Backlink value and traffic report for substack.com

• Price check. BV puts one new followed link from substack.com at $159 (level C), priced on a blend of link types (A 3% · B 2% · C 95%): $80 to an unrelated site (×0.5), $199 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $149 for a level C link pays for what BV does not measure. · Backlink value · what this means
• Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). · How BV is worked out · what this means
• Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 175.9M monthly visits, 18% from organic search (32M). Visits rose 5.2% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “heather cox richardson”, about 46.4K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

A followed editorial link from substack.com would be worth up to $1,193 under BV 2.8, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level C, worth about $159 — and relevance to the site it points to moves that between $80 and $199.

Site Strength

85 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 32M estimated monthly organic visits, as of 3 October 2026.

Worth up to

$1,193 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated

Usual link type

Mostly level C — usually neutralised · A 3%, B 2%, C 95% → ×0.13 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of substack.com's homepage and 1 article. No link placed here has been audited yet.

Relevance to your site

×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)

BV score

$159 per link

Domain registered

27 April 2010 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from substack.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

substack.com is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

• No link on this publication has been audited yet, so nothing here describes how its links behave.
• A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
• A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
• The BV score is what one new followed link from substack.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
• Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.