---
title: "Backlink Value & Traffic Report for postman.com"
url: https://mxverify.uk/publications/postman.com
description: "postman.com: a followed link from it is worth $156 by BV 2.8 (link type C). 40,853 websites link to it. Not yet audited. Served through Cloudflare (CDN)."
site: mxverify
generated: 2026-10-25T04:18:17.761Z
---

mxverify · valued

# Backlink value and traffic report for postman.com

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1995.

**In short:** A new followed link from postman.com is worth about $156 to rankings by BV 2.8 (level C, Site Strength 75 of 100); BV is an estimate, not a price anyone charges. It gets about 1.9M visits a month, 53% from organic search, down 20% since Jul 2026. No link placed on it has been audited.

Organisation: Postman: application programming interface and debugger; India; since 2013. [Wikidata](https://www.wikidata.org/wiki/Q105538901?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · Last updated 25 October 2026 · [Visit postman.com](https://postman.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/postman.com#add)

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## Backlink value · what one new followed link from postman.com is worth to rankings

[BV **$156** per link · level C · strength 75](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

reading confidence **Low, 7 out of 100**

Reading confidence 7 / 100

- What we read 10
- Our model's certainty 74
- Its view of the pages 24

0 of 10 pages read had text · 0 links to other sites seen

How much of postman.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. [The full reading](https://mxverify.uk/publications/postman.com#reading)

**Relevance to the linked site moves it**

**$78** unrelated ×0.5 **$195** same topic ×1.25

**By the kind of link it gives**

- A editorial $778
- B guest, sponsored $389
- C neutralised $78
- D network $39

Priced on a blend of link types: A 4% · B 15% · C 80% → ×0.2.

[How BV is worked out](https://mxverify.uk/publications/postman.com#bv-detail) · BV 2.8 · not a price anyone charges

**[1.9M](https://mxverify.uk/publications/postman.com#traffic)** monthly visits −20% since Jul 2026

**[1M](https://mxverify.uk/publications/postman.com#traffic)** from organic search 53% of visits

**[#28,962](https://mxverify.uk/publications/postman.com#traffic)** global rank

**[40,853](https://mxverify.uk/publications/postman.com#links-in)** sites link to it 9,822 of them nofollow

**[1995](https://mxverify.uk/publications/registered/1990s)** domain registered 31 years ago

**[4.4 s](https://mxverify.uk/publications/postman.com#tech)** page load for real users (LCP) does not pass Core Web Vitals

**Monthly visits**

Jul 2026: 2.4M visits; Aug 2026: 2.1M visits; Sept 2026: 1.9M visits

**Where visitors come from**

Organic search 53%, Direct 34%, Referrals 6.7%, AI assistants 2.3%, Social 1.8%

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) **53%**
- [Direct](https://mxverify.uk/publications/traffic/direct) **34%**
- [Referrals](https://mxverify.uk/publications/traffic/referrals) **6.7%**
- AI assistants **2.3%**
- [Social](https://mxverify.uk/publications/traffic/social) **1.8%**
- Other channels **1.7%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- [India](https://mxverify.uk/publications/audience/india) 24%
- [United States](https://mxverify.uk/publications/audience/united-states) 14%
- [China](https://mxverify.uk/publications/audience/china) 4.8%
- [Brazil](https://mxverify.uk/publications/audience/brazil) 3.8%
- [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 3.0%
- Other countries 50%

## Links to this site

Links other sites have made to postman.com, from outside link indexes: not the links placed on it that bklink audits.

**40,853** websites link to it 9,822 of them with nofollow links

**2M** links in all, from those websites about 49 per website · first seen 2019

**18** spam score of its links 0–100, the linking pages' average

**27,873** IP addresses they link from 13,768 subnets

**Where the links sit:** 57% in the article or main content of the linking page, 18% in its header, menu, sidebar or footer · 19% in no page section the index could name, the rest in other sections; of the 1.8M links it sorted by where they sit

Sources: link counts and spam score from a third-party backlink index, read 25 October 2026; the chart grows by one reading a month. BV prices on none of these.

## Links placed here

No link placed on postman.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to postman.com is nofollow. It is followed when the site's owner audits postman.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

No links to other sites in the 10 articles read.

Thin sample Read 25 Oct 2026 · [the full reading](https://mxverify.uk/publications/postman.com#reading)

## Tech stack

- [Built onNext.js](https://mxverify.uk/publications/cms/nextjs)
- [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare)
- [Served byAmazon CloudFront](https://mxverify.uk/publications/tech/amazon-cloudfront)

### Publisher signals

- ✗ Author bylines: none marked up on the homepage
- ✓ About page: linked from the homepage
- ✗ Editorial policy: not linked from the homepage
- ✓ Contact page: linked from the homepage

Structured data: Organization, ContactPoint, PostalAddress, Person, ItemList, SiteNavigationElement. The homepage only; BV does not price on these.

### Page speed

Chrome users, 28 days to 22 Oct 2026: LCP 4.4 s · INP 113 ms · CLS 0.07 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 25 Oct 2026.

## Domain and hosting

- **Domain registered**: [13 March 1995](https://mxverify.uk/publications/registered/1990s)
- **Server address**: 162.159.129.53 · CDN edge, shared by unrelated sites
- **Hosting network**: Cloudflare (CDN) · AS13335 · US

## Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

- [theinsaneapp.com BV $56 · level B · nofollow C Developer resources](https://mxverify.uk/publications/theinsaneapp.com)
- [tulimoa.com BV $32 · level B B Crypto and blockchain](https://mxverify.uk/publications/tulimoa.com)
- [aiescu.com BV $31 · level B B Developer resources](https://mxverify.uk/publications/aiescu.com)
- [screenshotone.com BV $144 · level B B Developer resources](https://mxverify.uk/publications/screenshotone.com)
- [stallwart.in BV $0 Developer resources](https://mxverify.uk/publications/stallwart.in)
- [sourceforge.net BV $353 · level B B Developer resources](https://mxverify.uk/publications/sourceforge.net)

More like it: [Forum, profile and PR backlink sites](https://mxverify.uk/publications/level/c) · [Backlink sites worth $100 to $249 a link](https://mxverify.uk/publications/value/100-249) · [Next.js websites](https://mxverify.uk/publications/cms/nextjs) · [Old websites from the 90s](https://mxverify.uk/publications/registered/1990s)

How to use this report 4 ways to use these figures

- **Price check.** BV puts one new followed link from postman.com at $156 (level C), priced on a blend of link types (A 4% · B 15% · C 80%): $78 to an unrelated site (×0.5), $195 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $97 for a level C link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/postman.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 75 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). The spam score of its links is 18 (0–100, the linking pages' average), not postman.com's own. · [How BV is worked out](https://mxverify.uk/publications/postman.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 1.9M monthly visits, 53% from organic search (1M). Visits fell 20% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “postman online”, about 10.2K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/postman.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)
- **AI assistant visits.** 2.3% of its visits in Sept 2026 came from AI assistants' answers, about 44.5K (visits, not citations); ChatGPT sent the most in Sept 2026, 62% of them. The split moved a lot between months (ChatGPT from 83% in Aug 2026 to 62% in Sept 2026): read it as a snapshot, not a trend. · [AI assistants](https://mxverify.uk/publications/postman.com#ai-assistants) · [what this means](https://mxverify.uk/guide#ai)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

Quick answers about postman.com 8 questions answered

### What is a link from postman.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new followed link from postman.com is worth about $156 (level C). Relevance moves it: $78 to an unrelated site, $195 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.

In short: a link from postman.com is worth about $156 to rankings, up to $195 on the same topic.

Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology)

### Is a link from postman.com worth placing?

That depends on the kind of link: by BV 2.8, a link from postman.com is worth $778 as an editorial citation (level A), $389 as a guest, sponsored or listed link (level B), $78 as a press-release, syndicated, profile or forum link (level C), $39 as a network link (level D), before relevance. A price far above $97 for a level C link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.

Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology)

### How does postman.com's BV compare with other sites?

At about $156 a link, postman.com is in the “$100 to $249” value band, with 234 of the 3,608 sites valued on mxverify. 157 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.

In short: 157 of the 3,608 valued sites sit in a higher value band than postman.com.

Source: mxverify's own directory, counted at the last daily update

### How much traffic does postman.com get?

postman.com gets about 1.9M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 53% of them (1M) come from organic search. Visits fell 20% from Jul 2026 to Sept 2026.

In short: postman.com draws about 1.9M visits a month, down 20% since Jul 2026.

Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/postman.com#evidence)

### Does postman.com pass Core Web Vitals?

No: real Chrome users see postman.com's largest content load in 4.4 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: postman.com does not pass Core Web Vitals on real-user data.

Source: [Chrome UX Report, 28 days to 22 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals)

### How old is postman.com?

The domain postman.com was registered in 1995, 31 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.

Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/)

### How many sites link to postman.com?

40,853 websites link to postman.com, each counted once. 9,822 of them (24%) link with nofollow.

Source: [third-party backlink index, Oct 2026](https://mxverify.uk/publications/postman.com#evidence)

### Has postman.com been audited?

No link placed on postman.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: postman.com's report is valued, not audited.

How BV is worked out Site Strength 75 / 100 · level C · each factor and link type

A followed editorial link from postman.com would be worth up to $778 under BV 2.8, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level C, worth about $156 — and relevance to the site it points to moves that between $78 and $195.

- **Site Strength**: **75** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 1M estimated monthly organic visits, as of 25 October 2026.
- **Worth up to**: $778 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level C — usually neutralised · A 4%, B 15%, C 80% → ×0.2 (each level's factor below, weighted by those shares) Read by Jev from our own reading of postman.com's homepage and 10 articles. No link placed here has been audited yet.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$156** per link
- **Domain registered**: 13 March 1995 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from postman.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $778 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $389 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $78 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $39 |

How postman.com links out: the full reading 10 articles read · each link counted

Read by mxverify on 25 October 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Thin sample 0 links to other sites across 10 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

No links to other sites in the articles read.

**What its homepage offers**

No guest-post, sponsored-post or advertising pages linked from the homepage.

Runs on Next.js.

### Articles read

| Article | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- |
| [Postman](https://www.postman.com/category/app-security?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Postman](https://www.postman.com/explore/international-day-of-banks-api?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Postman](https://www.postman.com/explore/communication-apis-v1?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Postman](https://www.postman.com/explore/community-mcp-servers?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Postman](https://www.postman.com/postman/published-postman-templates/request/bw9kdtu/leap-year-check?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Postman](https://www.postman.com/linkedin-developer-apis/linkedin-talent-solutions/request/6ekvvzf/check-basic-apply-connect-job-posting-status?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Postman](https://www.postman.com/airwallex/airwallex-api/request/f5bpbux/generate-global-account-statement-amazon?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Postman](https://www.postman.com/azurearchitecture/azure-devops-rest-api/request/4dm2krc/installed-extensions-get?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [90-Day AI Readiness Playbook \| Postman Resource](https://www.postman.com/ai/90-day-ai-readiness-playbook/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 129 | 0 | 0 | — |
| [https://www.postman.com/jp/ai/true-cost-of-api-chaos/](https://www.postman.com/jp/ai/true-cost-of-api-chaos/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 70%, B 16%, C 14%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 4.3%, B 15%, C 80%, D 0%.

Jev reads it as a platform where users post (40%), small or niche as a source (39%), and not selling guest, sponsored or paid posts (98%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 25 October 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#28,962** global rank
- **#8,042** rank in IN
- **52%** bounce rate
- **2.9** pages per visit
- **1m 43s** time on site

**Every channel**

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) 53%
- [Direct](https://mxverify.uk/publications/traffic/direct) 34%
- [Referrals](https://mxverify.uk/publications/traffic/referrals) 6.7%
- [Social](https://mxverify.uk/publications/traffic/social) 1.8%
- AI assistants 2.3%
- [Email](https://mxverify.uk/publications/traffic/email) 0.7%
- [Paid](https://mxverify.uk/publications/traffic/paid) 1.0%
- Affiliate and other 0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [postman](https://mxverify.uk/keywords/postman) | 487.5K | $1.18 | $575.3K | 511K |
| [postman download](https://mxverify.uk/keywords/postman-download) | 70.8K | $1.41 | $99.8K | 85.1K |
| [download postman](https://mxverify.uk/keywords/download-postman) | 14.5K | $3.14 | $45.4K | 17.4K |
| [postman online](https://mxverify.uk/keywords/postman-online) | 12.1K | $1.53 | $18.5K | 10.2K |
| [postman2](https://mxverify.uk/keywords/postman2) | 30.8K | $1.27 | $39.1K | 6,050 |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **44.5K** visits in Sept 2026 — 2.3% of all visits. Each assistant's share of those visits, by month:

[ChatGPT](https://mxverify.uk/publications/ai/chatgpt) [Claude](https://mxverify.uk/publications/ai/claude) [Gemini](https://mxverify.uk/publications/ai/gemini)

ChatGPT: Jul 2026 80%, Aug 2026 83%, Sept 2026 62%; Claude: Jul 2026 15%, Aug 2026 5.5%, Sept 2026 15%; Gemini: Jul 2026 4.4%, Aug 2026 4.1%, Sept 2026 5.1%

| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
| --- | --- | --- | --- |
| ChatGPT | 80% | 83% | 62% |
| Claude | 15% | 5.5% | 15% |
| Gemini | 4.4% | 4.1% | 5.1% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network a CDN edge, shared by unrelated sites

postman.com is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/postman.com#value) | BV 2.8 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/postman.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/postman.com#reading) | Read by mxverify | 0 links to other sites in 10 articles; read 25 Oct 2026 Thin sample |
| [Traffic](https://mxverify.uk/publications/postman.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 25 Oct 2026 |
| [Links to this site](https://mxverify.uk/publications/postman.com#links-in) | Third-party backlink index | 40,853 linking sites, read 25 Oct 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/postman.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 25 Oct 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/postman.com#server) | DNS and ASN registry | 162.159.129.53 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites |
| [Domain age](https://mxverify.uk/publications/postman.com#hosting) | Domain registry (RDAP) | Registered 13 Mar 1995 |

Limitations: what this report does not show 7 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from postman.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.
- postman.com gives more than one kind of link (A 4% · B 15% · C 80%), so BV prices a blend of them: an editorial link there would be worth $778 and a guest or sponsored one $389, before relevance.
- postman.com's visits fell 20% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 25 October 2026

---

Source: mxverify, "Backlink Value & Traffic Report for postman.com", https://mxverify.uk/publications/postman.com (retrieved 2026-10-25). How every figure is worked out: https://mxverify.uk/methodology