mxverify · valued
bbc.com backlink value and site report
It is served through Fastly (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1989.
Backlink value · what one new followed link from bbc.com is worth to rankings
$559 unrelated ×0.5$1,399 same topic ×1.25
- Direct52%
- Organic search30%
- Referrals9.8%
- Social4.8%
- Email1.3%
- Other channels1.6%
Links to this site
Links placed here
No link placed on bbc.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Followed 100%
Tech stack
Page speed
Chrome users, 28 days to 28 Sept 2026: LCP 1.5 s · INP 129 ms · CLS 0.03 — passes Core Web Vitals.
Domain and hosting
- Domain registered
- 15 July 1989
- Content category
- news
- Server address
- 151.101.0.81
- Hosting network
- Fastly (CDN)
How to use this report
- Price check. BV puts one new followed link from bbc.com at $1,119 (level A), priced on a blend of link types (A 51% · B 49%): $559 to an unrelated site (×0.5), $1,399 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,477 before relevance. A quote far above $1,847 for a level A link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 90 / 100; the link it usually gives is mostly level A — counted (an editorial citation). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc.
- Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 429.5M monthly visits, 30% from organic search (128.9M). Visits fell 15% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “bbc news”, about 4.2M a month; the ad value beside it is the whole market's.
How BV is worked out
A followed editorial link from bbc.com would be worth up to $1,477 under BV 2.7, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level A, worth about $1,119 — and relevance to the site it points to moves that between $559 and $1,399.
- Site Strength
- 90
- Worth up to
- $1,477
- Usual link type
- Mostly level A — counted · A 51%, B 49% → ×0.76
- Relevance to your site
- ×1
- BV score
- $1,119 per link
- Domain registered
- 15 July 1989
A link from bbc.com, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,477 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $739 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $148 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $74 |
How bbc.com links out: the full reading
Read by mxverify on 30 September 2026: the homepage and 10 articles (10 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Fair sample
- Advertising
Articles read
| Article | Published | Words | Links out | Followed | Says |
|---|---|---|---|---|---|
| BBC | — | 300 | 0 | 0 | — |
| The US state replacing power plants with home batteries | Sept 2026 | 2,139 | 46 | 46 | — |
| Here's how to catch up on sleep, the right way | Sept 2026 | 1,580 | 23 | 23 | — |
| 'The PR guys hated the name': The 1,000-year-old story behind Bluetooth | Sept 2026 | 946 | 5 | 5 | — |
| 'Powerful and beautiful': Here's why we all need body fat | Sept 2026 | 1,866 | 36 | 36 | — |
| 'This is fixable': What really helps save a relationship | Sept 2026 | 1,599 | 39 | 39 | — |
| Temperature and social time: How hunter-gatherers ensure they get a good night's sleep | Sept 2026 | 1,657 | 13 | 13 | — |
| 'One of the great unsolved mysteries of science': What general anaesthetic reveals about our brains | Sept 2026 | 1,445 | 18 | 18 | — |
| How to minimise the amount of polluted air you inhale while exercising | Sept 2026 | 1,512 | 32 | 32 | — |
| How much should you actually tip on a 'free' walking tour? | Sept 2026 | 989 | 9 | 9 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 99%, B 1.0%, C 0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 51%, B 49%, C 0%, D 0%.
Traffic in detail
Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| bbc news | 4.3M | $0.98 | $4.2M | 4.2M |
| bbc | 2.6M | $0.52 | $1.4M | 2.8M |
| weather | 18.4M | $0.47 | $8.6M | 1.4M |
| lindsay clancy | 4.8M | $0.00 | $0 | 1M |
| porn | 8.6M | $0.00 | $0 | 856.2K |
AI assistants
AI assistants sent about 2.7M visits in Aug 2026 — 0.6% of all visits. Each assistant's share of those visits, by month:
ChatGPTPerplexityGemini
| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|
| ChatGPT | 65% | 64% | 74% |
| Perplexity | 14% | 25% | 15% |
| Gemini | 9.8% | 8.3% | 8.5% |
Server and network
bbc.com is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.7 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 221 links to other sites in 10 articles, published Sept 2026; read 30 Sept 2026 Fair sample |
| Traffic | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 20 Sept 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 151.101.0.81 · Fastly (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 15 Jul 1989 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from bbc.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.