What a link is worthBacklink value checker
Find out what a backlink from any website is worth.
A backlink is worth what the site it comes from can pass on, less the kind of link you can actually get there. Enter any website for its BV score: what one new followed link from it is worth in ranking benefit, in dollars — not what anyone charges for it — worked out by the same model bklink uses to value every link it audits.
The price is what the seller asks. BV is what the link is worth.
BV — backlink value — is what one new followed link from a site is worth to the site it points to, in dollars, before anything about your own site is known. It measures ranking benefit, not cost. Publications set their own prices; the BV score is the figure to set beside a quote, so you know what a backlink is worth before you pay for it. mxverify sells no links, and no site pays to be listed or valued. The score is the one bklink puts on every link in an audit, worked out by BV 2.8.
google.com: up to $1,829, and $183 for the link you can get
google.com is about as strong as a site gets, so a followed editorial link from it would be worth up to $1,829. But Google is a search engine, not a publication: it publishes no guest posts and sells no link placements. The links a business can realistically get there are a business or map listing, or a page on one of Google's services that anyone can make — links Google's own guidance asks sites to mark as user-generated, so neither is an editorial vote. Both are type C, which puts google.com's BV score at $183. The size of the site sets the ceiling; the kind of link decides how much of it you get. Social networks, video platforms, messaging apps and AI assistants are valued the same way, at the link you can actually get.
| A link from google.com | Type | Worth |
|---|---|---|
| Featured by the company | A · ×1 | $1,829 |
| Business or map listing | C · ×0.1 | $183 |
| A page it hosts for users | C · ×0.1 | $183 |
| Search results and ads | Not a backlink | $0 |
How the value is worked out
1 · Site Strength
0–100: half the site's authority rating, half its organic traffic. It sets the ceiling, halving every 16.2 points below 100.
2 · Link type
- A editorial×1
- B guest, sponsored×0.5
- C neutralised×0.1
- D network×0.05
How much of the ceiling the kind of link the site gives keeps: a nofollow link counts as C.
3 · Relevance
×0.5 unrelated×1.25 same topic
To the site the link points to: ×1 on a report, read link by link in a bklink audit.
BV score
$ per link
What one new followed link from the site is worth to rankings. Not a price anyone charges.
google.com: up to $1,829 × C ×0.1 = $183
Two things about the linking site decide it. Site Strength, from 0 to 100, is half the site's link authority rating and half its organic search traffic on a log scale. Strength sets the ceiling: a followed editorial link is worth up to $2,265 at strength 100 and about half as much for every 16 points below that — about $179 at strength 41, where a mid-sized site sits. The scale is pinned to published guest-post asking prices at two points, but the score is what a link is worth to rankings, not what anyone charges. Link type decides how much of that survives, following the distinctions Google's link guidance draws between editorial, sponsored and user-generated links and link schemes:
| Type | What it is | Keeps |
|---|---|---|
| A | An editorial citation: the site linked because it is useful to its readers. | ×1 |
| B | A guest post, sponsored post or paid listing. | ×0.5 |
| C | A press release, syndicated copy, profile, forum post, listing — or any nofollow link. | ×0.1 |
| D | A link from a site on one owner's network. | ×0.05 |
Where bklink has audited links on a site, the type is read from those links; otherwise mxverify reads the site itself — its homepage and up to ten articles — to see how it links out and whether it sells posts. Each report says which set its type. The full method →
Recently valued sites
The sites checked most recently, with today's BV score and link type. Every report stays public; its figures are reused for up to 30 days, then read afresh on the next check.
| Site | Link type | BV |
|---|---|---|
| B | $46 | |
| C | $163 | |
| C | $159 | |
| A | $581 | |
| C | $119 | |
 wordpress.com | C | $634 |
| A | $645 | |
| B | $142 | |
| C | $24 |
The audits behind the value
bklink has audited 4,447 links on 3,001 publications, 14,065 checks in all. Each audit records whether a link stayed followed, was switched to nofollow, was removed or sat on a dead page. Where bklink has audited links on a site, its BV score takes the link type from them, and its report shows how those links held up.
| Publication | Category | Links audited |
|---|---|---|
| finance | 133 | |
| — | 10 | |
| news | 4 | |
| — | 4 | |
| lifestyle | 4 | |
| — | 4 | |
| business | 4 | |
| lifestyle | 4 | |
| lifestyle | 4 | |
| lifestyle | 4 | |
| lifestyle | 4 | |
| lifestyle | 4 | |
| lifestyle | 4 | |
| lifestyle | 4 | |
| lifestyle | 4 |
All 1,607 publications → · Top lists: compare them by how their links behaved →
Link networks: many sites, one owner
Sharing a server does not make sites a network: large hosts put unrelated sites side by side, and one syndication host can carry pages for hundreds of real newspapers. A shared server counts as one owner's network only when the footprints agree — shared private nameservers, registrations within one 90-day window, one registrar, one theme, identical audited purchases. Of 20 shared servers, 12 are networks. A link from a site on one is type D.
| Server | Hosting network | Verdict | Publications |
|---|---|---|---|
| 213.238.191.35 | hayalhost · TR | Network: one owner's footprints | 393 |
| 5.189.157.153 | CONTABO · DE | Network: one owner's footprints | 252 |
| 65.2.217.237 | Amazon AWS · US | Network: one owner's footprints | 197 |
| 72.167.151.249 | GoDaddy · US | Network: one owner's footprints | 106 |
| 208.109.230.107 | GoDaddy · US | Network: one owner's footprints | 104 |
| 208.109.231.61 | GoDaddy · US | Network: one owner's footprints | 98 |
| 23.21.68.31 | Amazon AWS · US | Syndication platform | 72 |
| 54.243.30.66 | Amazon AWS · US | Syndication platform | 42 |
| 184.105.177.19 | HURRICANE · US | Syndication platform | 37 |
| 18.217.210.219 | Amazon AWS · US | Network: one owner's footprints | 33 |
Limitations: what this page does not show
- BV is a model's estimate of what one new followed link is worth to rankings. It is not a price anyone charges, and it does not predict what a link will do for a particular site.
- A site Ahrefs does not rate is valued at $0: without a rating there is no link equity to price. It is valued again once it is rated.
- Audit figures describe links bklink customers chose to audit, not a random sample of any site's links.
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