mxverify / nc lottery

Sites where “nc lottery” is a top search keyword

2 sites on record list “nc lottery” among the searches that send them the most visitors, by traffic estimates. It is searched about 1.5M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.08 a click in search ads: a month of its searches would cost about $120K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

1.5MGoogle monthly search volume−18% since Oct 2025

+15%Last 3 months vs 3 beforesteady

62/100Demand scoremoderate

24/100Keyword difficulty (US)easy

InformationalSearch intentwants to learn

$0.08Google Ads cost per clicktop-of-page bids $0.02–$0.44

67.3KThird-party estimated keyword demand−16% vs Aug 2026

2Sites getting visits from itSept 2026

What the data says

Demand is down on the year, now levelling off: Google searches for “nc lottery” fell 18% (1.8M to 1.5M) from Oct 2025 to Sept 2026; the last three months averaged 1.7M, 15% above the three before.
The listed sites' estimated visits from “nc lottery” (110.2K a month) exceed its 67.3K searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
cbs17.com takes 83% of the listed sites' visits from “nc lottery”: one site holds most of this keyword's traffic.
From Aug 2026 to Sept 2026: cbs17.com lost most (99.7K → 92K).
At $0.08 a click (Google Ads), the listed sites' 110.2K visits a month from “nc lottery” would cost about $8,818 as search ads; cbs17.com's alone about $7,361. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 22 times for Sept 2026: Google Ads counts 1.5M searches, the traffic estimates 67.3K. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	1.8M	1.8M	2.2M	1.5M	1.5M	1.5M	1.5M	1.5M	1.5M	1.8M	1.8M	1.5M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	79.6K	67.3K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

cbs17.comwavy.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
cbs17.com	83%	92K	$7,361	76	17.7K
wavy.com	17%	18.2K	$1,457	78	25K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 76 to 78.

Where these sites' visitors are

United States91%
Vietnam1%
United Kingdom1%
India0%
Canada0%
Other countries7%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones81%
Computers and tablets19%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

24/100Keyword difficulty (US)easy

45/100Ranking easecontested

DR 86First page, median Ahrefs DR

245Linking sites per top-ten pageaverage, US

On Google's page:X postsRelated searches

Google's first page, United States

#	Site	Page title	DR	BV
1	nclottery.com	NC Education Lottery: Home	78	—
2	lotteryusa.com	North Carolina (NC) Education Lottery - Winning Numbers ...	77	—
3	wral.com	NC Lottery Pick 3 & 4 Plus Results	86	—
4	en.wikipedia.org	North Carolina Education Lottery	97	—
5	play.google.com	NC Lottery Official Mobile App	100	—
6	x.comon mxverify	NC Education Lottery (@nclottery) ...	97	$183
7	spectrumlocalnews.com	North Carolina Lottery	83	—

Google's results for “nc lottery” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 24 of 100 for US results: easy on the vendor's scale.
None of the 2 sites listed here is in Google's US top 7 for “nc lottery”.
The first page's median Ahrefs DR is 86; the lowest-rated result, lotteryusa.com at #2, has DR 77.
The top ten pages have about 245 linking sites each on average (US results, third-party link index).

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

NC Lottery app
Pick 4 nc Lottery
Pick 3 NC Lottery
NC lottery results
Nc Lottery live
NY Lottery NC Lottery results
Nc Lottery Millionaire for life
Nc Lottery video

Questions people ask

Where are the most winning lottery tickets sold in NC?
Can I stay anonymous if I win the lottery in North Carolina?
Did anyone win the NC Lottery last night?
How much tax do you pay on a $10,000 lottery ticket?

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

62/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	1.5M a month · weight 40%
Year	43	−18% since Oct 2025 · weight 20%
Momentum	65	last 3 months +15% on the 3 before · weight 20%
Commercial	2	$0.08 a click (Google Ads) · weight 20%

45/100 · Ranking ease, contested

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	76	24 of 100 (US) · weight 50%
First-page strength	14	median Ahrefs DR 86 · weight 50%

What to do with it

A contested first page (ease 45) for moderate demand (62): compare your site's strength with the first page's median Ahrefs DR before committing.
Study cbs17.com: it takes 83% of the listed sites' visits from “nc lottery”; its report shows which of its traffic comes from search.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
cbs17.com	Audited	92K	Sept 2026
wavy.com	Audited	18.2K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.