---
title: "Backlink Value & Traffic: timesofindia.indiatimes.com"
url: https://mxverify.uk/publications/timesofindia.indiatimes.com
description: "A followed link from timesofindia.indiatimes.com is worth $141 by BV 2.7 (link type B, nofollow). Served through Akamai (CDN). Domain registered 1996."
site: mxverify
generated: 2026-10-01T05:38:50.290Z
---

mxverify · valued

# Backlink value and traffic report for timesofindia.indiatimes.com

It is served through Akamai (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1996.

Organisation: The Times of India: newspaper, owned by The Times Group; India; since 1838. [Wikidata](https://www.wikidata.org/wiki/Q46807?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) · Last updated 01 October 2026 · [Visit timesofindia.indiatimes.com](https://timesofindia.indiatimes.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/timesofindia.indiatimes.com#add)

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## Backlink value · what one new followed link from timesofindia.indiatimes.com is worth to rankings

[BV **$141** per link · level B · nofollow · strength 85](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$71** unrelated ×0.5 **$177** same topic ×1.25

**By the kind of link it gives**

- A editorial $1,193
- B guest, sponsored $596
- C neutralised $119
- D network $60

Capped by nofollow: priced at ×0.12, not ×0.5.

[How BV is worked out](https://mxverify.uk/publications/timesofindia.indiatimes.com#bv-detail) · BV 2.7 · not a price anyone charges

**252M** monthly visits +23% since Jun 2026

**93M** from organic search 37% of visits

**[227,079](https://mxverify.uk/publications/timesofindia.indiatimes.com#links-in)** sites link to it 26,565 of them nofollow

**1996** domain registered expires Nov 2026

**[1.6 s](https://mxverify.uk/publications/timesofindia.indiatimes.com#tech)** page load for real users (LCP) passes Core Web Vitals

**[97%](https://mxverify.uk/publications/timesofindia.indiatimes.com#reading)** of its own links nofollow in the articles we read

**Monthly visits**

Jun 2026: 205.3M visits; Jul 2026: 247.3M visits; Aug 2026: 252M visits

**Where visitors come from**

Organic search 37%, Direct 34%, Affiliate and other 15%, Referrals 8.0%, Social 2.7%

- Organic search **37%**
- Direct **34%**
- Affiliate and other **15%**
- Referrals **8.0%**
- Social **2.7%**
- Other channels **3.4%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- India 64%
- United States 21%
- United Arab Emirates 2.4%
- Canada 2.4%
- United Kingdom 2.0%
- Other countries 8.7%

## Links to this site

Links other sites have made to timesofindia.indiatimes.com, from outside link indexes: not the links placed on it that bklink audits.

**227,079** websites link to it 26,565 of them with nofollow links

**25.3M** links in all, from those websites about 111 per website · first seen 2019

**15** spam score of its links 0–100, the linking pages' average

**83,334** IP addresses they link from 34,406 subnets

**Where the links sit:** 23% in the article or main content of the linking page, 27% in its header, menu, sidebar or footer · 32% in no page section the index could name, the rest in other sections; of the 19.8M links it sorted by where they sit

Sources: link counts and spam score from a third-party backlink index, read 30 September 2026; the chart grows by one reading a month. BV prices on none of these.

## Links placed here

No link placed on timesofindia.indiatimes.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

## How it links out

**3%** of its links followed

**31** links to other sites

**3** articles read

Followed 3% Nofollow 97%

Fair sample Read 30 Sept 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/timesofindia.indiatimes.com#reading)

## Tech stack

- [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare)
- [AdsGoogle Ad Manager](https://mxverify.uk/publications/tech/google-ad-manager)
- [AdsAmazon Publisher Services](https://mxverify.uk/publications/tech/amazon-publisher-services)

### Publisher signals

- ✗ Author bylines: none marked up on the homepage
- ✗ About page: not linked from the homepage
- ✓ Editorial policy: linked from the homepage
- ✓ Contact page: linked from the homepage

Structured data: WebSite, SearchAction, EntryPoint. The homepage only; BV does not price on these.

### Page speed

Chrome users, 28 days to 24 Sept 2026: LCP 1.6 s · INP 156 ms · CLS 0.02 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 30 Sept 2026.

## Domain and hosting

- **Domain registered**: 22 November 1996
- **Registration expires**: 21 November 2026 · the registered domain indiatimes.com's
- **Record last changed**: 23 October 2025 · the registered domain indiatimes.com's
- **Content category**: [news](https://mxverify.uk/publications/category/news)
- **Also about**: [Business](https://mxverify.uk/publications/category/business) · [Sports](https://mxverify.uk/publications/category/sports) · named by its homepage's title and description
- **Server address**: 23.47.204.155 · CDN edge, shared by unrelated sites
- **Hosting network**: Akamai (CDN) · AS20940 · US

## Similar sites

Other news sites: none shares a closer subject yet. Never a site on the same server or network.

- [theglobeandmail.com BV $99 · level C C Also a news site](https://mxverify.uk/publications/theglobeandmail.com)
- [easternherald.com BV $165 · level B B Also a news site](https://mxverify.uk/publications/easternherald.com)
- [usatoday.com BV $117 · level C C Also a news site](https://mxverify.uk/publications/usatoday.com)
- [aninews.in BV $87 · level C C Also a news site](https://mxverify.uk/publications/aninews.in)
- [signalnewsatlanta.com BV $5.22 · level C C Also a news site](https://mxverify.uk/publications/signalnewsatlanta.com)
- [ians.in BV $205 · level B B Also a news site](https://mxverify.uk/publications/ians.in)

More like it: [Level C sites](https://mxverify.uk/publications/level/c) · [Sites where a link is worth $100 to $249](https://mxverify.uk/publications/value/100-249) · [News sites](https://mxverify.uk/publications/category/news)

How to use this report 3 ways to use these figures

- **Price check.** BV puts a new link from timesofindia.indiatimes.com at $141 (level B · nofollow): $71 to an unrelated site (×0.5), $177 to a same-topic site (×1.25). A followed one would be worth $596 before relevance. A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $746 for a followed level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/timesofindia.indiatimes.com#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 85 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 97% of its links (in the 3 articles we read). The spam score of its links is 15 (0–100, the linking pages' average), not timesofindia.indiatimes.com's own. · [How BV is worked out](https://mxverify.uk/publications/timesofindia.indiatimes.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Aug 2026 estimate: 252M monthly visits, 37% from organic search (93M). Visits rose 23% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “movierulz”, about 654.8K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/timesofindia.indiatimes.com#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

How BV is worked out Site Strength 85 / 100 · level B · nofollow · each factor and link type

A followed editorial link from timesofindia.indiatimes.com would be worth up to $1,193 under BV 2.7, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 97% of its links are nofollow, so it is worth about $141 — and relevance to the site it points to moves that between $71 and $177.

- **Site Strength**: **85** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 93M estimated monthly organic visits, as of 30 September 2026.
- **Worth up to**: $1,193 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted · **nofollow** on 97% of its links → ×0.12 Read by Jev from our own reading of timesofindia.indiatimes.com's homepage and 3 articles; 97% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. None of the links audited here has a link type on record.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$141** per link
- **Domain registered**: 22 November 1996 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from timesofindia.indiatimes.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,193 |
| B — May be discounted · nofollow here | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $596 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $119 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $60 |

97% of timesofindia.indiatimes.com's links are nofollow, so a new link from it — a guest, sponsored or listed link — is priced at ×0.12: $141, where a followed one would be worth $596. BV prices the ranking value a link passes, and a nofollow link passes little.

How timesofindia.indiatimes.com links out: the full reading 3 articles read · each link counted

Read by mxverify on 30 September 2026: the homepage and 3 articles (3 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 31 links to other sites across 3 articles published in Sept 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

- Followed 3.2%
- Nofollow 97%
- Sponsored 0%
- User-generated (ugc) 0%

31 links to other sites across 3 articles, share buttons left out. BV counts 97% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

**What its homepage offers**

- **Advertising** · “Advertise with us”

### Articles read

| Article | Published | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- | --- |
| [medithon - world heart](https://timesofindia.indiatimes.com/toi/medithon-world-heart-day2026?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 75 | 0 | 0 | — |
| [The Times of India ePaper: Times of India Newspaper Today, Download PDF Now](https://epaper.indiatimes.com/timesepaper/publication-the-times-of-india,city-delhi.cms?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | — | 46 | 0 | 0 | — |
| [Diesel Price Today in New Delhi (30 September 2026) - ₹95.2/Litre \| Daily Fuel Updates](https://timesofindia.indiatimes.com/business/fuel-price/diesel-price/diesel-price-in-new-delhi?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Sept 2026 | 2,259 | 31 | 1 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 88%, B 2.0%, C 10%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 1.4%, B 1.5%, C 97%, D 0%.

Jev reads it as a publication (100%), major as a source (95%), and selling guest, sponsored or paid posts (51%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

- **no data** global rank
- **no data** country rank
- **61%** bounce rate
- **2.1** pages per visit
- **2m 00s** time on site

**Every channel**

- Organic search 37%
- Direct 34%
- Referrals 8.0%
- Social 2.7%
- AI assistants 1.3%
- Email 0.9%
- Paid 1.2%
- Affiliate and other 15%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [times of india](https://mxverify.uk/keywords/times-of-india) | 269.7K | $0.23 | $62K | 1M |
| [toi](https://mxverify.uk/keywords/toi) | 170.9K | $0.37 | $63.2K | 661.3K |
| [movierulz](https://mxverify.uk/keywords/movierulz) | 5.6M | $0.42 | $2.4M | 654.8K |
| [ind vs sl](https://mxverify.uk/keywords/ind-vs-sl) | 2.9M | $0.16 | $471.3K | 495.6K |
| [india vs sri lanka](https://mxverify.uk/keywords/india-vs-sri-lanka) | 463.8K | $0.19 | $88.1K | 257.6K |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **3.3M** visits in Aug 2026 — 1.3% of all visits. Each assistant's share of those visits, by month:

ChatGPT Gemini Claude

ChatGPT: Jun 2026 54%, Jul 2026 74%, Aug 2026 76%; Gemini: Jun 2026 11%, Jul 2026 14%, Aug 2026 19%; Claude: Jun 2026 0.0%, Jul 2026 1.7%, Aug 2026 2.0%

| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
| --- | --- | --- | --- |
| ChatGPT | 54% | 74% | 76% |
| Gemini | 11% | 14% | 19% |
| Claude | 0.0% | 1.7% | 2.0% |

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network a CDN edge, shared by unrelated sites

timesofindia.indiatimes.com is served through Akamai (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/timesofindia.indiatimes.com#value) | BV 2.7 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/timesofindia.indiatimes.com#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/timesofindia.indiatimes.com#reading) | Read by mxverify | 31 links to other sites in 3 articles, published Sept 2026; read 30 Sept 2026 Fair sample |
| [Traffic](https://mxverify.uk/publications/timesofindia.indiatimes.com#traffic) | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026 |
| [Links to this site](https://mxverify.uk/publications/timesofindia.indiatimes.com#links-in) | Third-party backlink index | 227,079 linking sites, read 30 Sept 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/timesofindia.indiatimes.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 1 Oct 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/timesofindia.indiatimes.com#server) | DNS and ASN registry | 23.47.204.155 · Akamai (CDN) · a CDN edge, shared by unrelated sites |
| [Domain age](https://mxverify.uk/publications/timesofindia.indiatimes.com#hosting) | Domain registry (RDAP) | Registered 22 Nov 1996 |

Limitations: what this report does not show 5 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from timesofindia.indiatimes.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 01 October 2026

---

Source: mxverify, "Backlink Value & Traffic: timesofindia.indiatimes.com", https://mxverify.uk/publications/timesofindia.indiatimes.com (retrieved 2026-10-01). How every figure is worked out: https://mxverify.uk/methodology
