mxverifyWhat a link is worth

Free backlink checker

Free backlink checker: what a link from any website is worth

A backlink is worth what the site it comes from can pass on, less the kind of link you can actually get there. Enter any website for its BV score: what one new followed link from it is worth in ranking benefit, in dollars — not what anyone charges for it — worked out by the same model bklink uses to value every link it audits.

Free, no sign-up. You get the BV score, what each type of link from the site would be worth, how it links out, its traffic, its server and its age, with the source of each figure. Reports are public.

4,447links audited · 14,912 checks
3,001publications audited
12one-owner networks among 21 shared servers
1,425sites valued on the checker

Sites with highest BV

The 10 sites with the highest BV score on mxverify today: what one new followed link from each is worth to rankings, not a price anyone charges. Monthly visits are a third-party estimate for the latest month on record.

  1. 1globo.com faviconglobo.com$1,415 a link705.6M visits/mo
  2. 2bbc.com faviconbbc.com$1,119 a link416M visits/mo
  3. 3github.com favicongithub.com$984 a link645.5M visits/mo
  4. 4sportstar.thehindu.com faviconsportstar.thehindu.com$932 a link17.4M organic visits/mo
  5. 5maps.apple.com faviconmaps.apple.com$915 a link405M organic visits/mo
  6. 6jagran.com faviconjagran.com$902 a link56.7M visits/mo
  7. 7sports.ndtv.com faviconsports.ndtv.com$881 a link66.7M organic visits/mo
  8. 8inc.com faviconinc.com$840 a link4.7M visits/mo
  9. 9nintendo.com faviconnintendo.com$831 a link80.3M visits/mo
  10. 10stripe.com faviconstripe.com$825 a link130.1M visits/mo

All sites by BV →

Keywords with highest volume

The 10 keywords with the most Google searches a month on mxverify today, worldwide (Google Ads). Each opens the sites that get visits from it, its trend and its first page.

  1. 1chatgpt1.4B searches/mo6 sites get visits from it · $0.06 a click
  2. 2youtube1.4B searches/mo1 site gets visits from it · $0.03 a click
  3. 3facebook618M searches/mo5 sites get visits from it · $0.18 a click
  4. 4weather506M searches/mo11 sites get visits from it · $1.46 a click
  5. 5chat gpt506M searches/mo3 sites get visits from it · $0.05 a click
  6. 6instagram506M searches/mo3 sites get visits from it · $0.46 a click
  7. 7insta506M searches/mo1 site gets visits from it · $0.46 a click
  8. 8gemini414M searches/mo3 sites get visits from it · $0.09 a click
  9. 9amazon414M searches/mo2 sites get visits from it · $0.03 a click
  10. 10gmail414M searches/mo2 sites get visits from it · $0.25 a click

Recently valued sites

The sites checked most recently, with today's BV score and link type. Every report stays public; its figures are reused for up to 30 days, then read afresh on the next check.

SiteLink typeBV
microsiervos.com faviconmicrosiervos.comA$341
ceyora.info faviconceyora.infoB$0
newname.ai faviconnewname.aiB$67
zanagrams.org faviconzanagrams.orgB$0
parkingaccess.com faviconparkingaccess.comB$75
smartle.net faviconsmartle.netB · nofollow$31
mindgames.com faviconmindgames.comB$205
midicrossword.com faviconmidicrossword.comB$124
minicrossword.com faviconminicrossword.comB$134

All valued sites →

What the free backlink checker shows

The link counts come from a third-party backlink index, read once a month. They are counts, not a list of every page that links to the site. A site checked for the first time gets them within a day or two, once it has an authority rating.

How to estimate the value of a backlink

How to value a backlink: an Ahrefs guide, and what BV adds

Ahrefs' Domain Rating is its 0 to 100 score of the relative strength of a site's backlink profile, and BV uses it as half of Site Strength, with the site's organic traffic as the other half. BV then prices the kind of link the site gives you, from an editorial citation (×1) to a network link (×0.05). The result is a dollar figure, so two sites with the same Domain Rating can be worth very different amounts.

How to estimate the monetary value of a backlink: traffic, conversion and the calculation

BV's calculation is Site Strength × link type × relevance: a followed editorial link is worth up to $2,265 at strength 100, and half as much every 16.2 points lower. It prices the ranking benefit a link carries, so traffic enters only as half of Site Strength; it does not model conversions or what a visitor is worth to you. What a link earns a business also depends on how its own traffic converts, which only that business knows.

Moz Domain Authority: what is it, and is it a backlink value guide?

Domain Authority is a search engine ranking score developed by Moz: it predicts, from 1 to 100, how likely a site is to rank compared with competitors, and it is not a direct Google ranking factor. It is a score, not a dollar value, and BV does not use it. To value a backlink, BV reads Ahrefs' Domain Rating and the site's traffic, then the kind of link you can get there.

Majestic Trust Flow and Citation Flow in backlink valuation

Trust Flow and Citation Flow are Majestic's metrics, each from 0 to 100: Majestic describes Trust Flow as a quality score that is higher for sites closely linked to trusted seed sites, and Citation Flow as a measure of a URL's link equity from how many sites link to it. BV reads neither. Its valuation rests on Site Strength and the kind of link, and a site whose server shows footprints of one owner is priced as a network link, level D.

Backlinko: how to evaluate backlinks

Backlinko's guide The New Rules of High-Quality Backlinks weighs four things: topical relevance, source credibility, editorial placement and link status, dofollow or nofollow. BV prices the same four its own way: relevance moves a link from ×0.5 for an unrelated site to ×1.25 for the same topic, the site's strength is Site Strength, placement is the link level from A to D, and a nofollow link counts at level C.

How to estimate the value of a backlink with mxverify

Enter the site in the checker: mxverify returns its BV score, what one new followed link from it is worth in dollars, with the level it usually gives and what each level would be worth there. Set that beside the price a publication asks; the score is what the link is worth, not what anyone charges.

Up to 195 datapoints in a site report

A site report holds up to 195 datapoints in 16 groups, read from 16 kinds of source, each figure with its source and date. A report shows what is on record for its site; no site has every figure.

Backlink value

20 datapoints from the BV model, over bklink audits, our own reading of the site, a third-party authority rating and traffic estimate · re-priced at least weekly, and whenever an input changes

  • BV score: the dollar value of one new followed link
  • BV model version
  • usual link type, A to D
  • what caps the level (nofollow, high-risk niche, not in Google)
  • Site Strength, 0 to 100
  • value to an unrelated site
  • value to a same-topic site
  • value of an editorial link (A)
  • value of a guest or sponsored post (B)
  • value of a press release, profile or nofollow link (C)
  • value of a link-network link (D)
  • the blend of link types it is priced on
  • what each kind of link a search engine, social network or platform gives is worth
  • estimated monthly organic visits used
  • nofollow share used, and whether audits or our reading gave it
  • links our audits verified
  • high-risk niche likelihood
  • which high-risk niche (one of 7)
  • uncapped value to a site in that niche
  • dates of the two searches that found it not in Google

Reading confidence

9 datapoints from our own reading of the site and bklink audits · with each reading

  • confidence score out of 100
  • confidence band
  • share of the pages read that had text
  • the model's certainty
  • its view of the pages
  • audited links judged
  • links to other sites seen
  • span of the post dates read
  • the rule that set the level, when one did

Audited links

9 datapoints from bklink audits of links placed on the site · each time an audit checks them

  • report status: audited or valued
  • placed links audited
  • date of the latest audit
  • % still followed
  • % nofollow or sponsored
  • % removed or dead
  • pages that could not be read
  • strength of the audited sample
  • the owner's own backlink audit: month, links checked, % live

In its own words

3 datapoints from the site's own llms.txt · at most every 30 days

  • its one-line description of itself
  • the sections its llms.txt lists
  • date the file was fetched

How it links out

16 datapoints from our own reading of the homepage and up to ten recent articles · at most every 30 days

  • % of its outbound links followed
  • links to other sites counted
  • articles read
  • nofollow share
  • sponsored share
  • ugc share
  • sample grade
  • date read
  • what its homepage offers (write for us, sponsored posts, advertising)
  • where the articles came from (feed, sitemap, homepage)
  • each article: title, month, words, links out, followed, sponsored or contributed label
  • site kind (one of 8)
  • standing (one of 4)
  • likelihood it sells guest or sponsored posts
  • link-type mix read
  • link-type mix priced

Traffic

24 datapoints from a third-party traffic estimate; keyword searches, CPC and ad value from Google Ads where it has the keyword · every 30 days

  • monthly visits
  • change since the earliest month
  • visits month by month
  • visits from organic search
  • organic share of visits
  • global rank
  • rank in its main country
  • bounce rate
  • pages per visit
  • time on site
  • share from organic search
  • share from direct
  • share from referrals
  • share from social
  • share from AI assistants
  • share from email
  • share from paid
  • share from affiliate and other
  • share of visits by country, every country reported
  • top search keywords
  • searches a month per keyword
  • cost per click
  • ad value a month
  • estimated visits per keyword

AI assistant visits

11 datapoints from a third-party traffic estimate · every 30 days

  • visits sent by AI assistants
  • share of all visits
  • ChatGPT's share, month by month
  • Gemini's share, month by month
  • Perplexity's share, month by month
  • Claude's share, month by month
  • Copilot's share, month by month
  • DeepSeek's share, month by month
  • Grok's share, month by month
  • Meta AI's share, month by month
  • the largest month-to-month move

AI crawler access

17 datapoints from the site's own robots.txt, each crawler allowed, partly allowed or disallowed · every 30 days

  • ChatGPT (OAI-SearchBot)
  • Claude (Claude-SearchBot)
  • Perplexity (PerplexityBot)
  • OpenAI (GPTBot)
  • Anthropic (ClaudeBot)
  • Google (Google-Extended)
  • Apple (Applebot-Extended)
  • Meta (Meta-ExternalAgent)
  • ByteDance (Bytespider)
  • Common Crawl (CCBot)
  • AI crawlers disallowed
  • AI crawlers partly allowed
  • whether Googlebot is disallowed too
  • content signal: search
  • content signal: AI input
  • content signal: AI training
  • date the file was read

Tech stack and homepage

14 datapoints from a scan of the homepage, and a web technology index for the ad load · every 60 days; the ad load every 90

  • CMS (20 families named)
  • host or CDN (11 known)
  • ad networks (15 known)
  • affiliate networks (3 known)
  • ad load band
  • ad networks counted
  • author bylines
  • about page
  • editorial policy
  • contact page
  • structured data types
  • homepage answer when it could not be read
  • content category
  • other topics its homepage names

Page speed for real users

6 datapoints from the Chrome UX Report · every 28 days

  • largest contentful paint (LCP)
  • passes Core Web Vitals or not
  • interaction to next paint (INP)
  • cumulative layout shift (CLS)
  • end of the 28-day window
  • device split (phone, desktop, tablet)

Domain and registration

7 datapoints from the registry (RDAP) and the Internet Archive · every 90 days, every 7 near expiry

  • date registered
  • age in years
  • registration expiry
  • record last changed
  • registry status (on hold, redemption, pending delete and two more)
  • a drop and re-registration
  • registration decade

Server and network

9 datapoints from DNS, the server's address and the public network registry · on each check

  • server address
  • CDN edge or own server
  • hosting network
  • network number (ASN)
  • hosting country
  • publications on the same server
  • publications on the same hosting network
  • one-owner network verdict
  • why neighbours are not listed (CDN, cloud, large host)

Who runs it

6 datapoints from Wikidata · every 30 days

  • organisation name
  • what it is
  • owner or parent
  • country
  • year founded
  • its Wikidata item

Social profiles

12 datapoints from the homepage, and the profiles' own public pages · every 30 days

  • profiles on 9 platforms (X, Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Threads, Bluesky)
  • each handle
  • named in structured data or only linked
  • followers per profile
  • whether the profile names the site back
  • combined followers
  • followers split by platform
  • year each account began
  • lifetime posts or videos
  • the platform's own badge
  • date the handles were read
  • date the counts were read

Context

8 datapoints from mxverify's own directory · daily

  • up to six similar sites, each with its BV, level and audited tick
  • the subject each shares (one of 67)
  • value band
  • sites in the same band
  • sites valued in all
  • sites in a higher band
  • the source, coverage and date behind every figure
  • the report's limitations

See them on a real report: google.com. What each figure means, and what it cannot tell you: how to read a site report.

The price is what the seller asks. BV is what the link is worth.

BV — backlink value — is what one new followed link from a site is worth to the site it points to, in dollars, before anything about your own site is known. It measures ranking benefit, not cost. Publications set their own prices; the BV score is the figure to set beside a quote, so you know what a backlink is worth before you pay for it. mxverify sells no links, and no site pays to be listed or valued. The score is the one bklink puts on every link in an audit, worked out by BV 2.9.

google.com: up to $1,829, and $183 for the link you can get

google.com is about as strong as a site gets, so a followed editorial link from it would be worth up to $1,829. But Google is a search engine, not a publication: it publishes no guest posts and sells no link placements. The links a business can realistically get there are a business or map listing, or a page on one of Google's services that anyone can make — links Google's own guidance asks sites to mark as user-generated, so neither is an editorial vote. Both are type C, which puts google.com's BV score at $183. The size of the site sets the ceiling; the kind of link decides how much of it you get. Social networks, video platforms, messaging apps and AI assistants are valued the same way, at the link you can actually get.

A link from google.comTypeWorth
Featured by the companyA · ×1$1,829
Business or map listingC · ×0.1$183
A page it hosts for usersC · ×0.1$183
Search results and adsNot a backlink$0

See google.com's report →

How the value is worked out

1 · Site Strength

$2,265$179041100

0–100: half the site's authority rating, half its organic traffic. It sets the ceiling, halving every 16.2 points below 100.

2 · Link type

  • A editorial×1
  • B guest, sponsored×0.5
  • C neutralised×0.1
  • D network×0.05

How much of the ceiling the kind of link the site gives keeps: a nofollow link counts as C.

3 · Relevance

×0.5 unrelated×1.25 same topic

To the site the link points to: ×1 on a report, read link by link in a bklink audit.

BV score

$ per link

What one new followed link from the site is worth to rankings. Not a price anyone charges.

google.com: up to $1,829 × C ×0.1 = $183

Two things about the linking site decide it. Site Strength, from 0 to 100, is half the site's link authority rating and half its organic search traffic on a log scale. Strength sets the ceiling: a followed editorial link is worth up to $2,265 at strength 100 and about half as much for every 16 points below that — about $179 at strength 41, where a mid-sized site sits. The scale is pinned to published guest-post asking prices at two points, but the score is what a link is worth to rankings, not what anyone charges. Link type decides how much of that survives, following the distinctions Google's link guidance draws between editorial, sponsored and user-generated links and link schemes:

TypeWhat it isKeeps
AAn editorial citation: the site linked because it is useful to its readers.×1
BA guest post, sponsored post or paid listing.×0.5
CA press release, syndicated copy, profile, forum post, listing — or any nofollow link.×0.1
DA link from a site on one owner's network.×0.05

Where bklink has audited links on a site, the type is read from those links; otherwise mxverify reads the site itself — its homepage and up to ten articles — to see how it links out and whether it sells posts. Each report says which set its type. The full method →

The audits behind the value

bklink has audited 4,447 links on 3,001 publications, 14,912 checks in all. Each audit records whether a link stayed followed, was switched to nofollow, was removed or sat on a dead page. Where bklink has audited links on a site, its BV score takes the link type from them, and its report shows how those links held up.

PublicationCategoryLinks audited
markets.financialcontent.com faviconmarkets.financialcontent.comfinance133
spd-hof.de faviconspd-hof.de—10
columbia.newsnetmedia.com faviconcolumbia.newsnetmedia.comnews4
lifestyle.acting-auditions.org faviconlifestyle.acting-auditions.org—4
lifestyle.agree.net faviconlifestyle.agree.netlifestyle4
lifestyle.agreensign.com faviconlifestyle.agreensign.com—4
lifestyle.all80sz1063.com faviconlifestyle.all80sz1063.combusiness4
lifestyle.allpodcasts.com faviconlifestyle.allpodcasts.comlifestyle4
lifestyle.articlerich.com faviconlifestyle.articlerich.comlifestyle4
lifestyle.awe.sm faviconlifestyle.awe.smlifestyle4
lifestyle.bocaratoncityonline.com faviconlifestyle.bocaratoncityonline.comlifestyle4
lifestyle.bombreport.com faviconlifestyle.bombreport.comlifestyle4
lifestyle.boostupblog.com faviconlifestyle.boostupblog.comlifestyle4
lifestyle.brightsfuture.com faviconlifestyle.brightsfuture.comlifestyle4
lifestyle.chroniccities.us faviconlifestyle.chroniccities.uslifestyle4

All 1,619 publications → · Top lists: compare them by how their links behaved →

Link networks: many sites, one owner

Sharing a server does not make sites a network: large hosts put unrelated sites side by side, and one syndication host can carry pages for hundreds of real newspapers. A shared server counts as one owner's network only when the footprints agree — shared private nameservers, registrations within one 90-day window, one registrar, one theme, identical audited purchases. Of 21 shared servers, 12 are networks. A link from a site on one is type D.

ServerHosting networkVerdictPublications
213.238.191.35hayalhost · TRNetwork: one owner's footprints393
5.189.157.153CONTABO · DENetwork: one owner's footprints252
65.2.217.237Amazon AWS · USNetwork: one owner's footprints197
72.167.151.249GoDaddy · USNetwork: one owner's footprints106
208.109.230.107GoDaddy · USNetwork: one owner's footprints104
208.109.231.61GoDaddy · USNetwork: one owner's footprints98
23.21.68.31Amazon AWS · USSyndication platform72
54.243.30.66Amazon AWS · USSyndication platform42
184.105.177.19HURRICANE · USSyndication platform37
18.217.210.219Amazon AWS · USNetwork: one owner's footprints33

All 21 shared servers →

Limitations: what this page does not show

3 stated plainly
  • BV is a model's estimate of what one new followed link is worth to rankings. It is not a price anyone charges, and it does not predict what a link will do for a particular site.
  • A site Ahrefs does not rate is valued at $0: without a rating there is no link equity to price. It is valued again once it is rated.
  • Audit figures describe links bklink customers chose to audit, not a random sample of any site's links.

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