What a link is worthmxverify · audited
Site report: morningstar.com
Audited by bklink.uk
bklink.uk has checked 1 link placed on morningstar.com, most recently on 20 September 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.
Why it matters. A site's own word says what a link should be; an audit shows what it is. The figures under How its links behaved come from those checks, not from estimates, and each new audit adds to them.
We have audited 1 placed link on morningstar.com — too few to state rates. Its domain was registered in 1989.
The badge shows what a link from morningstar.com is worth, as this report does, and updates by itself. It links to this report.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.5 | Site Strength × link type; link type read from 1 audited link |
| Links placed here | bklink audits | 1 link checked on the page, latest 20 Sept 2026 Thin sample |
| How it links out | Read by mxverify | 0 links to other sites in 10 articles, published Jul 2026 – Sept 2026; read 27 Sept 2026 Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 27 Sept 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 11 Sept 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 108.158.232.126 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 25 Apr 1989 |
Backlink value
BV$105per link · level C · strength 80A followed editorial link from morningstar.com would be worth up to $963 under BV 2.5, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level C, worth about $105 — and relevance to the site it points to moves that between $53 and $131.
- Site Strength
- 80
- Worth up to
- $963
- Usual link type
- Mostly level C — usually neutralised · A 1%, C 99% → ×0.11
- Relevance to your site
- ×1
- BV score
- $105 per link
- Domain registered
- 25 April 1989
A link from morningstar.com, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $963 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $482 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $96 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $48 |
How morningstar.com links out
Read by mxverify on 27 September 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Thin sample
- Advertising
Articles read
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 91%, B 4.0%, C 5.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 1.0%, B 0%, C 99%, D 0%.
Traffic
Modelled estimates for Aug 2026, as of 27 September 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Traffic value |
|---|---|---|---|
| morningstar | 176.1K | $1.91 | $141.4K |
| spacex stock | 3.1M | $2.26 | $43K |
| bitcoin kurs | 410.5K | $0.00 | $29.5K |
| palantir stock | 520.3K | $1.55 | $28.5K |
| spcx | 1.8M | $2.21 | $27.9K |
AI assistants
AI assistants sent about 140.4K visits in Aug 2026 — 1.3% of all visits. Each assistant's share of those visits, by month:
ChatGPTGeminiPerplexity
| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|
| ChatGPT | 40% | 37% | 65% |
| Gemini | 27% | 26% | 25% |
| Perplexity | 15% | 18% | 5.3% |
How its links behaved
Fewer than 3 readable audited links — too few for percentages to mean anything.
Hosting
- Server address
- 108.158.232.126
- Hosting network
- Amazon AWS
- Server country
- US
- Domain registered
- 25 April 1989
- Content category
- finance
Server and network
No other publication in the directory runs on 108.158.232.126. 451 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Limitations: what this report does not show
- Only 1 link has been audited here — a sample too small to describe the publication as a whole.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from morningstar.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.