One site on record lists “bit ly” among the searches that send it the most visitors, by traffic estimates. It is searched about 1M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.53 a click in search ads: a month of its searches would cost about $530K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.
Keyword intelligence
1MGoogle monthly search volume−18% on Sept 2025
no changeLast 3 months vs 3 beforesteady
61/100Demand scoremoderate
3/100Keyword difficulty (US)very easy
InformationalSearch intentwants to learn
$0.53Google Ads cost per clicktop-of-page bids $0.57–$1.53
Demand is down on the year, now levelling off: Google searches for “bit ly” fell 18% (1.2M to 1M) from Oct 2025 to Sept 2026.
The two sources differ about 28 times for Sept 2026: Google Ads counts 1M searches, the traffic estimates 36.1K. Read each for its trend, not as an exact count.
Google monthly search volume (Google Ads, worldwide)
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1M
823K
1M
1M
1M
1M
1M
1M
1M
1M
1M
Third-party estimated keyword demand (right axis)
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36.1K
Google monthly search volume: Google Ads, worldwide, read 5 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.
3Ranking competition
3/100Keyword difficulty (US)very easy
97/100Ranking easeopen
3,542Linking sites per top-ten pageaverage, US
On Google's page:People also askRelated searchesKnowledge panel
Keyword difficulty is 3 of 100 for US results: very easy on the vendor's scale.
The top ten pages have about 3,542 linking sites each on average (US results, third-party link index).
4Intent and related searches
Informational: wants to learn The searcher's goal, as a third-party keyword database classifies it (US).
Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.
5Opportunity
61/100 · Demand score, moderate
How much searching there is and what advertisers pay for it.
Searches
100
1M a month · weight 40%
Year
43
−18% since Sept 2025 · weight 20%
Momentum
50
last 3 months +0% on the 3 before · weight 20%
Commercial
11
$0.53 a click (Google Ads) · weight 20%
97/100 · Ranking ease, open
How open Google's first page is: 100 minus its difficulty and strength.
Keyword difficulty
97
3 of 100 (US) · weight 50%
What to do with it
Worth a page of its own: demand is moderate (61) and the first page is open (97).
A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.
6Sources
Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 5 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 5 Nov 2026.
Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.
Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.
Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.
What a link is worth