2 sites on record list “word wipe” among the searches that send them the most visitors, by traffic estimates. It is searched about 165K times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.06 a click in search ads: a month of its searches would cost about $9,900 as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.
Keyword intelligence
165KGoogle monthly search volume−18% on Sept 2025
−6%Last 3 months vs 3 beforesteady
51/100Demand scoremoderate
21/100Keyword difficulty (US)easy
InformationalSearch intentwants to learn
$0.06Google Ads cost per clicktop-of-page bids $0.02–$0.12
76.6KThird-party estimated keyword demandOct 2026
2Sites getting visits from itOct 2026
What the data says
Demand is down on the year, now levelling off: Google searches for “word wipe” fell 18% (201K to 165K) from Oct 2025 to Sept 2026.
The 2 listed sites take about 16.4K visits a month from “word wipe”, 21% of its 76.6K searches (traffic estimates). The other 79% goes to sites not on record here, or ends without a click.
games.usatoday.com takes 79% of the listed sites' visits from “word wipe”: one site holds most of this keyword's traffic.
At $0.06 a click (Google Ads), the listed sites' 16.4K visits a month from “word wipe” would cost about $984 as search ads; games.usatoday.com's alone about $777. That is what the traffic would cost to buy, not what it earns.
1Demand
Search demand, month by month
Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand
Every month's figures
Oct 2024
Nov 2024
Dec 2024
Jan 2025
Feb 2025
Mar 2025
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Jun 2025
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Nov 2025
Dec 2025
Jan 2026
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Jun 2026
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Oct 2026
Google monthly search volume (Google Ads, worldwide)
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
201K
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201K
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201K
201K
165K
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Third-party estimated keyword demand
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76.6K
Google monthly search volume: Google Ads, worldwide, read 10 Nov 2026. Third-party estimated keyword demand is a separate source, on the same axis: the two can differ.
Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 58 to 92.
Where these sites' visitors are
United States87%
Canada7%
India1%
Australia1%
New Zealand1%
Other countries4%
The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.
Phones and computers
Phones32%
Computers and tablets68%
Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.
3Ranking competition
21/100Keyword difficulty (US)easy
79/100Ranking easeopen
42Linking sites per top-ten pageaverage, US
On Google's page:People also askShort videosRelated searchesKnowledge panelAI Overview
Keyword difficulty is 21 of 100 for US results: easy on the vendor's scale.
The top ten pages have about 42 linking sites each on average (US results, third-party link index).
4Intent and related searches
Informational: wants to learn The searcher's goal, as a third-party keyword database classifies it (US).
Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.
5Opportunity
51/100 · Demand score, moderate
How much searching there is and what advertisers pay for it.
Searches
84
165K a month · weight 40%
Year
43
−18% since Sept 2025 · weight 20%
Momentum
44
last 3 months −6% on the 3 before · weight 20%
Commercial
1
$0.06 a click (Google Ads) · weight 20%
79/100 · Ranking ease, open
How open Google's first page is: 100 minus its difficulty and strength.
Keyword difficulty
79
21 of 100 (US) · weight 50%
What to do with it
A open first page (ease 79) for moderate demand (51): compare your site's strength with the first page's median Ahrefs DR before committing.
Study games.usatoday.com: it takes 79% of the listed sites' visits from “word wipe”; its report shows which of its traffic comes from search.
A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.
6Sources
Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 10 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Oct 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 10 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.
Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.
Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.
Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Oct 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.
What a link is worth