mxverify / html

Sites where “html” is a top search keyword

One site on record lists “html” among the searches that send it the most visitors, by traffic estimates. It is searched about 1M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.61 a click in search ads: a month of its searches would cost about $1.6M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

1MGoogle monthly search volumeno change since Oct 2025

−6%Last 3 months vs 3 beforesteady

65/100Demand scoremoderate

70/100Keyword difficulty (US)hard

InformationalSearch intentwants to learn

$1.61Google Ads cost per clicktop-of-page bids $0.17–$1.86

336.1KThird-party estimated keyword demand−4% vs Aug 2026

1Sites getting visits from itSept 2026

What the data says

Demand is steady: Google searches for “html” held steady at about 1M from Oct 2025 to Sept 2026.
Searches peak in Dec 2025 (1.5M) and are lowest in Jun 2026 (823K), a 1.8× swing within the year: time content to be indexed before the peak.
The listed site takes about 19.1K visits a month from “html”, 6% of its 336.1K searches (traffic estimates). The other 94% goes to sites not on record here, or ends without a click.
From Aug 2026 to Sept 2026: developer.mozilla.org lost most (22.4K → 19.1K).
At $1.61 a click (Google Ads), the listed sites' 19.1K visits a month from “html” would cost about $30.7K as search ads. That is what the traffic would cost to buy, not what it earns.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	1M	1.2M	1.5M	1.2M	1M	1M	1M	1M	823K	823K	823K	1M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	348.9K	336.1K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

developer.mozilla.org

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
developer.mozilla.org	100%	19.1K	$30.7K	96	150K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States16%
India9%
Brazil5%
Germany5%
Russia5%
Other countries61%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones22%
Computers and tablets78%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

70/100Keyword difficulty (US)hard

19/100Ranking easehard

DR 93First page, median Ahrefs DR

1,453Linking sites per top-ten pageaverage, US

On Google's page:AI OverviewProduct considerationsPeople also askPeople also searchVideosRelated searchesKnowledge panelImages

Google's first page, United States

#	Site	Page title	DR
1	builtin.com	What Is HTML? (Definition, Uses, Syntax, Examples)	86
2	youtube.com	Learn HTML - Your First Web Page (For Absolute Beginners)	99
3	learn.microsoft.com	HTML Basics	96
4	reddit.com	ELI5: What is HTML? : r/explainlikeimfive	95
5	medium.com	What is HTML?. And Why It's the Internet's Best Kept…	94
6	w3schools.com	HTML Online Editor	92
7	codeinstitute.net	What is HTML? Uses & Basics Explained	60
8	digitalocean.com	What is HTML?	91

Google's results for “html” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 70 of 100 for US results: hard on the vendor's scale.
None of the 1 sites listed here is in Google's US top 8 for “html”.
The first page's median Ahrefs DR is 93; the lowest-rated result, codeinstitute.net at #7, has DR 60.
The top ten pages have about 1,453 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “html”, citing 6 sites, developer.mozilla.org among them: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

HTML code
HTML editor
Microsoft HTML app
What are the 5 uses of HTML
Microsoft HTML download
HTML website
What is a HTML file and how to open it
What is HTML Stand for

Keywords the same sites get visits from

mdn 1 of these sites · 2 sites in all
javascript 1 of these sites · 1 site in all
mdn web docs 1 of these sites · 1 site in all
p 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

65/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	1M a month · weight 40%
Year	50	+0% since Oct 2025 · weight 20%
Momentum	44	last 3 months −6% on the 3 before · weight 20%
Commercial	32	$1.61 a click (Google Ads) · weight 20%

19/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	30	70 of 100 (US) · weight 50%
First-page strength	7	median Ahrefs DR 93 · weight 50%

What to do with it

Strong demand but a hard first page (ease 19): aim at its related searches first and build links before the head term.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.
The listed sites take 6% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
developer.mozilla.org	Audited	19.1K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.