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Backlink value and traffic report for perplexity.ai

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 2022.

Organisation: Perplexity: chatbot and search engine, owned by Perplexity AI. Wikidata · Last updated 01 October 2026 · Visit perplexity.ai

Compare

Backlink value · what one new followed link from perplexity.ai is worth to rankings

bklinkBV$119per link · level C · strength 85
Relevance to the linked site moves it

$60 unrelated ×0.5$149 same topic ×1.25

By the kind of link it gives
  • Featured by the company level A$1,193
  • Shared conversation page level C — the kind of link it usually gives$119
  • Cited in an answer not a backlink$0

How BV is worked out · BV 2.7 · not a price anyone charges

95.2Mmonthly visits−18% since Jun 2026
15.3Mfrom organic search16% of visits
#473global rank
80,441sites link to it17,128 of them nofollow
2022domain registered4 years ago
4.5 spage load for real users (LCP)does not pass Core Web Vitals
Monthly visits
Jun 2026: 115,813,489 visits115.8MJun 2026Jul 2026: 103,792,844 visits103.8MJul 2026Aug 2026: 95,236,057 visits95.2MAug 2026
Where visitors come from
Organic search: 16%Direct: 73%Referrals: 2.9%Social: 3.1%AI assistants: 2.8%Email: 1.9%Paid: 0.5%Affiliate and other: 0.0%16%organic
  • Direct73%
  • Organic search16%
  • Social3.1%
  • Referrals2.9%
  • AI assistants2.8%
  • Other channels2.4%

Organic search, in green, is the traffic BV prices on.

Top countries
  • United States25%
  • India9.0%
  • Germany6.1%
  • Russia4.4%
  • France4.0%
  • Other countries52%

How it links out

perplexity.ai did not let our reader in on 29 Sept 2026, so its link type is set by fixed rules until a later reading succeeds.

Read 29 Sept 2026 · the full reading

Tech stack

The homepage could not be read on 30 Sept 2026 (HTTP 403); it is tried again within a week.

Page speed

Chrome users, 28 days to 27 Sept 2026: LCP 4.5 s · INP 321 ms · CLS 0.03 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Domain and hosting

Domain registered
08 July 2022
Server address
104.18.26.48 · CDN edge, shared by unrelated sites
Hosting network
Cloudflare (CDN) · AS13335 · US

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

4 ways to use these figures
  • Price check. BV puts one new followed link from perplexity.ai at $119 (level C): $60 to an unrelated site (×0.5), $149 to a same-topic site (×1.25). A quote far above $149 for a level C link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 85 / 100; it is an AI assistant, not a publication: the links it gives are listings, profiles or user posts (level C). The spam score of its links is 37 (0–100, the linking pages' average), not perplexity.ai's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 95.2M monthly visits, 16% from organic search (15.3M). Visits fell 18% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “ai”, about 147.2K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means
  • AI assistant visits. 2.8% of its visits in Aug 2026 came from AI assistants' answers, about 2.6M (visits, not citations); ChatGPT sent the most in Aug 2026, 58% of them. The split moved a lot between months (ChatGPT from 81% in Jun 2026 to 59% in Jul 2026): read it as a snapshot, not a trend. · AI assistants · what this means

What each figure means, and what it cannot tell you: How to read a site report.

How BV is worked out

Site Strength 85 / 100 · level C · each factor and link type

A followed editorial link from perplexity.ai would be worth up to $1,193 under BV 2.7, before relevance: its Site Strength is 85 out of 100. The link it usually gives is a listing, profile or user post (level C), since perplexity.ai is an AI assistant — worth about $119 — and relevance to the site it points to moves that between $60 and $149.

Site Strength
85 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 15.3M estimated monthly organic visits, as of 29 September 2026.
Worth up to
$1,193 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level C — usually neutralised → ×0.1
perplexity.ai is an AI assistant, not a publication: nobody buys or earns an article on it, so the links a site can get there are listings, profiles or user posts — level C. The table below lists the links it can give, and what each is worth.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$119 per link
Domain registered
8 July 2022 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from perplexity.ai, by the kind of link it can give

perplexity.ai is an AI assistant, not a publication, so the links it gives are not articles. These are the ones it can give, on the same A–D scale, at its strength.

LinkWhat it isLevelValue
Featured by the companyThe company's own blog or documentation links to you — rare.A · ×1$1,193
Shared conversation pageA conversation someone published as a public page — user-made, like a forum post.C · ×0.1$119
Cited in an answerNot a backlink: a reader may click it, but it is not a page search engines crawl, so it passes no link equity. What it brings is visits.Not a backlink$0

How perplexity.ai links out: the full reading

the site did not let our reader in

We could not read perplexity.ai's pages when it was valued on 29 September 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 29 September 2026: site-wide, all visitors, not analytics measured on the site itself.

#473global rank
#552rank in US
33%bounce rate
3.7pages per visit
4m 26stime on site
Every channel
  • Organic search16%
  • Direct73%
  • Referrals2.9%
  • Social3.1%
  • AI assistants2.8%
  • Email1.9%
  • Paid0.5%
  • Affiliate and other0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
perplexity4.7M$0.42$2M4.9M
perplexity ai1.5M$0.38$565.2K1.9M
ai7.8M$0.49$3.8M147.2K
퍼플렉시티90.3K$0.37$33.4K81.3K
perplexity pro83.3K$0.66$54.9K77.4K

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 2.6M visits in Aug 2026 — 2.8% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiClaude

0%50%100%Jun 2026Jul 2026Aug 2026ChatGPT, Jun 2026: 81% of AI-assistant visitsChatGPT, Jul 2026: 59% of AI-assistant visitsChatGPT, Aug 2026: 58% of AI-assistant visitsGemini, Jun 2026: 4.3% of AI-assistant visitsGemini, Jul 2026: 9.0% of AI-assistant visitsGemini, Aug 2026: 7.3% of AI-assistant visitsClaude, Jun 2026: 8.7% of AI-assistant visitsClaude, Jul 2026: 6.4% of AI-assistant visitsClaude, Aug 2026: 5.4% of AI-assistant visits
AssistantJun 2026Jul 2026Aug 2026
ChatGPT81%59%58%
Gemini4.3%9.0%7.3%
Claude8.7%6.4%5.4%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

perplexity.ai is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.7Site Strength × link type; link type C: a AI assistant, where the links on offer are listings, profiles or user posts
Links placed herebklink auditsNone audited yet
How it links outRead by mxverifyThe site did not let our reader in (29 Sept 2026)
TrafficThird-party estimatesModelled estimates for Aug 2026, site-wide and for all visitors, as of 29 Sept 2026
Links to this siteThird-party backlink index80,441 linking sites, read 30 Sept 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 1 Oct 2026; the rating itself is not shown
Server and networkDNS and ASN registry104.18.26.48 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 8 Jul 2022

Limitations: what this report does not show

5 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from perplexity.ai is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 01 October 2026