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Sites where “gold price” is a top search keyword

2 sites on record list “gold price” among the searches that send them the most visitors, by traffic estimates. It is searched about 11.1M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.13 a click in search ads: a month of its searches would cost about $12.5M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

11.1MGoogle monthly search volume−55% since Oct 2025
−7%Last 3 months vs 3 beforesteady
57/100Demand scoremoderate
80/100Keyword difficulty (US)hard
InformationalSearch intentwants to learn
$1.13Google Ads cost per clicktop-of-page bids $0.24–$1.66
1.3MThird-party estimated keyword demandSept 2026
2Sites getting visits from itSept 2026

What the data says

  • Demand is down on the year, now levelling off: Google searches for “gold price” fell 55% (24.9M to 11.1M) from Oct 2025 to Sept 2026.
  • The 2 listed sites take about 38K visits a month from “gold price”, 3% of its 1.3M searches (traffic estimates). The other 97% goes to sites not on record here, or ends without a click.
  • markets.businessinsider.com takes 68% of the listed sites' visits from “gold price”: one site holds most of this keyword's traffic.
  • At $1.13 a click (Google Ads), the listed sites' 38K visits a month from “gold price” would cost about $42.9K as search ads; markets.businessinsider.com's alone about $29K. That is what the traffic would cost to buy, not what it earns.
  • The two sources differ about 8 times for Sept 2026: Google Ads counts 11.1M searches, the traffic estimates 1.3M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

0012.5M1M25M2MOct 2025Jan 2026Apr 2026Jul 2026Sept 2026Google monthly search volume (Google Ads, worldwide), Oct 2025: 24.9MGoogle monthly search volume (Google Ads, worldwide), Nov 2025: 13.6MGoogle monthly search volume (Google Ads, worldwide), Dec 2025: 13.6MGoogle monthly search volume (Google Ads, worldwide), Jan 2026: 24.9MGoogle monthly search volume (Google Ads, worldwide), Feb 2026: 24.9MGoogle monthly search volume (Google Ads, worldwide), Mar 2026: 24.9MGoogle monthly search volume (Google Ads, worldwide), Apr 2026: 13.6MGoogle monthly search volume (Google Ads, worldwide), May 2026: 11.1MGoogle monthly search volume (Google Ads, worldwide), Jun 2026: 13.6MGoogle monthly search volume (Google Ads, worldwide), Jul 2026: 11.1MGoogle monthly search volume (Google Ads, worldwide), Aug 2026: 13.6MGoogle monthly search volume (Google Ads, worldwide), Sept 2026: 11.1MThird-party estimated keyword demand (right axis), Sept 2026: 1.3MOct 2025Google monthly search volume24.9MNov 2025Google monthly search volume13.6MDec 2025Google monthly search volume13.6MJan 2026Google monthly search volume24.9MFeb 2026Google monthly search volume24.9MMar 2026Google monthly search volume24.9MApr 2026Google monthly search volume13.6MMay 2026Google monthly search volume11.1MJun 2026Google monthly search volume13.6MJul 2026Google monthly search volume11.1MAug 2026Google monthly search volume13.6MSept 2026Google monthly search volume11.1MThird-party estimated keyword demand1.3M
Every month's figures
Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026Sept 2026
Google monthly search volume (Google Ads, worldwide)24.9M13.6M13.6M24.9M24.9M24.9M13.6M11.1M13.6M11.1M13.6M11.1M
Third-party estimated keyword demand (right axis)———————————1.3M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026
SiteShareVisitsAs adsDRLinking sites
markets.businessinsider.com68%25.7K$29K9257.6K
barchart.com32%12.3K$13.9K8123.5K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 81 to 92.

Where these sites' visitors are
  • United States67%
  • Canada7%
  • India3%
  • Pakistan1%
  • Thailand1%
  • Other countries21%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers
  • Phones54%
  • Computers and tablets46%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

80/100Keyword difficulty (US)hard
24/100Ranking easehard
DR 72First page, median Ahrefs DR
974Linking sites per top-ten pageaverage, US

On Google's page:Stocks boxPeople also askPerspectivesRelated searchesAI Overview

Google's first page, United States
#SitePage titleDR
1goldprice.orgGold Price Charts & Historical Data - GoldPrice.org76
2kitco.comPrice of Gold Per Ounce | 24 Hour Spot Chart83
3monex.comLive Gold Spot Price | Price Charts per Ounce/Gram70
4bullionvault.comLive Gold Price Chart USD72
5apmex.comGold Spot Price Charts74
6goldprice.comGold Price Today | Live Spot Price per Ounce, Gram & Kilo ...38
7sdbullion.comGold Price Today | Price of Gold Per Ounce62

Google's results for “gold price” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

  • Silver price today
  • Gold price today INR
  • Gold price chart
  • Gold price Gram
  • Gold price oz
  • Gold price live chart
  • Gold price spot
  • Gold Price chart 10 years

Questions people ask

  • What is 1oz of gold worth today?
  • How much gold can you legally own at home?
  • Will gold hit $10,000?
  • What is the highest price of gold in history?

Keywords the same sites get visits from

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

57/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches10011.1M a month · weight 40%
Year21−55% since Oct 2025 · weight 20%
Momentum43last 3 months −7% on the 3 before · weight 20%
Commercial23$1.13 a click (Google Ads) · weight 20%

24/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty2080 of 100 (US) · weight 50%
First-page strength28median Ahrefs DR 72 · weight 50%

What to do with it

  • A hard first page (ease 24) for moderate demand (57): compare your site's strength with the first page's median Ahrefs DR before committing.
  • Study markets.businessinsider.com: it takes 68% of the listed sites' visits from “gold price”; its report shows which of its traffic comes from search.
  • Google answers part of it in an AI Overview: the pages it cites get a link above the results.
  • The listed sites take 3% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

SiteReportVisits (est.)Month
barchart.comAudited12.3KSept 2026
markets.businessinsider.comAudited25.7KSept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.