---
title: "phonepe.com backlink value: $234 per link — mxverify"
url: https://mxverify.uk/publications/phonepe.com
description: "A followed link from phonepe.com is worth $234 by BV 2.7 (link type B, nofollow). Not yet audited. Hosted on Amazon AWS (US). Domain registered 2015."
site: mxverify
generated: 2026-09-30T04:35:19.562Z
---

mxverify · valued

# phonepe.com backlink value and site report

Its domain was registered in 2015.

Organisation: PhonePe: Pinnacle Financial Solutions Ltd, part of Flipkart; India. [Wikidata](https://www.wikidata.org/wiki/Q30324297?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · Last updated 30 September 2026 · [Visit phonepe.com](https://phonepe.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/phonepe.com#add)

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## Backlink value · what one new followed link from phonepe.com is worth to rankings

[BV **$234** per link · level B · nofollow · strength 70](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$117** unrelated ×0.5 **$293** same topic ×1.25

**By the kind of link it gives**

- A editorial $628
- B guest, sponsored $314
- C neutralised $63
- D network $31

Capped by nofollow: priced at ×0.37, not ×0.5.

[How BV is worked out](https://mxverify.uk/publications/phonepe.com#bv-detail) · BV 2.7 · not a price anyone charges

**13M** monthly visits +8.8% since Jun 2026

**981.9K** from organic search 7.6% of visits

**[4,608](https://mxverify.uk/publications/phonepe.com#links-in)** sites link to it 1,629 of them nofollow

**[2015](https://mxverify.uk/publications/registered/2010s)** domain registered 10 years ago

**[2.4 s](https://mxverify.uk/publications/phonepe.com#tech)** page load for real users (LCP) passes Core Web Vitals

**[36%](https://mxverify.uk/publications/phonepe.com#reading)** of its own links nofollow in the articles we read

**Monthly visits**

Jun 2026: 11.9M visits; Jul 2026: 12M visits; Aug 2026: 13M visits

**Where visitors come from**

Direct 46%, Referrals 32%, Paid 9.5%, Organic search 7.6%, Social 3.0%

- Direct **46%**
- Referrals **32%**
- Paid **9.5%**
- Organic search **7.6%**
- Social **3.0%**
- Other channels **1.9%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- India 98%
- United States 1.1%
- United Arab Emirates 0.2%
- United Kingdom 0.2%
- Germany 0.1%
- Other countries 0.6%

## Links to this site

Links other sites have made to phonepe.com, from outside link indexes: not the links placed on it that bklink audits.

**4,608** websites link to it 1,629 of them with nofollow links

**494.5K** links in all, from those websites about 107 per website · first seen 2019

**3** spam score of its links 0–100, the linking pages' average

**3,937** IP addresses they link from 1,943 subnets

**Where the links sit:** 3.9% in the article or main content of the linking page, 7.8% in its header, menu, sidebar or footer · 2.9% in no page section the index could name, the rest in other sections; of the 279.6K links it sorted by where they sit

Sources: link counts and spam score from a third-party backlink index, read 30 September 2026; the chart grows by one reading a month. BV prices on none of these.

## Links placed here

No link placed on phonepe.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

## How it links out

**64%** of its links followed

**14** links to other sites

**10** articles read

Followed 64% ugc 36%

Fair sample Read 30 Sept 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/phonepe.com#reading)

## Tech stack

- [Built onGatsby](https://mxverify.uk/publications/cms/gatsby)
- [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare)

### Publisher signals

- ✗ Author bylines: none marked up on the homepage
- ✓ About page: linked from the homepage
- ✗ Editorial policy: not linked from the homepage
- ✓ Contact page: linked from the homepage

Structured data: Organization, ContactPoint. The homepage only; BV does not price on these.

### Page speed

Chrome users, 28 days to 28 Sept 2026: LCP 2.4 s · INP 165 ms · CLS 0.00 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 30 Sept 2026.

## Domain and hosting

- **Domain registered**: [02 December 2015](https://mxverify.uk/publications/registered/2010s)
- **Content category**: [finance](https://mxverify.uk/publications/category/finance)
- **Server address**: 143.204.29.101
- **Hosting network**: Amazon AWS · AS16509 · US

## Similar sites

Matched on subject, kind of site and language. Never a site on the same server or network.

- [razorpay.com BV $124 · level C C Similar subjects on its pages](https://mxverify.uk/publications/razorpay.com)
- [eldoradocoop.yourgin.com BV $5.99 · level C C Finance](https://mxverify.uk/publications/eldoradocoop.yourgin.com)
- [centralplainstrading.com BV $46 · level B B Finance](https://mxverify.uk/publications/centralplainstrading.com)
- [aspirantmitraa.com BV $50 · level B B Finance](https://mxverify.uk/publications/aspirantmitraa.com)
- [mutualfundguide.org BV $3.89 · level C C Finance](https://mxverify.uk/publications/mutualfundguide.org)
- [markets.chroniclejournal.com BV $40 · level C C Finance](https://mxverify.uk/publications/markets.chroniclejournal.com)

More like it: [Level C sites](https://mxverify.uk/publications/level/c) · [Sites where a link is worth $100 to $249](https://mxverify.uk/publications/value/100-249) · [Finance sites](https://mxverify.uk/publications/category/finance) · [Sites built on Gatsby](https://mxverify.uk/publications/cms/gatsby) · [Sites registered in the 2010s](https://mxverify.uk/publications/registered/2010s)

How to use this report 3 ways to use these figures

- **Price check.** BV puts a new link from phonepe.com at $234 (level B · nofollow): $117 to an unrelated site (×0.5), $293 to a same-topic site (×1.25). A followed one would be worth $314 before relevance. A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a followed level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/phonepe.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 70 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 36% of its links (in the 10 articles we read). The spam score of its links is 3 (0–100, the linking pages' average), not phonepe.com's own. · [How BV is worked out](https://mxverify.uk/publications/phonepe.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Aug 2026 estimate: 13M monthly visits, 7.6% from organic search (981.9K). Visits rose 8.8% from Jun 2026 to Aug 2026. · [Traffic in detail](https://mxverify.uk/publications/phonepe.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

How BV is worked out Site Strength 70 / 100 · level B · nofollow · each factor and link type

A followed editorial link from phonepe.com would be worth up to $628 under BV 2.7, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 36% of its links are nofollow, so it is worth about $234 — and relevance to the site it points to moves that between $117 and $293.

- **Site Strength**: **70** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 981.9K estimated monthly organic visits, as of 30 September 2026.
- **Worth up to**: $628 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted · **nofollow** on 36% of its links → ×0.37 Read by Jev from our own reading of phonepe.com's homepage and 10 articles; 36% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link placed here has been audited yet.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$234** per link
- **Domain registered**: 2 December 2015 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from phonepe.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $628 |
| B — May be discounted · nofollow here | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $314 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $63 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $31 |

36% of phonepe.com's links are nofollow, so a new link from it — a guest, sponsored or listed link — is priced at ×0.37: $234, where a followed one would be worth $314. BV prices the ranking value a link passes, and a nofollow link passes little.

How phonepe.com links out: the full reading 10 articles read · each link counted

Read by mxverify on 30 September 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 14 links to other sites across 10 articles published May 2021 – Jan 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

- Followed 64%
- Nofollow 0%
- Sponsored 0%
- User-generated (ugc) 36%

14 links to other sites across 10 articles, share buttons left out. BV counts 36% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

**What its homepage offers**

- **Advertising** · “PhonePe Ads”

Runs on Gatsby 4.25.4.

### Articles read

| Article | Published | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- | --- |
| [PhonePe Blogs - Life @ PhonePe](https://www.phonepe.com/blog/life-at-phonepe/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 85 | 0 | 0 | — |
| [এই 4টা গুৰুত্বপূৰ্ণ পদক্ষেপৰ জৰিয়তে আপোনাৰ পৰিয়ালক চাইবাৰ প্ৰৱঞ্চনাৰ পৰা সুৰক্ষিত কৰক](https://www.phonepe.com/blog/trust-and-safety/as/4-crucial-steps-to-take-to-protect-your-family-from-cyber-fraud/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jan 2026 | 986 | 5 | 5 | — |
| [SIM টেকওভার ফ্রড থেকে আপনার মোবাইল ফোনকে সুরক্ষিত রাখুন](https://www.phonepe.com/blog/trust-and-safety/bn/protect-your-mobile-from-sim-takeover-fraud/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | May 2025 | 939 | 4 | 4 | — |
| [Dare to Dream: Breaking Barriers, Building Dreams](https://www.phonepe.com/blog/payment-gateway/dare-to-dream-breaking-barriers-building-dreams/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2023 | 760 | 0 | 0 | — |
| [लोन घोटाळा कसा ओळखायचा आणि त्यापासून स्वतःचा बचाव कसा करायचा](https://www.phonepe.com/blog/trust-and-safety/mr/how-to-identify-and-stay-safe-from-loan-scams/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jul 2022 | 752 | 1 | 0 | — |
| [நீண்ட கால முதலீட்டை வலுவாக உருவாக்குதல்](https://www.phonepe.com/blog/investments/ta/building-long-term-investing-muscle/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jul 2021 | 505 | 0 | 0 | — |
| [EMI మోసాలనుంచి మిమ్మల్ని మీరు రక్షించుకోండి.](https://www.phonepe.com/blog/trust-and-safety/te/heres-how-you-can-stay-safe-from-emi-frauds/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | May 2021 | 577 | 3 | 0 | — |
| [टॉप-अप फसवणूक पासून स्वतःचे संरक्षण करा](https://www.phonepe.com/blog/trust-and-safety/mr/protect-yourself-from-top-up-fraud/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | May 2021 | 453 | 1 | 0 | — |
| [How to Integrate a Payment Gateway?](https://business.phonepe.com/articles/how-to-integrate-a-payment-gateway?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2025 | 1,158 | 0 | 0 | — |
| [Best Tax Saving Mutual Funds \| ELSS Investment \| PhonePe](https://www.phonepe.com/mutual-funds/mutual-funds/tax-saving-funds/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 12 | 0 | 0 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 95%, B 3.0%, C 2.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 14%, B 36%, C 50%, D 0%.

Jev reads it as a publication (80%), established as a source (73%), and selling guest, sponsored or paid posts (63%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#4,468** global rank
- **#416** rank in IN
- **63%** bounce rate
- **3.5** pages per visit
- **3m 19s** time on site

**Every channel**

- Organic search 7.6%
- Direct 46%
- Referrals 32%
- Social 3.0%
- AI assistants 0.4%
- Email 1.5%
- Paid 9.5%
- Affiliate and other 0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [phonepe](https://mxverify.uk/keywords/phonepe) | 51.7K | $0.13 | $6,726 | 134.7K |
| [phonepe business](https://mxverify.uk/keywords/phonepe-business) | 32.9K | $1.10 | $36.2K | 39.2K |
| [phonepe payment gateway](https://mxverify.uk/keywords/phonepe-payment-gateway) | 29.4K | $1.76 | $51.7K | 32K |
| [phonepe login](https://mxverify.uk/keywords/phonepe-login) | 10.2K | $0.13 | $1,327 | 17.6K |
| [phonepe careers](https://mxverify.uk/keywords/phonepe-careers) | 13K | $0.14 | $1,816 | 15.8K |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **50.6K** visits in Aug 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:

ChatGPT Gemini Claude

ChatGPT: Jun 2026 73%, Jul 2026 70%, Aug 2026 88%; Gemini: Jun 2026 11%, Jul 2026 8.7%, Aug 2026 9.4%; Claude: Jun 2026 0%, Jul 2026 0.3%, Aug 2026 2.8%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 73% | 70% | 88% |
| Gemini | 11% | 8.7% | 9.4% |
| Claude | 0% | 0.3% | 2.8% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network 0 other publications on the server · 453 on the network

No other publication in the directory runs on 143.204.29.101. 453 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/phonepe.com#value) | BV 2.7 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/phonepe.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/phonepe.com#reading) | Read by mxverify | 14 links to other sites in 10 articles, published May 2021 – Jan 2026; read 30 Sept 2026 Fair sample |
| [Traffic](https://mxverify.uk/publications/phonepe.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026 |
| [Links to this site](https://mxverify.uk/publications/phonepe.com#links-in) | Third-party backlink index | 4,608 linking sites, read 30 Sept 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/phonepe.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 30 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/phonepe.com#server) | DNS and ASN registry | 143.204.29.101 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/phonepe.com#hosting) | Domain registry (RDAP) | Registered 2 Dec 2015 |

Limitations: what this report does not show 4 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from phonepe.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 30 September 2026

---

Source: mxverify, "phonepe.com backlink value: $234 per link — mxverify", https://mxverify.uk/publications/phonepe.com (retrieved 2026-09-30). How every figure is worked out: https://mxverify.uk/methodology