What a link is worthmxverify / nfl
Sites where “nfl” is a top search keyword
2 sites on record list “nfl” among the searches that send them the most visitors, by traffic estimates. It is searched about 101M times a month on Google, worldwide (Google Ads, Sept 2026), at about $2.73 a click in search ads: a month of its searches would cost about $275.7M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.
Keyword intelligence
101MGoogle monthly search volumeno change since Oct 2025
×10Last 3 months vs 3 beforerising
81/100Demand scorestrong
93/100Keyword difficulty (US)very hard
InformationalSearch intentwants to learn
$2.73Google Ads cost per clicktop-of-page bids $1.04–$4.49
21.6MThird-party estimated keyword demandSept 2026
2Sites getting visits from itSept 2026
What the data says
- Demand is picking up: Google searches for “nfl” held steady at about 101M from Oct 2025 to Sept 2026; the last three months averaged 43.1M, about 10 times the three before.
- Searches peak in Jan 2026 (151M) and are lowest in Jul 2026 (3.4M), a 45.1× swing within the year: time content to be indexed before the peak.
- The 2 listed sites take about 4,900 visits a month from “nfl”, 0% of its 21.6M searches (traffic estimates). The other 100% goes to sites not on record here, or ends without a click.
- kfor.com takes 74% of the listed sites' visits from “nfl”: one site holds most of this keyword's traffic.
- At $2.73 a click (Google Ads), the listed sites' 4,900 visits a month from “nfl” would cost about $13.4K as search ads; kfor.com's alone about $9,965. That is what the traffic would cost to buy, not what it earns.
- The two sources differ about 5 times for Sept 2026: Google Ads counts 101M searches, the traffic estimates 21.6M. Read each for its trend, not as an exact count.
1Demand
Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)
Every month's figures
| Oct 2025 | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sept 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google monthly search volume (Google Ads, worldwide) | 101M | 124M | 124M | 151M | 16.6M | 7.5M | 5M | 4.1M | 4.1M | 3.4M | 24.9M | 101M |
| Third-party estimated keyword demand (right axis) | — | — | — | — | — | — | — | — | — | — | — | 21.6M |
2Who gets the traffic
3Ranking competition
93/100Keyword difficulty (US)very hard
9/100Ranking easehard
DR 89First page, median Ahrefs DR
2,917Linking sites per top-ten pageaverage, US
On Google's page:PerspectivesTop storiesPeople also askVideosImagesRelated searchesKnowledge panelAI Overview
| # | Site | Page title | DR |
|---|---|---|---|
| 1 | pro.nfl.com | NFL Pro: Home | 89 |
| 2 | nfl.com | nfl pro | 89 |
| 3 | youtube.com | NFL - YouTube | 99 |
| 4 | nfl.com | NFL Kickoff | 89 |
| 5 | nfl.com | Watch NFL Network on all devices with NFL+ | 89 |
| 6 | sports.yahoo.com | NFL Scores, 2026 Season | 94 |
| 7 | support.nfl.com | NFL | 89 |
| 8 | cbssports.com | NFL Standings 2026-27 | 86 |
- Keyword difficulty is 93 of 100 for US results: very hard on the vendor's scale.
- nfl.com holds 5 of Google's top 8 results for “nfl”: Google treats it as a search for that site.
- None of the 2 sites listed here is in Google's US top 8 for “nfl”.
- The first page's median Ahrefs DR is 89; the lowest-rated result, cbssports.com at #8, has DR 86.
- The top ten pages have about 2,917 linking sites each on average (US results, third-party link index).
- Google shows an AI Overview for “nfl”, citing 7 sites: it sits above the results and takes clicks from them.
4Intent and related searches
Informational: wants to learn
Google's related searches
- Football highlights NFL
- Youtube NFL live
- NFL schedule
- NFL games
- NFL highlights - youtube
- Football videos NFL
- NFL highlights today
- NFL highlights Patriots
Keywords the same sites get visits from
5Opportunity
81/100 · Demand score, strong
| Searches | 100 | 101M a month · weight 40% |
| Year | 50 | +0% since Oct 2025 · weight 20% |
| Momentum | 100 | last 3 months +881% on the 3 before · weight 20% |
| Commercial | 55 | $2.73 a click (Google Ads) · weight 20% |
9/100 · Ranking ease, hard
| Keyword difficulty | 7 | 93 of 100 (US) · weight 50% |
| First-page strength | 11 | median Ahrefs DR 89 · weight 50% |
| One site's results | 38 | nfl.com holds 5 of 8; ease capped at 40 · weight 0% |
What to do with it
- Treat it as a brand search: Google answers “nfl” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Football highlights NFL”, “Youtube NFL live”, “NFL schedule”.
- Study kfor.com: it takes 74% of the listed sites' visits from “nfl”; its report shows which of its traffic comes from search.
- Google answers part of it in an AI Overview: the pages it cites get a link above the results.
- The listed sites take 0% of its searches: most of the traffic goes to sites not on record here.
6Sources
- Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
- Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
- Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
- Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
- DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
- Phones and computers: Chrome UX Report.