mxverify / houzz
Sites where “houzz” is a top search keyword
One site on record lists “houzz” among the searches that send it the most visitors, by traffic estimates. It is searched about 135K times a month on Google, worldwide (Google Ads, Sept 2026), at about $3.21 a click in search ads: a month of its searches would cost about $433.4K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.
Keyword intelligence
135KGoogle monthly search volume−33% since Oct 2025
−26%Last 3 months vs 3 beforefalling
58/100Demand scoremoderate
50/100Keyword difficulty (US)difficult
InformationalSearch intentwants to learn
$3.21Google Ads cost per clicktop-of-page bids $0.29–$5.65
71.9KThird-party estimated keyword demandSept 2026
1Sites getting visits from itSept 2026
What the data says
- Demand is falling: Google searches for “houzz” fell 33% (201K to 135K) from Oct 2025 to Sept 2026; the last three months averaged 135K, 26% below the three before.
- Searches peak in Mar 2026 (301K) and are lowest in Jun 2026 (135K), a 2.2× swing within the year: time content to be indexed before the peak.
- The listed site takes about 1,530 visits a month from “houzz”, 2% of its 71.9K searches (traffic estimates). The other 98% goes to sites not on record here, or ends without a click.
- At $3.21 a click (Google Ads), the listed sites' 1,530 visits a month from “houzz” would cost about $4,911 as search ads. That is what the traffic would cost to buy, not what it earns.
1Demand
Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)
Every month's figures
| Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sept 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google monthly search volume (Google Ads, worldwide) | 201K | 201K | 165K | 201K | 201K | 301K | 246K | 165K | 135K | 135K | 135K | 135K |
| Third-party estimated keyword demand (right axis) | — | — | — | — | — | — | — | — | — | — | — | 71.9K |
2Who gets the traffic
| Site | Share | Visits | As ads | DR | Linking sites |
|---|---|---|---|---|---|
| houzz.de | 100% | 1,530 | $4,911 | 80 | 3,978 |
3Ranking competition
50/100Keyword difficulty (US)difficult
29/100Ranking easehard
DR 92First page, median Ahrefs DR
1,223Linking sites per top-ten pageaverage, US
On Google's page:PerspectivesImagesPeople also askRelated searchesAI Overview
| # | Site | Page title | DR |
|---|---|---|---|
| 1 | houzz.com | Latest Decorating Ideas - Photos & Ideas | 92 |
| 2 | youtube.com | 5 Design Ideas From 2023 Best of Houzz Award Winners | 99 |
| 3 | houzz.com | Home Decorating & Interior Design Forum | 92 |
| 4 | realestateskills.com | Houzz Pro Review (2026): Software Pros, Cons, & Is It ... | 59 |
| 5 | facebook.com | Houzz | 100 |
| 6 | reddit.com | Best apps for home remodeling and design | 95 |
| 7 | heather-cleveland.com | Houzz Pro Review From a Real Customer | 33 |
| 8 | houzz.com | Frequently Asked Questions | 92 |
- Keyword difficulty is 50 of 100 for US results: difficult on the vendor's scale.
- houzz.com holds 3 of Google's top 8 results for “houzz”: Google treats it as a search for that site.
- None of the 1 sites listed here is in Google's US top 8 for “houzz”.
- The first page's median Ahrefs DR is 92; the lowest-rated result, heather-cleveland.com at #7, has DR 33.
- The top ten pages have about 1,223 linking sites each on average (US results, third-party link index).
- Google shows an AI Overview for “houzz”, citing 4 sites: it sits above the results and takes clicks from them.
4Intent and related searches
Informational: wants to learn · also navigational
Questions people ask
- Does anyone use Houzz anymore?
- How do I contact Houzz customer service?
- How much does Houzz cost per month?
- Who is Houzz?
Keywords the same sites get visits from
5Opportunity
58/100 · Demand score, moderate
| Searches | 83 | 135K a month · weight 40% |
| Year | 36 | −33% since Oct 2025 · weight 20% |
| Momentum | 24 | last 3 months −26% on the 3 before · weight 20% |
| Commercial | 64 | $3.21 a click (Google Ads) · weight 20% |
29/100 · Ranking ease, hard
| Keyword difficulty | 50 | 50 of 100 (US) · weight 50% |
| First-page strength | 8 | median Ahrefs DR 92 · weight 50% |
| One site's results | 63 | houzz.com holds 3 of 8; ease capped at 40 · weight 0% |
What to do with it
- Treat it as a brand search: Google answers “houzz” with the brand's own pages, so a third-party page competes for what is left.
- Google answers part of it in an AI Overview: the pages it cites get a link above the results.
- The listed sites take 2% of its searches: most of the traffic goes to sites not on record here.
6Sources
- Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
- Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
- Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
- Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
- DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
- Phones and computers: Chrome UX Report.
| Site | Report | Visits (est.) | Month |
|---|---|---|---|
| houzz.de | Audited | 1,530 | Sept 2026 |