mxverify / football

Sites where “football” is a top search keyword

One site on record lists “football” among the searches that send it the most visitors, by traffic estimates. It is searched about 7.5M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.31 a click in search ads: a month of its searches would cost about $2.3M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

7.5MGoogle monthly search volume+22% since Oct 2025

+44%Last 3 months vs 3 beforerising

71/100Demand scorestrong

100/100Keyword difficulty (US)very hard

InformationalSearch intentwants to learn

$0.31Google Ads cost per clicktop-of-page bids $0.08–$0.92

727KThird-party estimated keyword demandSept 2026

1Sites getting visits from itSept 2026

What the data says

Demand is rising: Google searches for “football” rose 22% (6.1M to 7.5M) from Oct 2025 to Sept 2026; the last three months averaged 9.7M, 44% above the three before.
Searches peak in Jul 2026 (16.6M) and are lowest in Apr 2026 (4.1M), a 4.1× swing within the year: time content to be indexed before the peak.
The listed site takes about 6,700 visits a month from “football”, 1% of its 727K searches (traffic estimates). The other 99% goes to sites not on record here, or ends without a click.
At $0.31 a click (Google Ads), the listed sites' 6,700 visits a month from “football” would cost about $2,077 as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 10 times for Sept 2026: Google Ads counts 7.5M searches, the traffic estimates 727K. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	6.1M	6.1M	6.1M	6.1M	5M	5M	4.1M	5M	11.1M	16.6M	5M	7.5M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	727K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
krqe.com	100%	6,700	$2,077	78	24.1K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States92%
Canada1%
India0%
United Kingdom0%
South Africa0%
Other countries7%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones76%
Computers and tablets24%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

100/100Keyword difficulty (US)very hard

8/100Ranking easehard

DR 85First page, median Ahrefs DR

3,666Linking sites per top-ten pageaverage, US

On Google's page:Top storiesPeople also askPerspectivesVideosProduct considerationsRelated searchesKnowledge panelImagesAI Overview

Google's first page, United States

#	Site	Page title	DR
1	wtvm.com	HIGH SCHOOL FOOTBALL: Week 11 matchups and scores	72
2	huskermax.com	Video highlights: 2026 Nebraska football vs. Washington	42
3	wctv.tv	Football Friday Night: Oct. 30 full replay and scoreboard	73
4	youtube.com	Top Plays of The 2022 Regular Season \| NFL Highlights	99
5	youtube.com	Predicting the First 2026 College Football Playoff Top 12	99
6	wbay.com	Operation Football: Level 2 Playoffs	74
7	youtube.com	Mississippi State Bulldogs vs. Texas Longhorns	99
8	reddit.com	EPL 2026/27 Authentic Fixtures – SP Football Life 2027 ( ...	95

Google's results for “football” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
youtube.com holds 3 of Google's top 8 results for “football”: Google treats it as a search for that site.
None of the 1 sites listed here is in Google's US top 8 for “football”.
The first page's median Ahrefs DR is 85; the lowest-rated result, huskermax.com at #2, has DR 42.
The top ten pages have about 3,666 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “football”, citing 7 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Football ball
Football price
Football to buy
Football for sale
Football shopping
Football Size 5
Football Amazon
Football Shoes

Keywords the same sites get visits from

facebook 1 of these sites · 5 sites in all
abq news 1 of these sites · 1 site in all
albuquerque weather 1 of these sites · 1 site in all
krqe 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

71/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches	100	7.5M a month · weight 40%
Year	57	+22% since Oct 2025 · weight 20%
Momentum	94	last 3 months +44% on the 3 before · weight 20%
Commercial	6	$0.31 a click (Google Ads) · weight 20%

8/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	0	100 of 100 (US) · weight 50%
First-page strength	16	median Ahrefs DR 85 · weight 50%
One site's results	63	youtube.com holds 3 of 8; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “football” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Football ball”, “Football price”, “Football to buy”.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.
The listed sites take 1% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
krqe.com	Audited	6,700	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.