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Site report: apple.com

Its domain was registered in 1987.

Last updated 26 September 2026 · Visit apple.com

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Where each figure comes from

FigureSourceWhat it covers
Backlink valueBV 2.2Site Strength × link type; link type from our reading of the site
Links bought herebklink auditsNone audited yet
How it links outRead by mxverify3 links to other sites in 4 articles; read 26 Sept 2026 Thin sample
TrafficTabAPIEstimated visits for Aug 2026, as of 26 Sept 2026
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 26 Sept 2026; the rating itself is not shown
Server and networkDNS and ASN registry17.253.144.10 · APPLE-ENGINEERING
Domain ageDomain registry (RDAP)Registered 19 Feb 1987

Backlink value

bklinkBV$148per link · level C · strength 90

A followed editorial link from apple.com would be worth up to $1,477 under BV 2.2, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level C, worth about $148 — and relevance to the site it points to moves that between $74 and $185.

Site Strength
90 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: estimated monthly organic visits, TabAPI, 26 September 2026.
Worth up to
$1,477 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level C — usually neutralised → ×0.1
Read by Jev from our own reading of apple.com's homepage and 4 articles; 100% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link bought here has been audited yet.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$148 per link
Domain registered
19 February 1987 · shown for context; BV does not price on age

A link from apple.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$1,477
B — May be discountedA guest, sponsored or placed article, or a product or tool directory listing.×0.5$739
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$148
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$74

How apple.com links out

Read by mxverify on 26 September 2026: the homepage and 4 articles (4 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links bought here are audited.

Thin sample 3 links to other sites across 4 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed0%
  • Nofollow100%
  • Sponsored0%
  • User-generated (ugc)0%

3 links to other sites across 4 articles, share buttons left out. BV counts 100% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers

No guest-post, sponsored-post or advertising pages linked from the homepage.

Articles read

ArticleWordsLinks outFollowedSays
Racial Equity and Justice Initiative - Apple4,78430—
Mac mini Service Program for No Power Issue - Apple Support51500—
iPhone 14 Plus Service Program for Rear Camera Issue - Apple Support59100—
15-inch MacBook Pro Battery Recall Program - Apple Support53400—

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 83%, B 2.0%, C 15%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 0%, C 100%, D 0%.

Jev reads it as a service or app (99%), major as a source (82%), and not selling guest, sponsored or paid posts (95%).

Traffic

Traffic estimates for Aug 2026 from TabAPI, as of 26 September 2026.

597.6Mmonthly visits+9.4% since Jun 2026
206.2Mfrom organic search35% of visits
#68global rank
#47rank in US
Monthly visits
Jun 2026: 546,201,271 visits546.2MJun 2026Jul 2026: 581,977,174 visits582MJul 2026Aug 2026: 597,568,751 visits597.6MAug 2026
Where visitors come from
  • Organic search35%
  • Direct39%
  • Referrals12%
  • Social6.5%
  • AI assistants2.5%
  • Email1.7%
  • Paid3.3%
  • Affiliate and other0.2%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top countries
  • United States36%
  • India4.8%
  • United Kingdom4.6%
  • Japan3.8%
  • Canada3.5%
  • Other countries48%
Top search keywords
KeywordSearches / moCPCTraffic value
apple7.4M$0.50$8.1M
apple tv4.3M$1.10$6.3M
apple music2M$0.88$2.5M
iphone 172.6M$0.61$2.3M
apple store1.2M$0.43$1.8M

Traffic value: what the keyword's visits would cost as search ads, per month. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 14.9M visits in Aug 2026 — 2.5% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiClaude

0%50%100%Jun 2026Jul 2026Aug 2026ChatGPT, Jun 2026: 68% of AI-assistant visitsChatGPT, Jul 2026: 72% of AI-assistant visitsChatGPT, Aug 2026: 84% of AI-assistant visitsGemini, Jun 2026: 3.4% of AI-assistant visitsGemini, Jul 2026: 4.1% of AI-assistant visitsGemini, Aug 2026: 4.1% of AI-assistant visitsClaude, Jun 2026: 0.9% of AI-assistant visitsClaude, Jul 2026: 0.8% of AI-assistant visitsClaude, Aug 2026: 3.9% of AI-assistant visits
AssistantJun 2026Jul 2026Aug 2026
ChatGPT68%72%84%
Gemini3.4%4.1%4.1%
Claude0.9%0.8%3.9%

Traffic estimates by TabAPI. BV uses only the organic-search figure.

No link bought on apple.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.

Hosting

Server address
17.253.144.10
Hosting network
APPLE-ENGINEERING · AS714
Server country
US
Domain registered
19 February 1987

Server and network

No other publication in the directory runs on 17.253.144.10. 0 publications are on the same hosting network (APPLE-ENGINEERING, AS714).

0other publications on the same server
0on the same hosting network

Limitations: what this report does not show

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 26 September 2026