---
title: "protocols.io backlink value: $54 per link — mxverify"
url: https://mxverify.uk/publications/protocols.io
description: "A followed link from protocols.io is worth $54 by BV 2.5 (link type C). Not yet audited. Served through Cloudflare (CDN). Domain registered 2012."
site: mxverify
generated: 2026-09-29T09:10:34.177Z
---

mxverify · valued

# protocols.io backlink value and site report

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 2012.

Last updated 29 September 2026 · [Visit protocols.io](https://protocols.io/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/protocols.io#add)

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## Backlink value · what one new followed link from protocols.io is worth to rankings

[BV **$54** per link · level C · strength 65](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$27** unrelated ×0.5 **$67** same topic ×1.25

**By the kind of link it gives**

- A editorial $507
- B guest, sponsored $254
- C neutralised $51
- D network $25

Priced on a blend of link types: B 1% · C 99% → ×0.11.

[How BV is worked out](https://mxverify.uk/publications/protocols.io#bv-detail) · BV 2.5 · not a price anyone charges

**260.7K** monthly visits −12% since Jun 2026

**119.7K** from organic search 46% of visits

**#176,295** global rank

**[2012](https://mxverify.uk/publications/registered/2010s)** domain registered 14 years ago

**[4.5 s](https://mxverify.uk/publications/protocols.io#tech)** page load for real users (LCP) does not pass Core Web Vitals

Similar sites: [Level C sites](https://mxverify.uk/publications/level/c) · [Sites where a link is worth $50 to $99](https://mxverify.uk/publications/value/50-99) · [Sites registered in the 2010s](https://mxverify.uk/publications/registered/2010s)

**Monthly visits**

Jun 2026: 296.8K visits; Jul 2026: 279K visits; Aug 2026: 260.7K visits

**Where visitors come from**

Organic search 46%, Direct 39%, Referrals 6.4%, Social 2.8%, AI assistants 2.7%

- Organic search **46%**
- Direct **39%**
- Referrals **6.4%**
- Social **2.8%**
- AI assistants **2.7%**
- Other channels **3.1%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- United States 25%
- Canada 5.6%
- Mexico 4.7%
- India 4.4%
- Korea, Republic of 3.4%
- Other countries 57%

## Links placed here

No link placed on protocols.io has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

## How it links out

No links to other sites in the 7 articles read.

Thin sample Read 29 Sept 2026 · [the full reading](https://mxverify.uk/publications/protocols.io#reading)

## Tech stack

protocols.io's homepage has not been read yet; every site with a report is read within a few days.

### Page speed

Chrome users, 28 days to 27 Sept 2026: LCP 4.5 s · INP 117 ms · CLS 0.00 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

## Domain and hosting

- **Domain registered**: [11 April 2012](https://mxverify.uk/publications/registered/2010s)
- **Server address**: 104.26.15.162 · CDN edge, shared by unrelated sites
- **Hosting network**: Cloudflare (CDN) · AS13335 · US

How BV is worked out Site Strength 65 / 100 · level C · each factor and link type

A followed editorial link from protocols.io would be worth up to $507 under BV 2.5, before relevance: its Site Strength is 65 out of 100. The link it usually gives is level C, worth about $54 — and relevance to the site it points to moves that between $27 and $67.

- **Site Strength**: **65** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 119.7K estimated monthly organic visits, as of 29 September 2026.
- **Worth up to**: $507 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level C — usually neutralised · B 1%, C 99% → ×0.11 (each level's factor below, weighted by those shares) Read by Jev from our own reading of protocols.io's homepage and 7 articles. No link placed here has been audited yet.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$54** per link
- **Domain registered**: 11 April 2012 · shown for context; BV does not price on age

### A link from protocols.io, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $507 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $254 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $51 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $25 |

How protocols.io links out: the full reading 7 articles read · each link counted

Read by mxverify on 29 September 2026: the homepage and 7 articles (8 from across its sitemap, 2 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Thin sample 0 links to other sites across 7 articles published in Oct 2020. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

No links to other sites in the articles read.

**What its homepage offers**

No guest-post, sponsored-post or advertising pages linked from the homepage.

### Articles read

| Article | Published | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- | --- |
| [Become an active contributor on protocols.io](https://www.protocols.io/become-a-contributor?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 62 | 0 | 0 | — |
| [Industry Case Study](https://www.protocols.io/girihlet-case-study?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 137 | 0 | 0 | — |
| [Policy to Support Name Changes on Your Publications](https://www.protocols.io/name-change-policy?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 0 | 0 | 0 | — |
| [What is a protocol](https://www.protocols.io/what-is-protocol?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 139 | 0 | 0 | — |
| [We will import and format your protocol](https://www.protocols.io/we-enter-protocols?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 281 | 0 | 0 | — |
| [Academia Case Study](https://www.protocols.io/university-of-california-case-study?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 137 | 0 | 0 | — |
| [How to make your protocol more reproducible, discoverable, and user-friendly V.4](https://www.protocols.io/view/how-to-make-your-protocol-more-reproducible-discov-8epv52qdv1bz/v4?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Oct 2020 | 0 | 0 | 0 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 91%, B 2.0%, C 7.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0.4%, B 0.5%, C 99%, D 0%.

Jev reads it as a platform where users post (96%), established as a source (44%), and not selling guest, sponsored or paid posts (92%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 29 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#176,295** global rank
- **#160,997** rank in US
- **48%** bounce rate
- **2.4** pages per visit
- **1m 25s** time on site

**Every channel**

- Organic search 46%
- Direct 39%
- Referrals 6.4%
- Social 2.8%
- AI assistants 2.7%
- Email 1.9%
- Paid 1.2%
- Affiliate and other 0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [protocols](https://mxverify.uk/keywords/protocols) | 8,070 | $2.51 | $20.3K | 540 |
| [cut&run protocol.io](https://mxverify.uk/keywords/cut-run-protocol-io) | 190 | $0.00 | $0 | 370 |
| [protocol](https://mxverify.uk/keywords/protocol) | 46.9K | $2.38 | $111.7K | 360 |
| [arima cifi protocol low input](https://mxverify.uk/keywords/arima-cifi-protocol-low-input) | 360 | $0.00 | $0 | 300 |
| [protocols.io](https://mxverify.uk/keywords/protocols-io) | 350 | $0.00 | $0 | 300 |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **7,117** visits in Aug 2026 — 2.7% of all visits. Each assistant's share of those visits, by month:

ChatGPT Claude Perplexity

ChatGPT: Jun 2026 72%, Jul 2026 33%, Aug 2026 65%; Claude: Jun 2026 0%, Jul 2026 1.3%, Aug 2026 18%; Perplexity: Jun 2026 0%, Jul 2026 0%, Aug 2026 14%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 72% | 33% | 65% |
| Claude | 0% | 1.3% | 18% |
| Perplexity | 0% | 0% | 14% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network a CDN edge, shared by unrelated sites

protocols.io is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 7 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/protocols.io#value) | BV 2.5 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/protocols.io#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/protocols.io#reading) | Read by mxverify | 0 links to other sites in 7 articles, published Oct 2020; read 29 Sept 2026 Thin sample |
| [Traffic](https://mxverify.uk/publications/protocols.io#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 29 Sept 2026 |
| [Authority](https://mxverify.uk/publications/protocols.io#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 29 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/protocols.io#server) | DNS and ASN registry | 104.26.15.162 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites |
| [Domain age](https://mxverify.uk/publications/protocols.io#hosting) | Domain registry (RDAP) | Registered 11 Apr 2012 |

Limitations: what this report does not show 5 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from protocols.io is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 29 September 2026

---

Source: mxverify, "protocols.io backlink value: $54 per link — mxverify", https://mxverify.uk/publications/protocols.io (retrieved 2026-09-29). How every figure is worked out: https://mxverify.uk/methodology