mxverify / the news

Sites where “the news” is a top search keyword

One site on record lists “the news” among the searches that send it the most visitors, by traffic estimates. It is searched about 135K times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.17 a click in search ads: a month of its searches would cost about $23K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

135KGoogle monthly search volume−18% since Oct 2025

−6%Last 3 months vs 3 beforesteady

51/100Demand scoremoderate

100/100Keyword difficulty (US)very hard

InformationalSearch intentwants to learn

$0.17Google Ads cost per clicktop-of-page bids $0.16–$1.43

65KThird-party estimated keyword demandSept 2026

1Sites getting visits from itSept 2026

What the data says

Demand is down on the year, now levelling off: Google searches for “the news” fell 18% (165K to 135K) from Oct 2025 to Sept 2026.
Searches peak in Oct 2025 (165K) and are lowest in Jul 2026 (110K), a 1.5× swing within the year: time content to be indexed before the peak.
The listed site takes about 3,440 visits a month from “the news”, 5% of its 65K searches (traffic estimates). The other 95% goes to sites not on record here, or ends without a click.
At $0.17 a click (Google Ads), the listed sites' 3,440 visits a month from “the news” would cost about $585 as search ads. That is what the traffic would cost to buy, not what it earns.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	165K	165K	135K	165K	135K	165K	135K	135K	135K	110K	135K	135K
Third-party estimated keyword demand	—	—	—	—	—	—	—	—	—	—	—	65K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, on the same axis: the two can differ.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
beehiiv.com	100%	3,440	$585	91	50.8K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States56%
United Kingdom6%
Canada6%
Brazil4%
India3%
Other countries26%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones28%
Computers and tablets72%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

100/100Keyword difficulty (US)very hard

5/100Ranking easehard

DR 91First page, median Ahrefs DR

30.6KLinking sites per top-ten pageaverage, US

On Google's page:Top storiesPeople also askRelated searchesAI Overview

Google's first page, United States

#	Site	Page title	DR
1	nbcnews.com	NBC News - Breaking Headlines and Video Reports on World ...	91
2	news.google.com	Google News	100
3	cnn.com	CNN: Breaking News, Latest News and Videos	93
4	foxnews.com	Fox News - Breaking News Updates \| Latest News Headlines ...	91
5	abcnews.com	ABC News - Breaking News, Latest News and Videos	91
6	youtube.com	Morning News NOW Full Episode – Oct. 29	99
7	thenews-ia.com	The Kalona News	32
8	thenews.com.pk	The News International	80

Google's results for “the news” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
None of the 1 sites listed here is in Google's US top 8 for “the news”.
The first page's median Ahrefs DR is 91; the lowest-rated result, thenews-ia.com at #7, has DR 32.
The top ten pages have about 30.6K linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “the news”, citing 2 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Local news
Breaking news headlines today
News today in the world
Breaking news in America today
Breaking news Trump
News breaking
Local news today
Breaking news today

Questions people ask

What was the breaking news on the Today Show?
What are the top 3 news today?
What has happened to the news?
What's the breaking news on Google?

Keywords the same sites get visits from

beehiiv 1 of these sites · 1 site in all
beehiv 1 of these sites · 1 site in all
beehive 1 of these sites · 1 site in all
behiiv 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

51/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	83	135K a month · weight 40%
Year	43	−18% since Oct 2025 · weight 20%
Momentum	44	last 3 months −6% on the 3 before · weight 20%
Commercial	3	$0.17 a click (Google Ads) · weight 20%

5/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	0	100 of 100 (US) · weight 50%
First-page strength	9	median Ahrefs DR 91 · weight 50%

What to do with it

A hard first page (ease 5) for moderate demand (51): compare your site's strength with the first page's median Ahrefs DR before committing.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.
The listed sites take 5% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
beehiiv.com	Valued	3,440	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.