---
title: "Backlink Value & Traffic Report for trak.in"
url: https://mxverify.uk/publications/trak.in
description: "A followed link from trak.in is worth $26 by BV 2.8 (link type B, nofollow). Not yet audited. Served through Cloudflare (CDN). Domain registered 2007."
site: mxverify
generated: 2026-10-22T04:16:02.140Z
---

mxverify · valued

# Backlink value and traffic report for trak.in

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 2007.

**In short:** A new link from trak.in is worth about $26 to rankings by BV 2.8 (level B · nofollow, Site Strength 50 of 100); BV is an estimate, not a price anyone charges. It gets about 167.8K visits a month, 5.4% from organic search, down 40% since Jul 2026. No link placed on it has been audited.

Last updated 22 October 2026 · [Visit trak.in](https://trak.in/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report)

[Compare](https://mxverify.uk/compare/trak.in#add)

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## Backlink value · what one new followed link from trak.in is worth to rankings

[BV **$26** per link · level B · nofollow · strength 50](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv)

**Relevance to the linked site moves it**

**$13** unrelated ×0.5 **$32** same topic ×1.25

**By the kind of link it gives**

- A editorial $267
- B guest, sponsored $134
- C neutralised $27
- D network $13

Capped by nofollow: priced at ×0.1, not ×0.5.

[How BV is worked out](https://mxverify.uk/publications/trak.in#bv-detail) · BV 2.8 · not a price anyone charges

**167.8K** monthly visits −40% since Jul 2026

**9,093** from organic search 5.4% of visits

**[11,428](https://mxverify.uk/publications/trak.in#links-in)** sites link to it 1,242 of them nofollow

**[2007](https://mxverify.uk/publications/registered/2000s)** domain registered 19 years ago

**[3.4 s](https://mxverify.uk/publications/trak.in#tech)** page load for real users (LCP) does not pass Core Web Vitals

**[100%](https://mxverify.uk/publications/trak.in#reading)** of its own links nofollow in the articles we read

**Monthly visits**

Jul 2026: 280.4K visits; Aug 2026: 180K visits; Sept 2026: 167.8K visits

**Where visitors come from**

Social 54%, Direct 37%, Organic search 5.4%, Referrals 1.4%, Paid 1.0%

- Social **54%**
- Direct **37%**
- Organic search **5.4%**
- Referrals **1.4%**
- Paid **1.0%**
- Other channels **0.6%**

Organic search, in green, is the traffic BV prices on.

**Top countries**

- India 94%
- United States 4.8%
- Canada 0.5%
- Germany 0.5%
- Pakistan 0.0%

## Links to this site

Links other sites have made to trak.in, from outside link indexes: not the links placed on it that bklink audits.

**11,428** websites link to it 1,242 of them with nofollow links

**73.7K** links in all, from those websites about 6 per website · first seen 2019

**31** spam score of its links 0–100, the linking pages' average

**3,236** IP addresses they link from 1,756 subnets

**Where the links sit:** 15% in the article or main content of the linking page, 19% in its header, menu, sidebar or footer · 59% in no page section the index could name, the rest in other sections; of the 64.3K links it sorted by where they sit

Sources: link counts and spam score from a third-party backlink index, read 22 October 2026; the chart grows by one reading a month. BV prices on none of these.

## Links placed here

No link placed on trak.in has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited.

This report's link to trak.in is nofollow. It is followed only when the site's owner audits trak.in's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs — for 90 days from each audit. [When a link here is followed](https://mxverify.uk/methodology#followed-links)

## How it links out

**0%** of its links followed

**82** links to other sites

**10** articles read

Nofollow 100%

Strong sample Read 22 Oct 2026 · [the full reading](https://mxverify.uk/publications/trak.in#reading)

## Tech stack

- [Built onWordPress](https://mxverify.uk/publications/cms/wordpress)
- [Served byCloudflare](https://mxverify.uk/publications/tech/cloudflare)
- [AdsGoogle AdSense](https://mxverify.uk/publications/tech/google-adsense)

### Publisher signals

- ✗ Author bylines: none marked up on the homepage
- ✓ About page: linked from the homepage
- ✗ Editorial policy: not linked from the homepage
- ✗ Contact page: not linked from the homepage

Structured data: WebPage, ReadAction, BreadcrumbList, ListItem, WebSite, SearchAction +2. The homepage only; BV does not price on these.

### Page speed

Chrome users, 28 days to 19 Oct 2026: LCP 3.4 s · INP 107 ms · CLS 0.23 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 22 Oct 2026.

## Domain and hosting

- **Domain registered**: [18 April 2007](https://mxverify.uk/publications/registered/2000s)
- **Content category**: [technology](https://mxverify.uk/publications/category/technology)
- **Also about**: [Business](https://mxverify.uk/publications/category/business) · named by its homepage's title and description
- **Server address**: 104.21.80.119 · CDN edge, shared by unrelated sites
- **Hosting network**: Cloudflare (CDN) · AS13335 · US

## Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

- [worthview.com BV $86 · level B B Travel](https://mxverify.uk/publications/worthview.com)
- [cashfree.com BV $348 · level A A Travel](https://mxverify.uk/publications/cashfree.com)
- [bbc.com BV $1,119 · level A A Travel](https://mxverify.uk/publications/bbc.com)
- [cyberise.org BV $0 Government and public policy](https://mxverify.uk/publications/cyberise.org)
- [randomcountrygenerator.net BV $15 · level B B Travel](https://mxverify.uk/publications/randomcountrygenerator.net)
- [dailygossiponline.com BV $8.23 · level C C Government and public policy](https://mxverify.uk/publications/dailygossiponline.com)

More like it: [Forum, profile and PR backlink sites](https://mxverify.uk/publications/level/c) · [Backlink sites worth $10 to $49 a link](https://mxverify.uk/publications/value/10-49) · [Technology websites and tech blogs](https://mxverify.uk/publications/category/technology) · [WordPress websites](https://mxverify.uk/publications/cms/wordpress) · [2000s websites](https://mxverify.uk/publications/registered/2000s)

How to use this report 3 ways to use these figures

- **Price check.** BV puts a new link from trak.in at $26 (level B · nofollow): $13 to an unrelated site (×0.5), $32 to a same-topic site (×1.25). A followed one would be worth $134 before relevance. A followed editorial link (level A) would be worth up to $267 before relevance. A quote far above $167 for a followed level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/trak.in#value) · [what this means](https://mxverify.uk/guide#use)
- **Qualification and risk.** Its Site Strength is 50 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 100% of its links (in the 10 articles we read). The spam score of its links is 31 (0–100, the linking pages' average), not trak.in's own. · [How BV is worked out](https://mxverify.uk/publications/trak.in#bv-detail) · [what this means](https://mxverify.uk/guide#levels)
- **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 167.8K monthly visits, 5.4% from organic search (9,093). Visits fell 40% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “tata motors”, about 130 a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/trak.in#traffic) · [what this means](https://mxverify.uk/guide#traffic)

What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide).

Quick answers about trak.in 9 questions answered

### What is a link from trak.in worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new link from trak.in is worth about $26 (level B · nofollow). Relevance moves it: $13 to an unrelated site, $32 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.

In short: a link from trak.in is worth about $26 to rankings, up to $32 on the same topic.

Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology)

### Is a link from trak.in worth placing?

That depends on the kind of link: by BV 2.8, a link from trak.in is worth $267 as an editorial citation (level A), $134 as a guest, sponsored or listed link (level B), $27 as a press-release, syndicated, profile or forum link (level C), $13 as a network link (level D), before relevance. A price far above $167 for a followed level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.

Source: [mxverify BV 2.8 methodology](https://mxverify.uk/methodology)

### How does trak.in's BV compare with other sites?

At about $26 a link, trak.in is in the “$10 to $49” value band, with 823 of the 3,466 sites valued on mxverify. 550 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.

In short: 550 of the 3,466 valued sites sit in a higher value band than trak.in.

Source: mxverify's own directory, counted at the last daily update

### How much traffic does trak.in get?

trak.in gets about 167.8K visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 5.4% of them (9,093) come from organic search. Visits fell 40% from Jul 2026 to Sept 2026.

In short: trak.in draws about 167.8K visits a month, down 40% since Jul 2026.

Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/trak.in#evidence)

### Does trak.in pass Core Web Vitals?

No: real Chrome users see trak.in's largest content load in 3.4 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: trak.in does not pass Core Web Vitals on real-user data.

Source: [Chrome UX Report, 28 days to 19 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals)

### Does trak.in link out with nofollow?

In the 10 articles we read, trak.in made 82 links to other sites, and 100% of them were nofollow, sponsored or ugc; the other 0% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.

In short: about 100% of trak.in's outbound links are nofollow, so a new link placed there may be too.

Source: [mxverify's reading of 10 articles, 22 Oct 2026](https://mxverify.uk/publications/trak.in#reading); [Google Search Central: qualify your outbound links](https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links)

### How old is trak.in?

The domain trak.in was registered in 2007, 19 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.

Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/)

### How many sites link to trak.in?

11,428 websites link to trak.in, each counted once. 1,242 of them (11%) link with nofollow.

Source: [third-party backlink index, Oct 2026](https://mxverify.uk/publications/trak.in#evidence)

### Has trak.in been audited?

No link placed on trak.in has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: trak.in's report is valued, not audited.

How BV is worked out Site Strength 50 / 100 · level B · nofollow · each factor and link type

A followed editorial link from trak.in would be worth up to $267 under BV 2.8, before relevance: its Site Strength is 50 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 100% of its links are nofollow, so it is worth about $26 — and relevance to the site it points to moves that between $13 and $32.

- **Site Strength**: **50** / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 9,093 estimated monthly organic visits, as of 22 October 2026.
- **Worth up to**: $267 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see [how it is calculated](https://mxverify.uk/backlink-value#how)
- **Usual link type**: Level B — may be discounted · **nofollow** on 100% of its links → ×0.1 Read by Jev from our own reading of trak.in's homepage and 10 articles; 100% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link placed here has been audited yet.
- **Relevance to your site**: ×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
- **BV score**: **$26** per link
- **Domain registered**: 18 April 2007 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

### A link from trak.in, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

| Level | What it is | Factor | Value |
| --- | --- | --- | --- |
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $267 |
| B — May be discounted · nofollow here | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $134 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $27 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $13 |

100% of trak.in's links are nofollow, so a new link from it — a guest, sponsored or listed link — is priced at ×0.1: $26, where a followed one would be worth $134. BV prices the ranking value a link passes, and a nofollow link passes little.

How trak.in links out: the full reading 10 articles read · each link counted

Read by mxverify on 22 October 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Strong sample 82 links to other sites across 10 articles published Dec 2022 – Aug 2025. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

**Links its articles make to other sites**

- Followed 0%
- Nofollow 100%
- Sponsored 0%
- User-generated (ugc) 0%

82 links to other sites across 10 articles, share buttons left out. BV counts 100% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

**What its homepage offers**

No guest-post, sponsored-post or advertising pages linked from the homepage.

Runs on WordPress.

### Articles read

| Article | Published | Words | Links out | Followed | Says |
| --- | --- | --- | --- | --- | --- |
| [All Countries In Europe Will Offer In-Flight Internet, Calls For All Passengers From This Date - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/all-countries-in-europe-will-offer-in-flight-internet-calls-for-all-passengers-from-this-date/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Dec 2022 | 714 | 8 | 0 | — |
| [Ola Has Just Fired 200 Employees Across Different Business Units, And This Is Not A Good News - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/ola-has-just-fired-200-employees-across-different-business-units-and-this-is-not-a-good-news/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jan 2023 | 628 | 8 | 0 | — |
| [[Exclusive Interview] On World Radio Day 2023, Radio City CEO Shares Surprising Insights! - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/exclusive-interview-on-world-radio-day-2023-radio-city-ceo-shares-surprising-insights/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Feb 2023 | 1,306 | 7 | 0 | — |
| [Whatsapp Will Allow Replacing Phone Numbers With Usernames: Big Push Towards Privacy Protection? - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/whatsapp-will-allow-replacing-phone-numbers-with-usernames-big-push-towards-privacy-protection/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Mar 2023 | 652 | 10 | 0 | — |
| [Vivo's New Foldable Phones: Vivo X Fold2, Vivo XFlip Launched! Check Price, Specs, USPs, Camera & More - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/vivos-new-foldable-phones-vivo-x-fold2-vivo-xflip-launched-check-price-specs-usps-camera-more/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Apr 2023 | 959 | 9 | 0 | — |
| [India's Biggest Trade Lobby Demands 28% GST On Ecommerce - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/indias-biggest-trade-lobby-demands-28-gst-on-ecommerce/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Apr 2025 | 772 | 8 | 0 | — |
| [Customer Will Get Upto Rs 100 If Ola, Uber Driver Cancels Ride In Maharashtra - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/both-drivers-customers-will-pay-if-ride-is-cancelled-in-maharashtra/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | May 2025 | 650 | 8 | 0 | — |
| [Tata Nexon EV, Curvv EV Get Lifetime Warranty From Tata Motors: Check The T&C - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/tata-nexon-ev-curvv-ev-gets-lifetime-warranty-from-tata-motors-check-the-tc/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jun 2025 | 646 | 8 | 0 | — |
| [IT Firms Silently Fire 60% Managers Due To AI, Automation & More Reasons - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/it-firms-silently-fire-60-managers-due-to-ai-automation-more-reasons/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Jul 2025 | 614 | 8 | 0 | — |
| [ICICI Bank Will Charge Paytm, PhonePe & Other PAs For UPI Transactions - Trak.in - Indian Business of Tech, Mobile & Startups](https://trak.in/stories/icici-bank-will-charge-paytm-phonepe-other-pas-for-upi-transactions/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | Aug 2025 | 689 | 8 | 0 | — |

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 86%, B 2.0%, C 12%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 0%, C 93%, D 7.0%.

Jev reads it as a publication (92%), small or niche as a source (52%), and not selling guest, sponsored or paid posts (98%).

Traffic in detail engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 22 October 2026: site-wide, all visitors, not analytics measured on the site itself.

- **#284,066** global rank
- **#20,755** rank in IN
- **62%** bounce rate
- **1.6** pages per visit
- **31s** time on site

**Every channel**

- Organic search 5.4%
- Direct 37%
- Referrals 1.4%
- Social 54%
- AI assistants 0.2%
- Email 0.4%
- Paid 1.0%
- Affiliate and other 0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

**Top search keywords**

| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
| --- | --- | --- | --- | --- |
| [trak.in](https://mxverify.uk/keywords/trak-in) | 190 | $0.00 | $0 | 420 |
| [trakin tech website](https://mxverify.uk/keywords/trakin-tech-website) | 30 | $0.00 | $0 | 170 |
| [tata motors](https://mxverify.uk/keywords/tata-motors) | 64K | $0.23 | $14.7K | 130 |
| [big billion days 2026](https://mxverify.uk/keywords/big-billion-days-2026) | 43.7K | $0.30 | $13.1K | 130 |
| [tcs](https://mxverify.uk/keywords/tcs) | 169.1K | $0.74 | $125.1K | 120 |

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

### AI assistants

AI assistants sent about **369** visits in Sept 2026 — 0.2% of all visits. Each assistant's share of those visits, by month:

ChatGPT

ChatGPT: Jul 2026 54%, Sept 2026 45%

| Assistant | Jul 2026 | Sept 2026 |
| --- | --- | --- |
| ChatGPT | 54% | 45% |

Aug 2026: no data — every assistant reads 0, so that month is not charted.

At this volume the shares swing hard month to month: a handful of visits can move an assistant from 0% to 100%.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network a CDN edge, shared by unrelated sites

trak.in is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from 8 figures, their sources and dates

| Figure | Source | What it covers |
| --- | --- | --- |
| [Backlink value](https://mxverify.uk/publications/trak.in#value) | BV 2.8 | Site Strength × link type; link type from our reading of the site |
| [Links placed here](https://mxverify.uk/publications/trak.in#links) | bklink audits | None audited yet |
| [How it links out](https://mxverify.uk/publications/trak.in#reading) | Read by mxverify | 82 links to other sites in 10 articles, published Dec 2022 – Aug 2025; read 22 Oct 2026 Strong sample |
| [Traffic](https://mxverify.uk/publications/trak.in#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 22 Oct 2026 |
| [Links to this site](https://mxverify.uk/publications/trak.in#links-in) | Third-party backlink index | 11,428 linking sites, read 22 Oct 2026; one reading a month |
| [Authority](https://mxverify.uk/publications/trak.in#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 22 Oct 2026; the rating itself is not shown |
| [Server and network](https://mxverify.uk/publications/trak.in#server) | DNS and ASN registry | 104.21.80.119 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites |
| [Domain age](https://mxverify.uk/publications/trak.in#hosting) | Domain registry (RDAP) | Registered 18 Apr 2007 |

Limitations: what this report does not show 6 stated plainly

- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from trak.in is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.
- trak.in's visits fell 40% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.

Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 22 October 2026

---

Source: mxverify, "Backlink Value & Traffic Report for trak.in", https://mxverify.uk/publications/trak.in (retrieved 2026-10-22). How every figure is worked out: https://mxverify.uk/methodology