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Backlink value and traffic report for inc42.com

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 2012.

In short: A new followed link from inc42.com is worth about $314 to rankings by BV 2.8 (level B, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 1.1M visits a month, 40% from organic search, up 34% since Jul 2026. No link placed on it has been audited.

Organisation: Inc42: media company and news website; India. Wikidata · Last updated 22 October 2026 · Visit inc42.com

Compare

Backlink value · what one new followed link from inc42.com is worth to rankings

bklinkBV$314per link · level B · strength 70
Relevance to the linked site moves it

$157 unrelated ×0.5$393 same topic ×1.25

By the kind of link it gives
  • A editorial$628
  • B guest, sponsored$314
  • C neutralised$63
  • D network$31

How BV is worked out · BV 2.8 · not a price anyone charges

1.1Mmonthly visits+34% since Jul 2026
431.3Kfrom organic search40% of visits
#61,000global rank
18,136sites link to it3,588 of them nofollow
2012domain registered14 years ago
2.5 spage load for real users (LCP)does not pass Core Web Vitals
Monthly visits
Jul 2026: 797,624 visits797.6KJul 2026Aug 2026: 908,838 visits908.8KAug 2026Sept 2026: 1,070,747 visits1.1MSept 2026
Where visitors come from
Organic search: 40%Direct: 45%Referrals: 3.9%Social: 6.0%AI assistants: 2.9%Email: 1.6%Paid: 0.6%40%organic
  • Direct45%
  • Organic search40%
  • Social6.0%
  • Referrals3.9%
  • AI assistants2.9%
  • Other channels2.2%

Organic search, in green, is the traffic BV prices on.

Top countries
  • India85%
  • United States3.8%
  • United Kingdom0.8%
  • Pakistan0.6%
  • Thailand0.6%
  • Other countries9.6%

How it links out

inc42.com did not let our reader in on 21 Oct 2026, so its link type is set by fixed rules until a later reading succeeds.

Read 21 Oct 2026 · the full reading

Tech stack

Page speed

Chrome users, 28 days to 19 Oct 2026: LCP 2.5 s · INP 161 ms · CLS 0.24 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: ad load from a web technology index, 22 Oct 2026.

Domain and hosting

Domain registered
11 June 2012
Server address
172.67.75.188 · CDN edge, shared by unrelated sites
Hosting network
Cloudflare (CDN) · AS13335 · US

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

4 ways to use these figures
  • Price check. BV puts one new followed link from inc42.com at $314 (level B): $157 to an unrelated site (×0.5), $393 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 70 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 9 (0–100, the linking pages' average), not inc42.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 1.1M monthly visits, 40% from organic search (431.3K). Visits rose 34% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “flipkart”, about 240K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means
  • AI assistant visits. 2.9% of its visits in Sept 2026 came from AI assistants' answers, about 30.7K (visits, not citations); ChatGPT sent the most in Sept 2026, 79% of them. · AI assistants · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about inc42.com

8 questions answered

What is a link from inc42.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new followed link from inc42.com is worth about $314 (level B). Relevance moves it: $157 to an unrelated site, $393 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.

In short: a link from inc42.com is worth about $314 to rankings, up to $393 on the same topic.

Source: mxverify BV 2.8 methodology

Is a link from inc42.com worth placing?

That depends on the kind of link: by BV 2.8, a link from inc42.com is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $393 for a level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.

Source: mxverify BV 2.8 methodology

How does inc42.com's BV compare with other sites?

At about $314 a link, inc42.com is in the “$250 to $499” value band, with 118 of the 3,466 sites valued on mxverify. 25 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.

In short: 25 of the 3,466 valued sites sit in a higher value band than inc42.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does inc42.com get?

inc42.com gets about 1.1M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 40% of them (431.3K) come from organic search. Visits rose 34% from Jul 2026 to Sept 2026.

In short: inc42.com draws about 1.1M visits a month, up 34% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does inc42.com pass Core Web Vitals?

No: real Chrome users see inc42.com's largest content load in 2.5 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: inc42.com does not pass Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 19 Oct 2026; web.dev: Web Vitals

How old is inc42.com?

The domain inc42.com was registered in 2012, 14 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has inc42.com been audited?

No link placed on inc42.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: inc42.com's report is valued, not audited.

How BV is worked out

Site Strength 70 / 100 · level B · each factor and link type

A followed editorial link from inc42.com would be worth up to $628 under BV 2.8, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B, worth about $314 — and relevance to the site it points to moves that between $157 and $393.

Site Strength
70 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 431.3K estimated monthly organic visits, as of 21 October 2026.
Worth up to
$628 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level B — may be discounted → ×0.5
We could not read this site's pages — it blocked our reader or did not answer — and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$314 per link
Domain registered
11 June 2012 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from inc42.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$628
B — May be discountedA guest, sponsored or placed article, or a product or tool directory listing.×0.5$314
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$63
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$31

How inc42.com links out: the full reading

the site did not let our reader in

We could not read inc42.com's pages when it was valued on 21 October 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 21 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#61,000global rank
#5,016rank in IN
46%bounce rate
1.8pages per visit
58stime on site
Every channel
  • Organic search40%
  • Direct45%
  • Referrals3.9%
  • Social6.0%
  • AI assistants2.9%
  • Email1.6%
  • Paid0.6%
  • Affiliate and other0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
flipkart4.4M$0.13$578K240K
inc4219.5K$0.70$13.7K28K
rentomojo88.7K$0.12$10.6K10.1K
inc 425,070$0.68$3,4487,250
flipcart86.8K$0.00$06,890

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 30.7K visits in Sept 2026 — 2.9% of all visits. Each assistant's share of those visits, by month:

ChatGPTClaudePerplexity

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 51% of AI-assistant visitsChatGPT, Aug 2026: 62% of AI-assistant visitsChatGPT, Sept 2026: 79% of AI-assistant visitsClaude, Jul 2026: 8.5% of AI-assistant visitsClaude, Aug 2026: 6.2% of AI-assistant visitsClaude, Sept 2026: 8.8% of AI-assistant visitsPerplexity, Jul 2026: 5.0% of AI-assistant visitsPerplexity, Aug 2026: 6.0% of AI-assistant visitsPerplexity, Sept 2026: 6.3% of AI-assistant visits
AssistantJul 2026Aug 2026Sept 2026
ChatGPT51%62%79%
Claude8.5%6.2%8.8%
Perplexity5.0%6.0%6.3%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

inc42.com is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.8Site Strength × link type; link type at the default until the site is read or audited
Links placed herebklink auditsNone audited yet
How it links outRead by mxverifyThe site did not let our reader in (21 Oct 2026)
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 21 Oct 2026
Links to this siteThird-party backlink index18,136 linking sites, read 22 Oct 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 21 Oct 2026; the rating itself is not shown
Server and networkDNS and ASN registry172.67.75.188 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 11 Jun 2012

Limitations: what this report does not show

5 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from inc42.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 22 October 2026