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Sites where “dallas cowboys” is a top search keyword

One site on record lists “dallas cowboys” among the searches that send it the most visitors, by traffic estimates. It is searched about 9.1M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.36 a click in search ads: a month of its searches would cost about $12.4M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

9.1MGoogle monthly search volume−18% since Oct 2025
+158%Last 3 months vs 3 beforerising
74/100Demand scorestrong
72/100Keyword difficulty (US)hard
InformationalSearch intentwants to learn
$1.36Google Ads cost per clicktop-of-page bids $0.12–$2.32
483.1KThird-party estimated keyword demandSept 2026
1Sites getting visits from itSept 2026

What the data says

  • Demand is down on the year but recovering: Google searches for “dallas cowboys” fell 18% (11.1M to 9.1M) from Oct 2025 to Sept 2026; the last three months averaged 5.2M, 158% above the three before.
  • Searches peak in Nov 2025 (13.6M) and are lowest in Jun 2026 (1.5M), a 9.1× swing within the year: time content to be indexed before the peak.
  • The listed site takes about 2,170 visits a month from “dallas cowboys”, 0% of its 483.1K searches (traffic estimates). The other 100% goes to sites not on record here, or ends without a click.
  • At $1.36 a click (Google Ads), the listed sites' 2,170 visits a month from “dallas cowboys” would cost about $2,951 as search ads. That is what the traffic would cost to buy, not what it earns.
  • The two sources differ about 19 times for Sept 2026: Google Ads counts 9.1M searches, the traffic estimates 483.1K. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

0010M250K20M500KOct 2025Jan 2026Apr 2026Jul 2026Sept 2026Google monthly search volume (Google Ads, worldwide), Oct 2025: 11.1MGoogle monthly search volume (Google Ads, worldwide), Nov 2025: 13.6MGoogle monthly search volume (Google Ads, worldwide), Dec 2025: 11.1MGoogle monthly search volume (Google Ads, worldwide), Jan 2026: 3.4MGoogle monthly search volume (Google Ads, worldwide), Feb 2026: 1.8MGoogle monthly search volume (Google Ads, worldwide), Mar 2026: 3.4MGoogle monthly search volume (Google Ads, worldwide), Apr 2026: 2.7MGoogle monthly search volume (Google Ads, worldwide), May 2026: 1.8MGoogle monthly search volume (Google Ads, worldwide), Jun 2026: 1.5MGoogle monthly search volume (Google Ads, worldwide), Jul 2026: 1.5MGoogle monthly search volume (Google Ads, worldwide), Aug 2026: 5MGoogle monthly search volume (Google Ads, worldwide), Sept 2026: 9.1MThird-party estimated keyword demand (right axis), Sept 2026: 483.1KOct 2025Google monthly search volume11.1MNov 2025Google monthly search volume13.6MDec 2025Google monthly search volume11.1MJan 2026Google monthly search volume3.4MFeb 2026Google monthly search volume1.8MMar 2026Google monthly search volume3.4MApr 2026Google monthly search volume2.7MMay 2026Google monthly search volume1.8MJun 2026Google monthly search volume1.5MJul 2026Google monthly search volume1.5MAug 2026Google monthly search volume5MSept 2026Google monthly search volume9.1MThird-party estimated keyword demand483.1K
Every month's figures
Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026Sept 2026
Google monthly search volume (Google Ads, worldwide)11.1M13.6M11.1M3.4M1.8M3.4M2.7M1.8M1.5M1.5M5M9.1M
Third-party estimated keyword demand (right axis)———————————483.1K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026
SiteShareVisitsAs adsDRLinking sites
cw33.com100%2,170$2,951726,574

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are
  • United States68%
  • United Kingdom6%
  • Canada5%
  • Mexico3%
  • Germany3%
  • Other countries14%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers
  • Phones56%
  • Computers and tablets44%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

72/100Keyword difficulty (US)hard
26/100Ranking easehard
DR 76First page, median Ahrefs DR
776Linking sites per top-ten pageaverage, US

On Google's page:PerspectivesPeople also askRelated searchesKnowledge panelImagesAI Overview

Google's first page, United States
#SitePage titleDR
1dallascowboys.comDallas Cowboys Updates76
2dallascowboys.comteam stats76
3youtube.comDallas Cowboys99
4bleacherreport.comDallas Cowboys News, Scores, Highlights, Stats ...84
5dallascowboys.comInjury Report76
6dallascowboys.comCowboys Standings | Dallas Cowboys – dallascowboys.com76

Google's results for “dallas cowboys” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

  • Dallas Cowboys tickets
  • Dallas Cowboys schedule
  • Bleacher Report Dallas Cowboys
  • Latest news on Dallas Cowboys trade
  • Dallas Cowboys rumors
  • Dallas Cowboys breaking news today
  • Dallas Cowboys breaking news ESPN
  • Dallas Cowboys breaking news today live

Keywords the same sites get visits from

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

74/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches1009.1M a month · weight 40%
Year43−18% since Oct 2025 · weight 20%
Momentum100last 3 months +158% on the 3 before · weight 20%
Commercial27$1.36 a click (Google Ads) · weight 20%

26/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty2872 of 100 (US) · weight 50%
First-page strength24median Ahrefs DR 76 · weight 50%
One site's results33dallascowboys.com holds 4 of 6; ease capped at 40 · weight 0%

What to do with it

  • Treat it as a brand search: Google answers “dallas cowboys” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Dallas Cowboys tickets”, “Dallas Cowboys schedule”, “Bleacher Report Dallas Cowboys”.
  • Google answers part of it in an AI Overview: the pages it cites get a link above the results.
  • The listed sites take 0% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

SiteReportVisits (est.)Month
cw33.comAudited2,170Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.