days from each audit. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

openai.com did not let our reader in on 1 Oct 2026, so its link type is set by fixed rules until a later reading succeeds.

Read 1 Oct 2026 · [the full reading](https://mxverify.uk/publications/openai.com#reading)

## Tech stack

The homepage could not be read on 02 Oct 2026 (HTTP 403); it is tried again within a week.

### Page speed

Chrome users, 28 days to 28 Sept 2026: LCP 3.0 s · INP 254 ms · CLS 0.00 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

## Domain and hosting

- **Domain registered**: [19 January 2007](https://mxverify.uk/publications/registered/2000s)
- **Registration expires**: 19 January 2029
- **Record last changed**: 17 October 2024
- **Server address**: 104.18.33.45 · CDN edge, shared by unrelated sites
- **Hosting network**: Cloudflare (CDN) · AS13335 · US

## Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

- [chatgpt.com BV $183 · level C C AI apps and generators](https://mxverify.uk/publications/chatgpt.com)
- [grok.com BV $482 · level B B AI apps and generators](https://mxverify.uk/publications/grok.com)
- [anthropic.com BV $602 · level B B AI apps and generators](https://mxverify.uk/publications/anthropic.com)
- [citegraph.app BV $30 · level B B AI apps and generators](https://mxverify.uk/publications/citegraph.app)
- [openrouter.ai BV $122 · level C C AI apps and generators](https://mxverify.uk/publications/openrouter.ai)
- [rankbull.io BV $59 · level B B AI apps and generators](https://mxverify.uk/publications/rankbull.io)

More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [High-value backlink sites](https://mxverify.uk/publications/value/500-plus) · [2000s websites](https://mxverify.uk/publications/registered/2000s)

How to use this report 4 ways to use these figures

- **Price check.** BV puts one new followed link from openai.com at $596 (level B): $298 to an unrelated site (×0.5), $746 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $746 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/openai.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 85 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 6 (0–100, the linking pages' average), not openai.com's own. · [How BV is worked out](https://mxverify.uk/publications/openai.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Aug 2026 estimate: 204.3M monthly visits, 17% from organic search (34.8M). Visits rose 7.3% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “chatgpt”, about 26.9M a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/openai.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)
- **AI assistant visits.** 24% of its visits in Aug 2026 came from AI assistants' answers, about 48.2M (visits, not citations); ChatGPT sent the most in Aug 2026, 99% of them. · [AI assistants](https://mxverify.uk/publications/openai.com#ai-assistants) · [what this means](https://mxverify.uk/guide#ai)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

How BV is worked out Site Strength 85 / 100 · level B · each factor and link type

A followed editorial link from openai.com would be worth up to $1,193 under BV 2.8, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B, worth about $596 — and relevance to the site it points to moves that between $298 and $746.

- **Site Strength**: **85** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 34.8M estimated monthly organic visits, as of 1 October 2026.
- **Worth up to**: $1,193 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted → ×0.5 We could not read this site's pages — it blocked our reader or did not answer — and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$596** per link
- **Domain registered**: 19 January 2007 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from openai.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,193 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $596 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $119 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $60 |

How openai.com links out: the full reading the site did not let our reader in

We could not read openai.com's pages when it was valued on 1 October 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 1 October 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#203** global rank
- **#249** rank in US
- **57%** bounce rate
- **2.9** pages per visit
- **2m 30s** time on site

**Every channel**

- Organic search 17%
- Direct 45%
- Referrals 9.3%
- Social 3.2%
- AI assistants 24%
- Email 1.4%
- Paid 0.5%
- Affiliate and other 0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [chatgpt](https://mxverify.uk/keywords/chatgpt) | 173.2M | $0.15 | $26M | 26.9M |
| [chat gpt](https://mxverify.uk/keywords/chat-gpt) | 86.9M | $0.15 | $13M | 7.6M |
| [codex](https://mxverify.uk/keywords/codex) | 5M | $4.85 | $24.1M | 3.1M |
| [openai](https://mxverify.uk/keywords/openai) | 2.5M | $0.31 | $780.1K | 1.9M |
| [gpt](https://mxverify.uk/keywords/gpt) | 27.9M | $0.17 | $4.7M | 1.8M |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **48.2M** visits in Aug 2026 — 24% of all visits. Each assistant's share of those visits, by month:

ChatGPT Gemini Claude

ChatGPT: Jun 2026 83%, Jul 2026 82%, Aug 2026 99%; Gemini: Jun 2026 0.9%, Jul 2026 1.2%, Aug 2026 1.1%; Claude: Jun 2026 0.2%, Jul 2026 0.2%, Aug 2026 0.2%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 83% | 82% | 99% |
| Gemini | 0.9% | 1.2% | 1.1% |
| Claude | 0.2% | 0.2% | 0.2% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network a CDN edge, shared by unrelated sites

openai.com is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/openai.com#value) | BV 2.8 | Site Strength × link type; link type at the default until the site is read or audited |
| [Links placed here](https://mxverify.uk/publications/openai.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/openai.com#reading) | Read by mxverify | The site did not let our reader in (1 Oct 2026) |
| [Traffic](https://mxverify.uk/publications/openai.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 1 Oct 2026 |
| [Links to this site](https://mxverify.uk/publications/openai.com#links-in) | Third-party backlink index | 311,929 linking sites, read 2 Oct 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/openai.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 1 Oct 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/openai.com#server) | DNS and ASN registry | 104.18.33.45 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites |
| [Domain age](https://mxverify.uk/publications/openai.com#hosting) | Domain registry (RDAP) | Registered 19 Jan 2007 |

Limitations: what this report does not show 5 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from openai.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 03 October 2026

---

Source: mxverify, "Backlink Value & Traffic Report for openai.com", https://mxverify.uk/publications/openai.com (retrieved 2026-10-03). How every figure is worked out: https://mxverify.uk/methodology