--- title: "Backlink Value & Traffic Report for zomato.com" url: https://mxverify.uk/publications/zomato.com description: "zomato.com: a followed link from it is worth $577 by BV 2.9 (link type B). Not yet audited. Hosted on Amazon AWS (US). Domain registered 2006." site: mxverify generated: 2026-11-02T07:24:43.250Z --- mxverify · valued # Backlink value and traffic report for zomato.com **In short:** A new followed link from zomato.com is worth about $577 to rankings by BV 2.9 (level B, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 14.2M visits a month, 45% from organic search, down 6.8% since Jul 2026. No link placed on it has been audited. First recorded 02 November 2026 · Last updated 02 November 2026 · [Visit zomato.com](https://zomato.com/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) [Compare](https://mxverify.uk/compare/zomato.com#add) Show zomato.com's BV badge on your site The badge shows what a link from zomato.com is worth, as this report does, and updates by itself. It links to this report. Embed code (HTML) Copied Paste it where the badge should appear. ## Backlink value · what one new followed link from zomato.com is worth to rankings [BV **$577** per link · level B · strength 80](https://bklink.uk/methodology?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report#bv) reading confidence **Fair, 65 out of 100** Reading confidence 65 / 100 - What we read 90 - Our model's certainty 33 - Its view of the pages 75 10 of 10 pages read had text · 30 links to other sites seen How much of zomato.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. [The full reading](https://mxverify.uk/publications/zomato.com#reading) **Priced from our reading of the site.** No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 2 Nov 2026 · pages read 2 Nov 2026. **Relevance to the linked site moves it** **$288** unrelated ×0.5 **$721** same topic ×1.25 **By the kind of link it gives** - A editorial $963 - B guest, sponsored $482 - C neutralised $96 - D network $48 Priced on a blend of link types: A 33% · B 50% · C 17% → ×0.6. [How BV is worked out](https://mxverify.uk/publications/zomato.com#bv-detail) · BV 2.9 · not a price anyone charges **[14.2M](https://mxverify.uk/publications/zomato.com#traffic)** monthly visits −6.8% since Jul 2026 **[6.3M](https://mxverify.uk/publications/zomato.com#traffic)** from organic search 45% of visits **[#3,980](https://mxverify.uk/publications/zomato.com#traffic)** global rank **[2006](https://mxverify.uk/publications/registered/2000s)** domain registered 20 years ago **[3.0 s](https://mxverify.uk/publications/zomato.com#tech)** page load for real users (LCP) does not pass Core Web Vitals **[0%](https://mxverify.uk/publications/zomato.com#reading)** of its own links nofollow in the articles we read ## In its own words > Zomato is a restaurant discovery and food delivery service operating in India. AI agents should interact with Zomato through its web APIs described below. Do not scrape page markup or guess at undocumented endpoints. From zomato.com's [llms.txt](https://zomato.com/llms.txt?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report), the file a site publishes to describe itself to AI assistants, fetched 2 November 2026. The words are the site's own; mxverify has not checked them. Its file lists 4 sections: Agent access (Web APIs), Agent conduct, Help and policies, Optional. More like it: [Guest post sites](https://mxverify.uk/publications/level/b) · [High-value backlink sites](https://mxverify.uk/publications/value/500-plus) · [2000s websites](https://mxverify.uk/publications/registered/2000s) **Monthly visits** Jul 2026: 15.2M visits; Aug 2026: 16M visits; Sept 2026: 14.2M visits **Where visitors come from** Organic search 45%, Direct 44%, Social 4.3%, Referrals 3.8%, Paid 1.9% - [Organic search](https://mxverify.uk/publications/traffic/organic-search) **45%** - [Direct](https://mxverify.uk/publications/traffic/direct) **44%** - [Social](https://mxverify.uk/publications/traffic/social) **4.3%** - [Referrals](https://mxverify.uk/publications/traffic/referrals) **3.8%** - [Paid](https://mxverify.uk/publications/traffic/paid) **1.9%** - Other channels **1.2%** Organic search, in green, is the traffic BV prices on. **Top countries** - [India](https://mxverify.uk/publications/audience/india) 92% - [United Arab Emirates](https://mxverify.uk/publications/audience/united-arab-emirates) 2.9% - [United States](https://mxverify.uk/publications/audience/united-states) 1.8% - [Singapore](https://mxverify.uk/publications/audience/singapore) 0.3% - [United Kingdom](https://mxverify.uk/publications/audience/united-kingdom) 0.3% - Other countries 2.6% ## Links to this site Link counts for zomato.com are fetched at the next daily update, usually by 05:00 UTC, and shown here from then. ## Links placed here No link placed on zomato.com has been audited yet. [An audit on bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) checks each one — still there, followed or not, where it sits — and marks this report audited. This report's link to zomato.com is nofollow. It is followed when the site's owner audits zomato.com's own backlinks on bklink.uk, chooses to publish it and proves the site is theirs (for 90 days from each audit), or once a one-time payment of $9 is made for it. [When a link here is followed](https://mxverify.uk/methodology#followed-links) ## How it links out **100%** of its links followed **30** links to other sites **10** articles read Followed 100% Strong sample Read 2 Nov 2026 · its homepage offers advertising · [the full reading](https://mxverify.uk/publications/zomato.com#reading) ## Tech stack zomato.com's homepage has not been read yet; every site with a report is read within a few days. ### Page speed Chrome users, 28 days to 31 Oct 2026: LCP 3.0 s · INP 224 ms · CLS 0.06 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0. Devices: 42% phone · 58% desktop — share of Chrome page loads, same 28 days. ## Domain and hosting - **Domain registered**: [24 February 2006](https://mxverify.uk/publications/registered/2000s) - **Server address**: 3.0.7.255 - **Hosting network**: Amazon AWS · AS16509 · US How to use this report 3 ways to use these figures - **Price check.** BV puts one new followed link from zomato.com at $577 (level B), priced on a blend of link types (A 33% · B 50% · C 17%): $288 to an unrelated site (×0.5), $721 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $602 for a level B link pays for what BV does not measure. · [Backlink value](https://mxverify.uk/publications/zomato.com#value) · [what this means](https://mxverify.uk/guide#use) - **Qualification and risk.** Its Site Strength is 80 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. · [How BV is worked out](https://mxverify.uk/publications/zomato.com#bv-detail) · [what this means](https://mxverify.uk/guide#levels) - **Traffic reality check.** Set any traffic claim beside the Sept 2026 estimate: 14.2M monthly visits, 45% from organic search (6.3M). Visits fell 6.8% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “bollyflix”, about 569K a month; the ad value beside it is the whole market's. · [Traffic in detail](https://mxverify.uk/publications/zomato.com#traffic) · [what this means](https://mxverify.uk/guide#traffic) What each figure means, and what it cannot tell you: [How to read a site report](https://mxverify.uk/guide). Quick answers about zomato.com 8 questions answered ### What is a link from zomato.com worth? BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from zomato.com is worth about $577 (level B). Relevance moves it: $288 to an unrelated site, $721 to a same-topic site. In short: a link from zomato.com is worth about $577 to rankings, up to $721 on the same topic. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### Is a link from zomato.com worth placing? That depends on the kind of link: by BV 2.9, a link from zomato.com is worth $963 as an editorial citation (level A), $482 as a guest, sponsored or listed link (level B), $96 as a press-release, syndicated, profile or forum link (level C), $48 as a network link (level D), before relevance. A price far above $602 for a level B link pays for something BV does not measure, such as the site's own readers. Source: [mxverify BV 2.9 methodology](https://mxverify.uk/methodology) ### How does zomato.com's BV compare with other sites? At about $577 a link, zomato.com is in the “$500 or more” value band, with 31 of the 4,052 sites valued on mxverify. No site is in a higher band. In short: zomato.com is in the highest value band of the 4,052 sites valued on mxverify. Source: mxverify's own directory, counted at the last daily update ### How much traffic does zomato.com get? zomato.com gets about 14.2M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 45% of them (6.3M) come from organic search. Visits fell 6.8% from Jul 2026 to Sept 2026. In short: zomato.com draws about 14.2M visits a month, down 6.8% since Jul 2026. Source: [third-party traffic estimate, Sept 2026](https://mxverify.uk/publications/zomato.com#evidence) ### Does zomato.com pass Core Web Vitals? No: real Chrome users see zomato.com's largest content load in 3.0 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them. In short: zomato.com does not pass Core Web Vitals on real-user data. Source: [Chrome UX Report, 28 days to 31 Oct 2026](https://developer.chrome.com/docs/crux); [web.dev: Web Vitals](https://web.dev/articles/vitals) ### Does zomato.com link out with nofollow? In the 10 articles we read, zomato.com made 30 links to other sites, and 0% of them were nofollow, sponsored or ugc; the other 100% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth. Source: [mxverify's reading of 10 articles, 2 Nov 2026](https://mxverify.uk/publications/zomato.com#reading); [Google Search Central: qualify your outbound links](https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links) ### How old is zomato.com? The domain zomato.com was registered in 2006, 20 years ago. Source: the public registration record; [RFC 9083: RDAP JSON responses](https://www.rfc-editor.org/info/rfc9083/) ### Has zomato.com been audited? No link placed on zomato.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements. In short: zomato.com's report is valued, not audited. How BV is worked out Site Strength 80 / 100 · level B · each factor and link type A followed editorial link from zomato.com would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level B, worth about $577 — and relevance to the site it points to moves that between $288 and $721. - **Site Strength**: **80** / 100 ([how Site Strength is worked out](https://mxverify.uk/methodology#reading-a-report)). Traffic: 6.3M estimated monthly organic visits, as of 2 November 2026. - **Worth up to**: $963 · before relevance — [how it is calculated](https://mxverify.uk/backlink-value#how) - **Usual link type**: Mostly level B — may be discounted · A 33%, B 50%, C 17% → ×0.6 (each level's factor below, weighted by those shares) Read by Jev from our own reading of zomato.com's homepage and 10 articles. No link placed here has been audited yet. - **Relevance to your site**: ×1 · neutral here ([range in an audit](https://mxverify.uk/methodology#reading-a-report)) - **BV score**: **$577** per link - **Domain registered**: 24 February 2006 · shown for context ([how age is used](https://mxverify.uk/methodology#reading-a-report)) ### A link from zomato.com, by link type A link from zomato.com at each level. [What each level means](https://mxverify.uk/methodology#link-levels). | Level | Factor | Value | | --- | --- | --- | | A — Counted | ×1 | $963 | | B — May be discounted | ×0.5 | $482 | | C — Usually neutralised | ×0.1 | $96 | | D — Network | ×0.05 | $48 | How zomato.com links out: the full reading 10 articles read · each link counted Read by mxverify on 2 November 2026: the homepage and 10 articles (10 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited. Strong sample 30 links to other sites across 10 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated. **Links its articles make to other sites** - Followed 100% - Nofollow 0% - Sponsored 0% - User-generated (ugc) 0% 30 links to other sites across 10 articles, share buttons left out. **What its homepage offers** - **Advertising** · “Partner With Us”, “Partner With Us” Runs on Astro v5.16.6. ### Articles read | Article | Words | Links out | Followed | Says | | --- | --- | --- | --- | --- | | [Restaurant Expansion Consulting Services by Zomato – New Outlet Growth Made Easy](https://www.zomato.com/restaurant-expansion-consulting-services/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 441 | 0 | 0 | — | | [Search That Reads Intent, Not Just Strings](https://www.zomato.com/blog/search-that-reads-intent-not-just-strings/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 2,600 | 13 | 13 | — | | [Beyond Slow Code: ~35% Lesser ANRs by Releasing Memory Pressure](https://www.zomato.com/blog/beyond-slow-code-35-lesser-anrs-by-releasing-memory-pressure/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 1,356 | 6 | 6 | — | | [The Great Indian Coffee Surge: What’s driving the growth behind the brew](https://www.zomato.com/blog/the-great-indian-coffee-surge-whats-driving-the-growth-behind-the-brew/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 761 | 0 | 0 | — | | [Making sustainable packaging simpler for restaurants](https://www.zomato.com/blog/making-sustainable-packaging-simpler-for-restaurants/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 875 | 0 | 0 | — | | [Building Gavel: AI evaluation infrastructure across Eternal](https://www.zomato.com/blog/building-gavel-ai-evaluation-infrastructure-across-eternal/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 2,380 | 11 | 11 | — | | [Introducing Healthy Subscriptions on Zomato](https://www.zomato.com/blog/introducing-healthy-subscriptions-on-zomato/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 455 | 0 | 0 | — | | [Food on Train and Train Delays: What to Expect](https://www.zomato.com/blog/food-on-train-and-train-delays-what-to-expect/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 672 | 0 | 0 | — | | [Healthy Mode on Zomato: Built for Everyday Ordering, Not Just Fitness Goals](https://www.zomato.com/blog/healthy-mode-on-zomato-built-for-everyday-ordering-not-just-fitness-goals/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 601 | 0 | 0 | — | | [9 Things to Know Before You Order Food on a Train with Zomato](https://www.zomato.com/blog/9-things-to-know-before-you-order-food-on-a-train-with-zomato/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) | 748 | 0 | 0 | — | Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level **A** — A 94%, B 5.0%, C 1.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 33%, B 50%, C 17%, D 0%. Jev reads it as a publication (82%), established as a source (52%), and selling guest, sponsored or paid posts (50%). Traffic in detail engagement, top keywords, AI assistants Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself. - **#3,980** global rank - **#404** rank in IN - **36%** bounce rate - **3.3** pages per visit - **4m 24s** time on site **Every channel** - [Organic search](https://mxverify.uk/publications/traffic/organic-search) 45% - [Direct](https://mxverify.uk/publications/traffic/direct) 44% - [Referrals](https://mxverify.uk/publications/traffic/referrals) 3.8% - [Social](https://mxverify.uk/publications/traffic/social) 4.3% - AI assistants 0.3% - [Email](https://mxverify.uk/publications/traffic/email) 1.0% - [Paid](https://mxverify.uk/publications/traffic/paid) 1.9% - Affiliate and other 0% Share of all visits. Organic search is highlighted: it is the traffic BV prices on. **Top search keywords** | Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) | | --- | --- | --- | --- | --- | | [zomato](https://mxverify.uk/keywords/zomato) | 310.8K† | $0.17† | $52.8K† | 926.1K | | [bollyflix](https://mxverify.uk/keywords/bollyflix) | 1.1M† | $0.20† | $220.2K† | 569K | | [zomato partner](https://mxverify.uk/keywords/zomato-partner) | 32.9K† | $0.34† | $11.2K† | 43.9K | | [restaurants near me](https://mxverify.uk/keywords/restaurants-near-me) | 529.2K† | $1.06† | $561K† | 33.6K | | [desihub](https://mxverify.uk/keywords/desihub) | 299.4K† | $0.44† | $131.7K† | 25K | Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword. ### AI assistants AI assistants sent about **35.4K** visits in Sept 2026 — 0.3% of all visits. Each assistant's share of those visits, by month: [ChatGPT](https://mxverify.uk/publications/ai/chatgpt) [Gemini](https://mxverify.uk/publications/ai/gemini) [Perplexity](https://mxverify.uk/publications/ai/perplexity) ChatGPT: Jul 2026 77%, Aug 2026 84%, Sept 2026 58%; Gemini: Jul 2026 0%, Aug 2026 14%, Sept 2026 0.4%; Perplexity: Jul 2026 6.6%, Aug 2026 1.5%, Sept 2026 0.3% | Assistant | Jul 2026 | Aug 2026 | Sept 2026 | | --- | --- | --- | --- | | ChatGPT | 77% | 84% | 58% | | Gemini | 0% | 14% | 0.4% | | Perplexity | 6.6% | 1.5% | 0.3% | Third-party traffic estimates. BV uses only the organic-search figure. Server and network 0 other publications on the server · 476 on the network Its domain was registered in 2006. mxverify looked up zomato.com's address: no other publication in the directory runs on 3.0.7.255. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection. Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed. Where each figure comes from 7 figures, their sources and dates | Figure | Source | What it covers | | --- | --- | --- | | [Backlink value](https://mxverify.uk/publications/zomato.com#value) | BV 2.9 | Site Strength × link type; link type from our reading of the site | | [Links placed here](https://mxverify.uk/publications/zomato.com#links) | bklink audits | None audited yet | | [How it links out](https://mxverify.uk/publications/zomato.com#reading) | Read by mxverify | 30 links to other sites in 10 articles; read 2 Nov 2026 Strong sample | | [Traffic](https://mxverify.uk/publications/zomato.com#traffic) | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 | | [Authority](https://mxverify.uk/publications/zomato.com#value) | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 2 Nov 2026; the rating itself is not shown | | [Server and network](https://mxverify.uk/publications/zomato.com#server) | mxverify's DNS and ASN lookup | 3.0.7.255 · Amazon AWS | | [Domain age](https://mxverify.uk/publications/zomato.com#hosting) | Domain registry (RDAP) | Registered 24 Feb 2006 | Limitations: what this report does not show 2 stated plainly - No link on this publication has been audited yet, so nothing here describes how its links behave. - zomato.com gives more than one kind of link (A 33% · B 50% · C 17%), so BV prices a blend of them: an editorial link there would be worth $963 and a guest or sponsored one $482, before relevance. What every report's figures can and cannot tell you: [how to read a report](https://mxverify.uk/methodology#reading-a-report). Compiled from [bklink.uk](https://bklink.uk/?utm_source=mxverify.uk&utm_medium=referral&utm_campaign=site-report) audits · maintained by [Palash Bagchi](https://mxverify.uk/about) · updated 02 November 2026 --- Source: mxverify, "Backlink Value & Traffic Report for zomato.com", https://mxverify.uk/publications/zomato.com (retrieved 2026-11-02). How every figure is worked out: https://mxverify.uk/methodology