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Backlink value and traffic report for theorg.com

Its domain was registered in 2017.

In short: A new followed link from theorg.com is worth about $333 to rankings by BV 2.8 (level B, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 2M visits a month, 81% from organic search, down 32% since Jul 2026. No link placed on it has been audited.

Organisation: The Org; since 2017. Wikidata · Last updated 22 October 2026 · Visit theorg.com

Compare

Backlink value · what one new followed link from theorg.com is worth to rankings

bklinkBV$333per link · level B · strength 70
Relevance to the linked site moves it

$166 unrelated ×0.5$416 same topic ×1.25

By the kind of link it gives
  • A editorial$628
  • B guest, sponsored$314
  • C neutralised$63
  • D network$31

Priced on a blend of link types: A 22% · B 57% · C 20% → ×0.53.

How BV is worked out · BV 2.8 · not a price anyone charges

2Mmonthly visits−32% since Jul 2026
1.6Mfrom organic search81% of visits
15,078sites link to it3,778 of them nofollow
2017domain registered8 years ago
2.6 spage load for real users (LCP)does not pass Core Web Vitals
0%of its own links nofollowin the articles we read
Monthly visits
Jul 2026: 2,934,507 visits2.9MJul 2026Aug 2026: 1,994,360 visits2MAug 2026Sept 2026: 1,981,761 visits2MSept 2026
Where visitors come from
Organic search: 81%Direct: 11%Referrals: 2.5%Social: 2.5%AI assistants: 2.3%Email: 1.1%Paid: 0.0%81%organic
  • Organic search81%
  • Direct11%
  • Referrals2.5%
  • Social2.5%
  • AI assistants2.3%
  • Other channels1.1%

Organic search, in green, is the traffic BV prices on.

Top countries
  • United States54%
  • India6.2%
  • United Kingdom6.0%
  • Canada3.8%
  • Germany2.0%
  • Other countries28%

How it links out

100%of its links followed
20links to other sites
5articles read

Followed 100%

Fair sample Read 22 Oct 2026 · the full reading

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: linked from the homepage

Structured data: Organization, ImageObject. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 19 Oct 2026: LCP 2.6 s · INP 101 ms · CLS 0.02 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 22 Oct 2026.

Domain and hosting

Domain registered
23 November 2017
Server address
15.197.167.90
Hosting network
Amazon AWS · AS16509 · US

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

4 ways to use these figures
  • Price check. BV puts one new followed link from theorg.com at $333 (level B), priced on a blend of link types (A 22% · B 57% · C 20%): $166 to an unrelated site (×0.5), $416 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 70 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 5 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 15 (0–100, the linking pages' average), not theorg.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 2M monthly visits, 81% from organic search (1.6M). Visits fell 32% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “sunbet”, about 6,960 a month; the ad value beside it is the whole market's. · Traffic in detail · what this means
  • AI assistant visits. 2.3% of its visits in Sept 2026 came from AI assistants' answers, about 45K (visits, not citations); ChatGPT sent the most in Sept 2026, 64% of them. · AI assistants · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about theorg.com

9 questions answered

What is a link from theorg.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new followed link from theorg.com is worth about $333 (level B). Relevance moves it: $166 to an unrelated site, $416 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.

In short: a link from theorg.com is worth about $333 to rankings, up to $416 on the same topic.

Source: mxverify BV 2.8 methodology

Is a link from theorg.com worth placing?

That depends on the kind of link: by BV 2.8, a link from theorg.com is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $393 for a level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.

Source: mxverify BV 2.8 methodology

How does theorg.com's BV compare with other sites?

At about $333 a link, theorg.com is in the “$250 to $499” value band, with 118 of the 3,466 sites valued on mxverify. 25 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.

In short: 25 of the 3,466 valued sites sit in a higher value band than theorg.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does theorg.com get?

theorg.com gets about 2M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 81% of them (1.6M) come from organic search. Visits fell 32% from Jul 2026 to Sept 2026.

In short: theorg.com draws about 2M visits a month, down 32% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does theorg.com pass Core Web Vitals?

No: real Chrome users see theorg.com's largest content load in 2.6 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: theorg.com does not pass Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 19 Oct 2026; web.dev: Web Vitals

How old is theorg.com?

The domain theorg.com was registered in 2017, 8 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has theorg.com been audited?

No link placed on theorg.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: theorg.com's report is valued, not audited.

How BV is worked out

Site Strength 70 / 100 · level B · each factor and link type

A followed editorial link from theorg.com would be worth up to $628 under BV 2.8, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B, worth about $333 — and relevance to the site it points to moves that between $166 and $416.

Site Strength
70 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 1.6M estimated monthly organic visits, as of 22 October 2026.
Worth up to
$628 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Mostly level B — may be discounted · A 22%, B 57%, C 20% → ×0.53 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of theorg.com's homepage and 5 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$333 per link
Domain registered
23 November 2017 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from theorg.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$628
B — May be discountedA guest, sponsored or placed article, or a product or tool directory listing.×0.5$314
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$63
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$31

How theorg.com links out: the full reading

5 articles read · each link counted

Read by mxverify on 22 October 2026: the homepage and 5 articles (5 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 20 links to other sites across 5 articles published Sept 2025 – Feb 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed100%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)0%

20 links to other sites across 5 articles, share buttons left out.

What its homepage offers

No guest-post, sponsored-post or advertising pages linked from the homepage.

Runs on Next.js.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 95%, B 2.0%, C 3.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 22%, B 57%, C 20%, D 0%.

Jev reads it as a publication (71%), small or niche as a source (56%), and not selling guest, sponsored or paid posts (98%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 22 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#32,916global rank
#13,369rank in US
66%bounce rate
1.9pages per visit
44stime on site
Every channel
  • Organic search81%
  • Direct11%
  • Referrals2.5%
  • Social2.5%
  • AI assistants2.3%
  • Email1.1%
  • Paid0.0%
  • Affiliate and other0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
sunbet38K$0.38$14.5K6,960
the org4,850$5.55$26.9K6,070
theorg2,670$1.92$5,1262,170
socialmediagirls834.9K$0.65$542.7K1,040
taylor frost hiregenics380$0.00$0720

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 45K visits in Sept 2026 — 2.3% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiPerplexity

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 74% of AI-assistant visitsChatGPT, Aug 2026: 62% of AI-assistant visitsChatGPT, Sept 2026: 64% of AI-assistant visitsChatGPT 64%Gemini, Jul 2026: 16% of AI-assistant visitsGemini, Aug 2026: 14% of AI-assistant visitsGemini, Sept 2026: 11% of AI-assistant visitsGemini 11%Perplexity, Jul 2026: 3.6% of AI-assistant visitsPerplexity, Aug 2026: 0% of AI-assistant visitsPerplexity, Sept 2026: 2.3% of AI-assistant visitsPerplexity 2.3%
AssistantJul 2026Aug 2026Sept 2026
ChatGPT74%62%64%
Gemini16%14%11%
Perplexity3.6%0%2.3%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 472 on the network

No other publication in the directory runs on 15.197.167.90. 472 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.8Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify20 links to other sites in 5 articles, published Sept 2025 – Feb 2026; read 22 Oct 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 22 Oct 2026
Links to this siteThird-party backlink index15,078 linking sites, read 22 Oct 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 22 Oct 2026; the rating itself is not shown
Server and networkDNS and ASN registry15.197.167.90 · Amazon AWS
Domain ageDomain registry (RDAP)Registered 23 Nov 2017

Limitations: what this report does not show

6 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from theorg.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.
  • theorg.com gives more than one kind of link (A 22% · B 57% · C 20%), so BV prices a blend of them: an editorial link there would be worth $628 and a guest or sponsored one $314, before relevance.
  • theorg.com's visits fell 32% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 22 October 2026