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bbc.com backlink value and site report

It is served through Fastly (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1989.

Last updated 30 September 2026 · Visit bbc.com

Compare

Backlink value · what one new followed link from bbc.com is worth to rankings

bklinkBV$1,119per link · level A · strength 90
Relevance to the linked site moves it

$559 unrelated ×0.5$1,399 same topic ×1.25

By the kind of link it gives
  • A editorial$1,477
  • B guest, sponsored$739
  • C neutralised$148
  • D network$74

Priced on a blend of link types: A 51% · B 49% → ×0.76.

How BV is worked out · BV 2.7 · not a price anyone charges

429.5Mmonthly visits−15% since Jun 2026
128.9Mfrom organic search30% of visits
#108global rank
1989domain registered37 years ago
1.5 spage load for real users (LCP)passes Core Web Vitals
0%of its own links nofollowin the articles we read
Monthly visits
Jun 2026: 505,433,098 visits505.4MJun 2026Jul 2026: 508,738,177 visits508.7MJul 2026Aug 2026: 429,545,840 visits429.5MAug 2026
Where visitors come from
Organic search: 30%Direct: 52%Referrals: 9.8%Social: 4.8%AI assistants: 0.6%Email: 1.3%Paid: 0.9%Affiliate and other: 0.0%30%organic
  • Direct52%
  • Organic search30%
  • Referrals9.8%
  • Social4.8%
  • Email1.3%
  • Other channels1.6%

Organic search, in green, is the traffic BV prices on.

Top countries
  • United States28%
  • United Kingdom12%
  • Canada6.8%
  • Australia3.5%
  • Germany3.2%
  • Other countries46%

How it links out

100%of its links followed
221links to other sites
10articles read

Followed 100%

Fair sample Read 30 Sept 2026 · its homepage offers advertising · the full reading

Tech stack

Page speed

Chrome users, 28 days to 28 Sept 2026: LCP 1.5 s · INP 129 ms · CLS 0.03 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Domain and hosting

Domain registered
15 July 1989
Content category
news
Server address
151.101.0.81 · CDN edge, shared by unrelated sites
Hosting network
Fastly (CDN) · AS54113 · US

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from bbc.com at $1,119 (level A), priced on a blend of link types (A 51% · B 49%): $559 to an unrelated site (×0.5), $1,399 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,477 before relevance. A quote far above $1,847 for a level A link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 90 / 100; the link it usually gives is mostly level A — counted (an editorial citation). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 429.5M monthly visits, 30% from organic search (128.9M). Visits fell 15% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “bbc news”, about 4.2M a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

How BV is worked out

Site Strength 90 / 100 · level A · each factor and link type

A followed editorial link from bbc.com would be worth up to $1,477 under BV 2.7, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level A, worth about $1,119 — and relevance to the site it points to moves that between $559 and $1,399.

Site Strength
90 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 128.9M estimated monthly organic visits, as of 30 September 2026.
Worth up to
$1,477 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Mostly level A — counted · A 51%, B 49% → ×0.76 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of bbc.com's homepage and 10 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$1,119 per link
Domain registered
15 July 1989 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from bbc.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$1,477
B — May be discountedA guest, sponsored or placed article, or a product or tool directory listing.×0.5$739
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$148
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$74

How bbc.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 30 September 2026: the homepage and 10 articles (10 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 221 links to other sites across 10 articles published in Sept 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed100%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)0%

221 links to other sites across 10 articles, share buttons left out.

What its homepage offers
  • Advertising · “How much should you actually pay on a 'free' walking tour? They're advertised as”, “Advertise with us”

Runs on Next.js.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 99%, B 1.0%, C 0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 51%, B 49%, C 0%, D 0%.

Jev reads it as a publication (100%), major as a source (99%), and not selling guest, sponsored or paid posts (52%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

#108global rank
#166rank in US
56%bounce rate
2.4pages per visit
2m 34stime on site
Every channel
  • Organic search30%
  • Direct52%
  • Referrals9.8%
  • Social4.8%
  • AI assistants0.6%
  • Email1.3%
  • Paid0.9%
  • Affiliate and other0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
bbc news4.3M$0.98$4.2M4.2M
bbc2.6M$0.52$1.4M2.8M
weather18.4M$0.47$8.6M1.4M
lindsay clancy4.8M$0.00$01M
porn8.6M$0.00$0856.2K

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 2.7M visits in Aug 2026 — 0.6% of all visits. Each assistant's share of those visits, by month:

ChatGPTPerplexityGemini

0%50%100%Jun 2026Jul 2026Aug 2026ChatGPT, Jun 2026: 65% of AI-assistant visitsChatGPT, Jul 2026: 64% of AI-assistant visitsChatGPT, Aug 2026: 74% of AI-assistant visitsPerplexity, Jun 2026: 14% of AI-assistant visitsPerplexity, Jul 2026: 25% of AI-assistant visitsPerplexity, Aug 2026: 15% of AI-assistant visitsGemini, Jun 2026: 9.8% of AI-assistant visitsGemini, Jul 2026: 8.3% of AI-assistant visitsGemini, Aug 2026: 8.5% of AI-assistant visits
AssistantJun 2026Jul 2026Aug 2026
ChatGPT65%64%74%
Perplexity14%25%15%
Gemini9.8%8.3%8.5%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

bbc.com is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

7 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.7Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify221 links to other sites in 10 articles, published Sept 2026; read 30 Sept 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 20 Sept 2026; the rating itself is not shown
Server and networkDNS and ASN registry151.101.0.81 · Fastly (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 15 Jul 1989

Limitations: what this report does not show

5 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from bbc.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 30 September 2026