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Sites where “color theory” is a top search keyword

One site on record lists “color theory” among the searches that send it the most visitors, by traffic estimates. It is searched about 246K times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.43 a click in search ads: a month of its searches would cost about $105.8K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

246KGoogle monthly search volume+49% since Oct 2025
+7%Last 3 months vs 3 beforesteady
61/100Demand scoremoderate
45/100Keyword difficulty (US)possible
InformationalSearch intentwants to learn
$0.43Google Ads cost per clicktop-of-page bids $0.23–$2.71
90.8KThird-party estimated keyword demand−1% vs Aug 2026
1Sites getting visits from itSept 2026

What the data says

  • Demand is up on the year, now levelling off: Google searches for “color theory” rose 49% (165K to 246K) from Oct 2025 to Sept 2026.
  • The listed site takes about 370 visits a month from “color theory”, 0% of its 90.8K searches (traffic estimates). The other 100% goes to sites not on record here, or ends without a click.
  • From Aug 2026 to Sept 2026: smashingmagazine.com lost most (500 → 370).
  • At $0.43 a click (Google Ads), the listed sites' 370 visits a month from “color theory” would cost about $159 as search ads. That is what the traffic would cost to buy, not what it earns.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand

0125K250KOct 2025Jan 2026Apr 2026Jul 2026Sept 2026Google monthly search volume (Google Ads, worldwide), Oct 2025: 165KGoogle monthly search volume (Google Ads, worldwide), Nov 2025: 165KGoogle monthly search volume (Google Ads, worldwide), Dec 2025: 165KGoogle monthly search volume (Google Ads, worldwide), Jan 2026: 165KGoogle monthly search volume (Google Ads, worldwide), Feb 2026: 165KGoogle monthly search volume (Google Ads, worldwide), Mar 2026: 201KGoogle monthly search volume (Google Ads, worldwide), Apr 2026: 201KGoogle monthly search volume (Google Ads, worldwide), May 2026: 246KGoogle monthly search volume (Google Ads, worldwide), Jun 2026: 201KGoogle monthly search volume (Google Ads, worldwide), Jul 2026: 201KGoogle monthly search volume (Google Ads, worldwide), Aug 2026: 246KGoogle monthly search volume (Google Ads, worldwide), Sept 2026: 246KThird-party estimated keyword demand, Aug 2026: 92.2KThird-party estimated keyword demand, Sept 2026: 90.8KOct 2025Google monthly search volume165KNov 2025Google monthly search volume165KDec 2025Google monthly search volume165KJan 2026Google monthly search volume165KFeb 2026Google monthly search volume165KMar 2026Google monthly search volume201KApr 2026Google monthly search volume201KMay 2026Google monthly search volume246KJun 2026Google monthly search volume201KJul 2026Google monthly search volume201KAug 2026Google monthly search volume246KThird-party estimated keyword demand92.2KSept 2026Google monthly search volume246KThird-party estimated keyword demand90.8K
Every month's figures
Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026Sept 2026
Google monthly search volume (Google Ads, worldwide)165K165K165K165K165K201K201K246K201K201K246K246K
Third-party estimated keyword demand——————————92.2K90.8K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, on the same axis: the two can differ.

2Who gets the traffic

Visits from it by site, month by month

smashingmagazine.com

0250500smashingmagazine.com, Aug 2026: 500500Aug 2026smashingmagazine.com, Sept 2026: 370370Sept 2026Aug 2026smashingmagazine.com500Total500Sept 2026smashingmagazine.com370Total370

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026
SiteShareVisitsAs adsDRLinking sites
smashingmagazine.com100%370$1599060K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are
  • United States33%
  • Canada5%
  • Germany5%
  • United Kingdom4%
  • Mexico4%
  • Other countries49%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers
  • Phones25%
  • Computers and tablets75%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

45/100Keyword difficulty (US)possible
34/100Ranking easehard
DR 88First page, median Ahrefs DR
241Linking sites per top-ten pageaverage, US

On Google's page:AI OverviewProduct considerationsPeople also askImagesDiscussions and forumsShort videosRelated searches

Google's first page, United States
#SitePage titleDR
1adobe.comA guide to color meaning95
2youtube.comLearn EVERY Colour Theory Technique in ONE Video!99
3uxdesigninstitute.comWhat's colour theory? A complete introduction guide73
4study.comColor Theory Definition & Examples - Lesson85
5drawbotanical.comThe Basics of Color Theory: A Guide for Botanical Artists37
6youtube.comWhat Nobody Will Tell You About Color Theory99
7shutterstock.comColor Theory: A Comprehensive Guide for Designers91
8annieselke.comColor Theory and Mixing: A Complete Guide for Artists and ...63

Google's results for “color theory” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

  • Color theory book
  • Color theory wheel
  • Color theory PDF
  • Color theory psychology
  • Color theory clothing
  • Colour meaning
  • Color theory for each color
  • Color theory meaning in art

Keywords the same sites get visits from

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

61/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches88246K a month · weight 40%
Year64+49% since Oct 2025 · weight 20%
Momentum57last 3 months +7% on the 3 before · weight 20%
Commercial9$0.43 a click (Google Ads) · weight 20%

34/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty5545 of 100 (US) · weight 50%
First-page strength12median Ahrefs DR 88 · weight 50%

What to do with it

  • Strong demand but a hard first page (ease 34): aim at its related searches first and build links before the head term.
  • Google answers part of it in an AI Overview: the pages it cites get a link above the results.
  • The listed sites take 0% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

SiteReportVisits (est.)Month
smashingmagazine.comValued370Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.