mxverify / chiefs

Sites where “chiefs” is a top search keyword

One site on record lists “chiefs” among the searches that send it the most visitors, by traffic estimates. It is searched about 7.5M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.57 a click in search ads: a month of its searches would cost about $11.7M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

7.5MGoogle monthly search volume−33% since Oct 2025

×6Last 3 months vs 3 beforerising

73/100Demand scorestrong

86/100Keyword difficulty (US)very hard

InformationalSearch intentwants to learn

$1.57Google Ads cost per clicktop-of-page bids $0.05–$3.00

861.3KThird-party estimated keyword demandSept 2026

1Sites getting visits from itSept 2026

What the data says

Demand is down on the year but recovering: Google searches for “chiefs” fell 33% (11.1M to 7.5M) from Oct 2025 to Sept 2026; the last three months averaged 3.1M, about 6 times the three before.
Searches peak in Oct 2025 (11.1M) and are lowest in Jul 2026 (301K), a 36.9× swing within the year: time content to be indexed before the peak.
The listed site takes about 4,400 visits a month from “chiefs”, 1% of its 861.3K searches (traffic estimates). The other 99% goes to sites not on record here, or ends without a click.
At $1.57 a click (Google Ads), the listed sites' 4,400 visits a month from “chiefs” would cost about $6,908 as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 9 times for Sept 2026: Google Ads counts 7.5M searches, the traffic estimates 861.3K. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	11.1M	9.1M	7.5M	1.5M	823K	823K	673K	550K	368K	301K	1.5M	7.5M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	861.3K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
fox4kc.com	100%	4,400	$6,908	78	25.6K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States93%
Iraq1%
United Kingdom0%
India0%
Russia0%
Other countries5%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones75%
Computers and tablets25%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

86/100Keyword difficulty (US)very hard

10/100Ranking easehard

DR 95First page, median Ahrefs DR

1,040Linking sites per top-ten pageaverage, US

On Google's page:Top storiesPerspectivesVideosRelated searchesKnowledge panelImagesAI Overview

Google's first page, United States

#	Site	Page title	DR
1	youtube.com	Kansas City Chiefs ESCAPE Miami With UGLY Win Over ...	99
2	youtube.com	Chiefs just made a bunch of moves and FINALLY let him go...	99
3	reddit.com	[Highlight] Harrison Butker comes up short from 58 and the ...	95
4	nfl.com	Kansas City Chiefs vs. Seattle Seahawks Week 7 SNF Recap	89
5	youtube.com	The Chiefs could shock EVERYONE with what they do next...	99
6	sports.yahoo.com	Chiefs look 'one-dimensional' in loss to Seahawks	94
7	reddit.com	[Highlight] Chiefs TE Travis Kelce disrespects Ravens K Justin ...	95

Google's results for “chiefs” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 86 of 100 for US results: very hard on the vendor's scale.
youtube.com holds 3 of Google's top 7 results for “chiefs”: Google treats it as a search for that site.
None of the 1 sites listed here is in Google's US top 7 for “chiefs”.
The first page's median Ahrefs DR is 95; the lowest-rated result, nfl.com at #4, has DR 89.
The top ten pages have about 1,040 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “chiefs”, citing 4 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Questions people ask

Where are the Chiefs going in 2031?
Where can I watch Denver Broncos vs Kansas City Chiefs?
What team is Justin Tucker on?
Are the Chiefs out of the playoffs?

Keywords the same sites get visits from

chiefs game 1 of these sites · 1 site in all
mo 1 of these sites · 1 site in all
wdaf weather forecast 1 of these sites · 1 site in all
weather kansas city 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

73/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches	100	7.5M a month · weight 40%
Year	36	−33% since Oct 2025 · weight 20%
Momentum	100	last 3 months +483% on the 3 before · weight 20%
Commercial	31	$1.57 a click (Google Ads) · weight 20%

10/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	14	86 of 100 (US) · weight 50%
First-page strength	5	median Ahrefs DR 95 · weight 50%
One site's results	57	youtube.com holds 3 of 7; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “chiefs” with the brand's own pages, so a third-party page competes for what is left.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.
The listed sites take 1% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
fox4kc.com	Audited	4,400	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.