---
title: "theglobeandmail.com backlink value: $99 per link — mxverify"
url: https://mxverify.uk/publications/theglobeandmail.com
description: "A followed link from theglobeandmail.com is worth $99 by BV 2.5 (link type C). 2 placed links audited. Hosted on Amazon AWS (US). Domain registered 1995."
site: mxverify
generated: 2026-09-27T03:57:51.482Z
---

mxverify · audited

# Site report: theglobeandmail.com

Audited by bklink.uk

bklink.uk has checked 2 links placed on theglobeandmail.com, most recently on 24 September 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.

**Why it matters.** A site's own word says what a link should be; an audit shows what it is. The figures under [How its links behaved](https://mxverify.uk/publications/theglobeandmail.com#links) come from those checks, not from estimates, and each new audit adds to them.

The tick marks audited links. It is not an endorsement of theglobeandmail.com, or a check of who runs it.

[Have links placed on a site? Audit them on bklink.uk →](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report&utm_content=audited-tick)

We have audited 2 placed links on theglobeandmail.com — too few to state rates. Its domain was registered in 1995.

Organisation: The Globe and Mail: daily newspaper and newspaper of record; Canada; since 1936. [Wikidata](https://www.wikidata.org/wiki/Q604525?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

Page speed: Chrome users, 28 days to 24 Sept 2026: LCP 1.7 s · INP 117 ms · CLS 0.16 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Last updated 24 September 2026 · [Visit theglobeandmail.com](https://theglobeandmail.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/theglobeandmail.com#add)

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## Where each figure comes from

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/theglobeandmail.com#value) | BV 2.5 | Site Strength × link type; link type read from 2 audited links |
| [Links placed here](https://mxverify.uk/publications/theglobeandmail.com#links) | bklink audits | 2 links checked on the page, latest 24 Sept 2026 Thin sample |
| [How it links out](https://mxverify.uk/publications/theglobeandmail.com#reading) | Read by mxverify | Not read yet |
| [Traffic](https://mxverify.uk/publications/theglobeandmail.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 27 Sept 2026 |
| [Authority](https://mxverify.uk/publications/theglobeandmail.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 11 Sept 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/theglobeandmail.com#server) | DNS and ASN registry | 3.174.255.28 · Amazon AWS |
| [Domain age](https://mxverify.uk/publications/theglobeandmail.com#hosting) | Domain registry (RDAP) | Registered 18 Sept 1995 |

## Backlink value

[BV **$99** per link · level C · strength 80](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

A followed editorial link from theglobeandmail.com would be worth up to $963 under BV 2.5, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level C, worth about $99 — and relevance to the site it points to moves that between $50 and $124.

- **Site Strength**: **80** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 17.7M estimated monthly organic visits, DataForSEO, as of 10 September 2026.
- **Worth up to**: $963 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Mostly level C — usually neutralised · A 1%, C 97%, D 3% → ×0.1 (each level's factor below, weighted by those shares) Read by Jev, the model that judges every link in a bklink audit, from 2 audited links on this site; 50% of them were nofollow, which caps a link at C.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$99** per link
- **Domain registered**: 18 September 1995 · shown for context; BV does not price on age

### A link from theglobeandmail.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $963 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $482 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $96 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $48 |

Similar sites: [Level C sites](https://mxverify.uk/publications/level/c) · [Sites where a link is worth $50 to $99](https://mxverify.uk/publications/value/50-99) · [News sites](https://mxverify.uk/publications/category/news) · [Sites registered in the 1990s](https://mxverify.uk/publications/registered/1990s)

## Traffic

Modelled estimates for Aug 2026, as of 27 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **13M** monthly visits −9.0% since Jun 2026
- **3.8M** from organic search 29% of visits
- **#5,522** global rank
- **#152** rank in CA

- **53%** bounce rate
- **2.5** pages per visit
- **3m 05s** time on site

**Monthly visits**

Jun 2026: 14.3M visits; Jul 2026: 13.8M visits; Aug 2026: 13M visits

**Where visitors come from**

- Organic search 29%
- Direct 58%
- Referrals 2.8%
- Social 4.6%
- AI assistants 0.5%
- Email 3.2%
- Paid 2.0%
- Affiliate and other 0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top countries**

- Canada 81%
- United States 13%
- United Kingdom 0.7%
- India 0.5%
- Australia 0.4%
- Other countries 4.4%

**Top search keywords**

| Keyword | Searches / mo | CPC | Traffic value |
| --- | --- | --- | --- |
| [globe and mail](https://mxverify.uk/keywords/globe-and-mail) | 135.1K | $2.13 | $264.3K |
| [horoscope](https://mxverify.uk/keywords/horoscope) | 300.6K | $0.73 | $25.6K |
| [moderna stock](https://mxverify.uk/keywords/moderna-stock) | 929.6K | $1.80 | $21.8K |
| [national bank open](https://mxverify.uk/keywords/national-bank-open) | 305.9K | $1.22 | $17.9K |
| [horoscope today](https://mxverify.uk/keywords/horoscope-today) | 57.3K | $0.46 | $17.4K |

Traffic value: what the keyword's visits would cost as search ads, per month. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **70.4K** visits in Aug 2026 — 0.5% of all visits. Each assistant's share of those visits, by month:

Claude ChatGPT Perplexity

Claude: Jun 2026 44%, Jul 2026 31%, Aug 2026 64%; ChatGPT: Jun 2026 11%, Jul 2026 17%, Aug 2026 18%; Perplexity: Jun 2026 2.9%, Jul 2026 52%, Aug 2026 4.4%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| Claude | 44% | 31% | 64% |
| ChatGPT | 11% | 17% | 18% |
| Perplexity | 2.9% | 52% | 4.4% |

Third-party traffic estimates. BV uses only the organic-search figure.

## How its links behaved

- **2** links audited
- **0** pages we could not read

Fewer than 3 readable audited links — too few for percentages to mean anything.

Latest audit 24 September 2026. Each link counts once, at its most recent audit.

## Hosting

- **Server address**: 3.174.255.28
- **Hosting network**: Amazon AWS · AS16509
- **Server country**: US
- **Domain registered**: [18 September 1995](https://mxverify.uk/publications/registered/1990s)
- **Content category**: [news](https://mxverify.uk/publications/category/news)

## Server and network

No other publication in the directory runs on 3.174.255.28. 451 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

- **0** other publications on the same server
- **451** on the same hosting network

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

## Limitations: what this report does not show

- Only 2 links have been audited here — a sample too small to describe the publication as a whole.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from theglobeandmail.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 24 September 2026

---

Source: mxverify, "theglobeandmail.com backlink value: $99 per link — mxverify", https://mxverify.uk/publications/theglobeandmail.com (retrieved 2026-09-27). How every figure is worked out: https://mxverify.uk/methodology