---
title: "Backlink Value & Traffic Report for perplexity.ai"
url: https://mxverify.uk/publications/perplexity.ai
description: "A followed link from perplexity.ai is worth $119 by BV 2.7 (link type C). Not yet audited. Served through Cloudflare (CDN). Domain registered 2022."
site: mxverify
generated: 2026-10-01T06:12:36.048Z
---

mxverify · valued

# Backlink value and traffic report for perplexity.ai

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 2022.

Organisation: Perplexity: chatbot and search engine, owned by Perplexity AI. [Wikidata](https://www.wikidata.org/wiki/Q123403392?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · Last updated 01 October 2026 · [Visit perplexity.ai](https://perplexity.ai/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/perplexity.ai#add)

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## Backlink value · what one new followed link from perplexity.ai is worth to rankings

[BV **$119** per link · level C · strength 85](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$60** unrelated ×0.5 **$149** same topic ×1.25

**By the kind of link it gives**

- Featured by the company level A $1,193
- Shared conversation page level C — the kind of link it usually gives $119
- Cited in an answer not a backlink $0

[How BV is worked out](https://mxverify.uk/publications/perplexity.ai#bv-detail) · BV 2.7 · not a price anyone charges

**95.2M** monthly visits −18% since Jun 2026

**15.3M** from organic search 16% of visits

**#473** global rank

**[80,441](https://mxverify.uk/publications/perplexity.ai#links-in)** sites link to it 17,128 of them nofollow

**[2022](https://mxverify.uk/publications/registered/2020s)** domain registered 4 years ago

**[4.5 s](https://mxverify.uk/publications/perplexity.ai#tech)** page load for real users (LCP) does not pass Core Web Vitals

**Monthly visits**

Jun 2026: 115.8M visits; Jul 2026: 103.8M visits; Aug 2026: 95.2M visits

**Where visitors come from**

Direct 73%, Organic search 16%, Social 3.1%, Referrals 2.9%, AI assistants 2.8%

- Direct **73%**
- Organic search **16%**
- Social **3.1%**
- Referrals **2.9%**
- AI assistants **2.8%**
- Other channels **2.4%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- United States 25%
- India 9.0%
- Germany 6.1%
- Russia 4.4%
- France 4.0%
- Other countries 52%

## Links to this site

Links other sites have made to perplexity.ai, from outside link indexes: not the links placed on it that bklink audits.

**80,441** websites link to it 17,128 of them with nofollow links

**195.2M** links in all, from those websites about 2,426 per website · first seen 2019

**37** spam score of its links 0–100, the linking pages' average

**50,638** IP addresses they link from 22,820 subnets

**Where the links sit:** 8.5% in the article or main content of the linking page, 5.3% in its header, menu, sidebar or footer · 2.7% in no page section the index could name, the rest in other sections; of the 190.6M links it sorted by where they sit

Sources: link counts and spam score from a third-party backlink index, read 30 September 2026; the chart grows by one reading a month. BV prices on none of these.

## Links placed here

No link placed on perplexity.ai has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

## How it links out

perplexity.ai did not let our reader in on 29 Sept 2026, so its link type is set by fixed rules until a later reading succeeds.

Read 29 Sept 2026 · [the full reading](https://mxverify.uk/publications/perplexity.ai#reading)

## Tech stack

The homepage could not be read on 30 Sept 2026 (HTTP 403); it is tried again within a week.

### Page speed

Chrome users, 28 days to 27 Sept 2026: LCP 4.5 s · INP 321 ms · CLS 0.03 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

## Domain and hosting

- **Domain registered**: [08 July 2022](https://mxverify.uk/publications/registered/2020s)
- **Server address**: 104.18.26.48 · CDN edge, shared by unrelated sites
- **Hosting network**: Cloudflare (CDN) · AS13335 · US

## Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

- [claude.ai BV $148 · level C C AI apps and generators](https://mxverify.uk/publications/claude.ai)
- [chatgpt.com BV $183 · level C C AI apps and generators](https://mxverify.uk/publications/chatgpt.com)
- [robuta.com BV $42 · level B B Search engines and web portals](https://mxverify.uk/publications/robuta.com)

More like it: [Level C sites](https://mxverify.uk/publications/level/c) · [Sites where a link is worth $100 to $249](https://mxverify.uk/publications/value/100-249) · [Sites registered in the 2020s](https://mxverify.uk/publications/registered/2020s)

How to use this report 4 ways to use these figures

- **Price check.** BV puts one new followed link from perplexity.ai at $119 (level C): $60 to an unrelated site (×0.5), $149 to a same-topic site (×1.25). A quote far above $149 for a level C link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/perplexity.ai#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 85 / 100; it is an AI assistant, not a publication: the links it gives are listings, profiles or user posts (level C). The spam score of its links is 37 (0–100, the linking pages' average), not perplexity.ai's own. · [How BV is worked out](https://mxverify.uk/publications/perplexity.ai#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Aug 2026 estimate: 95.2M monthly visits, 16% from organic search (15.3M). Visits fell 18% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “ai”, about 147.2K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/perplexity.ai#traffic) · [what this means](https://mxverify.uk/guide#traffic)
- **AI assistant visits.** 2.8% of its visits in Aug 2026 came from AI assistants' answers, about 2.6M (visits, not citations); ChatGPT sent the most in Aug 2026, 58% of them. The split moved a lot between months (ChatGPT from 81% in Jun 2026 to 59% in Jul 2026): read it as a snapshot, not a trend. · [AI assistants](https://mxverify.uk/publications/perplexity.ai#ai-assistants) · [what this means](https://mxverify.uk/guide#ai)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

How BV is worked out Site Strength 85 / 100 · level C · each factor and link type

A followed editorial link from perplexity.ai would be worth up to $1,193 under BV 2.7, before relevance: its Site Strength is 85 out of 100. The link it usually gives is a listing, profile or user post (level C), since perplexity.ai is an AI assistant — worth about $119 — and relevance to the site it points to moves that between $60 and $149.

- **Site Strength**: **85** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 15.3M estimated monthly organic visits, as of 29 September 2026.
- **Worth up to**: $1,193 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level C — usually neutralised → ×0.1 perplexity.ai is an AI assistant, not a publication: nobody buys or earns an article on it, so the links a site can get there are listings, profiles or user posts — level C. The table below lists the links it can give, and what each is worth.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$119** per link
- **Domain registered**: 8 July 2022 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from perplexity.ai, by the kind of link it can give

perplexity.ai is an AI assistant, not a publication, so the links it gives are not articles. These are the ones it can give, on the same A–D scale, at its strength.

| Link | What it is | Level | Value |
| --- | --- | --- | --- |
| Featured by the company | The company's own blog or documentation links to you — rare. | A · ×1 | $1,193 |
| Shared conversation page | A conversation someone published as a public page — user-made, like a forum post. | C · ×0.1 | $119 |
| Cited in an answer | Not a backlink: a reader may click it, but it is not a page search engines crawl, so it passes no link equity. What it brings is visits. | Not a backlink | $0 |

How perplexity.ai links out: the full reading the site did not let our reader in

We could not read perplexity.ai's pages when it was valued on 29 September 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 29 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#473** global rank
- **#552** rank in US
- **33%** bounce rate
- **3.7** pages per visit
- **4m 26s** time on site

**Every channel**

- Organic search 16%
- Direct 73%
- Referrals 2.9%
- Social 3.1%
- AI assistants 2.8%
- Email 1.9%
- Paid 0.5%
- Affiliate and other 0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [perplexity](https://mxverify.uk/keywords/perplexity) | 4.7M | $0.42 | $2M | 4.9M |
| [perplexity ai](https://mxverify.uk/keywords/perplexity-ai) | 1.5M | $0.38 | $565.2K | 1.9M |
| [ai](https://mxverify.uk/keywords/ai) | 7.8M | $0.49 | $3.8M | 147.2K |
| [퍼플렉시티](https://mxverify.uk/keywords/%ED%8D%BC%ED%94%8C%EB%A0%89%EC%8B%9C%ED%8B%B0) | 90.3K | $0.37 | $33.4K | 81.3K |
| [perplexity pro](https://mxverify.uk/keywords/perplexity-pro) | 83.3K | $0.66 | $54.9K | 77.4K |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **2.6M** visits in Aug 2026 — 2.8% of all visits. Each assistant's share of those visits, by month:

ChatGPT Gemini Claude

ChatGPT: Jun 2026 81%, Jul 2026 59%, Aug 2026 58%; Gemini: Jun 2026 4.3%, Jul 2026 9.0%, Aug 2026 7.3%; Claude: Jun 2026 8.7%, Jul 2026 6.4%, Aug 2026 5.4%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 81% | 59% | 58% |
| Gemini | 4.3% | 9.0% | 7.3% |
| Claude | 8.7% | 6.4% | 5.4% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network a CDN edge, shared by unrelated sites

perplexity.ai is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/perplexity.ai#value) | BV 2.7 | Site Strength × link type; link type C: a AI assistant, where the links on offer are listings, profiles or user posts |
| [Links placed here](https://mxverify.uk/publications/perplexity.ai#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/perplexity.ai#reading) | Read by mxverify | The site did not let our reader in (29 Sept 2026) |
| [Traffic](https://mxverify.uk/publications/perplexity.ai#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 29 Sept 2026 |
| [Links to this site](https://mxverify.uk/publications/perplexity.ai#links-in) | Third-party backlink index | 80,441 linking sites, read 30 Sept 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/perplexity.ai#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 1 Oct 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/perplexity.ai#server) | DNS and ASN registry | 104.18.26.48 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites |
| [Domain age](https://mxverify.uk/publications/perplexity.ai#hosting) | Domain registry (RDAP) | Registered 8 Jul 2022 |

Limitations: what this report does not show 5 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from perplexity.ai is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 01 October 2026

---

Source: mxverify, "Backlink Value & Traffic Report for perplexity.ai", https://mxverify.uk/publications/perplexity.ai (retrieved 2026-10-01). How every figure is worked out: https://mxverify.uk/methodology