mxverifyWhat a link is worth
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Backlink value and traffic report for ghost.org

Its domain was registered in 2005.

Last updated 03 October 2026 · Visit ghost.org

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Backlink value · what one new followed link from ghost.org is worth to rankings

bklinkBV$581per link · level A · strength 75
Relevance to the linked site moves it

$290 unrelated ×0.5$726 same topic ×1.25

By the kind of link it gives
  • A editorial$778
  • B guest, sponsored$389
  • C neutralised$78
  • D network$39

Priced on a blend of link types: A 59% · B 28% · C 13% → ×0.75.

How BV is worked out · BV 2.8 · not a price anyone charges

514.4Kmonthly visits−4.5% since Jun 2026
161.5Kfrom organic search31% of visits
#103,684global rank
2005domain registered21 years ago
1.4 spage load for real users (LCP)passes Core Web Vitals
0%of its own links nofollowin the articles we read
Monthly visits
Jun 2026: 538,516 visits538.5KJun 2026Jul 2026: 641,428 visits641.4KJul 2026Aug 2026: 514,409 visits514.4KAug 2026
Where visitors come from
Organic search: 31%Direct: 47%Referrals: 14%Social: 3.4%AI assistants: 1.9%Email: 1.7%Paid: 0.0%31%organic
  • Direct47%
  • Organic search31%
  • Referrals14%
  • Social3.4%
  • AI assistants1.9%
  • Other channels1.7%

Organic search, in green, is the traffic BV prices on.

Top countries
  • United States45%
  • India6.8%
  • United Kingdom4.4%
  • Vietnam2.9%
  • France2.1%
  • Other countries38%

How it links out

100%of its links followed
62links to other sites
10articles read

Followed 100%

Strong sample Read 3 Oct 2026 · the full reading

Tech stack

Page speed

Chrome users, 28 days to 1 Oct 2026: LCP 1.4 s · INP 45 ms · CLS 0.00 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Domain and hosting

Domain registered
25 June 2005
Content category
news
Server address
63.176.8.218
Hosting network
Amazon AWS · AS16509 · US

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from ghost.org at $581 (level A), priced on a blend of link types (A 59% · B 28% · C 13%): $290 to an unrelated site (×0.5), $726 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $973 for a level A link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 75 / 100; the link it usually gives is mostly level A — counted (an editorial citation). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 514.4K monthly visits, 31% from organic search (161.5K). Visits fell 4.5% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “xxx”, about 31.6K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

How BV is worked out

Site Strength 75 / 100 · level A · each factor and link type

A followed editorial link from ghost.org would be worth up to $778 under BV 2.8, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level A, worth about $581 — and relevance to the site it points to moves that between $290 and $726.

Site Strength
75 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 161.5K estimated monthly organic visits, as of 3 October 2026.
Worth up to
$778 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Mostly level A — counted · A 59%, B 28%, C 13% → ×0.75 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of ghost.org's homepage and 10 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$581 per link
Domain registered
25 June 2005 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from ghost.org, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$778
B — May be discountedA guest, sponsored or placed article, or a product or tool directory listing.×0.5$389
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$78
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$39

How ghost.org links out: the full reading

10 articles read · each link counted

Read by mxverify on 3 October 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Strong sample 62 links to other sites across 10 articles published Sept 2021 – May 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed100%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)0%

62 links to other sites across 10 articles, share buttons left out.

What its homepage offers

No guest-post, sponsored-post or advertising pages linked from the homepage.

Runs on Hugo 0.119.0.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 92%, B 5.0%, C 3.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 59%, B 28%, C 13%, D 0%.

Jev reads it as a publication (85%), established as a source (71%), and not selling guest, sponsored or paid posts (94%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 3 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#103,684global rank
#58,882rank in US
45%bounce rate
2.4pages per visit
1m 25stime on site
Every channel
  • Organic search31%
  • Direct47%
  • Referrals14%
  • Social3.4%
  • AI assistants1.9%
  • Email1.7%
  • Paid0.0%
  • Affiliate and other0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
xxx2.7M$0.00$031.6K
ghost306.6K$0.76$233K21.6K
ghost cms6,790$4.24$28.8K6,700
ghost blog2,970$3.37$10K2,570
ghost website builder1,710$15.26$26.1K1,290

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 10K visits in Aug 2026 — 1.9% of all visits. Each assistant's share of those visits, by month:

ChatGPTPerplexityGemini

0%50%100%Jun 2026Jul 2026Aug 2026ChatGPT, Jun 2026: 88% of AI-assistant visitsChatGPT, Jul 2026: 53% of AI-assistant visitsChatGPT, Aug 2026: 64% of AI-assistant visitsPerplexity, Jun 2026: 4.6% of AI-assistant visitsPerplexity, Jul 2026: 0.1% of AI-assistant visitsPerplexity, Aug 2026: 4.9% of AI-assistant visitsGemini, Jun 2026: 6.9% of AI-assistant visitsGemini, Jul 2026: 5.0% of AI-assistant visitsGemini, Aug 2026: 1.7% of AI-assistant visits
AssistantJun 2026Jul 2026Aug 2026
ChatGPT88%53%64%
Perplexity4.6%0.1%4.9%
Gemini6.9%5.0%1.7%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 463 on the network

No other publication in the directory runs on 63.176.8.218. 463 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

7 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.8Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify62 links to other sites in 10 articles, published Sept 2021 – May 2026; read 3 Oct 2026 Strong sample
TrafficThird-party estimatesModelled estimates for Aug 2026, site-wide and for all visitors, as of 3 Oct 2026
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 3 Oct 2026; the rating itself is not shown
Server and networkDNS and ASN registry63.176.8.218 · Amazon AWS
Domain ageDomain registry (RDAP)Registered 25 Jun 2005

Limitations: what this report does not show

4 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from ghost.org is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 03 October 2026