---
title: "swiggy.com Backlink Value & Traffic Report"
url: https://mxverify.uk/publications/swiggy.com
description: "swiggy.com: a followed link from it is worth $389 by BV 2.9 (link type B). About 13.5M visits a month, 24% organic. 11,800 websites link to it."
site: mxverify
generated: 2026-11-06T05:17:36.193Z
---

# Backlink value and traffic report for swiggy.com

**In short:** A new followed link from swiggy.com is worth about $389 to rankings by BV 2.9 (level B, Site Strength 75 of 100); BV is an estimate, not a price anyone charges. It gets about 13.5M visits a month, 24% from organic search, down 22% since Jul 2026. No link placed on it has been audited.

Organisation: Swiggy: service on Internet and delivery app; India; since 2014. [Wikidata](https://www.wikidata.org/wiki/Q65944364?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · First recorded 02 November 2026 · Last updated 02 November 2026 · [Visit swiggy.com](https://swiggy.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/swiggy.com#add)

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## Backlink value · what one new followed link from swiggy.com is worth to rankings

[BV **$389** per link · level B · strength 75](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

reading confidence **Nothing to read**

We read the homepage of swiggy.com but found no articles in its feed, sitemap or homepage links, so its BV takes the usual link type.

**Thin evidence.** No links checked, pages read but no articles found: estimated from authority and traffic, with the link type assumed. Priced 6 Nov 2026 · pages read 2 Nov 2026.

**Relevance to the linked site moves it**

**$195** unrelated ×0.5 **$486** same topic ×1.25

**By the kind of link it gives**

- A editorial $778
- B guest, sponsored $389
- C neutralised $78
- D network $39

[How BV is worked out](https://mxverify.uk/publications/swiggy.com#bv-detail) · BV 2.9 · not a price anyone charges

**[13.5M](https://mxverify.uk/publications/swiggy.com#traffic)** monthly visits −22% since Jul 2026

**[3.3M](https://mxverify.uk/publications/swiggy.com#traffic)** from organic search 24% of visits

**[#2,934](https://mxverify.uk/publications/swiggy.com#traffic)** global rank

**[11,800](https://mxverify.uk/publications/swiggy.com#links-in)** sites link to it 2,770 of them nofollow

**[2013](https://mxverify.uk/publications/registered/2010s)** domain registered expires Mar 2035

**[3.2 s](https://mxverify.uk/publications/swiggy.com#tech)** page load for real users (LCP) does not pass Core Web Vitals

**Monthly visits**

Jul 2026: 17.3M visits; Aug 2026: 20.2M visits; Sept 2026: 13.5M visits

**Where visitors come from**

Direct 62%, Organic search 24%, Social 4.3%, Paid 4.2%, Referrals 3.1%

- [Direct](https://mxverify.uk/publications/traffic/direct) **62%**
- [Organic search](https://mxverify.uk/publications/traffic/organic-search) **24%**
- [Social](https://mxverify.uk/publications/traffic/social) **4.3%**
- [Paid](https://mxverify.uk/publications/traffic/paid) **4.2%**
- [Referrals](https://mxverify.uk/publications/traffic/referrals) **3.1%**
- Other channels **1.8%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- [India](https://mxverify.uk/publications/audience/india) 96%
- [United States](https://mxverify.uk/publications/audience/united-states) 1.3%
- [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 0.3%
- [Singapore](https://mxverify.uk/publications/audience/singapore) 0.3%
- [China](https://mxverify.uk/publications/audience/china) 0.3%
- Other countries 1.9%

## Links to this site

Links other sites have made to swiggy.com, from outside link indexes: not the links placed on it that bklink audits.

**11,800** websites link to it 2,770 of them with nofollow links

**772.4K** links in all, from those websites about 65 per website · first seen 2019

**10** spam score of its links 0–100, the linking pages' average

**8,227** IP addresses they link from 3,615 subnets

**Where the links sit:** 7.6% in the article or main content of the linking page, 71% in its header, menu, sidebar or footer · 12% in no page section the index could name, the rest in other sections; of the 713.7K links it sorted by where they sit

**Pages in Google:** about 1,760,000 · the count Google gives for a site: search, its own estimate, which can be far off either way

What Google shows for site:swiggy.com — the first 10 pages

1. [Become a Swiggy Delivery Partner Today](https://ride.swiggy.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) ride.swiggy.com/
2. [Swiggy Diaries: Swiggy Home](https://blog.swiggy.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) blog.swiggy.com/
3. [Swiggy Careers - Build, Scale, Deliver India's Everyday Needs](https://careers.swiggy.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) careers.swiggy.com/
4. [आज ही स्विगि डिलीवरी पार्टनर बनें](https://ride.swiggy.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) ride.swiggy.com/
5. [Swiggy: Food Instamart Dineout - Apps on Google Play](https://www.swiggy.com/app?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.swiggy.com/app
6. [Benefits That Actually Benefit](https://careers.swiggy.com/benefits?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) careers.swiggy.com/benefits
7. [Terms & Conditions](https://careers.swiggy.com/terms?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) careers.swiggy.com/terms
8. [Contact Us](https://careers.swiggy.com/contact?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) careers.swiggy.com/contact
9. [Partner With Swiggy: Join Us And Boost Your Restaurant's ...](https://partner.swiggy.com/login?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) partner.swiggy.com/login
10. [Best Restaurants In Bhubaneswar | Swiggy Dineout](https://www.swiggy.com/Home/Bhubaneswar?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) www.swiggy.com/Home/Bhubaneswar

Sources: link counts and spam score from a third-party backlink index, read 05 November 2026; the chart grows by one reading a month; page count and pages from a Google site: search, 06 November 2026. BV prices on one of these only, the page count: when two site: searches at least 7 days apart both find no pages, and nothing on record shows Google indexing the site, a link from it is priced at most level C.

## Links placed here

No link placed on swiggy.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to swiggy.com is nofollow. It is followed when the site's owner audits swiggy.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

No articles found to read from its feed, sitemap or homepage.

Read 2 Nov 2026 · [the full reading](https://mxverify.uk/publications/swiggy.com#reading)

## Domain and hosting

- **Domain registered**: [28 March 2013](https://mxverify.uk/publications/registered/2010s)
- **Registration expires**: 28 March 2035
- **Record last changed**: 22 March 2026
- **Server address**: 56.10.39.50
- **Hosting network**: Amazon AWS · AS16509 · US

## Tech stack

- [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare)
- [Served byAmazon CloudFront](https://mxverify.uk/publications/tech/amazon-cloudfront)

### Publisher signals

- ✗ Author bylines: none marked up on the homepage
- ✗ About page: not linked from the homepage
- ✗ Editorial policy: not linked from the homepage
- ✗ Contact page: not linked from the homepage

Structured data: none on the homepage. The homepage only; BV does not price on these.

### Page speed

Chrome users, 28 days to 31 Oct 2026: LCP 3.2 s · INP 251 ms · CLS 0.08 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 85% phone · 15% desktop — share of Chrome page loads, same 28 days.

Sources: homepage read 03 Nov 2026.

## Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

- [zomato.com BV $577 · level B B Food and drink](https://mxverify.uk/publications/zomato.com)
- [happycow.net BV $155 · level C C Food and drink](https://mxverify.uk/publications/happycow.net)
- [tripadvisor.com BV $596 · level B B Food and drink](https://mxverify.uk/publications/tripadvisor.com)
- [buymeacoffee.com BV $78 · level C C Food and drink](https://mxverify.uk/publications/buymeacoffee.com)
- [importacionesdionys.com.pe BV $46 · level B B Food and drink](https://mxverify.uk/publications/importacionesdionys.com.pe)
- [pr.thembnews.com BV $14 · level C C Food and drink](https://mxverify.uk/publications/pr.thembnews.com)

More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [Backlink sites worth $250 to $499 a link](https://mxverify.uk/publications/value/250-499) · [2010s websites](https://mxverify.uk/publications/registered/2010s)

How to use this report 3 ways to use these figures

- **Price check.** BV puts one new followed link from swiggy.com at $389 (level B): $195 to an unrelated site (×0.5), $486 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $486 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/swiggy.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 75 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 10 (0–100, the linking pages' average), not swiggy.com's own. · [How BV is worked out](https://mxverify.uk/publications/swiggy.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 13.5M monthly visits, 24% from organic search (3.3M). Visits fell 22% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “instamart”, about 130.1K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/swiggy.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

Quick answers about swiggy.com 8 questions answered

### What is a link from swiggy.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from swiggy.com is worth about $389 (level B). Relevance moves it: $195 to an unrelated site, $486 to a same-topic site.

In short: a link from swiggy.com is worth about $389 to rankings, up to $486 on the same topic.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### Is a link from swiggy.com worth placing?

That depends on the kind of link: by BV 2.9, a link from swiggy.com is worth $778 as an editorial citation (level A), $389 as a guest, sponsored or listed link (level B), $78 as a press-release, syndicated, profile or forum link (level C), $39 as a network link (level D), before relevance. A price far above $486 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology)

### How does swiggy.com's BV compare with other sites?

At about $389 a link, swiggy.com is in the “$250 to $499” value band, with 165 of the 4,444 sites valued on mxverify. 48 sites are in a higher band.

In short: 48 of the 4,444 valued sites sit in a higher value band than swiggy.com.

Source: mxverify's own directory, counted at the last daily update

### How much traffic does swiggy.com get?

swiggy.com gets about 13.5M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 24% of them (3.3M) come from organic search. Visits fell 22% from Jul 2026 to Sept 2026.

In short: swiggy.com draws about 13.5M visits a month, down 22% since Jul 2026.

Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/swiggy.com#evidence)

### Does swiggy.com pass Core Web Vitals?

No: real Chrome users see swiggy.com's largest content load in 3.2 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: swiggy.com does not pass Core Web Vitals on real-user data.

Source: [Chrome UX Report, 28 days to 31 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals)

### How old is swiggy.com?

The domain swiggy.com was registered in 2013, 13 years ago.

Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/)

### How many sites link to swiggy.com?

11,800 websites link to swiggy.com, each counted once. 2,770 of them (23%) link with nofollow.

Source: [third-party backlink index, Nov 2026](https://mxverify.uk/publications/swiggy.com#evidence)

### Has swiggy.com been audited?

No link placed on swiggy.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: swiggy.com's report is valued, not audited.

How BV is worked out Site Strength 75 / 100 · level B · each factor and link type

A followed editorial link from swiggy.com would be worth up to $778 under BV 2.9, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level B, worth about $389 — and relevance to the site it points to moves that between $195 and $486.

- **Site Strength**: **75** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 3.3M estimated monthly organic visits, as of 2 November 2026.
- **Worth up to**: $778 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted → ×0.5 We read the homepage but found no articles to read, and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.
- **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report))
- **BV score**: **$389** per link
- **Domain registered**: 28 March 2013 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report))

### A link from swiggy.com, by link type

A link from swiggy.com at each level. [What each level means](https://mxverify.uk/methodology#link-levels).

| Level | Factor | Value |
| --- | --- | --- |
| A — Counted | ×1 | $778 |
| B — May be discounted | ×0.5 | $389 |
| C — Usually neutralised | ×0.1 | $78 |
| D — Network | ×0.05 | $39 |

How swiggy.com links out: the full reading 0 articles read · each link counted

Read by mxverify on 2 November 2026: the homepage and no articles — none could be found from its feed, sitemap or homepage. This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

**Links its articles make to other sites**

No links to other sites in the articles read.

**What its homepage offers**

No guest-post, sponsored-post or advertising pages linked from the homepage.

Jev has not judged this reading yet, so the link type is set by fixed rules.

Traffic in detail engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#2,934** global rank
- **#301** rank in IN
- **29%** bounce rate
- **6.8** pages per visit
- **8m 18s** time on site

**Every channel**

- [Organic search](https://mxverify.uk/publications/traffic/organic-search) 24%
- [Direct](https://mxverify.uk/publications/traffic/direct) 62%
- [Referrals](https://mxverify.uk/publications/traffic/referrals) 3.1%
- [Social](https://mxverify.uk/publications/traffic/social) 4.3%
- AI assistants 0.4%
- [Email](https://mxverify.uk/publications/traffic/email) 1.0%
- [Paid](https://mxverify.uk/publications/traffic/paid) 4.2%
- Affiliate and other 0.5%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [swiggy](https://mxverify.uk/keywords/swiggy) | 1.8M | $0.10 | $183K | 1.3M |
| [swiggy instamart](https://mxverify.uk/keywords/swiggy-instamart) | 246K | $0.07 | $17.2K | 214.5K |
| [instamart](https://mxverify.uk/keywords/instamart) | 1.2M | $0.10 | $122K | 130.1K |
| [swiggy partner](https://mxverify.uk/keywords/swiggy-partner) | 135K | $0.52 | $70.2K | 36.7K |
| [swiggy customer care number](https://mxverify.uk/keywords/swiggy-customer-care-number) | 110K | — | — | 31.6K |

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **54.1K** visits in Sept 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:

[ChatGPT](https://mxverify.uk/publications/ai/chatgpt) [Gemini](https://mxverify.uk/publications/ai/gemini) [Claude](https://mxverify.uk/publications/ai/claude)

ChatGPT: Jul 2026 64%, Aug 2026 81%, Sept 2026 42%; Gemini: Jul 2026 11%, Aug 2026 15%, Sept 2026 6.3%; Claude: Jul 2026 0.3%, Aug 2026 4.2%, Sept 2026 0.8%

| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
| --- | --- | --- | --- |
| ChatGPT | 64% | 81% | 42% |
| Gemini | 11% | 15% | 6.3% |
| Claude | 0.3% | 4.2% | 0.8% |

**AI crawler access**

swiggy.com's robots.txt lets every AI crawler below read the site.

| Crawler | robots.txt |
| --- | --- |
| AI searchCrawls when an assistant searches the web for an answer |  |
| ChatGPT OAI-SearchBot | ✓Allowed |
| Claude Claude-SearchBot | ✓Allowed |
| Perplexity PerplexityBot | ✓Allowed |
| AI trainingCollects text to train AI models |  |
| OpenAI GPTBot | ✓Allowed |
| Anthropic ClaudeBot | ✓Allowed |
| Google Google-Extended | ✓Allowed |
| Apple Applebot-Extended | ✓Allowed |
| Meta Meta-ExternalAgent | ✓Allowed |
| ByteDance Bytespider | ✓Allowed |
| Common Crawl CCBot | ✓Allowed |

Read from swiggy.com/robots.txt on 3 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network 0 other publications on the server · 476 on the network

Its domain was registered in 2013.

mxverify looked up swiggy.com's address: no other publication in the directory runs on 56.10.39.50. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/swiggy.com#value) | BV 2.9 | Site Strength × link type; link type at the default until the site is read or audited |
| [Links placed here](https://mxverify.uk/publications/swiggy.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/swiggy.com#reading) | Read by mxverify | Homepage read 2 Nov 2026; no articles found to read Thin sample |
| [Traffic](https://mxverify.uk/publications/swiggy.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 |
| [Links to this site](https://mxverify.uk/publications/swiggy.com#links-in) | Third-party backlink index | 11,800 linking sites, read 5 Nov 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/swiggy.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 6 Nov 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/swiggy.com#server) | mxverify's DNS and ASN lookup | 56.10.39.50 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/swiggy.com#hosting) | Domain registry (RDAP) | Registered 28 Mar 2013 |

Limitations: what this report does not show 2 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- swiggy.com's visits fell 22% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.

What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report).

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 02 November 2026

---

Source: mxverify, "swiggy.com Backlink Value & Traffic Report", https://mxverify.uk/publications/swiggy.com (retrieved 2026-11-06). How every figure is worked out: https://mxverify.uk/methodology