mxverify / the big e

Sites where “the big e” is a top search keyword

One site on record lists “the big e” among the searches that send it the most visitors, by traffic estimates. It is searched about 301K times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.12 a click in search ads: a month of its searches would cost about $36.1K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

301KGoogle monthly search volume×14 since Oct 2025

×6Last 3 months vs 3 beforerising

76/100Demand scorestrong

13/100Keyword difficulty (US)very easy

InformationalSearch intentwants to learn

$0.12Google Ads cost per clicktop-of-page bids $0.03–$0.19

31.9KThird-party estimated keyword demandSept 2026

1Sites getting visits from itSept 2026

What the data says

Demand is rising: Google searches for “the big e” multiplied about 14 times (22.2K to 301K) from Oct 2025 to Sept 2026; the last three months averaged 141.5K, about 6 times the three before.
The listed site takes about 2,650 visits a month from “the big e”, 8% of its 31.9K searches (traffic estimates). The other 92% goes to sites not on record here, or ends without a click.
At $0.12 a click (Google Ads), the listed sites' 2,650 visits a month from “the big e” would cost about $318 as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 9 times for Sept 2026: Google Ads counts 301K searches, the traffic estimates 31.9K. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	22.2K	12.1K	14.8K	12.1K	14.8K	22.2K	22.2K	22.2K	22.2K	33.1K	90.5K	301K
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	31.9K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
wwlp.com	100%	2,650	$318	76	18.5K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States97%
Canada0%
India0%
Brazil0%
Mexico0%
Other countries3%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones71%
Computers and tablets29%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

13/100Keyword difficulty (US)very easy

47/100Ranking easecontested

DR 94First page, median Ahrefs DR

105Linking sites per top-ten pageaverage, US

On Google's page:People also askShort videosRelated searchesGoogle reviewsKnowledge panelImagesAI Overview

Google's first page, United States

#	Site	Page title	DR
1	yelp.com	The Big E - 1305 Memorial Ave, West Springfield ...	94
2	masslive.com	The Big E - MassLive.com	82
3	timeout.com	The Big E 2024: Tickets, Dates & Everything You Need to ...	90
4	facebook.com	The Big E has begun! Go check it out! \| WWLP-22News	100
5	facebook.com	The Big E has begun! Go check it out!	100
6	tripadvisor.ca	The Big E - All You SHOULD Know Before Going 2026 (w	87
7	x.com	The Big E (@TheBigEFair) / X	97

Google's results for “the big e” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 13 of 100 for US results: very easy on the vendor's scale.
facebook.com has 2 results in Google's top 7 for “the big e”.
None of the 1 sites listed here is in Google's US top 7 for “the big e”.
The first page's median Ahrefs DR is 94; the lowest-rated result, masslive.com at #2, has DR 82.
The top ten pages have about 105 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “the big e”, citing 6 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn · also navigational
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Big E daily schedule
The Big E directions
The Big E parking
The Big E fair
The Big E hours
The Big E Fair 2026
Big E map
The Big E dates

Questions people ask

How much does it cost to get into The Big E in Springfield Mass?
How many people went to The Big E last year?
Why do they call it The Big E?
Is The Big E worth going?

Keywords the same sites get visits from

mass lottery 1 of these sites · 1 site in all
shriners 1 of these sites · 1 site in all
wwlp 1 of these sites · 1 site in all
wwlp weather 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

76/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches	90	301K a month · weight 40%
Year	100	×14 since Oct 2025 · weight 20%
Momentum	100	last 3 months +538% on the 3 before · weight 20%
Commercial	2	$0.12 a click (Google Ads) · weight 20%

47/100 · Ranking ease, contested

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	87	13 of 100 (US) · weight 50%
First-page strength	6	median Ahrefs DR 94 · weight 50%

What to do with it

A contested first page (ease 47) for strong demand (76): compare your site's strength with the first page's median Ahrefs DR before committing.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.
The listed sites take 8% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
wwlp.com	Audited	2,650	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.