---
title: "razorpay.com backlink value: $124 per link — mxverify"
url: https://mxverify.uk/publications/razorpay.com
description: "A followed link from razorpay.com is worth $124 by BV 2.7 (link type C). Not yet audited. Hosted on Amazon AWS (US). Domain registered 2013."
site: mxverify
generated: 2026-09-30T04:35:23.030Z
---

mxverify · valued

# razorpay.com backlink value and site report

Its domain was registered in 2013.

Organisation: Razorpay: startup company; India; since 2014. [Wikidata](https://www.wikidata.org/wiki/Q109985545?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · Last updated 30 September 2026 · [Visit razorpay.com](https://razorpay.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/razorpay.com#add)

Show razorpay.com's BV badge on your site

The badge shows what a link from razorpay.com is worth, as this report does, and updates by itself. It links to this report.

Embed code (HTML)

Copied

Paste it where the badge should appear. It is a plain link and image: no script runs on your site.

## Backlink value · what one new followed link from razorpay.com is worth to rankings

[BV **$124** per link · level C · strength 80](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$62** unrelated ×0.5 **$156** same topic ×1.25

**By the kind of link it gives**

- A editorial $963
- B guest, sponsored $482
- C neutralised $96
- D network $48

Priced on a blend of link types: A 1% · B 4% · C 94% → ×0.13.

[How BV is worked out](https://mxverify.uk/publications/razorpay.com#bv-detail) · BV 2.7 · not a price anyone charges

**40.8M** monthly visits +18% since Jun 2026

**3.7M** from organic search 9.0% of visits

**[19,696](https://mxverify.uk/publications/razorpay.com#links-in)** sites link to it 3,209 of them nofollow

**[2013](https://mxverify.uk/publications/registered/2010s)** domain registered 13 years ago

**[3.2 s](https://mxverify.uk/publications/razorpay.com#tech)** page load for real users (LCP) does not pass Core Web Vitals

**[0%](https://mxverify.uk/publications/razorpay.com#reading)** of its own links nofollow in the articles we read

**Monthly visits**

Jun 2026: 34.5M visits; Jul 2026: 38.4M visits; Aug 2026: 40.8M visits

**Where visitors come from**

Direct 49%, Referrals 30%, Organic search 9.0%, Social 5.0%, Paid 3.4%

- Direct **49%**
- Referrals **30%**
- Organic search **9.0%**
- Social **5.0%**
- Paid **3.4%**
- Other channels **3.5%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- India 92%
- United States 2.7%
- Malaysia 1.0%
- United Arab Emirates 0.5%
- United Kingdom 0.5%
- Other countries 3.0%

## Links to this site

Links other sites have made to razorpay.com, from outside link indexes: not the links placed on it that bklink audits.

**19,696** websites link to it 3,209 of them with nofollow links

**5.6M** links in all, from those websites about 284 per website · first seen 2019

**8** spam score of its links 0–100, the linking pages' average

**13,105** IP addresses they link from 5,477 subnets

**Where the links sit:** 4.3% in the article or main content of the linking page, 54% in its header, menu, sidebar or footer · 24% in no page section the index could name, the rest in other sections; of the 4.9M links it sorted by where they sit

Sources: link counts and spam score from a third-party backlink index, read 30 September 2026; the chart grows by one reading a month. BV prices on none of these.

## Links placed here

No link placed on razorpay.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

## How it links out

**100%** of its links followed

**16** links to other sites

**10** articles read

Followed 100%

Fair sample Read 30 Sept 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/razorpay.com#reading)

## Tech stack

- [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare)
- [Served byAmazon CloudFront](https://mxverify.uk/publications/tech/amazon-cloudfront)

### Publisher signals

- ✗ Author bylines: none marked up on the homepage
- ✗ About page: not linked from the homepage
- ✗ Editorial policy: not linked from the homepage
- ✗ Contact page: not linked from the homepage

Structured data: Organization, Person, Country, ContactPoint, SoftwareApplication, Offer +1. The homepage only; BV does not price on these.

### Page speed

Chrome users, 28 days to 28 Sept 2026: LCP 3.2 s · INP 330 ms · CLS 0.08 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 30 Sept 2026.

## Domain and hosting

- **Domain registered**: [23 August 2013](https://mxverify.uk/publications/registered/2010s)
- **Server address**: 3.161.174.72
- **Hosting network**: Amazon AWS · AS16509 · US

## Similar sites

Matched on subject, kind of site and language. Never a site on the same server or network.

- [phonepe.com BV $234 · level B · nofollow C Similar subjects on its pages](https://mxverify.uk/publications/phonepe.com)
- [aspirantmitraa.com BV $50 · level B B Similar subjects on its pages](https://mxverify.uk/publications/aspirantmitraa.com)
- [eldoradocoop.yourgin.com BV $5.99 · level C C Similar subjects on its pages](https://mxverify.uk/publications/eldoradocoop.yourgin.com)
- [centralplainstrading.com BV $46 · level B B Similar subjects on its pages](https://mxverify.uk/publications/centralplainstrading.com)
- [mutualfundguide.org BV $3.89 · level C C Similar subjects on its pages](https://mxverify.uk/publications/mutualfundguide.org)
- [business.woonsocketcall.com BV $26 · level C C Similar subjects on its pages](https://mxverify.uk/publications/business.woonsocketcall.com)

More like it: [Level C sites](https://mxverify.uk/publications/level/c) · [Sites where a link is worth $100 to $249](https://mxverify.uk/publications/value/100-249) · [Sites registered in the 2010s](https://mxverify.uk/publications/registered/2010s)

How to use this report 3 ways to use these figures

- **Price check.** BV puts one new followed link from razorpay.com at $124 (level C), priced on a blend of link types (A 1% · B 4% · C 94%): $62 to an unrelated site (×0.5), $156 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $120 for a level C link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/razorpay.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 80 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 8 (0–100, the linking pages' average), not razorpay.com's own. · [How BV is worked out](https://mxverify.uk/publications/razorpay.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Aug 2026 estimate: 40.8M monthly visits, 9.0% from organic search (3.7M). Visits rose 18% from Jun 2026 to Aug 2026. · [Traffic in detail](https://mxverify.uk/publications/razorpay.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

How BV is worked out Site Strength 80 / 100 · level C · each factor and link type

A followed editorial link from razorpay.com would be worth up to $963 under BV 2.7, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level C, worth about $124 — and relevance to the site it points to moves that between $62 and $156.

- **Site Strength**: **80** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 3.7M estimated monthly organic visits, as of 30 September 2026.
- **Worth up to**: $963 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level C — usually neutralised · A 1%, B 4%, C 94% → ×0.13 (each level's factor below, weighted by those shares) Read by Jev from our own reading of razorpay.com's homepage and 10 articles. No link placed here has been audited yet.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$124** per link
- **Domain registered**: 23 August 2013 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from razorpay.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $963 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $482 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $96 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $48 |

How razorpay.com links out: the full reading 10 articles read · each link counted

Read by mxverify on 30 September 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 16 links to other sites across 10 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

- Followed 100%
- Nofollow 0%
- Sponsored 0%
- User-generated (ugc) 0%

16 links to other sites across 10 articles, share buttons left out.

**What its homepage offers**

- **Advertising** · “Sign Up”, “Know More”

Runs on Framer 29d393b.

### Articles read

| Article | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- |
| [UPI Payment Gateway in India - Accept UPI Payments Online with Razorpay](https://razorpay.com/upi-payment-gateway-india/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 855 | 1 | 1 | — |
| [Returnship - Return to Work Program](https://razorpay.com/return-to-work-program/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 2,734 | 9 | 9 | — |
| [Best Shopify Payment Gateway in India - Accept Payments Easily with Razorpay](https://razorpay.com/shopify-payment-gateway/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 1,273 | 1 | 1 | — |
| [Razorpay - Best Payment Solution for Online Payments India](https://razorpay.com/import-export-code/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 138 | 1 | 1 | — |
| [Easy Import Export Code (IEC) Registration for your Business \| Razorpay](https://razorpay.com/schedule-of-charges/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 322 | 1 | 1 | — |
| [Razorpay - Best Payment Solution for Online Payments India](https://razorpay.com/buyer-privacy-notice/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 1,018 | 1 | 1 | — |
| [Wix Payment Gateway by Razorpay \| Secure & Easy Integration](https://razorpay.com/wix-payment-gateway/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 1,459 | 1 | 1 | — |
| [Accept International Payments for Global Business \| Razorpay](https://razorpay.com/accept-international-payments/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [RazorpayX Agentic Banking \| Automate Finance Operations with Agents](https://razorpay.com/agentic-business-banking/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 0 | 0 | 0 | — |
| [Razorpay - Best Payment Solution for Online Payments India](https://razorpay.com/ray-on-whatsapp/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 138 | 1 | 1 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 83%, B 11%, C 6.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 1.3%, B 4.3%, C 94%, D 0%.

Jev reads it as a service or app (94%), thin or made for links as a source (39%), and not selling guest, sponsored or paid posts (86%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#1,320** global rank
- **#151** rank in IN
- **39%** bounce rate
- **2.9** pages per visit
- **2m 14s** time on site

**Every channel**

- Organic search 9.0%
- Direct 49%
- Referrals 30%
- Social 5.0%
- AI assistants 0.8%
- Email 2.6%
- Paid 3.4%
- Affiliate and other 0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [razorpay](https://mxverify.uk/keywords/razorpay) | 486.8K | $1.28 | $623K | 666.1K |
| [razorpay login](https://mxverify.uk/keywords/razorpay-login) | 75.4K | $0.19 | $14.3K | 89.6K |
| [razorpay dashboard](https://mxverify.uk/keywords/razorpay-dashboard) | 25.4K | $0.18 | $4,563 | 29.9K |
| [fix my itch](https://mxverify.uk/keywords/fix-my-itch) | 8,580 | $0.26 | $2,231 | 17.6K |
| [razorpay careers](https://mxverify.uk/keywords/razorpay-careers) | 13.7K | $0.12 | $1,645 | 17.5K |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **342.7K** visits in Aug 2026 — 0.8% of all visits. Each assistant's share of those visits, by month:

ChatGPT Claude Gemini

ChatGPT: Jun 2026 69%, Jul 2026 60%, Aug 2026 81%; Claude: Jun 2026 5.7%, Jul 2026 5.6%, Aug 2026 7.9%; Gemini: Jun 2026 9.6%, Jul 2026 10%, Aug 2026 7.3%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 69% | 60% | 81% |
| Claude | 5.7% | 5.6% | 7.9% |
| Gemini | 9.6% | 10% | 7.3% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network 0 other publications on the server · 453 on the network

No other publication in the directory runs on 3.161.174.72. 453 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/razorpay.com#value) | BV 2.7 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/razorpay.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/razorpay.com#reading) | Read by mxverify | 16 links to other sites in 10 articles; read 30 Sept 2026 Fair sample |
| [Traffic](https://mxverify.uk/publications/razorpay.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026 |
| [Links to this site](https://mxverify.uk/publications/razorpay.com#links-in) | Third-party backlink index | 19,696 linking sites, read 30 Sept 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/razorpay.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 30 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/razorpay.com#server) | DNS and ASN registry | 3.161.174.72 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/razorpay.com#hosting) | Domain registry (RDAP) | Registered 23 Aug 2013 |

Limitations: what this report does not show 4 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from razorpay.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 30 September 2026

---

Source: mxverify, "razorpay.com backlink value: $124 per link — mxverify", https://mxverify.uk/publications/razorpay.com (retrieved 2026-09-30). How every figure is worked out: https://mxverify.uk/methodology